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SweetWater Brewing Company and Georgia Aquarium Celebrate Third Year of Partnership with Limited Edition Aquarium-Themed Can Art for OG IPA

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SweetWater Brewing Company, Georgia's largest craft brewer and a Tilray Brands (NASDAQ: TLRY) company, announces its third-year partnership with Georgia Aquarium through a -edition aquarium-themed version of their OG IPA.

The special edition features underwater-themed artwork inspired by Georgia Aquarium's marine life, promoting aquatic conservation awareness. The collaboration aligns with SweetWater's environmental commitment dating back to its 1997 founding, named after SweetWater Creek State Park.

The -edition OG IPA will be available in 12-packs of 12-oz cans at the Tap Room and across Georgia retailers. This partnership represents both organizations' dedication to environmental stewardship and community engagement.

SweetWater Brewing Company, il più grande produttore di birra artigianale della Georgia e una società di Tilray Brands (NASDAQ: TLRY), annuncia il suo terzo anno di partnership con Georgia Aquarium attraverso una versione in edizione speciale a tema acquario della loro OG IPA.

L'edizione speciale presenta opere d'arte ispirate alla vita marina del Georgia Aquarium, promuovendo la consapevolezza sulla conservazione acquatica. La collaborazione si allinea con l'impegno ambientale di SweetWater, risalente alla sua fondazione nel 1997, nome ispirato al SweetWater Creek State Park.

L'OG IPA in edizione speciale sarà disponibile in confezioni da 12 lattine da 12 oz presso il Tap Room e nei rivenditori della Georgia. Questa partnership rappresenta la dedizione di entrambe le organizzazioni alla gestione ambientale e all'impegno nella comunità.

SweetWater Brewing Company, el mayor productor de cerveza artesanal de Georgia y una empresa de Tilray Brands (NASDAQ: TLRY), anuncia su tercer año de asociación con Georgia Aquarium a través de una versión de edición especial con temática de acuario de su OG IPA.

La edición especial presenta obras de arte inspiradas en la vida marina del Georgia Aquarium, promoviendo la conciencia sobre la conservación acuática. La colaboración se alinea con el compromiso ambiental de SweetWater, que se remonta a su fundación en 1997, nombrada así por el SweetWater Creek State Park.

La OG IPA de edición especial estará disponible en paquetes de 12 latas de 12 oz en el Tap Room y en los minoristas de Georgia. Esta asociación representa la dedicación de ambas organizaciones a la gestión ambiental y al compromiso con la comunidad.

스위트워터 브루잉 컴퍼니, 조지아에서 가장 큰 수제 맥주 양조장으로 틸레이 브랜드(나스닥: TLRY)의 자회사인 이 회사는 조지아 아쿠아리움과의 3년 파트너십을 발표하며 OG IPA의 아쿠아리움 테마 특별 에디션을 출시합니다.

특별 에디션은 조지아 아쿠아리움의 해양 생물에서 영감을 받은 수중 테마의 예술 작품을 특징으로 하여 수생 보존 인식을 촉진합니다. 이 협업은 1997년 설립 이후 스위트워터의 환경적 약속과 일치하며, 스위트워터 크릭 주립공원에서 이름을 따왔습니다.

특별 에디션 OG IPA는 탭룸과 조지아의 소매점에서 12온스 캔 12개들이 팩으로 제공될 예정입니다. 이 파트너십은 두 조직의 환경 관리 및 지역 사회 참여에 대한 헌신을 나타냅니다.

SweetWater Brewing Company, le plus grand brasseur artisanal de Géorgie et une société de Tilray Brands (NASDAQ: TLRY), annonce sa troisième année de partenariat avec Georgia Aquarium à travers une version en édition spéciale sur le thème de l'aquarium de leur OG IPA.

Cette édition spéciale présente des œuvres d'art sous-marines inspirées par la vie marine du Georgia Aquarium, promouvant la sensibilisation à la conservation aquatique. La collaboration s'aligne avec l'engagement environnemental de SweetWater, qui remonte à sa création en 1997, nommée d'après le SweetWater Creek State Park.

L'OG IPA en édition spéciale sera disponible en packs de 12 canettes de 12 oz au Tap Room et chez les détaillants en Géorgie. Ce partenariat représente l'engagement des deux organisations envers la gestion environnementale et l'engagement communautaire.

SweetWater Brewing Company, Georgias größter Craft-Bier-Brauer und ein Unternehmen von Tilray Brands (NASDAQ: TLRY), kündigt seine dritte Partnerschaft mit dem Georgia Aquarium durch eine aquarien-themed Sonderedition ihres OG IPA an.

Die Sonderedition zeigt Unterwasser-Kunstwerke, die von der Meeresfauna des Georgia Aquariums inspiriert sind, und fördert das Bewusstsein für den aquatischen Naturschutz. Die Zusammenarbeit steht im Einklang mit SweetWaters Umweltengagement, das auf die Gründung im Jahr 1997 zurückgeht und nach dem SweetWater Creek State Park benannt ist.

Das OG IPA in Sonderedition wird in 12er-Packs mit 12-Unzen-Dosen im Tap Room und bei Einzelhändlern in Georgia erhältlich sein. Diese Partnerschaft repräsentiert das Engagement beider Organisationen für Umweltverantwortung und Gemeinschaftsengagement.

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ATLANTA, March 20, 2025 (GLOBE NEWSWIRE) -- SweetWater Brewing Company ("SweetWater Brewing" or "SweetWater"), the largest craft brewer in Georgia and the Southeast and a Tilray Brands, Inc., company (NASDAQ: TLRY and TSX: TLRY), announces the third year of its partnership with Georgia Aquarium by releasing a limited-edition aquarium-themed version of SweetWater’s OG IPA.

   SweetWater Brewing x Georgia Aquarium

This collaboration highlights the shared commitment of both organizations to environmental conservation and community engagement. The limited-edition OG IPA cans feature vibrant, underwater-themed artwork inspired by the diverse marine life at Georgia Aquarium. This unique design aims to raise awareness about the importance of aquatic conservation, a core belief that SweetWater has upheld since its founding in 1997, named after the local SweetWater Creek State Park.

“We are excited to celebrate our third year of partnership with Georgia Aquarium,” said Evan Woolard, Senior Brand Manager for SweetWater Brewing. “This collaboration allows us to combine our passion for great beer with our dedication to environmental stewardship. The limited edition can art is a testament to our commitment to supporting the aquarium’s mission and engaging our community in meaningful ways.”

Hiroshi Okuda, Senior Director, Strategic Marketing & Corporate Partnerships at Georgia Aquarium, echoed these sentiments “Our partnership with SweetWater Brewing Company has been incredibly rewarding. The limited-edition OG IPA can and packaging not only showcases the beauty of marine life at the aquarium but also serves as a reminder of the critical need for conservation efforts. We are grateful for SweetWater’s continued support and look forward to many more years of collaboration.”

The limited-edition OG IPA cans will be available at the Tap Room for purchase as well as retailers across Georgia in 12-packs of 12-oz cans.

About SweetWater Brewing

SweetWater Brewing Company, the largest craft brewer in the Southeast, is an award-winning brewery known for its stash of heady brews including the original 420 Extra Pale Ale and loads of IPAs. SweetWater’s craft beers are available coast to coast. Inspired by the outdoors, SweetWater is a passionate advocate for healthy waterways and conservation initiatives. SweetWater focuses its community support for organizations fighting for clean water and habitat conservation. For further information about SweetWater Brewing Company, please visit www.sweetwaterbrew.com and follow @SweetWaterBrew.

About Tilray Brands

Tilray Brands, Inc. (“Tilray”) (Nasdaq: TLRY; TSX: TLRY), is a global lifestyle and consumer packaged goods company at the forefront of beverage, cannabis and wellness industries with operations in Canada, the United States, Europe, Australia, and Latin America that is leading as a transformative force at the nexus of cannabis, beverage, wellness, and entertainment, elevating lives through moments of connection. Tilray’s mission is to be a leading premium lifestyle company with a house of brands and innovative products that inspire joy, wellness and create memorable experiences. Tilray’s unprecedented platform supports over 40 brands in over 20 countries, including comprehensive cannabis offerings, hemp-based foods, and craft beverages. For more information on Tilray Brands, visit www.Tilray.com and follow @Tilray.

Forward-Looking Statements

Certain statements in this communication that are not historical facts constitute forward-looking information or forward-looking statements (together, “forward-looking statements”) under Canadian and U.S. securities laws and within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, that are intended to be subject to the “safe harbor” created by those sections and other applicable laws. Forward-looking statements can be identified by words such as “forecast,” “future,” “should,” “could,” “enable,” “potential,” “contemplate,” “believe,” “anticipate,” “estimate,” “plan,” “expect,” “intend,” “may,” “project,” “will,” “would,” “ahead,” and the negative of these terms or similar expressions, although not all forward-looking statements contain these identifying words. Certain material factors, estimates, goals, projections, or assumptions were used in drawing the conclusions contained in the forward-looking statements throughout this communication. Forward-looking statements include statements regarding our intentions, beliefs, projections, outlook, analyses, or current expectations. Many factors could cause actual results, performance, or achievement to be materially different from any forward-looking statements, and other risks and uncertainties not presently known to the Company or that the Company deems immaterial could also cause actual results or events to differ materially from those expressed in the forward-looking statements contained herein. For a more detailed discussion of these risks and other factors, see the most recently filed annual information form of Tilray and the Annual Report on Form 10-K (and other periodic reports filed with the SEC) of Tilray made with the SEC and available on EDGAR. The forward-looking statements included in this communication are made as of the date of this communication and the Company does not undertake any obligation to publicly update such forward-looking statements to reflect new information, subsequent events or otherwise unless required by applicable securities laws. 

For media inquiries, please contact:

Tilray Brands Media: news@tilray.com
Investors: investors@tilray.com

Photos accompanying this announcement are available at
https://www.globenewswire.com/NewsRoom/AttachmentNg/16ab1a49-2db6-42bc-826b-2a63a3a51bed

https://www.globenewswire.com/NewsRoom/AttachmentNg/45227ce1-e8f6-4db1-ab2c-3aa46923b535


FAQ

What is the new -edition product release from SweetWater Brewing and Georgia Aquarium partnership in 2025?

SweetWater Brewing is releasing a -edition aquarium-themed version of their OG IPA featuring underwater-themed artwork inspired by Georgia Aquarium's marine life.

Where can customers purchase the -edition SweetWater OG IPA aquarium-themed cans?

The -edition OG IPA cans will be available at SweetWater's Tap Room and retailers across Georgia in 12-packs of 12-oz cans.

How long has the partnership between SweetWater Brewing and Georgia Aquarium been ongoing?

The partnership between SweetWater Brewing and Georgia Aquarium is celebrating its third year in 2025.

What is the environmental significance of TLRY's SweetWater Brewing partnership with Georgia Aquarium?

The partnership promotes aquatic conservation awareness and reflects SweetWater's environmental commitment, which dates back to its 1997 founding and naming after SweetWater Creek State Park.
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