Tencent Music Entertainment Group Launches TME Business Intelligence for Artists to Empower Partners

Rhea-AI Summary

Tencent Music Entertainment Group (TME) has launched TME Business Intelligence for Artists, enabling music labels and artists to access real-time data on musical performance and industry trends. This platform updates data 150 times daily, offering modules for data overview, song performance, and digital album analysis. TME BI integrates insights from the TME Research Institute, fostering business growth and enhancing content creation efficiency. The service aligns with TME’s dual engine strategy, focusing on technology innovation to empower content creators and improve the Chinese music industry's development.

Positive

• Launch of TME Business Intelligence enhances data access for artists and labels.
• Real-time updates (150 times daily) improve tracking of musical performance.
• Insights from TME Research Institute may drive growth and efficiency in content creation.
• Aligns with TME's dual engine strategy to empower content creators.

Negative

• None.

SHENZHEN, China, July 12, 2022 /PRNewswire/ -- Tencent Music Entertainment Group ("TME," or the "Company") (NYSE: TME), the leading online music and audio entertainment platform in China, today launched TME Business Intelligence for Artists to provide partners with services that enable music labels and artists to access real-time data on the performance of musical works and observe music industry trends.

With a catalog of tens of millions of tracks, TME BI for Artists updates data 150 times a day by data mining across multiple platforms. Featuring various modules, including data overview, artist overview, song performance, and digital album analysis, it illustrates all the key information needed for labels to track the performance of works under copyright ownership. It also allows artists to understand their listeners, and helps content creators to capture music industry trends and user preferences, equipping music professionals with a better understanding of the business value behind the data.

Using access to TME Research Institute, TME BI for Artists develops industry reviews and in-depth analysis reports on a regular basis. It brings fresh insights to content creators and the whole industry, which will drive business growth as well as improve the efficiency of content creation, promotion and distribution. TME BI for Artists also presents selected industry news to guide music professionals on emerging market trends. With coverage from music charts to music data, and from individual services to business services, TME BI for Artists aims to promote the healthy development of China's music industry.

As a leading player in China's music industry, TME is deepening and executing its dual engine content-and-platform strategy. TME continues its efforts in technology innovation and resource integration to invigorate the music service ecosystem, supporting and empowering more content creators to maximize their potential and value, and creating more opportunities for the whole industry.

TME BI for Artists Pro now is available on WeChat Mini Program and the official website.

About Tencent Music Entertainment

Tencent Music Entertainment Group (NYSE: TME) is the leading online music and audio entertainment platform in China, operating the country's highly popular and innovative music apps: QQ Music, Kugou Music, Kuwo Music and WeSing. TME's mission is to use technology to elevate the role of music in people's lives by enabling them to create, enjoy, share and interact with music. TME's platform comprises online music, online audio, online karaoke, music-centric live streaming and online concert services, enabling music fans to discover, listen, sing, watch, perform and socialize around music. For more information, please visit ir.tencentmusic.com.

Media Contact

TME.PR@icrinc.com
+1 (646) 992-2986

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SOURCE Tencent Music Entertainment Group

FAQ

What is TME Business Intelligence for Artists?

TME Business Intelligence for Artists is a platform launched by Tencent Music Entertainment Group to provide real-time data and industry insights for music labels and artists.

How often does TME BI update its data?

TME BI updates its data 150 times a day, allowing for real-time performance tracking.

What benefits does TME BI provide to music labels?

TME BI offers modules for data overview, song performance, and digital album analysis, helping labels track performance and understand industry trends.

When was TME BI launched?

TME Business Intelligence for Artists was launched on July 12, 2022.

What is TME's strategy in the music industry?

TME is executing a dual engine content-and-platform strategy, focusing on technology innovation and resource integration to enrich the music ecosystem.