Toyota Motor North America Announces Executive Changes

Rhea-AI Summary

Toyota Motor North America announces executive changes to its marketing operations. Michael Tripp is promoted to group vice president, Toyota division Marketing, replacing Lisa Materazzo. Tripp will be responsible for all Toyota division advertising, merchandising, media, incentives, analytics, and motorsports. Joe Moses is promoted to vice president, Vehicle Marketing and Communications, replacing Michael Tripp.

Positive

• Michael Tripp promoted to group vice president, Toyota division Marketing. Tripp will oversee all advertising, merchandising, media, incentives, analytics, and motorsports for Toyota division.

Negative

• Lisa Materazzo leaving the company may impact marketing operations.

PLANO, Texas, Oct. 25, 2023 /PRNewswire/ -- Toyota Motor North America (TMNA) announces executive changes to its marketing operations, effective immediately.

Promotions:

Michael Tripp, who currently serves as vice president of Vehicle Marketing and Communications, is being promoted to group vice president, Toyota division Marketing. Tripp replaces Lisa Materazzo who left the company in September. In this role, Tripp will be responsible for all Toyota division advertising, merchandising, media, incentives, analytics and motorsports. Tripp joined Toyota in 1995 and has held a variety of sales, operations and marketing-related roles including vice president, Vehicle Marketing and Communications, and general manager Lexus Brand Communications & Experience for Lexus Europe. He will report to David Christ, group vice president and general manager, Toyota Division, TMNA.

Joe Moses, general manager, Vehicle Marketing and Communications, has been promoted to vice president, Vehicle Marketing and Communications replacing Michael Tripp. Moses will be responsible for crafting Toyota's marketing strategy and bringing it to life through creative asset development, brand and product training and the Toyota Dealer Association (TDA).

About Toyota 
Toyota (NYSE:TM) has been a part of the cultural fabric in North America for more than 65 years, and is committed to advancing sustainable, next-generation mobility through our Toyota and Lexus brands, plus our more than 1,800 dealerships.   

Toyota directly employs more than 63,000 people in North America who have contributed to the design, engineering, and assembly of nearly 45 million cars and trucks at our 13 manufacturing plants. By 2025, Toyota's 14^th plant in North Carolina will begin to manufacture automotive batteries for electrified vehicles. With more electrified vehicles on the road than any other automaker, Toyota currently offers 26 electrified options. 

For more information about Toyota, visit www.ToyotaNewsroom.com. 

Media Contact
Ed Hellwig
469-292-1165
edward.hellwig@toyota.com

View original content to download multimedia:https://www.prnewswire.com/news-releases/toyota-motor-north-america-announces-executive-changes-301966717.html

SOURCE Toyota Motor North America

FAQ

Who is being promoted in Toyota's marketing operations?

Michael Tripp and Joe Moses are being promoted.

What will Michael Tripp's responsibilities be in his new role?

Michael Tripp will be responsible for all Toyota division advertising, merchandising, media, incentives, analytics, and motorsports.

Who will Joe Moses replace in his new role?

Joe Moses will replace Michael Tripp as vice president of Vehicle Marketing and Communications.

What is the significance of these executive changes for Toyota?

These executive changes will impact the marketing operations of Toyota Motor North America.