Atwater Brewery Releases Atwater Light: Detroit’s Premium Light Craft Beer
Atwater Brewery, a craft beer brand under Tilray Brands, Inc. (NASDAQ: TLRY), has launched Atwater Light, a new low-calorie craft beer in Detroit. The year-round offering contains just 95 calories and 2.6 carbs per 12 oz serving, with 4.2% ABV.
The premium light beer is crafted using German Noble hops and Vienna malt, delivering a traditional flavor profile while maintaining a light-bodied, refreshing character. The product packaging features Detroit city streets, emphasizing the brand's local heritage.
Currently available in 12-pack (12-ounce cans) and draft formats, with 16-oz cans coming soon, Atwater Light can be purchased at local retailers and all three Atwater Tap Rooms throughout Michigan.
Atwater Brewery, un marchio di birra artigianale sotto Tilray Brands, Inc. (NASDAQ: TLRY), ha lanciato Atwater Light, una nuova birra artigianale a basso contenuto calorico a Detroit. L'offerta disponibile tutto l'anno contiene solo 95 calorie e 2,6 grammi di carboidrati per porzione da 12 oz, con un ABV del 4,2%.
Questa birra leggera premium è realizzata utilizzando luppoli nobili tedeschi e malto Vienna, offrendo un profilo di sapore tradizionale pur mantenendo un carattere leggero e rinfrescante. Il packaging del prodotto presenta le strade della città di Detroit, sottolineando l'eredità locale del marchio.
Attualmente disponibile in confezioni da 12 (lattine da 12 once) e in formato alla spina, con lattine da 16 once in arrivo, Atwater Light può essere acquistata presso i rivenditori locali e in tutti e tre i Tap Room di Atwater in Michigan.
Atwater Brewery, una marca de cerveza artesanal bajo Tilray Brands, Inc. (NASDAQ: TLRY), ha lanzado Atwater Light, una nueva cerveza artesanal baja en calorías en Detroit. La oferta disponible durante todo el año contiene solo 95 calorías y 2.6 gramos de carbohidratos por porción de 12 oz, con un ABV del 4.2%.
Esta cerveza ligera premium se elabora utilizando lúpulos nobles alemanes y malta Vienna, ofreciendo un perfil de sabor tradicional mientras mantiene un carácter ligero y refrescante. El empaque del producto presenta las calles de la ciudad de Detroit, enfatizando la herencia local de la marca.
Actualmente disponible en paquetes de 12 (latas de 12 onzas) y en formato de barril, con latas de 16 onzas que llegarán pronto, Atwater Light se puede comprar en minoristas locales y en los tres Atwater Tap Rooms en Michigan.
Atwater Brewery, Tilray Brands, Inc. (NASDAQ: TLRY) 소속의 수제 맥주 브랜드,가 디트로이트에서 저칼로리 수제 맥주 Atwater Light를 출시했습니다. 연중 제공되는 이 제품은 12 oz 서빙당 단 95칼로리와 2.6g의 탄수화물을 포함하며, 알코올 도수는 4.2%입니다.
프리미엄 라이트 맥주는 독일 노블 홉과 비엔나 맥아로 제조되어 전통적인 맛 프로필을 제공하면서도 가볍고 상쾌한 특성을 유지합니다. 제품 포장은 디트로이트 시내 거리를 특징으로 하여 브랜드의 지역 유산을 강조합니다.
현재 12팩(12온스 캔) 및 드래프트 형식으로 제공되며, 곧 16온스 캔도 출시될 예정인 Atwater Light는 미시간 전역의 지역 소매점과 세 곳의 Atwater Tap Rooms에서 구매할 수 있습니다.
Atwater Brewery, une marque de bière artisanale sous Tilray Brands, Inc. (NASDAQ: TLRY), a lancé Atwater Light, une nouvelle bière artisanale faible en calories à Detroit. Cette offre disponible toute l'année contient seulement 95 calories et 2,6 g de glucides par portion de 12 oz, avec un ABV de 4,2 %.
La bière légère premium est élaborée avec des houblons nobles allemands et du malt viennois, offrant un profil de saveur traditionnel tout en conservant un caractère léger et rafraîchissant. L'emballage du produit présente les rues de la ville de Detroit, soulignant l'héritage local de la marque.
Actuellement disponible en packs de 12 (canettes de 12 onces) et en format pression, avec des canettes de 16 onces à venir, Atwater Light peut être achetée auprès des détaillants locaux et dans les trois Atwater Tap Rooms à travers le Michigan.
Atwater Brewery, eine Craft-Bier-Marke von Tilray Brands, Inc. (NASDAQ: TLRY), hat Atwater Light eingeführt, ein neues kalorienarmes Craft-Bier in Detroit. Das ganzjährig erhältliche Angebot enthält nur 95 Kalorien und 2,6 g Kohlenhydrate pro 12 oz Portion, mit einem Alkoholgehalt von 4,2 %.
Das Premium-Lagerbier wird mit deutschen Edelhopfen und Wiener Malz gebraut, was ein traditionelles Geschmacksprofil bietet und gleichzeitig einen leichten, erfrischenden Charakter bewahrt. Die Produktverpackung zeigt die Straßen der Stadt Detroit und betont das lokale Erbe der Marke.
Derzeit ist Atwater Light in 12er-Packungen (12-Unzen-Dosen) und im Fassformat erhältlich, während 16-Unzen-Dosen bald verfügbar sein werden. Atwater Light kann bei lokalen Einzelhändlern und in allen drei Atwater Tap Rooms in Michigan erworben werden.
- Product portfolio expansion into premium light craft beer category
- Strategic entry into growing low-calorie beer market
- Leveraging established Detroit brand recognition
- initial distribution only in Michigan market
- Entering highly competitive light beer segment
Atwater Light Brings a Crafted Touch to Low-Calorie beer, Inspired by the Spirit of Detroit
DETROIT, April 07, 2025 (GLOBE NEWSWIRE) -- Atwater Brewing, Detroit’s renowned craft brewery and a craft beer brand of Tilray Brands, Inc. (NASDAQ: TLRY and TSX: TLRY), is pleased to announce the launch of Atwater Light, a low-calorie, low-carb addition to its flagship line available year-round. This new product is now offered at local retailers and all three Atwater Tap Rooms and is anticipated to become a preferred choice for beer enthusiasts throughout Michigan.
Atwater Light is a light-bodied, refreshing brew with only 95 calories, 2.6 carbs per 12 oz serving, and
Carrie Shafir, Senior Brand Director at Tilray Beverages, stated, "Atwater’s beers honor the spirit of Detroit, and we brew our products for the hardworking people that work and live in this city. We are proud of our brewing heritage and community, and with the introduction of Atwater Light, we offer an honest light lager that suits any occasion, designed for maximum refreshment."
The cans and packaging were crafted to evoke a sense of hometown pride, featuring a map of Detroit city streets, the birthplace of Atwater. The design is intentionally simple and clean to reflect the lightness of the beer and emphasize how straightforward and easy-drinking Atwater Light is.
Atwater Light is now available in the following formats:
- 12-pack of 12-ounce cans
- Draft
- 16-oz cans (coming soon)
About Atwater Brewery
Atwater Brewery is Detroit’s craft brewery. Founded with a philosophy that hard work deserves a quality beer, we were born in 1997 in the Rivertown neighborhood when its streets were pocked with potholes and lined with abandoned warehouses and the only people around were the ones high on their dreams or down on their luck. We helped build this place up. Our portfolio of award-winning craft beers offers something for everyone. We believe that beer should be approachable to every drinker. Whether it’s a crowd favorite like Dirty Blonde or Vanilla Java Porter, a Midwestern winner like Atwater IPA or a Detroit classic like Atwater Light or Detroit City Juice Hazy IPA, you’ll find a beer for every occasion and every palate.
You can find our beers at fine establishments across Detroit and Michigan. Or we’d love to see you in person at our three taprooms in Detroit’s Rivertown neighborhood, in Grosse Pointe Park and Grand Rapids.
About Tilray Brands
Tilray Brands, Inc. (“Tilray”) (Nasdaq: TLRY; TSX: TLRY), is a leading global lifestyle and consumer packaged goods company with operations in Canada, the United States, Europe, Australia, and Latin America that is leading as a transformative force at the nexus of cannabis, beverage, wellness, and entertainment, elevating lives through moments of connection. Tilray’s mission is to be a leading premium lifestyle company with a house of brands and innovative products that inspire joy and create memorable experiences. Tilray’s unprecedented platform supports over 40 brands in over 20 countries, including comprehensive cannabis offerings, hemp-based foods, and craft beverages.
For more information on how we are elevating lives through moments of connection, visit Tilray.com and follow @Tilray on all social platforms.
Forward-Looking Statements
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For more information:
Media: news@tilray.com
Investors: investors@tilray.com
Photos accompanying this announcement are available at
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FAQ
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