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SweetWater Brewing Announces 28th Anniversary Bash With STS9 Headlining an Immersive Jamtronica Experience

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SweetWater Brewing Company, the Southeast's largest craft brewer and a Tilray Brands (NASDAQ: TLRY) subsidiary, announces its 28th Anniversary Bash featuring electronic jam band STS9 as headliner. The event is scheduled for February 22 at SweetWater's Atlanta brewery.

The celebration includes double sets by STS9, performances by Break Science, Marvel Years, Sneezy, and others, plus a Rock Poster Show featuring authentic band posters. Early Bird General Admission tickets are priced at $60, while KUSH VIP tickets cost $97, offering additional perks including complimentary drinks, VIP access, and exclusive viewing areas.

SweetWater's HoliBlaze promotion offers 25% off when purchasing Anniversary Party tickets together with SweetWater 420 Fest weekend passes, available until January 1.

SweetWater Brewing Company, il più grande birrificio artigianale nel sud-est e una sussidiaria di Tilray Brands (NASDAQ: TLRY), annuncia il suo 28° Anniversario con un evento featuring la band elettronica STS9 come headliner. L'evento è programmato per il 22 febbraio presso il birrificio di SweetWater ad Atlanta.

La celebrazione include set doppi di STS9, esibizioni di Break Science, Marvel Years, Sneezy e altri, oltre a una Mostra di Poster Rock con poster autentici di band. I biglietti Early Bird per l'ingresso generale costano 60 dollari, mentre i biglietti KUSH VIP costano 97 dollari, offrendo vantaggi aggiuntivi come drink omaggio, accesso VIP e aree di visione esclusive.

La promozione HoliBlaze di SweetWater offre il 25% di sconto quando si acquistano i biglietti per la Festa di Anniversario insieme ai pass per il weekend dello SweetWater 420 Fest, disponibili fino al 1 gennaio.

SweetWater Brewing Company, el mayor cervecero artesanal del sureste y una subsidiaria de Tilray Brands (NASDAQ: TLRY), anuncia su 28° Aniversario con la banda de jam electrónica STS9 como cabeza de cartel. El evento está programado para el 22 de febrero en la cervecería de SweetWater en Atlanta.

La celebración incluye sets dobles de STS9, actuaciones de Break Science, Marvel Years, Sneezy y otros, además de una Exposición de Pósters de Rock que contará con auténticos pósters de bandas. Las entradas General Admission Early Bird tienen un precio de 60 dólares, mientras que las entradas KUSH VIP costarán 97 dólares, ofreciendo ventajas adicionales como bebidas de cortesía, acceso VIP y áreas de visualización exclusivas.

La promoción HoliBlaze de SweetWater ofrece un 25% de descuento al comprar los boletos para la Fiesta de Aniversario junto con los pases del fin de semana del SweetWater 420 Fest, disponibles hasta el 1 de enero.

SweetWater Brewing Company, 동남부 최대의 크래프트 양조업체이자 Tilray Brands (NASDAQ: TLRY)의 자회사인 SweetWater는 28주년 기념 축제를 발표하며 전자 잼 밴드 STS9가 헤드라이너로 참여합니다. 이 행사는 2월 22일 애틀랜타에 위치한 SweetWater 양조장에서 열립니다.

축제에는 STS9의 더블 세트, Break Science, Marvel Years, Sneezy 등 여러 공연이 포함되며, 진짜 밴드 포스터를 전시하는 록 포스터 쇼도 진행됩니다. 얼리버드 일반 입장권 가격은 60달러, KUSH VIP 입장권은 97달러로, 무료 음료, VIP 출입 및 전용 관람 구역 등 추가 특전이 제공됩니다.

SweetWater의 HoliBlaze 프로모션은 1월 1일까지 SweetWater 420 Fest 주말 패스와 함께 기념일 파티 티켓을 구매할 경우 25% 할인을 제공합니다.

SweetWater Brewing Company, le plus grand brasseur artisanal du sud-est et une filiale de Tilray Brands (NASDAQ: TLRY), annonce son 28ème anniversaire avec en tête d'affiche le groupe de jam électronique STS9. L'événement est prévu pour le 22 février à la brasserie SweetWater d'Atlanta.

La célébration comprend des sets doubles de STS9, des performances de Break Science, Marvel Years, Sneezy et d'autres artistes, ainsi qu'une exposition de posters de rock avec des affiches de groupes authentiques. Les billets Early Bird pour l'admission générale sont au prix de 60 dollars, tandis que les billets KUSH VIP coûtent 97 dollars et offrent des avantages supplémentaires tels que des boissons gratuites, un accès VIP et des zones de visionnage exclusives.

La promotion HoliBlaze de SweetWater offre une réduction de 25 % à l'achat de billets pour la fête d'anniversaire ainsi que des passes pour le week-end SweetWater 420 Fest, disponibles jusqu'au 1er janvier.

SweetWater Brewing Company, die größte Brauerei für Craft-Bier im Südosten und eine Tochtergesellschaft von Tilray Brands (NASDAQ: TLRY), kündigt ihr 28. Jubiläumsfest an, bei dem die elektronische Jam-Band STS9 als Hauptact auftritt. Die Veranstaltung ist für den 22. Februar in der SweetWater-Brauerei in Atlanta geplant.

Die Feier umfasst doppelte Sets von STS9, Auftritte von Break Science, Marvel Years, Sneezy und anderen sowie eine Rock-Poster-Ausstellung mit authentischen Bandpostern. Die Early Bird-Tickets für den allgemeinen Eintritt kosten 60 Dollar, während die KUSH VIP-Tickets 97 Dollar kosten und zusätzliche Vorteile wie kostenlose Getränke, VIP-Zugang und exklusive Aussichtspunkte bieten.

Die HoliBlaze-Promotion von SweetWater bietet 25% Rabatt beim Kauf von Jubiläumspartytickets zusammen mit SweetWater 420 Fest-Wochenendpässen, die bis zum 1. Januar erhältlich sind.

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HoliBlaze Ticket Promotion Now Available for the February 22nd SweetWater Anniversary Party

ATLANTA, Dec. 19, 2024 (GLOBE NEWSWIRE) -- SweetWater Brewing Company ( “SweetWater”), the largest craft brewer in the Southeast and a subsidiary of Tilray Brands, Inc. (“Tilray” or the “Company”) (NASDAQ: TLRY and TSX: TLRY) celebrates its 28th year with legendary electronic jam band STS9 which will headline SweetWater’s Anniversary Party at its Atlanta brewery on Saturday, February 22.

Founded in 1997, SweetWater brought hops to the South and sparked Atlanta’s craft beer renaissance. Since then, SweetWater has also brought countless electrifying music performances to its fans through SweetWater 420 Fest and annual Anniversary Party.

Founded in Georgia the same year as SweetWater, STS9 has been a pioneering force in jam music. The band has built an impressive legacy and loyal fanbase across the world with its fusion of jam and electronic music, as well as its breathtaking live performances that feature brilliant visual experiences.

“STS9 has been a fixture in the jam and electronic music scenes for nearly three decades, and we can’t wait for them to put on a mind-blowing show at SweetWater’s brewery for our fans in a throwback to our jam band roots. We’re excited to bring our community together with a full day of heady music and heady beers,” said Evan Woolard, SweetWater Brewing’s Senior Brand Manager.

The party will feature a double set by STS9, along with performances by Break Science, Marvel Years, Sneezy, and other artists to be announced. SweetWater will also host its Rock Poster Show, where fans can view and purchase authentic band posters from past tours, performances, and festivals directly from the artists who created them.

Join the SweetWater Brewing crew at the brewery in Atlanta, on Saturday, February 22nd, 2025 for live performances and great craft beer!

A limited number of Early Bird General Admission ($60) and KUSH VIP tickets ($97) are available now and can be purchased here. KUSH VIP tickets come with two complimentary drinks, a commemorative poster, and access to the VIP section, which includes comfortable seating, a private bar and restrooms, the SweetWater Basement experience, and premium viewing areas. VIP ticket holders will also gain access to a VIP gate that allows unlimited re-entry to the show and early access on Friday to the Rock Poster Show.

Looking for a last-minute holiday gift? SweetWater is also announcing its Holiblaze One-Hitter promotion, which offers 25% off Anniversary Party tickets and weekend passes to SweetWater 420 Fest when purchased together. The discount will be available until January 1 while supplies last. Anniversary Party is a 18+ ticketed event. 21+ to drink. Always party responsibly.

About SweetWater Brewing

SweetWater Brewing Company, the largest craft brewer in the Southeast, is an award-winning brewery known for its stash of heady brews including the original 420 Extra Pale Ale and loads of IPAs available coast to coast. As a passionate advocate for healthy waterways and conservation initiatives, through its annual Save Our Water campaignSweetWater continues to raise funds to support nonprofit organizations fighting for clean water and habitat conservation.

SweetWater Brewery is a subsidiary of Tilray Brands, Inc. (Nasdaq: TLRY; TSX: TLRY), a leading global cannabis-lifestyle and consumer packaged goods company inspiring and empowering the worldwide community to live their very best life.   

For further information about SweetWater Brewing Company, please visit www.sweetwaterbrew.com and follow @SweetWaterBrew.

About Tilray Brands

Tilray Brands, Inc. (Nasdaq: TLRY; TSX: TLRY), is a leading global cannabis lifestyle and consumer packaged goods company with operations in Canada, the United States, Europe, Australia, and Latin America that is changing people's lives for the better – one person at a time – by inspiring and empowering a worldwide community to live their very best life, enhanced by moments of connection and wellbeing. Tilray’s mission is to be the most responsible, trusted, and market-leading cannabis and consumer products company in the world with a portfolio of innovative, high-quality, and beloved brands that address the needs of the consumers, customers, and patients we serve. A pioneer in cannabis research, cultivation, and distribution, Tilray’s unprecedented production platform supports over 20 brands in over 20 countries, including comprehensive cannabis offerings, hemp-based foods, and craft beverages.

For more information on how we open a world of well-being, visit www.Tilray.com and follow @tilray on all social platforms.

Forward-Looking Statements
Certain statements in this communication that are not historical facts constitute forward-looking information or forward-looking statements (together, “forward-looking statements”) under Canadian and U.S. securities laws and within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, that are intended to be subject to the “safe harbor” created by those sections and other applicable laws. Forward-looking statements can be identified by words such as “forecast,” “future,” “should,” “could,” “enable,” “potential,” “contemplate,” “believe,” “anticipate,” “estimate,” “plan,” “expect,” “intend,” “may,” “project,” “will,” “would” and the negative of these terms or similar expressions, although not all forward-looking statements contain these identifying words. Certain material factors, estimates, goals, projections, or assumptions were used in drawing the conclusions contained in the forward-looking statements throughout this communication. Forward-looking statements include statements regarding our intentions, beliefs, projections, outlook, analyses, or current expectations.  Many factors could cause actual results, performance, or achievement to be materially different from any forward-looking statements, and other risks and uncertainties not presently known to the Company or that the Company deems immaterial could also cause actual results or events to differ materially from those expressed in the forward-looking statements contained herein. For a more detailed discussion of these risks and other factors, see the most recently filed annual information form of Tilray and the Annual Report on Form 10-K (and other periodic reports filed with the SEC) of Tilray made with the SEC and available on EDGAR. The forward-looking statements included in this communication are made as of the date of this communication and the Company does not undertake any obligation to publicly update such forward-looking statements to reflect new information, subsequent events, or otherwise unless required by applicable securities laws.

For further information please contact:

Media: news@tilray.com
Investors: investors@tilray.com

A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/e9bc9004-c00d-4451-8d78-26f318a5098d


FAQ

When and where is SweetWater's 28th Anniversary Party featuring TLRY subsidiary?

SweetWater's 28th Anniversary Party will be held on Saturday, February 22, at their Atlanta brewery.

How much are tickets for SweetWater's 2024 Anniversary Party?

Early Bird General Admission tickets are $60, and KUSH VIP tickets are $97.

What benefits come with KUSH VIP tickets at the SweetWater event?

KUSH VIP tickets include two complimentary drinks, a commemorative poster, VIP section access, private bar and restrooms, SweetWater Basement experience, premium viewing areas, and early access to the Rock Poster Show.

What is the HoliBlaze promotion for TLRY's SweetWater event?

The HoliBlaze promotion offers 25% off when purchasing Anniversary Party tickets together with SweetWater 420 Fest weekend passes, available until January 1.

Which bands are performing at SweetWater's 28th Anniversary Party?

STS9 is headlining with a double set, along with performances by Break Science, Marvel Years, Sneezy, and other artists to be announced.

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