/C O R R E C T I O N -- Toyota Motor North America/
Toyota Motor North America (TMNA) reported strong 2024 U.S. sales performance with 2,332,623 vehicles sold, marking a 3.7% increase from 2023. A significant highlight was the record-breaking electrified vehicle sales of 1,006,461 units, representing a 53.1% increase and accounting for 43.1% of total sales volume.
The company maintains leadership with 30 electrified vehicle options, the most among any automaker. Notable achievements include Lexus recording its best-ever full-year sales in its 35-year history, and Toyota brand's projected 13th consecutive year as the number one retail brand.
Key milestones include Camry remaining America's top passenger car for the 23rd consecutive year, RAV4 maintaining its position as best-selling SUV for the 8th consecutive year, and Tacoma leading the small pickup segment for the 20th consecutive year. TMNA plans to introduce approximately 24 new, refreshed, or special edition vehicles in 2025, alongside the launch of battery production at their new $13.9 billion North Carolina facility.
Toyota Motor North America (TMNA) ha riportato una forte performance di vendita negli Stati Uniti per il 2024, con 2.332.623 veicoli venduti, segnando un incremento del 3,7% rispetto al 2023. Un punto saliente è stato il record di vendite di veicoli elettrificati, con 1.006.461 unità, che rappresentano un aumento del 53,1% e il 43,1% del volume totale delle vendite.
L'azienda mantiene la leadership con 30 opzioni di veicoli elettrificati, il numero più elevato tra i produttori di automobili. Tra i risultati degni di nota, Lexus ha registrato il suo miglior anno di vendite in 35 anni di storia, e il marchio Toyota è previsto per il 13° anno consecutivo come il marchio al dettaglio numero uno.
Tra i traguardi chiave, il Camry rimane l'auto passeggeri più venduta in America per il 23° anno consecutivo, il RAV4 mantiene la sua posizione come SUV più venduto per l'8° anno consecutivo, e il Tacoma guida il segmento delle pickup compatti per il 20° anno consecutivo. TMNA prevede di lanciare circa 24 nuovi veicoli, rinnovati o in edizione speciale nel 2025, insieme all'inizio della produzione di batterie nella loro nuova struttura da 13,9 miliardi di dollari in North Carolina.
Toyota Motor North America (TMNA) reportó un sólido desempeño en ventas en EE. UU. para 2024, con 2.332.623 vehículos vendidos, lo que marca un aumento del 3,7% en comparación con 2023. Un destaque significativo fue el récord de ventas de vehículos electrificados con 1.006.461 unidades, representando un aumento del 53,1% y constituyendo el 43,1% del volumen total de ventas.
La compañía mantiene el liderazgo con 30 opciones de vehículos electrificados, el mayor número entre los fabricantes de automóviles. Logros notables incluyen que Lexus registró las mejores ventas anuales en sus 35 años de historia, y que la marca Toyota se proyecta como la marca de retail número uno por 13 años consecutivos.
Hitos clave incluyen que el Camry sigue siendo el automóvil de pasajeros más vendido en América por 23 años consecutivos, el RAV4 mantiene su posición como el SUV más vendido por 8 años consecutivos, y el Tacoma lidera el segmento de pickups pequeñas por 20 años consecutivos. TMNA planea introducir aproximadamente 24 nuevos vehículos, actualizados o en edición especial en 2025, junto con el lanzamiento de la producción de baterías en su nueva instalación de $13.9 mil millones en Carolina del Norte.
토요타 모터 북미 (TMNA)은 2024년 미국에서의 강력한 판매 실적을 보고하며, 2,332,623 대의 차량이 판매되어 2023년 대비 3.7% 증가했다고 발표했습니다. 중요한 점은 전기차 판매가 1,006,461 대라는 기록을 세워 53.1% 증가하여 전체 판매량의 43.1%를 차지했다는 것입니다.
회사는 30종의 전기차 옵션으로 가장 많은 선택지를 제공하며 리더십을 유지하고 있습니다. 주목할 만한 성과로는 렉서스가 35년 역사에서 최고의 연간 판매량을 기록했으며, 토요타 브랜드가 13년 연속으로 소매 브랜드 1위로 예상되고 있습니다.
주요 이정표로는 캠리가 23년 연속으로 미국에서 가장 많이 팔리는 승용차로 남아 있으며, 라브4가 8년 연속으로 가장 많이 팔리는 SUV로 지키고 있고, 타코마가 20년 연속으로 소형 픽업 부문에서 선두를 차지하고 있습니다. TMNA는 2025년에 약 24개의 새로운 차량, 업데이트된 모델 또는 특별 에디션을 출시할 계획이며, 139억 달러 규모의 북가주 새로운 시설에서 배터리 생산을 시작할 예정입니다.
Toyota Motor North America (TMNA) a annoncé de solides performances de vente aux États-Unis pour 2024, avec 2 332 623 véhicules vendus, marquant une augmentation de 3,7 % par rapport à 2023. Un point fort important a été les ventes record de véhicules électrifiés, atteignant 1 006 461 unités, représentant une augmentation de 53,1 % et comptant pour 43,1 % du volume total des ventes.
L'entreprise maintient son leadership avec 30 options de véhicules électrifiés, le plus grand nombre parmi tous les fabricants automobiles. Parmi les réalisations notables, Lexus a enregistré ses meilleures ventes annuelles en 35 ans d'histoire, et la marque Toyota devrait être pour la 13ème année consécutive la première marque de détail.
Les jalons clés comprennent le fait que la Camry reste la voiture de tourisme la plus vendue en Amérique pour la 23ème année consécutive, que le RAV4 maintienne sa position de SUV le plus vendu pendant 8 années consécutives, et que le Tacoma soit le leader du segment des pick-ups compacts pour la 20ème année consécutive. TMNA prévoit de lancer environ 24 nouveaux véhicules, renouvelés ou en édition spéciale en 2025, en parallèle avec le lancement de la production de batteries dans leur nouvelle usine de 13,9 milliards de dollars en Caroline du Nord.
Toyota Motor North America (TMNA) berichtete von einer starken Verkaufsleistung in den USA für 2024 mit 2.332.623 verkauften Fahrzeugen, was einem Anstieg von 3,7 % gegenüber 2023 entspricht. Ein herausragendes Merkmal war der Rekordverkauf von elektrifizierten Fahrzeugen mit 1.006.461 Einheiten, was einem Anstieg von 53,1 % entspricht und 43,1 % des Gesamtverkaufsvolumens ausmacht.
Das Unternehmen behält mit 30 elektrifizierten Fahrzeugoptionen die Führungsposition, die die meisten unter allen Automobilherstellern sind. Zu den bemerkenswerten Errungenschaften gehört, dass Lexus die besten jährlichen Verkaufszahlen in seiner 35-jährigen Geschichte verzeichnet hat und dass die Marke Toyota voraussichtlich zum 13. Mal in Folge die Nummer eins unter den Einzelhandelsmarken sein wird.
Wichtige Meilensteine sind, dass der Camry das meistverkaufte Pkw in Amerika für das 23. Jahr in Folge bleibt, der RAV4 seine Position als meistverkaufter SUV für das 8. Jahr in Folge hält und der Tacoma im kleinen Pickup-Segment seit 20 Jahren führt. TMNA plant, im Jahr 2025 etwa 24 neue, überarbeitete oder spezielle Ausgaben von Fahrzeugen einzuführen, neben der Einführung der Batteriefertigung in ihrem neuen 13,9 Milliarden US-Dollar teuren Werk in North Carolina.
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In the news release, Toyota Motor North America Reports 2024 U.S. Sales Results, issued 03-Jan-2025 by Toyota Motor North America over PR Newswire, we are advised by the company that the second bullet point, "Top-selling luxury brand in 2024," should be removed from the "Highlights (volume basis)" section, under the "Lexus Division" header, as originally issued inadvertently. The complete, corrected release follows:
Toyota Motor North America Reports 2024 U.S. Sales Results
- Year-end electrified Toyota and Lexus sales surpasses one million units and surges 53 percent; electrified units make up more than 43 percent of total sales volume
- 30 electrified vehicle options available, the most among any automaker with more in showrooms throughout 2025
- Lexus records its best-ever full-year sales result in its 35-year history
- Toyota brand projected to be the number one retail for the 13th consecutive year
The company reported fourth quarter 2024 U.S. sales of 603,104 vehicles, a decrease of 2.7 percent on a volume basis and a decrease of 5.2 percent on a DSR basis compared to the fourth quarter of 2023. December 2024 U.S. sales totaled 209,953 vehicles, a decrease of 7.1 percent on a volume basis and a decrease of 3.4 percent on a DSR basis compared to December 2023.
"Our multi-pathway powertrain approach continues to attract customers, meeting their lifestyles and budgets," said Jack Hollis, executive vice president and chief operating officer, TMNA. "Our teams are working with suppliers and dealers to prepare for a busy 2025 as we introduce approximately 24 all-new, refreshed or special edition Toyota and Lexus vehicles, and start battery production at our new
Highlights (volume basis)
TMNA:
- 2024 electrified vehicle sales of 1,006,461 – an all-time best ever - up 53.1 percent; represents 43.1 percent of total sales volume
- 30 total electrified vehicles currently available in dealerships between both the Toyota and Lexus brands, the most among any automaker
- Projected to be the number one seller of passenger vehicles for the 13th consecutive year, and 16 of the last 17 years
- Since 2020, TMNA has announced new investments of nearly
$21 billion U.S. manufacturing operations to support electrification efforts to meet customer demand - Continued successful rollout of digital retail platforms, Smartpath for Toyota and Monogram for Lexus, as well as ramp up of Smartpath and Monogram Service
- Lowest incentives among full-line manufacturers
Toyota Division:
- 2024 electrified vehicle sales of 883,426 – an all-time best ever - up 56.1 percent; represents 44.5 percent of total sales volume
- Projected to be the number one retail brand for the 13th consecutive year
- Projected to be the number one retail brand for passenger cars for the 13th consecutive year
- Six Toyota brand vehicles starting under
$30,000 - More than
$1 billion - Camry number one passenger car in America for the 23rd consecutive year
- Tacoma number one small pickup in America for the 20th consecutive year
- RAV4 best-selling SUV in the
U.S. for the 8th consecutive year - Year-end sales:
- Total electrified up 56.1 percent
- Total cars up 4.2 percent
- Corolla HEV up 4.6 percent
- Camry up 6.6 percent
- Prius up 17.5 percent
- Total SUVs up 3.6 percent
- bZ4X up 99.1 percent
- Total RAV4 up 9.3 percent
- RAV4 HEV up 29.3 percent
- RAV4 PHEV up 19.3 percent
- Corolla Cross up 30.8 percent
- Corolla Cross HEV up 128.6 percent
- Grand Highlander up 49.3 percent
- Sequoia up 17.6 percent
- Sienna up 12.8 percent
- Tundra up 27.4 percent
- Tundra HEV up 22.1 percent
- Toyota Certified Used Vehicle program remains the top-seller of certified used vehicles for the 16th consecutive year, and sold its 8 millionth vehicle since launching in 1996. Also launched Silver Certification to attract new customers
Lexus Division:
- Division records its best-ever full-year sales result in its 35-year history
- 2024 electrified vehicle sales of 123,035 – an all-time best ever - up 34.4 percent; represents 35.6 percent of total sales volume
- RX projected to be the top-selling mid-luxury SUV for the 26th consecutive year
- Year-end sales:
- Total electrified up 34.4 percent
- Total LUVs up 10.0 percent
- RC up 5.8 percent
- Total ES up 10.3 percent
- ES HEV 45.8 percent
- RZ up 80.0 percent
- NX HEV up 26.6 percent
- NX PHEV up 19.7 percent
- Total RX up 4.0 percent
- RX HEV up 30.1 percent
- RX PHEV up 547.6 percent
- Total TX up 249.2 percent
- TX HEV up 316.6 percent
About Toyota
Toyota (NYSE:TM) has been a part of the cultural fabric in
Toyota directly employs nearly 64,000 people in
For more information about Toyota, visit www.ToyotaNewsroom.com.
Media contact:
Victor Vanov
victor.vanov@toyota.com
469.292.1318
TOYOTA | ||||||||
December 2024 | ||||||||
-- CURRENT MONTH -- | -- CALENDAR YEAR TO DATE -- | |||||||
2024 | 2023 | DSR % | VOL % | 2024 | 2023 | DSR % | VOL % | |
TOTAL TMNA | 209,953 | 226,116 | -3.4 | -7.1 | 2,332,623 | 2,248,477 | 3.1 | 3.7 |
TOTAL TOYOTA DIV. | 172,909 | 188,338 | -4.5 | -8.2 | 1,986,954 | 1,928,228 | 2.4 | 3.0 |
TOTAL LEXUS DIV. | 37,044 | 37,778 | 2.0 | -1.9 | 345,669 | 320,249 | 7.2 | 7.9 |
COROLLA | 17,720 | 23,400 | -21.2 | -24.3 | 232,908 | 232,370 | -0.4 | 0.2 |
SUPRA | 70 | 245 | -70.3 | -71.4 | 2,615 | 2,652 | -2.0 | -1.4 |
GR86 (INCL FR-S) | 579 | 790 | -23.8 | -26.7 | 11,426 | 11,078 | 2.5 | 3.1 |
MIRAI | 35 | 23 | 58.3 | 52.2 | 499 | 2,737 | -81.9 | -81.8 |
CROWN | 810 | 2,271 | -62.9 | -64.3 | 19,648 | 19,063 | 2.4 | 3.1 |
PRIUS | 5,211 | 5,178 | 4.7 | 0.6 | 44,711 | 38,052 | 16.7 | 17.5 |
CAMRY | 26,811 | 25,405 | 9.8 | 5.5 | 309,876 | 290,649 | 5.9 | 6.6 |
TOTAL TOYOTA DIV. CAR | 51,236 | 57,312 | -7.0 | -10.6 | 621,696 | 596,656 | 3.5 | 4.2 |
IS | 1,458 | 2,090 | -27.4 | -30.2 | 18,946 | 22,521 | -16.4 | -15.9 |
RC | 175 | 169 | 7.7 | 3.6 | 1,854 | 1,752 | 5.1 | 5.8 |
ES | 5,005 | 3,873 | 34.4 | 29.2 | 43,156 | 39,117 | 9.6 | 10.3 |
LS | 158 | 181 | -9.2 | -12.7 | 2,163 | 2,234 | -3.8 | -3.2 |
LC | 72 | 154 | -51.4 | -53.2 | 1,464 | 1,761 | -17.4 | -16.9 |
TOTAL LEXUS DIV. CAR | 6,868 | 6,468 | 10.4 | 6.2 | 67,587 | 67,388 | -0.4 | 0.3 |
TOTAL TMNA CAR | 58,104 | 63,780 | -5.3 | -8.9 | 689,283 | 664,044 | 3.1 | 3.8 |
BZ4X | 1,854 | 669 | 188.2 | 177.1 | 18,570 | 9,329 | 97.8 | 99.1 |
RAV4 | 44,296 | 47,044 | -2.1 | -5.8 | 475,193 | 434,943 | 8.5 | 9.3 |
COROLLA CROSS | 7,448 | 7,484 | 3.5 | -0.5 | 93,021 | 71,110 | 30.0 | 30.8 |
CROWN SIGNIA | 2,794 | 0 | 0 | 0 | 10,263 | 0 | 0 | 0 |
VENZA | 1,315 | 2,555 | -46.5 | -48.5 | 32,086 | 29,907 | 6.6 | 7.3 |
HIGHLANDER | 3,252 | 12,330 | -72.6 | -73.6 | 89,658 | 169,543 | -47.5 | -47.1 |
GRAND HIGHLANDER | 8,429 | 8,354 | 4.9 | 0.9 | 71,721 | 48,036 | 48.3 | 49.3 |
4RUNNER | 60 | 12,275 | -99.5 | -99.5 | 92,156 | 119,238 | -23.2 | -22.7 |
SEQUOIA | 2,105 | 2,468 | -11.3 | -14.7 | 26,097 | 22,182 | 16.9 | 17.6 |
LAND CRUISER | 5,399 | 1 | 539,800.0 | 519,800.0 | 29,113 | 7 | 413,099.4 | 415,800.0 |
TOTAL TOYOTA DIV. SUV | 76,953 | 93,181 | -14.1 | -17.4 | 937,880 | 905,072 | 3.0 | 3.6 |
SIENNA | 7,032 | 5,857 | 24.9 | 20.1 | 75,037 | 66,547 | 12.0 | 12.8 |
TACOMA | 22,715 | 19,475 | 21.3 | 16.6 | 192,813 | 234,768 | -18.4 | -17.9 |
TUNDRA | 14,973 | 12,513 | 24.4 | 19.7 | 159,528 | 125,185 | 26.6 | 27.4 |
TOTAL TOYOTA DIV. PICKUP | 37,688 | 31,988 | 22.5 | 17.8 | 352,341 | 359,953 | -2.8 | -2.1 |
TOTAL TOYOTA DIV. TRUCK | 121,673 | 131,026 | -3.4 | -7.1 | 1,365,258 | 1,331,572 | 1.9 | 2.5 |
UX | 948 | 883 | 11.7 | 7.4 | 8,877 | 11,846 | -25.5 | -25.1 |
NX | 8,120 | 8,579 | -1.6 | -5.4 | 74,488 | 74,526 | -0.7 | -0.1 |
RZ | 397 | 1,025 | -59.7 | -61.3 | 9,697 | 5,386 | 78.9 | 80.0 |
RX | 13,027 | 12,248 | 10.6 | 6.4 | 118,636 | 114,033 | 3.4 | 4.0 |
TX | 3,462 | 3,734 | -3.6 | -7.3 | 28,640 | 8,201 | 247.0 | 249.2 |
GX | 3,468 | 4,256 | -15.3 | -18.5 | 30,914 | 31,910 | -3.8 | -3.1 |
LX | 754 | 585 | 34.0 | 28.9 | 6,830 | 6,959 | -2.5 | -1.9 |
TOTAL LEXUS DIV. TRUCK | 30,176 | 31,310 | 0.2 | -3.6 | 278,082 | 252,861 | 9.3 | 10.0 |
TOTAL TMNA TRUCK | 151,849 | 162,336 | -2.7 | -6.5 | 1,643,340 | 1,584,433 | 3.0 | 3.7 |
Selling Days | 25 | 26 | 308 | 306 | ||||
DSR = Daily Selling Rate | ||||||||
TOYOTA | ||||||||
December 2024 | ||||||||
-- CURRENT MONTH -- | -- CALENDAR YEAR TO DATE -- | |||||||
2024 | 2023 | DSR % | VOL% | 2024 | 2023 | DSR % | VOL% | |
TOYOTA PRIUS HYBRID | 3,716 | 4,080 | -5.3 | -8.9 | 32,039 | 30,495 | 4.4 | 5.1 |
TOYOTA PRIUS PRIME | 1,495 | 1,098 | 41.6 | 36.2 | 12,672 | 7,557 | 66.6 | 67.7 |
TOYOTA COROLLA HYBRID | 3,737 | 4,905 | -20.8 | -23.8 | 50,190 | 47,990 | 3.9 | 4.6 |
TOYOTA CAMRY HYBRID | 26,789 | 4,860 | 473.3 | 451.2 | 205,156 | 35,445 | 475.0 | 478.8 |
TOYOTA MIRAI | 35 | 23 | 58.3 | 52.2 | 499 | 2,737 | -81.9 | -81.8 |
TOYOTA CROWN | 810 | 2,271 | -62.9 | -64.3 | 19,648 | 19,063 | 2.4 | 3.1 |
TOYOTA SIENNA HYBRID | 7,031 | 5,857 | 24.8 | 20.0 | 75,008 | 66,539 | 12.0 | 12.7 |
TOYOTA HIGHLANDER HYBRID | 2,487 | 3,427 | -24.5 | -27.4 | 24,777 | 49,654 | -50.4 | -50.1 |
TOYOTA GRAND HIGHLANDER HYBRID | 2,999 | 2,077 | 50.2 | 44.4 | 26,119 | 11,986 | 116.5 | 117.9 |
TOYOTA SEQUOIA HYBRID | 2,104 | 2,467 | -11.3 | -14.7 | 26,091 | 22,151 | 17.0 | 17.8 |
TOYOTA LAND CRUISER HYBRID | 5,399 | 1 | 539,800.0 | 519,800.0 | 29,113 | 7 | 413,099.4 | 415,800.0 |
TOYOTA BZ4X BEV | 1,854 | 669 | 188.2 | 177.1 | 18,570 | 9,329 | 97.8 | 99.1 |
TOYOTA RAV4 HYBRID | 20,612 | 19,357 | 10.7 | 6.5 | 208,356 | 161,125 | 28.5 | 29.3 |
TOYOTA RAV4 PRIME | 2,147 | 2,605 | -14.3 | -17.6 | 31,093 | 26,073 | 18.5 | 19.3 |
TOYOTA COROLLA CROSS HYBRID | 2,803 | 2,737 | 6.5 | 2.4 | 35,289 | 15,437 | 127.1 | 128.6 |
TOYOTA CROWN SIGNIA | 2,794 | 0 | 0 | 0 | 10,263 | 0 | 0 | 0 |
TOYOTA VENZA HYBRID | 1,315 | 2,555 | -46.5 | -48.5 | 32,086 | 29,907 | 6.6 | 7.3 |
TOYOTA TACOMA HYBRID | 1,720 | 0 | 0 | 0 | 9,444 | 0 | 0 | 0 |
TOYOTA TUNDRA HYBRID | 1,358 | 4,035 | -65.0 | -66.3 | 37,010 | 30,303 | 21.3 | 22.1 |
LEXUS ES HYBRID | 1,816 | 1,179 | 60.2 | 54.0 | 18,481 | 12,677 | 44.8 | 45.8 |
LEXUS UX HYBRID | 948 | 883 | 11.7 | 7.4 | 8,877 | 11,844 | -25.5 | -25.1 |
LEXUS NX HYBRID | 2,832 | 3,157 | -6.7 | -10.3 | 27,129 | 21,435 | 25.7 | 26.6 |
LEXUS NX PLUG-IN HYBRID | 832 | 554 | 56.2 | 50.2 | 6,301 | 5,265 | 18.9 | 19.7 |
LEXUS RZ BEV | 397 | 1,025 | -59.7 | -61.3 | 9,697 | 5,386 | 78.9 | 80.0 |
LEXUS RX HYBRID | 4,618 | 3,204 | 49.9 | 44.1 | 42,876 | 32,965 | 29.2 | 30.1 |
LEXUS RX PLUG-IN HYBRID | 569 | 282 | 109.8 | 101.8 | 4,248 | 656 | 543.4 | 547.6 |
LEXUS TX HYBRID | 634 | 489 | 34.8 | 29.7 | 4,812 | 1,155 | 313.9 | 316.6 |
LEXUS TX PLUG-IN HYBRID | 70 | 0 | 0 | 0 | 502 | 0 | 0 | 0 |
LEXUS LS HYBRID | 9 | 8 | 17.0 | 12.5 | 94 | 107 | -12.7 | -12.1 |
LEXUS LC HYBRID | 1 | 4 | -74.0 | -75.0 | 18 | 37 | -51.7 | -51.4 |
TOTAL TMNA Electrified Vehicles | 103,931 | 73,809 | 46.4 | 40.8 | 1,006,461 | 657,334 | 52.1 | 53.1 |
TOTAL TOYOTA Electrified Vehicles | 91,205 | 63,024 | 50.5 | 44.7 | 883,426 | 565,807 | 55.1 | 56.1 |
TOTAL LEXUS Electrified Vehicles | 12,726 | 10,785 | 22.7 | 18.0 | 123,035 | 91,527 | 33.6 | 34.4 |
TOTAL TMNA SALES RATIO | 49.5 % | 32.6 % | 43.1 % | 29.2 % | ||||
Selling Days | 25 | 26 | 308 | 306 | ||||
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SOURCE Toyota Motor North America
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