Tencent Music Entertainment Group Introduces the First Producers Alliance in China's Music Industry to Promote Music Production Quality

Rhea-AI Summary

Tencent Music Entertainment Group (TME) announced the launch of the TME Producers Alliance, the first producer alliance in China's music industry, aimed at enhancing high-quality music production. This initiative integrates resources from production to distribution, providing a professional content system and financial incentives for over 90 talented producers from China and beyond. The alliance, featuring award-winning producers, seeks to address common challenges in the industry and promote original Chinese music while supporting producers' artistic and commercial growth.

Positive

• Launch of TME Producers Alliance supports high-quality music production.
• Over 90 talented producers from various regions have joined the alliance.
• Financial incentives offered to assist producers with career development.
• Focus on integrating resources to enhance music creation and distribution.

Negative

• None.

SHENZHEN, China, July 11, 2022 /PRNewswire/ -- Tencent Music Entertainment Group ("TME," or the "Company") (NYSE: TME), the leading online music and audio entertainment platform in China, today announced the initiation of TME Producers Alliance, the first producer alliance in China's music industry to support full-circle high-quality music production, empowering talented producers to realize both artistic and commercial value.

The TME Producers Alliance has adopted a partnership structure to integrate resources at every stage, from music production, to promotion and distribution. Based on a professional content creation system and a healthy commercialization system, the TME Producers Alliance provides more opportunities for music producers and supports their career advancement and professional growth. It also connects producers with industry partners to create high-quality popular singles and maximize music exposure among music lovers.

In order to help producers with common challenges, such as a lack of resources or weak commercial distribution, the TME Producers Alliance has implemented financial incentives to support the career development of different types of producers.

As of the release time, around 90 talented producers from China, Malaysia, Singapore and other countries and regions have joined the TME Producers Alliance, including recent award winners of The 33rd Golden Melody Awards, such as Chris Hou, Huang Shao Yong, and Howe Chen. The alliance is now planning several initiatives, targeting to bring more superior music works from producers of different generations to all music lovers.

Going forward, TME will continue its efforts to provide platform resources to support the growth of producers and high-quality music creation, bringing music professionals a better stage and promoting the development of the original Chinese music market.

About Tencent Music Entertainment

Tencent Music Entertainment Group (NYSE: TME) is the leading online music and audio entertainment platform in China, operating the country's highly popular and innovative music apps: QQ Music, Kugou Music, Kuwo Music and WeSing. TME's mission is to use technology to elevate the role of music in people's lives by enabling them to create, enjoy, share and interact with music. TME's platform comprises online music, online audio, online karaoke, music-centric live streaming and online concert services, enabling music fans to discover, listen, sing, watch, perform and socialize around music. For more information, please visit ir.tencentmusic.com.

Media Contact

TME.PR@icrinc.com
+1 (646) 992-2986

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SOURCE Tencent Music Entertainment Group

FAQ

What is the TME Producers Alliance and its purpose?

The TME Producers Alliance is the first producer alliance in China's music industry aimed at supporting high-quality music production and empowering producers to achieve artistic and commercial value.

How many producers are part of the TME Producers Alliance?

Currently, around 90 talented producers from China, Malaysia, Singapore, and other regions have joined the TME Producers Alliance.

What challenges does the TME Producers Alliance address for producers?

The alliance addresses challenges such as a lack of resources and weak commercial distribution, providing financial incentives for career development.

Who are some notable producers in the TME Producers Alliance?

Notable producers include recent award winners from The 33rd Golden Melody Awards such as Chris Hou, Huang Shao Yong, and Howe Chen.

What initiatives does the TME Producers Alliance plan to implement?

The alliance plans several initiatives to bring superior music works from producers of different generations to music lovers.