Toyota Motor North America Reports U.S. September and Third Quarter 2023 Sales Results

Rhea-AI Summary

Toyota Motor North America reports strong sales performance in September 2023, with a 13.9% increase in volume and a 9.5% increase in daily selling rate compared to September 2022. Electrified vehicle sales accounted for 31.5% of total monthly sales. Year-to-date electrified vehicle sales reached 455,142, representing 27.9% of total volume. Toyota division saw a 12.9% increase in September sales, while Lexus division experienced a 20.9% increase. The introduction of new electrified vehicle options, including the Lexus RX plug-in hybrid, is expected to drive continued sales momentum.

Positive

• Strong sales performance in September with a 13.9% increase in volume and a 9.5% increase in daily selling rate compared to September 2022
• 31.5% of total monthly sales accounted for by electrified vehicles
• Year-to-date electrified vehicle sales reached 455,142, representing 27.9% of total volume
• 12.9% increase in September sales for Toyota division
• 20.9% increase in September sales for Lexus division

Negative

• None.

•   Year-to-date electrified vehicle sales including battery, fuel cell, hybrid and plug-in hybrid top 455,142 representing 27.9 percent of total volume

•   26 electrified vehicle options between both Toyota and Lexus brands, the most among any automaker

•   2024 Lexus RX plug-in hybrid available in showrooms; all-new 2024 Lexus TX with available hybrid on sale this week; fourth generation 2024 Toyota Tacoma on sale in December

PLANO, Texas, Oct. 3, 2023 /PRNewswire/ -- Toyota Motor North America (TMNA) today reported U.S. September 2023 sales of 203,904 vehicles, up 13.9 percent on a volume basis and up 9.5 percent on a daily selling rate (DSR) basis versus September 2022. September 2023 sales of electrified vehicles totaled 64,298, representing 31.5 percent of total monthly sales. 

For the third quarter of 2023, TMNA reported U.S. sales of 590,296 vehicles, up 12.2 percent on a volume basis and up 10.8 percent on a DSR basis. Third quarter electrified vehicle sales totaled 184,666, representing 31.3 percent of total year-to-date sales. 

Toyota division posted September sales of 177,654 vehicles, up 12.9 percent on a volume basis and up 8.6 percent on a DSR basis. For the third quarter of 2023, Toyota division reported sales of 515,400 vehicles, up 12.4 percent on a volume basis and up 11 percent on a DSR basis.

Lexus division posted September sales of 26,250 vehicles, up 20.9 percent on a volume basis and up 16.2 percent on a DSR basis. For the third quarter of 2023, Lexus division reported sales of 74,896 vehicles, up 10.9 percent on a volume basis and up 9.5 percent on a DSR basis.

"With the introduction of several electrified vehicles including the all-new Toyota Grand Highlander hybrid, Toyota Corolla Cross hybrid, Toyota Prius, and the Lexus RX plug-in hybrid, customers now have 26 Toyota and Lexus electrified vehicle options to choose from, the most among any automaker," said Jack Hollis, executive vice president, Sales, TMNA. "We anticipate continued strong sales momentum as we close out 2023 as dealer stock improves and key new products like the fourth generation Toyota Tacoma and Lexus TX and TX hybrid hit showroom floors."

September, Third Quarter and Year-To-Date Highlights

TMNA:

• September electrified vehicle sales of 64,298, up 81.5 percent; represents 31.5 percent of total sales volume
• Year-to-date electrified vehicle sales of 455,142, up 20.3 percent; represents 27.9% percent of total sales volume
• 26 electrified Toyota and Lexus vehicle options available at dealerships
• Passenger car September sales up 10 percent
• Truck September sales up 15.7 percent

Toyota Division:

• Electrified vehicle Sept. sales up 88.2 percent
• Sept. electrified vehicle ratio: 27.9 percent
• Year to date 2023 electrified vehicle ratio: 31.3 percent
• Passenger car Sept. sales up 11.2 percent
• Prius Sept. sales up 68.7 percent
• SUV Sept. sales 20.7 percent
• Venza Sept. sales up 145 percent
• Best-ever Sept. sales:
  • bZ4X
  • Corolla Cross HEV
  • Corolla HEV
  • Crown
  • Grand Highlander
  • Grand Highlander HEV
  • Sequoia
  • Tundra HEV
• Best-ever YTD sales:
  • bZ4X
  • Corolla Cross
  • Corolla HEV
  • Mirai
  • Sequoia
  • Tundra HEV

Lexus Division:

• Electrified vehicle Sept. sales up 84.0 percent
• Sept. electrified vehicle ratio: 28.7 percent
• Year-to-date electrified vehicle ratio: 27.9 percent
• IS Sept. sales up 12.9 percent
• Luxury utility vehicle Sept. sales up 28.6 percent; YTD up 19.9 percent
• UX June sales up 36.8 percent; YTD up 19.4 percent
• NX June sales up 64.8 percent; YTD sales up 63.3 percent
• RX June sales up 8.9 percent; YTD sales up 4 percent
• LX June sales up 404 percent; YTD sales up 94.7 percent
• Best-ever Sept. sales:
  • Total vehicles
  • Total utility vehicles
  • Total electrified vehicles
  • IS 500
  • NX HEV
  • NX PHEV
  • Total NX
  • RX HEV
  • RZ
  • RX PHEV
• Best-ever year-to-date sales:
  • Total electrified vehicles
  • IS 500
  • NX HEV
  • NX PHEV
  • Total NX
  • RX HEV
  • RX PHEV
  • RZ

Note:
HEV = Hybrid Electric Vehicle
PHEV = Plug-In Hybrid Electric Vehicle
FCEV = Fuel Cell Electric Vehicle
BEV = Battery Electric Vehicle

About Toyota

Toyota (NYSE:TM) has been a part of the cultural fabric in the U.S. for more than 65 years, and is committed to advancing sustainable, next-generation mobility through our Toyota and Lexus brands, plus our nearly 1,500 dealerships. 

Toyota directly employs more than 49,000 people in the U.S. who have contributed to the design, engineering, and assembly of more than 33 million cars and trucks at our nine manufacturing plants. By 2025, Toyota's 10th plant in North Carolina will begin to manufacture automotive batteries for electrified vehicles. With more electrified vehicles on the road than any other automaker, Toyota currently offers 26 electrified options.

Through its Driving Possibilities initiative, the Toyota USA Foundation has committed $110 million to create innovative educational programs within, and in partnership with, historically underserved and diverse communities near the company's 14 U.S. operating sites. 

Media Contacts:
Ed Hellwig
469.292.1165
edward.hellwig@toyota.com

Media Websites:	ToyotaNewsroom.com
	LexusNewsroom.com

 

TOYOTA  U.S. SALES SUMMARY
September 2023
	-- CURRENT MONTH --				-- CALENDAR YEAR TO DATE --
	2023	2022	DSR %	VOL %	2023	2022	DSR %	VOL %
TOTAL TMNA	203,904	179,050	9.5	13.9	1,628,816	1,571,717	3.2	3.6
TOTAL TOYOTA DIV.	177,654	157,332	8.6	12.9	1,404,508	1,373,105	1.8	2.3
TOTAL LEXUS DIV.	26,250	21,718	16.2	20.9	224,308	198,612	12.4	12.9
COROLLA	22,679	18,874	15.5	20.2	165,693	171,556	-3.8	-3.4
SUPRA	185	220	-19.1	-15.9	2,097	3,855	-45.8	-45.6
GR86 (INCL FR-S)	960	865	6.7	11	8,737	9,691	-10.2	-9.8
MIRAI	132	7	1,713.0	1,786.0	2,604	1,437	80.4	81.2
CROWN	2,421	0	0	0	13,054	0	0	0
AVALON	1	160	-99.4	-99.4	52	12,144	-99.6	-99.6
PRIUS	4,342	2,574	62.2	68.7	27,890	27,008	2.8	3.3
CAMRY	25,485	27,859	-12	-8.5	217,975	214,403	1.2	1.7
TOTAL TOYOTA DIV. CAR	56,205	50,559	6.9	11.2	438,102	440,094	-0.9	-0.5
IS	1,888	1,673	8.5	12.9	17,168	16,331	4.7	5.1
RC	169	283	-42.6	-40.3	1,314	1,950	-32.9	-32.6
ES	3,394	3,512	-7.1	-3.4	28,941	32,372	-11	-10.6
LS	153	267	-44.9	-42.7	1,725	1,989	-13.7	-13.3
LC	178	71	141.1	150.7	1,331	993	33.5	34
TOTAL LEXUS DIV. CAR	5,782	5,806	-4.2	-0.4	50,481	53,637	-6.3	-5.9
TOTAL TMNA CAR	61,987	56,365	5.7	10	488,583	493,731	-1.5	-1
C-HR	1	308	-99.7	-99.7	776	10,313	-92.5	-92.5
BZ4X	1182	0	0.0	0.0	6,486	235	2,648.0	2,660.0
RAV4	38,098	32,317	13.4	17.9	302,831	303,341	-0.6	-0.2
COROLLA CROSS	7,030	6,465	4.6	8.7	49,160	37,521	30.5	31
VENZA	3,190	1,303	135.4	144.8	22,087	23,131	-4.9	-4.5
HIGHLANDER	9,407	19,743	-54.2	-52.4	138,178	164,451	-16.3	-16.0
GRAND HIGHLANDER	10,177	0	0	0	24,376	0	0	0
4RUNNER	12,083	8,842	31.4	36.7	86,594	93,419	-7.7	-7.3
SEQUOIA	2,129	9	22,646.0	23,556.0	15,790	507	3,000.9	3,014.4
TOTAL TOYOTA DIV. SUV	83,298	68,988	16.1	20.7	646,284	632,962	1.7	2.1
SIENNA	6,311	6,498	-6.6	-2.9	47,753	49,658	-4.3	-3.8
TACOMA	20,579	21,470	-7.8	-4.1	179,681	175,872	1.7	2.2
TUNDRA	11,261	9,817	10.3	14.7	92,688	74,519	23.8	24.4
TOTAL TOYOTA DIV. PICKUP	31,840	31,287	-2.1	1.8	272,369	250,391	8.3	8.8
TOTAL TOYOTA DIV. TRUCK	121,449	106,773	9.4	13.7	966,406	933,011	3.1	3.6
UX	826	604	31.5	36.8	9,374	7,850	18.9	19.4
NX	6,131	3,720	58.5	64.8	51,685	31,651	62.6	63.3
RZ	443	0	0	0	2,511	0	0	0
RX	9,405	8,640	4.7	8.9	83,491	80,299	3.5	4
GX	2,932	2,803	0.6	4.6	21,492	22,466	-4.8	-4.3
LX	731	145	384.7	404.1	5,274	2,709	93.8	94.7
TOTAL LEXUS DIV. TRUCK	20,468	15,912	23.7	28.6	173,827	144,975	19.4	19.9
TOTAL TMNA TRUCK	141,917	122,685	11.2	15.7	1,140,233	1,077,986	5.3	5.8
Selling Days	26	25			230	229
DSR = Daily Selling Rate
	TOYOTA U.S. ELECTRIFIED VEHICLE SALES SUMMARY
September 2023
	-- CURRENT MONTH --				-- CALENDAR YEAR TO DATE --
	2023	2022	DSR %	VOL%	2023	2022	DSR %	VOL%
TOYOTA PRIUS HYBRID	2,999	1,887	52.8	58.9	21,932	19,539	11.8	12.2
TOYOTA PRIUS PRIME	1,343	687	88.0	95.5	5,958	7,469	-20.6	-20.2
TOYOTA COROLLA HYBRID	4,645	1,378	224.1	237.1	36,739	22,904	59.7	60.4
TOYOTA CAMRY HYBRID	3,779	4,151	-12.5	-9.0	22,078	33,104	-33.6	-33.3
TOYOTA AVALON HYBRID	0	32	-100.0	-100.0	8	3,547	-99.8	-99.8
TOYOTA MIRAI	132	7	1,713.0	1,786.0	2,604	1,437	80.4	81.2
TOYOTA CROWN	2,421	0	0	0	13,054	0	0	0
TOYOTA SIENNA HYBRID	6,307	6,498	-6.7	-2.9	47,745	49,630	-4.2	-3.8
TOYOTA HIGHLANDER HYBRID	2,714	1,432	82.2	89.5	41,417	31,787	29.7	30.3
TOYOTA GRAND HIGHLANDER HYBRID	2,585	0	0	0	6,201	0	0	0
TOYOTA SEQUOIA HYBRID	2,126	1	22646	23,556	15,760	1	3,000	3,014
TOYOTA BZ4X BEV	1,182	0	0.0	0.0	6,486	235	2,648.0	2,660.0
TOYOTA RAV4 HYBRID	15,279	9,402	56.3	62.5	103,329	124,153	-17.1	-16.8
TOYOTA RAV4 PRIME	3,051	1,237	137.2	146.6	18,851	14,122	32.9	33.5
TOYOTA COROLLA CROSS HYBRID	2,425	0	0	0	7,322	0	0	0
TOYOTA VENZA HYBRID	3,190	1,303	135.4	144.8	22,087	23,131	-4.9	-4.5
TOYOTA TUNDRA HYBRID	2,592	2,153	15.8	20.4	21,251	7,189	194.3	195.6
LEXUS ES HYBRID	1,315	1,264	0	4	9,285	10,459	-11.6	-11.2
LEXUS UX HYBRID	826	541	46.8	52.7	9,372	4,511	106.9	107.8
LEXUS NX HYBRID	2,088	1,102	82.2	89.5	12,360	8,571	43.6	44.2
LEXUS NX PLUG-IN HYBRID	476	264	73.4	80.3	3,803	2,782	36.1	36.7
LEXUS RZ BEV	443	0	0	0	2,511	0	0	0
LEXUS RX HYBRID	2,372	2,064	10.5	14.9	24,881	13,728	80.5	81.2
LEXUS LS HYBRID	6	14	-58.8	-57.1	84	46	81.8	82.6
LEXUS LC HYBRID	2	2	-3.8	0.0	24	15	59.3	60.0
TOTAL TMNA Electrified Vehicles	64,298	35,419	74.6	81.5	455,142	378,360	19.8	20.3
TOTAL TOYOTA Electrified Vehicles	56,770	30,168	80.9	88.2	392,822	338,248	15.6	16.1
TOTAL LEXUS Electrified Vehicles	7,528	5,251	37.8	43.4	62,320	40,112	54.7	55.4
TOTAL TMNA SALES RATIO	31.5 %	19.8 %			27.9 %	24.1 %
Selling Days	26	25			230	229

 

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SOURCE Toyota Motor North America