Widmer Brothers Brewing Celebrates 40th Anniversary
Widmer Brothers Brewing, a Tilray Brands (NASDAQ: TLRY) craft beer brand, launches '40 Years of Cheers' campaign to celebrate its 40th anniversary in Portland, Oregon. The celebration features the re-release of four iconic beers throughout 2025, starting with Altbier, their first beer from 1984.
The German-style Altbier, known for its amber color and roasted finish, represents the brewery's humble beginnings in Portland's Pearl District. Three more classic beers will be re-released throughout the year, each representing a different decade of the brewery's history.
These -edition brews will be available at select Portland establishments including:
- Nob Hill Bar & Grill
- Dublin Pub
- Spirit of '77
- Jolly Roger West
- Tom's Bar
- John's Market - Multnomah & Powell
Widmer Brothers Brewing, marchio di birra artigianale di Tilray Brands (NASDAQ: TLRY), lancia la campagna "40 Years of Cheers" per celebrare il suo 40° anniversario a Portland, Oregon. La celebrazione prevede la ristampa di quattro birre iconiche durante tutto il 2025, a partire da Altbier, la loro prima birra del 1984.
L'Altbier in stile tedesco, nota per il suo colore ambrato e il finale tostato, rappresenta le umili origini del birrificio nel Pearl District di Portland. Altre tre birre classiche saranno ristampate nel corso dell'anno, ciascuna rappresentante un decennio diverso della storia del birrificio.
Queste edizioni speciali saranno disponibili in alcuni locali selezionati di Portland, tra cui:
- Nob Hill Bar & Grill
- Dublin Pub
- Spirit of '77
- Jolly Roger West
- Tom's Bar
- John's Market - Multnomah & Powell
Widmer Brothers Brewing, una marca de cerveza artesanal de Tilray Brands (NASDAQ: TLRY), lanza la campaña "40 Years of Cheers" para celebrar su 40º aniversario en Portland, Oregón. La celebración incluye la reedición de cuatro cervezas icónicas a lo largo de 2025, comenzando con Altbier, su primera cerveza de 1984.
La Altbier de estilo alemán, conocida por su color ámbar y su acabado tostado, representa los humildes comienzos de la cervecería en el Pearl District de Portland. Tres cervezas clásicas más serán reeditadas durante el año, cada una representando una década diferente en la historia de la cervecería.
Estas ediciones estarán disponibles en establecimientos selectos de Portland, incluyendo:
- Nob Hill Bar & Grill
- Dublin Pub
- Spirit of '77
- Jolly Roger West
- Tom's Bar
- John's Market - Multnomah & Powell
Widmer Brothers Brewing는 Tilray Brands(NASDAQ: TLRY)의 크래프트 맥주 브랜드로, 오리건주 포틀랜드에서 40주년을 기념하는 '40 Years of Cheers' 캠페인을 시작합니다. 이 행사는 2025년 내내 네 가지 상징적인 맥주를 재출시하는 것으로 시작되며, 첫 번째는 1984년 출시된 Altbier입니다.
독일 스타일의 Altbier는 호박색과 구수한 마무리로 알려져 있으며, 포틀랜드 펄 디스트릭트에서의 양조장 초창기를 상징합니다. 올해 동안 다른 세 가지 클래식 맥주도 재출시되며, 각각 양조장의 다른 10년대를 대표합니다.
이 특별판 맥주들은 포틀랜드 내 다음의 엄선된 장소에서 만나볼 수 있습니다:
- Nob Hill Bar & Grill
- Dublin Pub
- Spirit of '77
- Jolly Roger West
- Tom's Bar
- John's Market - Multnomah & Powell
Widmer Brothers Brewing, une marque de bière artisanale de Tilray Brands (NASDAQ : TLRY), lance la campagne « 40 Years of Cheers » pour célébrer ses 40 ans à Portland, Oregon. La célébration comprend la réédition de quatre bières emblématiques tout au long de 2025, en commençant par Altbier, leur première bière sortie en 1984.
L'Altbier de style allemand, connue pour sa couleur ambrée et sa finale grillée, symbolise les débuts modestes de la brasserie dans le quartier Pearl District de Portland. Trois autres bières classiques seront rééditées au cours de l'année, chacune représentant une décennie différente de l'histoire de la brasserie.
Ces éditions spéciales seront disponibles dans certains établissements sélectionnés de Portland, notamment :
- Nob Hill Bar & Grill
- Dublin Pub
- Spirit of '77
- Jolly Roger West
- Tom's Bar
- John's Market - Multnomah & Powell
Widmer Brothers Brewing, eine Craft-Bier-Marke von Tilray Brands (NASDAQ: TLRY), startet die Kampagne „40 Years of Cheers“ zur Feier ihres 40-jährigen Jubiläums in Portland, Oregon. Die Feier umfasst die Neuauflage von vier ikonischen Bieren im Laufe des Jahres 2025, beginnend mit Altbier, ihrem ersten Bier aus dem Jahr 1984.
Das deutsche Altbier, bekannt für seine bernsteinfarbene Farbe und den gerösteten Abgang, steht für die bescheidenen Anfänge der Brauerei im Pearl District von Portland. Im Laufe des Jahres werden drei weitere klassische Biere neu aufgelegt, die jeweils ein anderes Jahrzehnt der Brauereigeschichte repräsentieren.
Diese Sondereditionen sind in ausgewählten Lokalen in Portland erhältlich, darunter:
- Nob Hill Bar & Grill
- Dublin Pub
- Spirit of '77
- Jolly Roger West
- Tom's Bar
- John's Market - Multnomah & Powell
- None.
- None.
Portland Brewery Marks Four Decades of Widmer Beer with ‘40 Years of Cheers’ and Re-release of Four Iconic Brews
PORTLAND, Ore., April 28, 2025 (GLOBE NEWSWIRE) -- Widmer Brothers Brewing, the creator of the Original American Hefeweizen and a Tilray Brands, Inc., (NASDAQ: TLRY and TSX: TLRY) craft beer brand, commemorates its 40th anniversary with the launch of the "40 Years of Cheers" campaign celebrating Widmer’s iconic beers through the years. This multi-stage celebration marks the brewery’s 40th anniversary and will feature the re-release of four iconic Widmer Brothers beers.
The "40 Years of Cheers" campaign will kick off with the re-release of Altbier, the first beer brewed and sold by Widmer Brothers in 1984. Altbier is a traditional German-style ale known for its amber hue, assertive bitterness, and clean, roasted finish. This beer represents the beginning of the Widmer Brother’s brewing journey, brewed with a variety of reclaimed equipment in what is now Portland’s Pearl District.
“A lot can change in 40 years, but great beer still brings people together. 40 Years of Cheers not only pays homage to four decades of craft beer innovation but also sets the foundation for the future of the brand. With 40 years of experience and a Widmer Hefe in hand, we are excited to bring both new and classic Widmer beers to Portlanders and write the next chapter of Widmer Brothers,” says Brian Hughes, Brand Director, at Tilray Beverages West Coast Brands.
Altbier will be the first of four beers to be re-released throughout 2025, with each beer representing a different decade of Widmer Brothers’ history. Details on the next re-release, a fan-favorite summer seasonal from the 2000s, will be announced in the coming weeks.
“Beers Through the Years" will be available in limited, small-batch quantities at a handful of local Portland bars and restaurants:
- Nob Hill Bar & Grill
- Dublin Pub
- Spirit of ‘77
- Jolly Roger West
- Tom's Bar
- John's Market - Multnomah & Powell
When the last keg blows, that will be it! For more information about Widmer Brothers, the "40 Years of Cheers" campaign, and upcoming beer releases, visit www.widmerbrothers.com and follow @widmerbrothers on social media.
About Widmer Brothers
In 1984, Kurt and Rob Widmer quit their jobs to follow their passion for making great beer to share with friends and family. From the very first pitcher, the Widmer Brothers aimed to create beer that’s easy to enjoy and perfect for any occasion. While much has changed over the years, the core belief that great beer brings people together remains the same. Widmer Brothers is proud to celebrate its 40th anniversary in 2024-25 and looks forward to many more decades of brewing excellence.
About Tilray Brands
Tilray Brands, Inc. (“Tilray”) (Nasdaq: TLRY; TSX: TLRY), is a global lifestyle and consumer packaged goods company at the forefront of beverage, cannabis and wellness industries with operations in Canada, the United States, Europe, Australia, and Latin America that is leading as a transformative force at the nexus of cannabis, beverage, wellness, and entertainment, elevating lives through moments of connection. Tilray’s mission is to be a leading premium lifestyle company with a house of brands and innovative products that inspire joy, wellness and create memorable experiences. Tilray’s unprecedented platform supports over 40 brands in over 20 countries, including comprehensive cannabis offerings, hemp-based foods, and craft beverages.
For more information on Tilray Brands, visit www.Tilray.com and follow @Tilray.
Forward-Looking Statements
Certain statements in this communication that are not historical facts constitute forward-looking information or forward-looking statements (together, “forward-looking statements”) under Canadian and U.S. securities laws and within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, that are intended to be subject to the “safe harbor” created by those sections and other applicable laws. Forward-looking statements can be identified by words such as “forecast,” “future,” “should,” “could,” “enable,” “potential,” “contemplate,” “believe,” “anticipate,” “estimate,” “plan,” “expect,” “intend,” “may,” “project,” “will,” “would” and the negative of these terms or similar expressions, although not all forward-looking statements contain these identifying words. Certain material factors, estimates, goals, projections, or assumptions were used in drawing the conclusions contained in the forward-looking statements throughout this communication. Forward-looking statements include statements regarding our intentions, beliefs, projections, outlook, analyses, or current expectations. Many factors could cause actual results, performance, or achievement to be materially different from any forward-looking statements, and other risks and uncertainties not presently known to the Company or that the Company deems immaterial could also cause actual results or events to differ materially from those expressed in the forward-looking statements contained herein. For a more detailed discussion of these risks and other factors, see the most recently filed annual information form of Tilray and the Annual Report on Form 10-K (and other periodic reports filed with the SEC) of Tilray made with the SEC and available on EDGAR. The forward-looking statements included in this communication are made as of the date of this communication and the Company does not undertake any obligation to publicly update such forward-looking statements to reflect new information, subsequent events, or otherwise unless required by applicable securities laws.
For more information
Media Contact: news@tilray.com
Investor Contact: investors@tilray.com
A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/feda0f2a-21cf-43df-855f-0838fd012e7d
FAQ
What beers are included in Widmer Brothers' 40th anniversary celebration?
Where can I find Widmer Brothers' 40th anniversary beer releases in Portland?
What is special about Widmer Brothers' Altbier being re-released under TLRY?
How long will Widmer Brothers' 40th anniversary beers be available?
