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Toyota Motor Corporation (NYSE: TM), headquartered in Toyota City, Aichi, Japan, is a global leader in automotive manufacturing. Founded by Kiichiro Toyoda in 1937, Toyota has grown to produce approximately 10 million vehicles annually, positioning itself as one of the world's largest automakers. The company's extensive portfolio includes well-known brands such as Toyota, Lexus, Daihatsu, and Hino trucks. In fiscal 2023, Toyota sold 10.56 million vehicles globally, capturing significant market shares in both Japan and the United States.
Toyota's product lineup spans from traditional gasoline cars to cutting-edge electrified vehicles. The company offers 27 electrified options, including Hybrid Electric Vehicles (HEVs), Plug-In Hybrid Electric Vehicles (PHEVs), Fuel Cell Electric Vehicles (FCEVs), and Battery Electric Vehicles (BEVs). As part of its commitment to innovation, Toyota is also involved in manufacturing homes, boats, and has a financing division to support its sales.
Recent Achievements:
- Toyota Motor North America (TMNA) reported a 21.8% increase in March 2024 U.S. sales, with electrified vehicles making up 36.4% of the total sales volume.
- TMNA's sales for the first quarter of 2024 were up by 20.3%, demonstrating strong market performance.
- Toyota's new investments in its U.S. operations include a $1.4 billion expansion to produce a new three-row battery electric SUV and a $1.3 billion investment in Toyota Kentucky for another BEV model.
Toyota has made strategic investments in various companies, including a 3.3% stake in Denso, 20% in Subaru, and shares in Uber Technologies, Joby Aviation, and others, reflecting its forward-thinking approach to mobility.
Current Projects:
- Toyota's Collaborative Safety Research Center (CSRC) is leading 15 new projects focusing on driver behavior, crash avoidance, and injury mitigation.
- The introduction of the all-new 2024 Tacoma with a hybrid powertrain, the 2024 Land Cruiser, and the 2025 Camry, all featuring hybrid technology.
- The establishment of Toyota’s North American Hydrogen Headquarters in Gardena, California, to advance fuel cell technology and hydrogen infrastructure.
- A partnership with the U.S. Department of Energy’s Argonne National Laboratory to develop a direct recycling process for lithium-ion batteries.
Partnerships and Community Engagement:
Toyota's commitment to community and environmental sustainability is evident through its 'Empact' vision, focusing on equitable EV charging and mobility for all. The company is installing high-power 350kW DC fast chargers in underserved communities in California.
For more information, visit www.ToyotaNewsroom.com.
Toyota Motor North America (TMNA) reported U.S. September sales of 162,595 vehicles, down 20.3% on a volume basis compared to September 2023. Electrified vehicle sales accounted for 48.4% of total sales volume, totaling 78,683 units, up 22.4% on a volume basis. For the third quarter, TMNA sales totaled 542,872 vehicles, down 8.0% on a volume basis. Year-to-date U.S. sales reached 1,729,519 vehicles, up 6.2%. Notably, Lexus achieved its best-ever sales result in its 35-year history through the third quarter. Toyota remains the industry's number one retail brand through the nine-month period. The company offers 30 electrified Toyota and Lexus vehicle options at dealerships, the most among any automaker.
Toyota launches its new marketing campaign, 'Stand Out in Every Sense,' showcasing the 2025 Toyota Crown Family. The campaign highlights the vehicles' bold styling, premium comfort, and elevated connected technology. The all-hybrid Toyota Crown Family offers a combination of power, fuel efficiency, intuitive interior design, and sleek exterior styling.
Saatchi & Saatchi created various spots, including a 30-second CTV spot 'Tango' directed by SMUGGLER's Jaron Albertin. The campaign features the Toyota Crown and Toyota Crown Signia, emphasizing their design and performance in unique settings where the world seems to fade away.
The fully integrated campaign extends across CTV, digital content, digital video, paid social, programmatic, streaming audio, and experiential platforms. Media placements include partnerships with Dotdash meredith, INSIDER, mindbodygreen, iHeartMedia, VOXMedia, TED, OpenTable, and TIME100 Next, among others.
Toyota Motor North America and Toyota Financial Services have announced relief efforts for those affected by Hurricane Helene and other recent natural disasters across the United States. The company is leveraging its annual contributions to The American Red Cross and SBP to support recovery efforts. Additionally, Toyota is matching employee donations to eligible nonprofits.
Toyota Financial Services is offering payment relief options to affected customers, including extensions, lease deferred payments, redirected billing statements, and alternative payment arrangements. Eligible customers in designated disaster areas can contact Toyota Financial Services or Lexus Financial Services to discuss their account options.
Toyota Motor North America has announced 14 team members who will participate in the 2024 Rebelle Rally, the longest competitive off-road navigation rally in the U.S. for women. Toyota has expanded to seven teams, including its first entry in the X-Cross class with a RAV4. The other six teams will compete in the 4x4 class using various Toyota off-road models.
The rally, taking place from October 10 to 19, 2024, covers over 1,500 miles of rugged terrain across California and Nevada deserts. Participants navigate without GPS or internet, using only maps and compasses. This experience supports Toyota's philosophy of continuous improvement, offering professional development opportunities for team members.
Toyota is also the presenting sponsor of the Rebelle Rally's Live Webcast for the third consecutive year, streaming throughout the competition at rebellerally.com/live.
Toyota Motor North America (NYSE: TM) has announced an additional $250,000 donation to Plano ISD to support STEM programming and curriculum. This builds on Toyota's previous $1 million contribution to the Plano ISD Academy High School in 2014. The new funds will support robotics programs, summer STEM programs, and the development of industry-informed curriculum for cybersecurity and engineering.
The donation aims to enhance access to STEM education, particularly for students who traditionally have not had such opportunities. It will also help lay the foundation for new courses at the upcoming Career and Technical Education Center, set to open in Fall 2026. Beyond financial support, Toyota team members volunteer to mentor students and have donated over $3 million through corporate matching and 3,800 volunteer hours to Plano nonprofits since 2017.
Toyota unveils the 2025 GR Corolla with significant upgrades, including a new 8-speed GAZOO Racing Direct Automatic Transmission (DAT) option alongside the 6-speed manual. Key improvements include:
- Increased engine torque to 295 lb.-ft.
- Retuned suspension for better cornering
- Redesigned front bumper for improved cooling and aerodynamics
- New Premium Plus Grade added to the lineup
- Launch Control feature for DAT models
The 2025 GR Corolla retains its 300 horsepower output and features the GR-FOUR All-Wheel-Drive system. It comes with Toyota Safety Sense 3.0 and an upgraded infotainment system. Pricing starts at $38,860 for the Core 6-Speed M/T model, with deliveries expected in Fall 2024.
Toyota Motor North America (TMNA) has announced the fourth round of funding awardees for its Way Forward Fund, focusing on supporting injury recovery and access to care, particularly for children with traumatic brain injuries (TBI). The fund has awarded grants to several institutions, including Driscoll Children's Hospital and the Brain Injury Association of America, as well as sponsorships to organizations like the TBI Warrior Foundation.
The initiative aims to address gaps in TBI funding for children, support health equity, and strengthen the recovery journey for families and caregivers. With over $1 million in grants available, the fund emphasizes raising healthcare quality in communities with the greatest need. Toyota's commitment aligns with its goal as a mobility company to ensure children can explore and interact with the world without limitations.
Toyota has partnered with Venezuelan singer Danny Ocean as the presenting sponsor for his 'Reflexa' North American tour. The tour, which began last week, covers major U.S. and Canadian cities, featuring Ocean's new tracks and popular hits. Toyota's involvement includes the Toyota Music Den, an interactive fan zone at select concerts offering vehicle activations and giveaways. The GR86 is highlighted as the tour's featured vehicle.
Steve Appelbaum, Sr. Manager of Sponsorship Integration at Toyota, expressed excitement about the partnership, emphasizing Toyota's commitment to music discovery and authentic guest connections. The collaboration aims to enhance the fan experience through behind-the-scenes content and opportunities to discover new music via Toyota Latino social media channels. The tour also showcases performances by other emerging Latin artists at select venues.
Toyota USA Foundation's Driving Possibilities initiative is investing up to $5.8 million over five years in Lee County and Pontotoc City Schools in Northeast Mississippi. The grants aim to provide students and teachers with innovative tools and programs for STEM education and English language learning. This investment is part of Toyota's national approach to workforce readiness and community engagement, focusing on creating equal access to opportunities and pathways to high-growth careers.
The initiative will embed STEM programming into everyday curriculum at the middle school level in Lee County Schools and launch a Newcomer Program for English-language learners in Pontotoc City Schools. To date, nearly $72 million has been announced through multi-year grants across nine sites in the U.S. as part of the Driving Possibilities initiative.
Toyota celebrates 25 years of the Highlander with a edition model. The Highlander 25th Edition is based on the Hybrid AWD grade and features:
- Unique exterior with new Heavy Metal color option
- Portobello leather interior with 25th Edition logos
- Premium features like JBL audio and 12.3-inch displays
- Hybrid powertrain with Electronic On-Demand AWD
- to 2,500 units for the U.S. market
The 2025 Highlander lineup includes five hybrid and five 2.4L turbo grades, starting at $39,520 for the LE FWD model. Highlander has sold nearly 3.6 million units in the U.S. since its 2001 debut as Toyota's first midsize unibody SUV.
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