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Toyota Tacoma Named Truck of Texas

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Toyota's (NYSE:TM) fourth-generation Tacoma has been named Truck of Texas by the Texas Auto Writers Association (TAWA), marking the first time a midsize pickup has won this prestigious award. This achievement follows Toyota's success with the Tundra winning in 2022 and 2024.

The new Tacoma features two new powertrains, including the i-FORCE MAX hybrid powertrain delivering up to 326 horsepower and 465 lb.-ft. of torque, representing a 75% torque increase from the previous V-6 model. The vehicle offers 11 unique grades and includes innovative features like the segment-first IsoDynamic Performance Seat in the TRD Pro model.

The Tacoma was designed in California, engineered in Ann Arbor, and is assembled for North America. The vehicle also received additional awards including Midsize Truck of Texas, while Toyota's Wireless Trailer Camera and Safety Sense 3.0 won technical awards.

La quarta generazione della Tacoma di Toyota (NYSE:TM) è stata nominata Truck of Texas dall'Associazione dei Giornalisti Automobilistici del Texas (TAWA), segnando la prima volta che un pickup di medie dimensioni si aggiudica questo prestigioso premio. Questo risultato segue il successo di Toyota con la Tundra, che ha vinto nel 2022 e nel 2024.

La nuova Tacoma presenta due nuovi propulsori, inclusa la i-FORCE MAX ibrida che offre fino a 326 cavalli e 465 lb.-ft. di coppia, rappresentando un incremento del 75% della coppia rispetto al precedente modello V-6. Il veicolo offre 11 livelli unici e include caratteristiche innovative come il sedile IsoDynamic Performance, il primo nella sua categoria, nel modello TRD Pro.

La Tacoma è stata progettata in California, ingegnerizzata ad Ann Arbor ed è assemblata per il mercato nordamericano. Il veicolo ha anche ricevuto ulteriori premi, tra cui il Midsize Truck of Texas, mentre la Wireless Trailer Camera e il Safety Sense 3.0 di Toyota hanno vinto premi tecnici.

La cuarta generación de la Tacoma de Toyota (NYSE:TM) ha sido nombrada Truck of Texas por la Asociación de Escritores Automotrices de Texas (TAWA), marcando la primera vez que una pickup de tamaño mediano gana este prestigioso premio. Este logro sigue al éxito de Toyota con la Tundra, que ganó en 2022 y 2024.

La nueva Tacoma cuenta con dos nuevos trenes motrices, incluido el i-FORCE MAX híbrido que entrega hasta 326 caballos de fuerza y 465 lb.-ft. de torque, lo que representa un aumento del 75% en el torque en comparación con el modelo V-6 anterior. El vehículo ofrece 11 grados únicos e incluye características innovadoras como el asiento IsoDynamic Performance, el primero en su segmento, en el modelo TRD Pro.

La Tacoma fue diseñada en California, desarrollada en Ann Arbor y se ensambla para América del Norte. El vehículo también recibió otros premios, incluido el Midsize Truck of Texas, mientras que la Wireless Trailer Camera y el Safety Sense 3.0 de Toyota ganaron premios técnicos.

토요타의 (NYSE:TM) 4세대 타코마는 텍사스 자동차 기자 협회(TAWA)로부터 텍사스 트럭으로 선정되어, 중형 픽업 트럭이 이 권위 있는 상을 수상한 첫 번째 사례가 되었습니다. 이 성과는 2022년과 2024년에 툰드라로 우승한 토요타의 성공을 잇는 것입니다.

새로운 타코마는 i-FORCE MAX 하이브리드 파워트레인을 포함한 두 가지 새로운 파워트레인을 특징으로 하며, 최대 326마력과 465 lb.-ft.의 토크를 제공하며, 이전 V-6 모델에 비해 75%의 토크 증가를 나타냅니다. 이 차량은 11개의 독특한 트림을 제공하고 TRD Pro 모델에서 세그먼트 최초의 IsoDynamic 성능 시트를 포함한 혁신적인 기능들을 갖추고 있습니다.

타코마는 캘리포니아에서 설계되고 앤아버에서 엔지니어링되었으며, 북미 시장을 위해 조립됩니다. 이 차량은 중형 트럭 부문에서 '텍사스 트럭' 상도 수상했으며, 토요타의 무선 트레일러 카메라와 Safety Sense 3.0은 기술상을 수상했습니다.

La quatrième génération de la Tacoma de Toyota (NYSE:TM) a été nommée Truck of Texas par l'Association des journalistes automobiles du Texas (TAWA), marquant la première fois qu'un pickup de taille moyenne remporte ce prix prestigieux. Cet accomplissement suit le succès de Toyota avec la Tundra qui a gagné en 2022 et 2024.

La nouvelle Tacoma dispose de deux nouvelles motorisations, dont le groupement motopropulseur hybride i-FORCE MAX offrant jusqu'à 326 chevaux et 465 lb.-ft. de couple, représentant une augmentation de 75% du couple par rapport au modèle V-6 précédent. Le véhicule propose 11 équipements uniques et inclut des fonctionnalités innovantes comme le siège IsoDynamic Performance, première dans son segment, pour le modèle TRD Pro.

La Tacoma a été conçue en Californie, ingénierie à Ann Arbor, et assemblée pour l'Amérique du Nord. Le véhicule a également reçu d'autres récompenses, y compris le Midsize Truck of Texas, tandis que la Wireless Trailer Camera et Safety Sense 3.0 de Toyota ont remporté des prix techniques.

Die vierte Generation des Tacoma von Toyota (NYSE:TM) wurde von der Texas Auto Writers Association (TAWA) als Truck of Texas ausgezeichnet, was das erste Mal ist, dass ein mittelgroßer Pickup diesen prestigeträchtigen Preis gewinnt. Diese Errungenschaft folgt auf Toyotas Erfolg mit der Tundra, die 2022 und 2024 gewann.

Der neue Tacoma bietet zwei neue Antriebsstränge, darunter den i-FORCE MAX Hybridantrieb, der bis zu 326 PS und 465 lb.-ft. Drehmoment liefert, was eine Steigerung des Drehmoments um 75% im Vergleich zum vorherigen V-6-Modell darstellt. Das Fahrzeug bietet 11 einzigartige Ausstattungen und umfasst innovative Funktionen wie den segmentersten IsoDynamic Performance-Sitz im TRD Pro-Modell.

Der Tacoma wurde in Kalifornien entworfen, in Ann Arbor entwickelt und für Nordamerika montiert. Das Fahrzeug erhielt auch weitere Auszeichnungen, darunter den Midsize Truck of Texas, während die Wireless Trailer Camera und Safety Sense 3.0 von Toyota technische Auszeichnungen gewannen.

Positive
  • First midsize pickup to win prestigious Truck of Texas award
  • 75% torque increase in new hybrid powertrain compared to previous generation
  • Significant powertrain improvement with 326 horsepower and 465 lb.-ft. of torque
  • Market leadership as most popular midsize pickup for 20 consecutive years
Negative
  • None.

Tacoma is the first Midsize Pickup Truck to Win the Top Honor at the Texas Auto Writers Association Annual Truck Rodeo

PLANO, Texas, Jan. 29, 2025 /PRNewswire/ -- The all-new, fourth-generation Toyota Tacoma was awarded the title Truck of Texas by the Texas Auto Writers Association (TAWA) at their 31st annual Texas Truck Rodeo event. It is the first time a midsize pickup truck has earned Truck of Texas. This marks the third time in four years a Toyota pickup has taken the top award at the Truck Rodeo, with the full-size Tundra earning the honors in 2022 and 2024.

TAWA awarded the all-new Lexus GX 550 the other top award at the Truck Rodeo: SUV of Texas. It also voted on category and technical awards at the media drive event. Tacoma earned Midsize Truck of Texas, while the GX 550 is Midsize SUV of Texas. Toyota's Wireless Trailer Camera received the Best Towing Technology award, and the Best Driver Assist or Safety Feature went to Toyota's Safety Sense 3.0.

"After being the most popular midsize pickup in the U.S. the last 20 years in a row, it's great to see the all-new Tacoma be presented Truck of Texas," said Dedra DeLilli, Toyota vice president - Vehicle Marketing and Communications. "We are honored that TAWA recognized the Tacoma as the first Truck of Texas from a segment other than full-size pickup."

The new generation Tacoma debuted in the spring of 2023 with two new powertrains, including the i-FORCE MAX hybrid powertrain, with a total system output of up to 326 horsepower and a whopping 465 lb.-ft. of torque, a 75 percent increase in torque compared to the previous generation V-6 powered truck. Designed by Calty Design Research in California, engineered by TMNA R&D in Ann Arbor, and assembled for North America, Tacoma offers 11 unique grades to fit various lifestyles and customer needs. The new Trailhunter grade builds upon Toyota's legendary off-road and overlanding credibility with purpose-built engineering and robust components.

The Baja-inspired TRD Pro debuted the segment-first IsoDynamic Performance Seat for enhanced off-road driving control and comfort, while the first-ever Trailhunter grade is a factory-developed overlanding rig built from the ground up with the latest integrated off-road equipment from ARB, Old Man Emu, and RIGID.

TAWA's annual Texas Truck Rodeo brings together journalists to evaluate automakers' latest trucks and SUVs on an off-road course and a street drive. The fall event was held at Eagles Canyon Raceway in Decatur, Texas. Vehicles from the world's top manufacturers were evaluated on interior, exterior, value, performance, and personal appeal.

"The Truck of Texas award is prestigious and competitive, and the Tacoma has truly earned the title," said TAWA President Cory Fourniquet. "The Tacoma impressed our members with its diverse grades and new powertrains."

TAWA is a Texas-based nonprofit association for automotive journalists promoting professionalism and quality in journalism for more than two decades. TAWA has grown to become one of the most influential and recognized automotive journalist associates in the U.S. The group produces two annual events – Texas Auto Roundup and Texas Truck Rodeo – that allow members to experience vehicles from various manufacturers in one place, at one time.

For more information on the Toyota Tacoma, visit the Toyota Newsroom.

About Toyota

Toyota (NYSE:TM) has been a part of the cultural fabric in the U.S. for nearly 70 years, and is committed to advancing sustainable, next-generation mobility through our Toyota and Lexus brands, plus our nearly 1,500 dealerships.

Toyota directly employs nearly 48,000 people in the U.S. who have contributed to the design, engineering, and assembly of more than 35 million cars and trucks at our 11 manufacturing plants. In spring 2025, Toyota's plant in North Carolina will begin to manufacture automotive batteries for electrified vehicles. With more electrified vehicles on the road than any other automaker, Toyota currently offers 31 electrified options.

Through its Driving Possibilities initiative, the Toyota USA Foundation has committed to creating innovative educational programs within, and in partnership with, historically underserved communities near the company's U.S. operating sites.

For more information about Toyota, visit www.ToyotaNewsroom.com.

Media Contact:
Greg Thome
Toyota Motor North America
469.292.2321
greg.thome@toyota.com

 

Cision View original content to download multimedia:https://www.prnewswire.com/news-releases/toyota-tacoma-named-truck-of-texas-302362668.html

SOURCE Toyota Motor North America

FAQ

What major award did Toyota (TM) Tacoma win in Texas for 2025?

The Toyota Tacoma won the prestigious Truck of Texas award at the 31st annual Texas Auto Writers Association Truck Rodeo, becoming the first midsize pickup truck to receive this honor.

How much more torque does the 2025 Toyota (TM) Tacoma i-FORCE MAX hybrid have compared to the previous generation?

The new Tacoma i-FORCE MAX hybrid powertrain delivers 465 lb.-ft. of torque, representing a 75% increase compared to the previous generation V-6 powered truck.

How many different grades does the 2025 Toyota (TM) Tacoma offer?

The new generation Toyota Tacoma offers 11 unique grades to accommodate various lifestyles and customer needs.

What unique feature does the 2025 Toyota (TM) Tacoma TRD Pro introduce to the segment?

The TRD Pro model introduces the segment-first IsoDynamic Performance Seat, designed for enhanced off-road driving control and comfort.

How long has the Toyota (TM) Tacoma been the most popular midsize pickup in the US?

The Toyota Tacoma has been the most popular midsize pickup truck in the United States for 20 consecutive years.

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