Hop Valley Brewing Co. and Portland Trail Blazers Partner to Launch New Hop Box Bar at Moda Center
Hop Valley Brewing Co., a subsidiary of Tilray Brands (NASDAQ: TLRY), has announced a new partnership with the Portland Trail Blazers to launch the Hop Valley Brewing Hop Box bar at Moda Center. The new venue will serve Hop Valley's craft beers, including Citrus Mistress IPA and Bubble Stash IPA, throughout the arena.
The bar features distinctive design elements including green metal cladding, a neon sign with a basketball hoop, and a mural by Portland artist Matt Schlosky depicting local landmarks and basketball themes. The partnership aims to enhance the fan experience at Portland's premier sports and entertainment venue for the 2024-2025 season.
Hop Valley Brewing Co., una filiale di Tilray Brands (NASDAQ: TLRY), ha annunciato una nuova partnership con i Portland Trail Blazers per lanciare il bar Hop Valley Brewing Hop Box presso il Moda Center. Il nuovo locale offrirà le birre artigianali di Hop Valley, tra cui Citrus Mistress IPA e Bubble Stash IPA, in tutto l'arena.
Il bar presenta elementi di design distintivi, tra cui rivestimenti in metallo verde, un'insegna al neon con un canestro da basket e un murale dell'artista di Portland Matt Schlosky che ritrae punti di riferimento locali e temi legati al basket. La partnership mira a migliorare l'esperienza dei tifosi presso il principale venue sportivo e di intrattenimento di Portland per la stagione 2024-2025.
Hop Valley Brewing Co., una subsidiaria de Tilray Brands (NASDAQ: TLRY), ha anunciado una nueva asociación con los Portland Trail Blazers para lanzar el bar Hop Valley Brewing Hop Box en el Moda Center. El nuevo establecimiento ofrecerá las cervezas artesanales de Hop Valley, incluyendo Citrus Mistress IPA y Bubble Stash IPA, en todo el arena.
El bar presenta elementos de diseño distintivos, incluyendo revestimiento de metal verde, un letrero de neón con un aro de baloncesto y un mural del artista de Portland Matt Schlosky que representa los hitos locales y temas de baloncesto. La asociación tiene como objetivo mejorar la experiencia de los aficionados en el principal recinto deportivo y de entretenimiento de Portland para la temporada 2024-2025.
홉 밸리 브루잉 컴퍼니(Hop Valley Brewing Co.)는 틸레이 브랜드(Tilray Brands) (NASDAQ: TLRY)의 자회사로서, 포틀랜드 트레일 블라저스와 파트너십을 맺고 모다 센터에 홉 밸리 브루잉 홉 박스 바를 출시한다고 발표했습니다. 새로운 장소에서는 홉 밸리의 수제 맥주, 즉 시트러스 미스트레스 IPA와 버블 스태시 IPA를 아레나 전역에서 제공할 예정입니다.
이 바는 초록색 금속 외장, 농구 훅이 있는 네온 간판, 그리고 포틀랜드 아티스트 매트 슐로스키(Matt Schlosky)가 그린 지역 랜드마크와 농구 주제를 묘사한 벽화 등의 독특한 디자인 요소를 특징으로 하고 있습니다. 이 파트너십의 목표는 2024-2025 시즌 동안 포틀랜드의 주요 스포츠 및 엔터테인먼트 장소에서 팬 경험을 향상시키는 것입니다.
Hop Valley Brewing Co., une filiale de Tilray Brands (NASDAQ: TLRY), a annoncé un nouveau partenariat avec les Portland Trail Blazers pour lancer le bar Hop Valley Brewing Hop Box au Moda Center. Ce nouveau lieu proposera les bières artisanales de Hop Valley, y compris la Citrus Mistress IPA et la Bubble Stash IPA, dans toute l'arène.
Le bar arbore des éléments de design distinctifs, notamment un revêtement métallique vert, un enseigne au néon avec un panier de basket et une fresque de l'artiste de Portland Matt Schlosky représentant des monuments locaux et des thèmes de basket-ball. Ce partenariat vise à améliorer l'expérience des fans dans le principal équipement sportif et de divertissement de Portland pour la saison 2024-2025.
Hop Valley Brewing Co., eine Tochtergesellschaft von Tilray Brands (NASDAQ: TLRY), hat eine neue Partnerschaft mit den Portland Trail Blazers angekündigt, um die Hop Valley Brewing Hop Box-Bar im Moda Center zu eröffnen. Der neue Veranstaltungsort wird die Craft-Biere von Hop Valley, einschließlich Citrus Mistress IPA und Bubble Stash IPA, in der gesamten Arena anbieten.
Die Bar bietet markante Designelemente wie grüne Metallverkleidung, ein Neonzeichen mit einem Basketballkorb und ein Wandgemälde des Portland-Künstlers Matt Schlosky, das lokale Wahrzeichen und Basketballthemen darstellt. Die Partnerschaft zielt darauf ab, das Fan-Erlebnis im führenden Sport- und Veranstaltungsort von Portland für die Saison 2024-2025 zu verbessern.
- New strategic partnership with Portland Trail Blazers expands Tilray's beverage distribution network
- Increased brand visibility through prominent placement at major sports venue
- Enhanced market presence in the Pacific Northwest region
- None.
PORTLAND, Oregon, Dec. 04, 2024 (GLOBE NEWSWIRE) -- Hop Valley Brewing Co. (“Hop Valley Brewing” or “Hop Valley”), a trailblazer in the craft brewing industry and subsidiary of Tilray Brands, Inc. (NASDAQ: TLRY and TSX: TLRY), is excited to announce its new partnership with the Portland Trail Blazers and the opening of the Hop Valley Brewing Hop Box bar inside Moda Center. This innovative and vibrant new bar is set to enhance the fan experience at Portland's premier sports and entertainment venue.
Ty Gilmore, President, U.S. Beverages at Tilray Brands, said, “This partnership with the Portland Trail Blazers marks an exciting new chapter for Hop Valley Brewing. We are thrilled to bring our unique and flavorful beers to the passionate fans at the Moda Center. The Hop Valley Brewing Hop Box bar is not just a place to grab a drink; it's a celebration of Portland’s culture, creativity, and love for basketball. We can’t wait for fans to raise a glass to the 2024-2025 season and cheer on the Trail Blazers with a cold Hop Valley brew in hand.”
Fans can score their favorite Hop Valley brews at the bar and throughout the arena, including:
- Citrus Mistress IPA
- Bubble Stash IPA
- And many more fan favorites
Hop Valley Brewing Co. is Proud to Enhance the Fan Experience at Moda Center
"We are excited to partner with Hop Valley Brewing to bring this quintessential Pacific Northwest bar to life inside Moda Center," said Laura Flynn, Senior Vice President, Commercial Partnerships, Portland Trail Blazers & Rose Quarter. "The creative and engaging Hop Valley Brewing Hop Box bar will be a destination for craft beer lovers at events throughout the year, enhancing the game day and concert experience for Rip City with local favorites."
The Hop Valley Brewing Hop Box bar features bright green metal cladding, a distinctive Hop Valley neon sign complete with a basketball hoop, and a stunning mural by Portland artist Matt Schlosky. The artwork, inspired by the spirit of Portland and the vibe of Oregon, showcases roses, Mt. Hood, and Douglas firs, blending hops and basketball elements to pay homage to the Trail Blazers—all executed in a spray-painted grunge style that’s nothing but net.
Raise a Glass to the 2024-2025 Season—Let’s Tip Off with a Cold One and Go Blazers!
For additional information about Hop Valley Brewing Co. and to explore their selection of craft beers, visit HopValleyBrewing.com.
About Hop Valley Brewing Co.
Hop Valley Brewing Co. was founded in 2009 with the mission to create high-quality craft beers that push the boundaries of flavor and innovation. Based in Eugene, Oregon, Hop Valley Brewing’s award-winning brew team is known for their creative approach to brewing and their commitment to using the finest ingredients. The brewery embraces the spirit of the Pacific Northwest and is dedicated to crafting beers that reflect the vibrant culture and natural beauty of the region.
About The Portland Trail Blazers
Members of the National Basketball Association (NBA), the Portland Trail Blazers were founded in 1970 and purchased by the late Paul G. Allen in 1988. The team's rich heritage includes 37 playoff appearances, three trips to the NBA Finals, an NBA championship in 1977 and a commitment to community service and sustainability. The Trail Blazers are dedicated to positively impacting underserved kids and their families throughout Oregon and Southwest Washington where they live, learn and play. Portland is the first and only professional sports franchise to receive the prestigious National Points of Light Award for excellence in corporate and community service. The Trail Blazers home arena, Moda Center, is the first existing arena to earn LEED Platinum Certification in 2019 after receiving LEED Gold Recertification in 2015 and becoming the first existing professional sports venue in the world to receive LEED Gold status in 2010. The team is also one of the founding members of the Green Sports Alliance. For more information, visit trailblazers.com.
About Tilray Brands
Tilray Brands, Inc. (“Tilray”) (Nasdaq: TLRY; TSX: TLRY), is a leading global lifestyle and consumer packaged goods company with operations in Canada, the United States, Europe, Australia, and Latin America that is leading as a transformative force at the nexus of cannabis, beverage, wellness, and entertainment, elevating lives through moments of connection. Tilray’s mission is to be a leading premium lifestyle company with a house of brands and innovative products that inspire joy and create memorable experiences. Tilray’s unprecedented platform supports over 40 brands in over 20 countries, including comprehensive cannabis offerings, hemp-based foods, and craft beverages.
For more information on how we are elevating lives through moments of connection, visit Tilray.com and follow @Tilray on all social platforms.
Forward-Looking Statements
Certain statements in this communication that are not historical facts constitute forward-looking information or forward-looking statements (together, “forward-looking statements”) under Canadian and U.S. securities laws and within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, that are intended to be subject to the “safe harbor” created by those sections and other applicable laws. Forward-looking statements can be identified by words such as “forecast,” “future,” “should,” “could,” “enable,” “potential,” “contemplate,” “believe,” “anticipate,” “estimate,” “plan,” “expect,” “intend,” “may,” “project,” “will,” “would” and the negative of these terms or similar expressions, although not all forward-looking statements contain these identifying words. Certain material factors, estimates, goals, projections, or assumptions were used in drawing the conclusions contained in the forward-looking statements throughout this communication. Forward-looking statements include statements regarding our intentions, beliefs, projections, outlook, analyses, or current expectations. Many factors could cause actual results, performance, or achievement to be materially different from any forward-looking statements, and other risks and uncertainties not presently known to the Company or that the Company deems immaterial could also cause actual results or events to differ materially from those expressed in the forward-looking statements contained herein. For a more detailed discussion of these risks and other factors, see the most recently filed annual information form of Tilray and the Annual Report on Form 10-K (and other periodic reports filed with the SEC) of Tilray made with the SEC and available on EDGAR. The forward-looking statements included in this communication are made as of the date of this communication and the Company does not undertake any obligation to publicly update such forward-looking statements to reflect new information, subsequent events, or otherwise unless required by applicable securities laws.
Contact:
Tilray Brands Media: news@tilray.com
Investors: investors@tilray.com
A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/47c20879-6a2b-47da-a9a6-dfaeb8daee29
FAQ
What new partnership did Tilray (TLRY) announce with the Portland Trail Blazers?
Which Hop Valley beers will be available at the new Moda Center bar under TLRY's partnership?
When will Tilray's (TLRY) Hop Valley bar open at the Moda Center?
