America’s Biggest and Best Prepaid Brand, Metro by T-Mobile, Takes On the Industry’s Biggest Gotcha with New Metro Flex Plans
T-Mobile announced new Metro Flex plans under its prepaid brand, Metro by T-Mobile, aiming to address common industry frustrations. The plans offer free 5G phones to new customers and the same deals to existing customers, a first in the industry. Plans start at $50/month with AutoPay and include numerous perks such as unlimited texts to over 210 countries, Amazon Prime membership, Scam Shield, and Google One. Additionally, Metro introduces the T-Mobile REVVL 7 5G and REVVL 7 PRO 5G smartphones, featuring best-in-class specs and a lifetime warranty. The new plans will be available starting May 16.
- Free 5G phones for new customers.
- Same deals for new and existing customers.
- Plans start at $50/month with AutoPay.
- Includes Amazon Prime membership, valued at $14.99/month.
- Unlimited texts to over 210 countries.
- Access to America's largest 5G network.
- REVVL 7 5G phones feature best-in-class specs.
- Lifetime warranty on REVVL 7 phones.
- Potential slower speeds if data usage exceeds 35GB/month.
- Video streams in SD quality only.
- A $25 activation fee may apply.
- Sales tax applies to Flex deals.
- A $50 fee for changing to a cheaper rate plan within the first 6 months.
- Warranty expires if Metro service lapses for over 30 days.
Insights
The introduction of Metro Flex plans by T-Mobile is a significant move in the prepaid wireless market, directly addressing a long-standing issue where existing customers feel undervalued compared to new ones. With Metro Flex, T-Mobile is setting a new industry standard by offering free phones not only to new customers but also to long-term ones, challenging competitors to follow suit or risk losing their customer base.
From a market dynamics perspective, this strategy could attract a larger share of the prepaid market, which has traditionally been highly price-sensitive and less loyal. The inclusion of perks like Amazon Prime membership and the introduction of the exclusive REVVL 7 smartphones can further enhance customer retention and add value to the service, making T-Mobile's offerings more compelling compared to rivals. In the long run, such customer-centric innovations could significantly boost T-Mobile's market share in the prepaid segment while increasing customer lifetime value.
T-Mobile's new Metro Flex plans could have a positive financial impact on the company. By offering long-term value to customers, T-Mobile is likely to enhance customer loyalty, which translates to reduced churn rates and more stable recurring revenue. The pricing strategy, starting at
Additionally, the free phone offer, while an upfront cost to the company, can be seen as an investment in customer acquisition and retention. These types of promotions can lead to higher average revenue per user (ARPU) over time, as satisfied customers are more likely to use additional services and add-ons. The strategic move to include Amazon Prime as part of the offering also leverages the high perceived value of such a membership, adding another layer of attractiveness to the plan.
Metro Flex addresses prepaid’s biggest yada by providing customers with a free phone when they join AND the same deals as new customers when they stay – an industry first – as part of the company’s commitment to wireless without the gotcha
New Metro Flex Plus plan comes with Amazon Prime included
Metro introduces the new T-Mobile REVVL 7 as the only smartphone without the yada – and it’s yours free when you switch to Metro Flex
Metro Flex Plans (Graphic: Business Wire)
The biggest gotcha in prepaid wireless is that your business isn’t valued. Prepaid providers give a free smartphone to new customers but regularly make existing ones pay up for that exact same smartphone. It’s frustrating, disrespectful and straight up wrong. Metro by T-Mobile is putting an end to all that, reinventing the process so you can get that new customer feeling again and again.
“Think about this, if two people walk into a prepaid store and one is brand new and the other is a five-year customer, only one of them gets the best deal on a new smartphone … and it’s not the longtime customer! Talk about some major yada yada,” said Jon Freier, President, T-Mobile Consumer Group. “Prepaid customers have been taken for granted for far too long, so we’re taking a stand today with Metro Flex. Now, customers get a free phone when they join and the same great phone deals as new customers when they stay — and it’s all because Metro is the only prepaid provider that values your business.”
Introducing Metro Flex
With Metro Flex, Metro puts customers in the driver’s seat, giving them choice and control like never before. With Metro’s new plans, you choose what phone you want and even when you want it. Here’s how it works:
- Switch to Metro and sign up for a Metro Flex plan.
- Get a free 5G phone when you join.
- Every 1, 2 or 3 years, trade in your old phone in working condition and choose from the same Metro Flex deals as new customers on select devices. Your options expand the longer you stay.
That’s all there is to it. Just bring your current number and ID and get our best deals on devices from top brands like Samsung, Motorola and REVVL (more on that in a minute!). Plans start at
As the supercharged version of Metro’s previous plans, Flex customers get access to America’s largest 5G network with unlimited talk and text, unlimited 5G smartphone data and more benefits than ever before. They can also score major perks at no extra cost.
With Metro Flex Plus, customers can enjoy unlimited texts to 210+ countries and destinations and Amazon Prime included (a savings of
And with Scam Shield, Google One 100GB and free stuff and deals every week through T-Mobile Tuesdays via the T Life app on all Flex plans, customers get an experience packed with value and perks worth bragging about.
Metro customers also get to experience wireless without the yada that other prepaid customers are forced to put up with. Because at Metro, there’s Nada Yada Yada — no contracts, no credit checks and no surprises ... ever.
Meet REVVL 7
To give Metro Flex customers even more device options, the new exclusive T-Mobile REVVL 7 5G and REVVL 7 PRO 5G launch at Metro on Thursday, May 23. As the first certified Nada Yada Yada phones (ok, this isn’t actually a certification, but this phone is still pretty cool and gotcha-free), the REVVL 7 5G and REVVL 7 PRO 5G deliver:
- Best-in-class features. With exceptional cameras, stereo sound, and supercharged performance thanks to an updated processor and long battery life, the REVVL 7 5G and REVVL 7 PRO 5G light up on the nation’s largest 5G network.
- A lifetime limited warranty. If your phone faces a mechanical or electrical issue, fear not — Metro’s got you covered. REVVL is the ONLY phone in wireless that comes with a warranty like this. There’s seriously no limit on when you use it. It’s FOR-EV-ER, as long as you keep your Metro service.
- Zero activation fees. Most phones come with an activation fee at most providers, but REVVL is activation fee-free, only at Metro.
- A free charger. While most phones don’t come with a charger (seriously, the yada!), Metro will give you a charger for your REVVL if you need it.
Metro Flex plans will be available starting Thursday, May 16.
For more information on Metro Flex, visit metrobyt-mobile.com/metroflex.
To learn more about REVVL 7, check out metrobyt-mobile.com/deals/revvl.
Here’s how it works: If you use a lot of data, more than 35GB/mo., you may notice slower speeds when our network is busy. Video streams in SD.
About T-Mobile
T-Mobile US, Inc. (NASDAQ: TMUS) is America’s supercharged Un-carrier, delivering an advanced 4G LTE and transformative nationwide 5G network that will offer reliable connectivity for all. T-Mobile’s customers benefit from its unmatched combination of value and quality, unwavering obsession with offering them the best possible service experience and undisputable drive for disruption that creates competition and innovation in wireless and beyond. Based in
View source version on businesswire.com: https://www.businesswire.com/news/home/20240513051301/en/
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FAQ
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