Move Over Pumpkin Spice, Shock Top Reclaims Autumn With the Return of Twisted Pretzel
Shock Top, a subsidiary of Tilray Brands (NASDAQ: TLRY), announces the return of its seasonal brew, Shock Top Twisted Pretzel, after a three-year hiatus. The Belgian-style wheat beer is enhanced with the flavors of a fresh-baked pretzel, making it a unique autumn offering. Available in 6-packs and 12-packs, as well as on draft at select locations, it will be sold through November. To celebrate, Shock Top is hosting a sweepstakes where one winner and a friend will get a four-day trip to Munich's Oktoberfest.
Shock Top, una filiale di Tilray Brands (NASDAQ: TLRY), annuncia il ritorno della sua birra stagionale, Shock Top Twisted Pretzel, dopo una pausa di tre anni. Questa birra di frumento in stile belga è arricchita dai sapori di un pretzel appena sfornato, rendendola un'offerta autunnale unica. Disponibile in confezioni da 6 e 12, oltre che alla spina in selezionati locali, sarà in vendita fino a novembre. Per celebrare, Shock Top sta organizzando un concorso in cui un vincitore e un amico potranno ottenere un viaggio di quattro giorni all'Oktoberfest di Monaco.
Shock Top, una subsidiaria de Tilray Brands (NASDAQ: TLRY), anuncia el regreso de su cerveza estacional, Shock Top Twisted Pretzel, después de una pausa de tres años. Esta cerveza de trigo al estilo belga se realza con los sabores de un pretzel recién horneado, lo que la convierte en una oferta única para el otoño. Disponible en paquetes de 6 y 12, así como en barril en ubicaciones seleccionadas, se venderá hasta noviembre. Para celebrarlo, Shock Top está organizando un sorteo donde un ganador y un amigo recibirán un viaje de cuatro días al Oktoberfest de Múnich.
Shock Top은 Tilray Brands(NASDAQ: TLRY)의 자회사로, 3년 만의 휴식 후 계절 한정 맥주인 Shock Top Twisted Pretzel의 귀환을 발표했습니다. 벨기에 스타일의 밀맥주로 갓 구운 프레즐의 맛을 더해 독특한 가을 특선으로 만들어졌습니다. 6팩 및 12팩과 선택된 매장에서 생맥주로 제공되며, 11월까지 판매될 예정입니다. 이를 기념하기 위해 Shock Top은 한 명의 승자와 친구가 뮌헨 옥토버페스트로의 4일 여행을 얻을 수 있는 경품 행사를 진행하고 있습니다.
Shock Top, une filiale de Tilray Brands (NASDAQ: TLRY), annonce le retour de sa bière saisonnière, Shock Top Twisted Pretzel, après une pause de trois ans. Cette bière de blé de style belge est rehaussée par les saveurs d'un bretzel tout juste sorti du four, en faisant une offre automnale unique. Disponible en packs de 6 et 12, ainsi qu'à la pression dans certains endroits sélectionnés, elle sera en vente jusqu'en novembre. Pour célébrer, Shock Top organise un tirage au sort où un gagnant et un ami remportent un voyage de quatre jours à la fête de la bière de Munich.
Shock Top, ein Tochterunternehmen von Tilray Brands (NASDAQ: TLRY), kündigt die Rückkehr seines saisonalen Biers Shock Top Twisted Pretzel nach einer dreijährigen Pause an. Dieses belgische Weizenbier wird mit den Aromen von frisch gebackenem Brezel verfeinert und bietet ein einzigartiges herbstliches Angebot. Es ist in 6er- und 12er-Packs sowie in ausgewählten Lokalen vom Fass erhältlich und wird bis November verkauft. Zur Feier veranstaltet Shock Top ein Gewinnspiel, bei dem ein Gewinner und ein Freund eine viertägige Reise zum Oktoberfest in München gewinnen können.
- Return of a popular seasonal beer can drive sales and brand loyalty.
- availability through November creates a sense of urgency, potentially boosting short-term sales.
- None.
Fan Favorite ‘Twisted Pretzel’ is Back for Fall
ST. LOUIS, Aug. 08, 2024 (GLOBE NEWSWIRE) -- Shock Top, a subsidiary of Tilray Brands, Inc. (NASDAQ: TLRY and TSX: TLRY) and 'the king of zest', is pleased to announce the return of its highly anticipated seasonal brew, Shock Top Twisted Pretzel. After a three-year hiatus, the unique seasonal brew is back and here to shake up autumn, with a twist of flavor!
Pumpkin spice is out. Let's ring in Pretzel season! Twisted Pretzel is not just a beer; it's an experience in a bottle, a true testament to Shock Top's innovative spirit. Crafted to perfection, the highly anticipated seasonal brew combines the classic Belgian-style wheat beer that is known and loved with the rich, toasty flavors of a fresh-baked pretzel, making it the ultimate autumn companion. Whether you're gearing up for game day or cozying up by the fire, or winning a trip to Oktoberfest, Twisted Pretzel is the go-to brew for all things fall.
To celebrate this exciting release, Shock Top is sending one lucky winner and a friend to Munich, Germany, for four days to experience Oktoberfest. Starting Aug. 7th, Shock Top fans can register for a chance to win this epic adventure and show those Pumpkin Spice Lattes that pretzels and beer are really where it’s at! Enter to win. Rules and restrictions apply.
“Fall is a season of change, and what better way to embrace it than with a beer that’s as bold and unique as Shock Top Twisted Pretzel,” said Ryan Workman, Shock Top’s director of marketing. “We’re excited to bring back this long-awaited beer for our fans and make it the best and boldest part of their autumn traditions again.”
Starting today, Shock Top Twisted Pretzel will hit shelves in 6-packs and 12-packs, as well as on draft at select bars and restaurants nationwide. Get it while you can, because this seasonal is only available through November! Join Shock Top in celebrating the re-launch of Twisted Pretzel. It's more than just a beer – it's a twist on tradition.
Oktoberfest Flyaway Sweepstakes is open to US residents only 21+ and subject to sweepstake’s rules and restrictions. No purchase necessary. The Shock Top Company – Portland, Oregon. Always enjoy responsibly.
About The Shock Top Company
Founded in 2006 with the launch of its iconic Belgian White Ale, Shock Top brews bold, delicious beer that is perfect for those who crave flavor and fun. With a flair for the unexpected, Shock Top creates exciting twists on classic styles. From the legendary Belgian White to the refreshing Lemonade Shandy, and the fruit flavors of Mango Wheat and Blueberry Wheat, Shock Top is all about living life unfiltered and breaking out of the mundane. Dive into the Shock Top experience at shocktopbeer.com and follow @shocktop on Facebook, Instagram, and X. The Shock Top Company is a subsidiary of Tilray Brands, Inc.
About Tilray Brands
Tilray Brands, Inc. (Nasdaq: TLRY; TSX: TLRY), is a leading global cannabis lifestyle and consumer packaged goods company with operations in Canada, the United States, Europe, Australia, and Latin America that is changing people's lives for the better – one person at a time. Tilray Brands delivers on this mission by inspiring and empowering the worldwide community to live their very best life and by providing access to products that meet the needs of their mind, body, and soul while invoking wellbeing. Patients and consumers trust Tilray Brands to deliver a cultivated experience and health and wellbeing through high-quality, differentiated brands and innovative products. A pioneer in cannabis research, cultivation, and distribution, Tilray’s unprecedented production platform supports over 20 brands in over 20 countries, including comprehensive cannabis offerings, hemp-based foods, and craft beverages. For more information about Tilray Brands, visit ir.tilray.com.
Forward-Looking Statements
Certain statements in this communication that are not historical facts constitute forward-looking information or forward-looking statements (together, “forward-looking statements”) under Canadian and U.S. securities laws and within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, that are intended to be subject to the “safe harbor” created by those sections and other applicable laws. Forward-looking statements can be identified by words such as “forecast,” “future,” “should,” “could,” “enable,” “potential,” “contemplate,” “believe,” “anticipate,” “estimate,” “plan,” “expect,” “intend,” “may,” “project,” “will,” “would,” “ahead,” and the negative of these terms or similar expressions, although not all forward-looking statements contain these identifying words. Certain material factors, estimates, goals, projections, or assumptions were used in drawing the conclusions contained in the forward-looking statements throughout this communication. Forward-looking statements include statements regarding our intentions, beliefs, projections, outlook, analyses, or current expectations. Many factors could cause actual results, performance, or achievement to be materially different from any forward-looking statements, and other risks and uncertainties not presently known to the Company or that the Company deems immaterial could also cause actual results or events to differ materially from those expressed in the forward-looking statements contained herein. For a more detailed discussion of these risks and other factors, see the most recently filed annual information form of Tilray and the Annual Report on Form 10-K (and other periodic reports filed with the SEC) of Tilray made with the SEC and available on EDGAR. The forward-looking statements included in this communication are made as of the date of this communication and the Company does not undertake any obligation to publicly update such forward-looking statements to reflect new information, subsequent events or otherwise unless required by applicable securities laws.
Shock Top Media Contact:
Tilray Brands
Media: news@tilray.com
Investors: investors@tilray.com
investors@tilray.com
A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/3887fb52-d3f1-4687-8fa7-5640645813fd
FAQ
What is Shock Top Twisted Pretzel?
When is Shock Top Twisted Pretzel available?
What special promotion is Shock Top offering for Twisted Pretzel?
Where can I buy Shock Top Twisted Pretzel?
What is the stock symbol for Tilray Brands?
