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New Year, New Chill: Explore the Latest Cannabis Beverages from Solei, Mollo, and XMG

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Tilray Brands (Nasdaq: TLRY; TSX: TLRY) has announced its expanded cannabis beverage portfolio in Canada, featuring products under three brands: Mollo, Solei, and XMG. The lineup includes various THC, CBD, and CBG-infused beverages with different cannabinoid concentrations and flavors.

Mollo Seltzers offers Blackberry flavor (10mg THC, 20mg CBG) with upcoming Wildberry Acai and Watermelon Lime variants. Solei's range includes sparkling beverages and cold brew teas with varying THC/CBD/CBG combinations. XMG features two product lines: XMG+ with caffeine-infused options and XMG Zero with zero-calorie sodas containing 10mg THC.

Tilray Brands (Nasdaq: TLRY; TSX: TLRY) ha annunciato il suo portafoglio ampliato di bevande a base di cannabis in Canada, con prodotti suddivisi in tre marchi: Mollo, Solei e XMG. La selezione comprende diverse bevande infuse con THC, CBD e CBG, con varie concentrazioni di cannabinoidi e gusti.

Mollo Seltzers offre il gusto Mirtillo (10mg THC, 20mg CBG) con prossime varianti Wildberry Acai e Anguria Lime. La gamma di Solei include bevande frizzanti e tè cold brew con diverse combinazioni di THC/CBD/CBG. XMG presenta due linee di prodotto: XMG+ con opzioni infuse di caffeina e XMG Zero con soda senza calorie contenenti 10mg di THC.

Tilray Brands (Nasdaq: TLRY; TSX: TLRY) ha anunciado su cartera ampliada de bebidas a base de cannabis en Canadá, presentando productos de tres marcas: Mollo, Solei y XMG. La línea incluye diversas bebidas infusionadas con THC, CBD y CBG, con diferentes concentraciones de cannabinoides y sabores.

Mollo Seltzers ofrece sabor a Mora (10mg THC, 20mg CBG) con variantes próximas de Acai de frutas salvajes y Lima de sandía. La gama de Solei incluye bebidas gaseosas y tés de infusión fría con diversas combinaciones de THC/CBD/CBG. XMG cuenta con dos líneas de productos: XMG+ con opciones infusionadas con cafeína y XMG Zero con sodas sin calorías que contienen 10mg de THC.

틸레이 브랜드 (Nasdaq: TLRY; TSX: TLRY)가 캐나다에서 캔나비스 음료 포트폴리오를 확장했다고 발표하였습니다. 이 포트폴리오는 세 가지 브랜드인 Mollo, Solei, XMG 아래에서 제공됩니다. 라인업에는 다양한 THC, CBD 및 CBG가 주입된 음료가 포함되어 있으며, 각기 다른 칸나비노이드 농도와 맛이 있습니다.

Mollo Seltzers는 블랙베리 맛(10mg THC, 20mg CBG)을 제공하며, 앞으로 나올 와일드베리 아사이 및 수박 라임 변형이 있습니다. Solei의 제품군에는 다양한 THC/CBD/CBG 조합을 가진 탄산 음료와 콜드 브루 차가 포함됩니다. XMG는 카페인 주입 옵션이 있는 XMG+와 10mg THC가 포함된 제로 칼로리 소다인 XMG Zero라는 두 가지 제품 라인을 특징으로 합니다.

Tilray Brands (Nasdaq: TLRY; TSX: TLRY) a annoncé son portefeuille élargi de boissons à base de cannabis au Canada, présentant des produits de trois marques : Mollo, Solei et XMG. La gamme comprend diverses boissons infusées au THC, CBD et CBG, avec différentes concentrations de cannabinoïdes et saveurs.

Mollo Seltzers propose une saveur de mûre (10mg THC, 20mg CBG) avec des variantes à venir de Baies sauvages Açaï et Pastèque Lime. La gamme de Solei comprend des boissons pétillantes et des thés froids infusés avec diverses combinaisons de THC/CBD/CBG. XMG se compose de deux lignes de produits : XMG+ avec des options contenant de la caféine et XMG Zero avec des sodas sans calories contenant 10mg de THC.

Tilray Brands (Nasdaq: TLRY; TSX: TLRY) hat sein erweitertes Cannabis-Getränkesortiment in Kanada angekündigt, das Produkte unter drei Marken umfasst: Mollo, Solei und XMG. Die Produktreihe beinhaltet verschiedene Getränke mit THC, CBD und CBG, die unterschiedliche Konzentrationen von Cannabinoiden und Geschmäckern bieten.

Mollo Seltzers bietet einen Geschmack von Brombeere (10mg THC, 20mg CBG) mit kommenden Wildberry Acai und Wassermelone-Limette Varianten. Das Sortiment von Solei umfasst sprudelnde Getränke und Cold Brew Tees mit unterschiedlichen THC/CBD/CBG-Kombinationen. XMG bietet zwei Produktlinien: XMG+ mit koffeinhaltigen Optionen und XMG Zero mit kalorienfreien Limonaden, die 10mg THC enthalten.

Positive
  • Product line expansion in the growing cannabis beverage market
  • Diverse portfolio addressing different consumer preferences
  • Strategic positioning with zero-calorie and wellness-oriented options
Negative
  • None.

Insights

The launch of Tilray's expanded beverage portfolio represents an incremental product expansion rather than a significant market catalyst. While cannabis beverages are a growing segment, they currently account for only about 5% of the total Canadian cannabis market. The diversification into various cannabinoid ratios (THC, CBD, CBG) and flavor profiles shows strategic positioning, but lacks meaningful revenue potential to move the needle for a company of Tilray's size.

The introduction of zero-calorie options and caffeine-infused varieties indicates Tilray is attempting to capture health-conscious and energy drink consumers, but these products face significant competition from established beverage brands and other cannabis operators. Without specific sales projections or market share data, this product line expansion appears to be more about maintaining shelf presence than driving substantial growth.

The timing of this beverage lineup expansion aligns with evolving consumer preferences for alcohol alternatives and functional beverages. The inclusion of CBG (cannabigerol) in several products is particularly noteworthy, as it represents an attempt to differentiate in the increasingly crowded cannabis beverage space. However, consumer education about lesser-known cannabinoids remains a significant barrier to adoption.

The portfolio's emphasis on familiar flavor profiles (cream soda, cola) alongside more adventurous options (dragonfruit watermelon) suggests a calculated approach to bridge traditional beverage consumers into the cannabis space. Yet, without substantial marketing support or clear competitive advantages, these products risk becoming lost in the growing sea of cannabis beverage options.

TORONTO, Dec. 30, 2024 (GLOBE NEWSWIRE) -- Tilray Brands, Inc. (Nasdaq: TLRY; TSX: TLRY), a global lifestyle and consumer goods company, offers a wide range of innovative and refreshing cannabis beverages for every taste, perfect for any occasion. Consumers are invited to explore the Solei, Mollo, and XMG cannabis brands in Canada for a variety of cannabinoid offerings and flavours, catering to different lifestyles.

Tilray Brands is leading the way in the cannabis beverage market in Canada, offering an extensive portfolio of brands and products to meet the diverse preferences of consumers. From refreshing fruit-based beverages to classic cream sodas with delicious flavours, Tilray Brands ensures there is something for everyone in their versatile brands and THC beverages.

Mollo Seltzers

Mollo Seltzers offers a range of refreshing and delicious seltzer flavours that are perfect for those looking to expand their current go-to list:

  • Blackberry: Meant for sipping back and unwinding, Mollo’s Blackberry Seltzer is loaded with sweet and tart ripe berry flavours, with 10mg of nano-emulsified THC and 20mg of CBG per 355mL can.
  • *NEW* Wildberry Acai: Coming Soon!
  • *NEW* Watermelon Lime: Coming Soon!

Mollo's Latest Seltzer  is Here

Solei Sparkling Beverages and Teas

Solei sparkling beverages are a great way to experiment with mocktail options whether you’re unwinding after a long day, adding a little something special to go along with a mid-day pick-me-up, or serving up some infused options for your next social gathering.

  • Blood Orange: Invigorating citrus in a can with mild sweetness and tart, floral flavours, with 5mg THC, 10mg CBG.
  • Dark Cherry: Complex dark cherry flavours with just the right amount of sweetness featuring 5mg THC, 10mg CBD.
  • Dragonfruit Watermelon: A perfectly blended and mildly sweet dragonfruit and juicy watermelon fusion with a low dose of 1.1mg THC, 25mg CBD.
  • Mango Passionfruit: A sweet, tropical blend of mango and passionfruit, mixed in perfect harmony featuring a low dose of 1.1mg THC, 25mg CBD.

For those looking for a carbonation-free option, Solei’s Cold Brew Teas are made using a black tea base blended with real fruit juice in 355mL cans and come in two unique and invigorating flavours at 5mg THC and 10mg CBG:

  • Peach Cranberry: Refreshing peach and cranberry blended with cold brew tea
  • Wildberry Hibiscus: Juicy wild berries and hibiscus blended with cold-brew tea

New Bubbly by Solei Cannabis Canada

XMG Sodas

XMG’s sodas offer a series of bubbly beverages with nostalgic flavours that deliver peak refreshment, with cannabinoid variations that provide the ultimate chill:

XMG+:

  • Blackberry Lemonade: Very berry refreshment mingles with bold tartness in XMG+ Blackberry Lemonade. You’ll be sipping on sunshine with real lemon and blackberry fruit juices infused with nano-emulsified 10mg THC, 10mg CBG and <30mg caffeine from guarana extract.
  • Iced Rocket Berry: Ignite your tastebuds with an ice-cold blast of berry and lime featuring 10mg THC and 10mg CBG, including guarana extract in a 355mL can.

XMG Zero (10mg THC each):

  • Cream Soda Zero: Enjoy every sip with this dreamy blend of vanilla and caramel flavours with 10mg THC and 0 calories
  • Cherry Cola Zero: Cherry Cola Zero comes with all-natural flavours and a rollercoaster of classic cherry cola vibes with 10mg THC and 0 calories
  • Orange Soda Zero: Bold, citrus satisfaction in a can, this one’s sure to take you back to the good old days with a side of 10mg THC and 0 calories.

TBA

XMG brings new flavours from XMG Zero line

Mollo Seltzers, Solei CBD and CBG Beverages, and XMG Sodas are perfect for anyone seeking innovative, non-traditional alternatives to celebrating life’s moments. These products are available nationwide across Canada at select local retail stores and online. For more information on Solei, Mollo and XMG brands, visit Tilray.com.

About Tilray Brands

Tilray Brands, Inc. (“Tilray”) (Nasdaq: TLRY; TSX: TLRY), is a leading global lifestyle and consumer packaged goods company with operations in Canada, the United States, Europe, Australia, and Latin America that is leading as a transformative force at the nexus of cannabis, beverage, wellness, and entertainment, elevating lives through moments of connection. Tilray’s mission is to be a leading premium lifestyle company with a house of brands and innovative products that inspire joy, wellness and create memorable experiences. Tilray’s unprecedented platform supports over 40 brands in over 20 countries, including comprehensive cannabis offerings, hemp-based foods, and craft beverages.

For more information on how we are elevating lives through moments of connection, visit Tilray.com and follow @Tilray on all social platforms.

Forward-Looking Statements

Certain statements in this communication that are not historical facts constitute forward-looking information or forward-looking statements (together, “forward-looking statements”) under Canadian and U.S. securities laws and within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, that are intended to be subject to the “safe harbor” created by those sections and other applicable laws. Forward-looking statements can be identified by words such as “forecast,” “future,” “should,” “could,” “enable,” “potential,” “contemplate,” “believe,” “anticipate,” “estimate,” “plan,” “expect,” “intend,” “may,” “project,” “will,” “would” and the negative of these terms or similar expressions, although not all forward-looking statements contain these identifying words. Certain material factors, estimates, goals, projections, or assumptions were used in drawing the conclusions contained in the forward-looking statements throughout this communication. Forward-looking statements include statements regarding our intentions, beliefs, projections, outlook, analyses, or current expectations concerning, among other things, and the Company’s ability to commercialize new and innovative products worldwide. Many factors could cause actual results, performance, or achievement to be materially different from any forward-looking statements, and other risks and uncertainties not presently known to the Company or that the Company deems immaterial could also cause actual results or events to differ materially from those expressed in the forward-looking statements contained herein. For a more detailed discussion of these risks and other factors, see the most recently filed annual information form of Tilray and the Annual Report on Form 10-K (and other periodic reports filed with the SEC) of Tilray made with the SEC and available on EDGAR. The forward-looking statements included in this communication are made as of the date of this communication and the Company does not undertake any obligation to publicly update such forward-looking statements to reflect new information, subsequent events, or otherwise unless required by applicable securities laws.

For Further Information Please Contact:
Media: News@Tilray.com
Investors: Investors@Tilray.com

Photos accompanying this announcement are available at:

https://www.globenewswire.com/NewsRoom/AttachmentNg/bbc8fb49-d0d6-4a12-b129-2b1e5fa609e3

https://www.globenewswire.com/NewsRoom/AttachmentNg/b7f66b55-14c5-4c7d-8fcf-8e0f07141302

https://www.globenewswire.com/NewsRoom/AttachmentNg/bf8a62ea-b1a3-4262-9b95-413b05be774c

https://www.globenewswire.com/NewsRoom/AttachmentNg/42a2eed6-366f-4f48-a965-14af93705b56


FAQ

What new cannabis beverages has Tilray (TLRY) launched in Canada?

Tilray has launched multiple cannabis beverages under three brands: Mollo Seltzers (including Blackberry flavor), Solei sparkling beverages and teas, and XMG sodas with both regular and zero-calorie options.

What are the THC levels in Tilray's (TLRY) XMG Zero beverages?

All XMG Zero beverages contain 10mg THC per can and come in three flavors: Cream Soda Zero, Cherry Cola Zero, and Orange Soda Zero, all with zero calories.

What cannabinoid combinations are available in Tilray's (TLRY) Solei beverages?

Solei beverages offer various combinations including 5mg THC/10mg CBG (Blood Orange), 5mg THC/10mg CBD (Dark Cherry), and 1.1mg THC/25mg CBD (Dragonfruit Watermelon and Mango Passionfruit).

Which new flavors is Tilray (TLRY) planning to launch in Mollo Seltzers?

Tilray is planning to launch two new Mollo Seltzer flavors: Wildberry Acai and Watermelon Lime.

Tilray Brands, Inc.

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