10 Barrel Brewing Co. and Scout Campers Unveil Camp Coldie: The Ultimate Adventure Beer
10 Barrel Brewing, a Tilray Brands (NASDAQ: TLRY) craft beer brand, has launched Camp Coldie, a new 5% IPA created in collaboration with Scout Campers. The medium-bodied beer features tropical notes of citrus, mango, and grapefruit, brewed with hops from Yakima, WA.
The partnership aligns with 10 Barrel's 'Drink Beer Outside' motto and celebrates overlanding and camping culture. As part of the product launch promotion, Scout Campers is offering a $25,000 giveaway towards a Scout Camper purchase, along with a 10 Barrel prize pack.
10 Barrel Brewing, un marchio di birra artigianale di Tilray Brands (NASDAQ: TLRY), ha lanciato Camp Coldie, una nuova IPA al 5% creata in collaborazione con Scout Campers. Questa birra di corpo medio presenta note tropicali di agrumi, mango e pompelmo, prodotta con luppolo proveniente da Yakima, WA.
La partnership si allinea con il motto di 10 Barrel 'Drink Beer Outside' e celebra la cultura dell'overlanding e del campeggio. Come parte della promozione del lancio del prodotto, Scout Campers offre un giveaway di $25,000 per l'acquisto di un camper Scout, insieme a un pacchetto premio di 10 Barrel.
10 Barrel Brewing, una marca de cerveza artesanal de Tilray Brands (NASDAQ: TLRY), ha lanzado Camp Coldie, una nueva IPA del 5% creada en colaboración con Scout Campers. La cerveza de cuerpo medio presenta notas tropicales de cítricos, mango y pomelo, elaborada con lúpulo de Yakima, WA.
La asociación se alinea con el lema de 10 Barrel 'Drink Beer Outside' y celebra la cultura del overlanding y el camping. Como parte de la promoción del lanzamiento del producto, Scout Campers está ofreciendo un sorteo de $25,000 para la compra de un camper Scout, junto con un paquete de premios de 10 Barrel.
10 Barrel Brewing는 Tilray Brands (NASDAQ: TLRY)의 수제 맥주 브랜드로, Camp Coldie라는 새로운 5% IPA를 Scout Campers와 협력하여 출시했습니다. 중간 바디의 이 맥주는 감귤, 망고, 자몽의 열대 노트를 특징으로 하며, 워싱턴주 야키마에서 온 홉으로 양조되었습니다.
이 파트너십은 10 Barrel의 'Drink Beer Outside' 모토와 일치하며, 오버랜딩과 캠핑 문화를 기념합니다. 제품 출시 프로모션의 일환으로, Scout Campers는 Scout Camper 구매를 위한 $25,000 경품을 제공하며, 10 Barrel 상품 패키지도 함께 제공합니다.
10 Barrel Brewing, une marque de bière artisanale de Tilray Brands (NASDAQ: TLRY), a lancé Camp Coldie, une nouvelle IPA à 5% créée en collaboration avec Scout Campers. Cette bière de corps moyen présente des notes tropicales d'agrumes, de mangue et de pamplemousse, brassée avec du houblon provenant de Yakima, WA.
Le partenariat s'aligne avec le motto de 10 Barrel 'Drink Beer Outside' et célèbre la culture de l'overlanding et du camping. Dans le cadre de la promotion du lancement du produit, Scout Campers propose un tirage au sort de 25 000 $ pour l'achat d'un camper Scout, ainsi qu'un pack de prix 10 Barrel.
10 Barrel Brewing, eine Craft-Biermarke von Tilray Brands (NASDAQ: TLRY), hat Camp Coldie lanciert, ein neues 5% IPA, das in Zusammenarbeit mit Scout Campers entstanden ist. Das mittelkräftige Bier weist tropische Noten von Zitrusfrüchten, Mango und Grapefruit auf und wird mit Hopfen aus Yakima, WA, gebraut.
Die Partnerschaft steht im Einklang mit dem Motto von 10 Barrel 'Drink Beer Outside' und feiert die Overlanding- und Campingkultur. Im Rahmen der Produkteinführung bietet Scout Campers ein Gewinnspiel im Wert von 25.000 USD für den Kauf eines Scout Campers an, zusammen mit einem Preis-Paket von 10 Barrel.
- New product launch expanding TLRY's craft beer portfolio
- Strategic partnership with Scout Campers enhancing brand visibility
- Marketing campaign including $25,000 consumer giveaway to drive engagement
- None.
BEND, Ore., April 14, 2025 (GLOBE NEWSWIRE) -- 10 Barrel Brewing, a Tilray Brands, Inc., craft beer brand (NASDAQ: TLRY and TSX: TLRY), introduces Camp Coldie, 10 Barrel Brewing Co.’s highly-crushable new
To put the “camp” in Camp Coldie, we teamed up with the overland experts at Scout—the Pacific Northwest’s leading innovator in truck campers. The result? Not just your new favorite beer, but an entirely new way to IPA. Camp Coldie rings of a classic West Coast IPA, but with a lower ABV that won’t leave you aching. Medium-bodied, subtly sweet, and balanced with gentle bitterness, Camp Coldie packs tropical notes of citrus, mango, and grapefruit. Brewed with hops from Scout’s hometown in Yakima, WA, it’s a pure-bred PNW brew that scratches the IPA itch without filling you up on the first beer. In line with 10 Barrel's mantra— “Drink Beer Outside”—Camp Coldie is an homage to overlanding and camping, a beer tailor-made for that special moment when you reach your destination after a long day of road-tripping. As the newest member of the HopBurst family, Camp Coldie is here for the long haul.
“Scout quickly became the perfect choice for 10Barrel when looking for the right partner to launch Camp Coldie. Our two brands are aligned in our love for the outdoors and a sense of togetherness," says Moo Eakin, Brand Manager at 10 Barrel Brewing. “When the day's done, crack a Camp Coldie, kick back, and stay put. Your camper’s home, and the beer's cold.”
Like Scout Campers’ ultra-lightweight, go-anywhere truck campers, Camp Coldie is all about innovation, staying mobile, and getting outside. Whether post-ride, après-ski, or kicking back on the bumper after a long haul, this beer is made to go wherever the road takes you, especially if that road is Highway 41.
To celebrate Camp Coldie’s public debut, Scout Campers is giving away
About Tilray Brands
Tilray Brands, Inc. (“Tilray”) (Nasdaq: TLRY; TSX: TLRY), is a global lifestyle and consumer packaged goods company at the forefront of beverage, cannabis and wellness industries with operations in Canada, the United States, Europe, Australia, and Latin America that is leading as a transformative force at the nexus of cannabis, beverage, wellness, and entertainment, elevating lives through moments of connection. Tilray’s mission is to be a leading premium lifestyle company with a house of brands and innovative products that inspire joy, wellness and create memorable experiences. Tilray’s unprecedented platform supports over 40 brands in over 20 countries, including comprehensive cannabis offerings, hemp-based foods, and craft beverages.
For more information on Tilray Brands, visit www.Tilray.com and follow @Tilray.
About 10 Barrel Brewing Co.
10 Barrel Brewing Company is a craft brewery based in Bend, Oregon, featuring innovative beers brewed locally at each of its four brewpub locations in Bend, Portland, and Boise. 10 Barrel has one simple mindset: Brew beer, drink beer, and have fun doing it. For more information, visit www.10barrel.com and follow @10barrelbrewing on social.
About Scout Campers
Scout Campers is a leading innovator in the truck camper industry, based in the Pacific Northwest. Scout designs ultra-lightweight, go-anywhere truck campers for adventurers who prefer the road less traveled.
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FAQ
What is the alcohol content of TLRY's new Camp Coldie IPA?
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