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Hit Refresh in the New Year with Tilray's Premium Non-Alcohol Beverage Lineup

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Tilray Brands (Nasdaq: TLRY; TSX: TLRY) introduces its non-alcoholic beverage portfolio for the new year, featuring multiple brands. Liquid Love offers sparkling waters with electrolytes and B-vitamins in four flavors, donating five cents per sale to water conservation. Herb & Bloom and Happy Flower both feature hemp-derived Delta-9 THC (5mg per can) in various mocktail flavors. Runner's High presents alcohol-free craft brews in Golden Wheat, Raspberry Wheat, and Dark Chocolate varieties. Montauk Brewing Company debuts its first N.A. IPA with less than 0.5% ABV, featuring Citra, Mosaic, and Cryo hops.

Tilray Brands (Nasdaq: TLRY; TSX: TLRY) presenta il suo portafoglio di bevande analcoliche per il nuovo anno, con vari marchi. Liquid Love offre acque frizzanti con elettroliti e vitamine del gruppo B in quattro gusti, donando cinque centesimi per ogni vendita alla conservazione dell'acqua. Herb & Bloom e Happy Flower includono entrambe il Delta-9 THC derivato della canapa (5mg per lattina) in diverse varianti di mocktail. Runner's High propone birre artigianali senza alcol nelle varianti Golden Wheat, Raspberry Wheat e Dark Chocolate. Montauk Brewing Company lancia la sua prima IPA N.A. con meno dello 0,5% di ABV, caratterizzata da luppoli Citra, Mosaic e Cryo.

Tilray Brands (Nasdaq: TLRY; TSX: TLRY) presenta su cartera de bebidas sin alcohol para el nuevo año, que incluye varias marcas. Liquid Love ofrece aguas con gas con electrolitos y vitaminas del grupo B en cuatro sabores, donando cinco centavos por cada venta a la conservación del agua. Herb & Bloom y Happy Flower presentan ambos Delta-9 THC derivado del cáñamo (5mg por lata) en varios sabores de mocktail. Runner's High ofrece cervezas artesanales sin alcohol en variedades Golden Wheat, Raspberry Wheat y Dark Chocolate. Montauk Brewing Company debuta con su primera IPA N.A. con menos del 0.5% de ABV, con lúpulos Citra, Mosaic y Cryo.

틸레이 브랜드 (Nasdaq: TLRY; TSX: TLRY)는 여러 브랜드가 포함된 새해의 비알콜 음료 포트폴리오를 소개합니다. 리퀴드 러브는 전해질과 B 비타민이 함유된 스파클링 워터를 네 가지 맛으로 제공하며, 판매당 5센트를 물 보존에 기부합니다. 허브 & 블룸해피 플라워는 모두 다양한 모크테일 맛에서 햄프 유래의 델타-9 THC (캔당 5mg)를 포함하고 있습니다. 러너스 하이는 골든 밀, 라즈베리 밀, 다크 초콜릿 종류의 무알콜 수제 맥주를 선보입니다. 몬타우크 양조 회사는 0.5% ABV 미만의 첫 번째 무알콜 IPA를 출시하며, 시트라, 모자이크, 크리오 홉이 특징입니다.

Tilray Brands (Nasdaq: TLRY; TSX: TLRY) introduit son portefeuille de boissons sans alcool pour la nouvelle année, regroupant plusieurs marques. Liquid Love propose des eaux gazeuses enrichies en électrolytes et en vitamines B en quatre saveurs, en faisant don de cinq cents par vente à la conservation de l'eau. Herb & Bloom et Happy Flower contiennent tous deux du THC delta-9 dérivé du chanvre (5 mg par canette) dans diverses saveurs de mocktail. Runner's High offre des bières artisanales sans alcool dans les variétés Golden Wheat, Raspberry Wheat et Dark Chocolate. Montauk Brewing Company lance sa première IPA N.A. avec moins de 0,5% d'ABV, utilisant des houblons Citra, Mosaic et Cryo.

Tilray Brands (Nasdaq: TLRY; TSX: TLRY) stellt sein Portfolio an alkoholfreien Getränken für das neue Jahr vor, das mehrere Marken umfasst. Liquid Love bietet kohlensäurehaltige Wasser mit Elektrolyten und B-Vitaminen in vier Geschmacksrichtungen an und spendet fünf Cent pro Verkauf für den Wasserschutz. Herb & Bloom und Happy Flower enthalten beide delta-9 THC aus Hanf (5 mg pro Dose) in verschiedenen Mocktail-Geschmacksrichtungen. Runner's High bietet alkoholfreie Craft-Biere in den Variationen Golden Wheat, Raspberry Wheat und Dark Chocolate an. Montauk Brewing Company präsentiert ihr erstes alkoholfreies IPA mit weniger als 0,5% ABV, das mit Citra-, Mosaic- und Cryo-Hopfen gebraut wurde.

Positive
  • Diversification into growing non-alcoholic beverage market with multiple brands
  • Entry into premium THC-infused beverage segment with multiple product lines
  • Strategic expansion of Montauk Brewing portfolio with N.A. IPA launch
Negative
  • None.

Insights

This product lineup announcement, while showcasing Tilray's diversification into non-alcoholic beverages, falls into the category of routine marketing updates and is not materially impactful for investors. The announcement primarily details existing products and flavors without providing any financial projections, sales data, or market penetration metrics that would influence investment decisions.

While the non-alcoholic beverage market is growing, with the global market expected to reach $1.7 trillion by 2027, this product showcase doesn't indicate Tilray's market share or revenue potential from these offerings. The inclusion of hemp-derived Delta-9 THC products could be strategically interesting, but without sales targets or distribution information, the immediate financial impact remains unclear.

The timing of this release, coinciding with Dry January trends, suggests tactical marketing rather than material business development. Investors should wait for concrete sales data and market performance metrics in future earnings reports to evaluate the actual impact of these product lines on Tilray's bottom line.

Explore Tilray’s Range of Non-Alcohol Drinks, from Sparkling Waters to Hemp-Derived Delta-9 THC and IPA-Inspired Beverages

NEW YORK, Dec. 30, 2024 (GLOBE NEWSWIRE) -- Tilray Brands, Inc. (Nasdaq: TLRY; TSX: TLRY), a global lifestyle and consumer goods company, invites you to celebrate the new year with its refreshing non-alcoholic beverages from Liquid Love, Herb & Bloom, Happy Flower, Runner's High, and Montauk Brewing Company.

Liquid Love sparkling water brings triple-filtered hydration with electrolytes and B-vitamins for a crisp and clean experience with environmentally conscious packaging. Plus, five cents is donated to non-profits causes focused on clean water and conservation for each sold to support a healthier and happier planet. Liquid Love comes in a series of four delicious natural flavors.

Tilray Officially Debuts Liquid Love Sparkling Water for Ultimate Hydration

  • Liquid Love Sparkling Grapefruit: Zesty and invigorating, with the tangy freshness of grapefruit.
  • Liquid Love Sparkling Lemon + Lime: Natural ginseng and guarana extracts complement classic citrus flavor.
  • Liquid Love Sparkling Ginger and Prickly-Pear: Exotic sweetness of prickly pear with the warm, spicy notes of ginger.
  • Liquid Love Sparkling Wildberry: Bursting with vibrant tart notes of wild berries.

Herb & Bloom Elevate your mocktail game with Herb & Bloom, a super-premium line featuring a blend of refreshing fruit notes with 5mg of hemp-derived Delta-9 THC per can. Providing a smooth balanced experience, Herb & Bloom is the choice for a relaxing social evening. Savor the re-imagined classic tastes and celebrate any moment.

Herb & Bloom Beverages by Tilray Brands, Inc.

  • Herb & Bloom Non-Alcoholic Margarita: The brightness of citrus flavor balanced with a hint of sweetness. Make it your own by garnishing it with an herbal twist.
  • Herb & Bloom Non-Alcoholic Strawberry Daiquiri: Reimagining the classic rich and ripe juicy strawberry flavor of the original daiquiri. Add a sugar rim to complement the fruity notes.
  • Herb & Bloom Non-Alcoholic Peach Bellini: Luscious, sweet refreshing peach flavor. Garnish with some fresh fruit or edible flowers for an added hint of sophistication.

Introducing Tilray's Happy Flower collection

Happy Flower Get out of your head and into the moment with Happy Flower, a delightful trio of hemp derived Delta-9 THC cocktails. Happy Flower offers a relaxing and refreshing social experience, with 5mg of hemp-derived THC in every uplifting, bubbly beverage.

Happy Flower comes in three varieties:

Runner’s High is created with the active social running community in mind. Bringing an elevated craft offering to the fast-growing non-alcoholic beverage space, each brew is a unique blend of natural ingredients to support and lift hop terpenes to deliver a premium beer-like experience, alcohol-free, without compromising taste.

Runner's High Non-Alcoholic brews are here

  • Golden Wheat: Featuring a bright golden to orange color with a white-collar foam, its aroma is a refreshing mix of orange, pine needles, and pink grapefruit. The taste offers a balanced blend of slight sweetness, orange zest, clean bitterness, and black tea notes.
  • Raspberry Wheat: A refreshingly crisp brew with a bright ruby-red color and off-white to slightly pink head, with a hazy American wheat base, its aroma is rich ripe raspberries and kush terpenes for a mild, sweet finish.
  • Dark Chocolate: Boasting a rich dark brown appearance, this brew is reminiscent of a stout or porter, with an off-white to tan creamy foam, its aroma is a decadent blend of moist chocolate cake, cocoa beans, and kush terpenes.

Montauk Brewing Company’s N.A. IPA is the brand’s first-ever full-flavored non-alcoholic brew which debuted in Spring 2024. Montauk's N.A. IPA is for those who want the experience of drinking a great-tasting IPA, but without the aftereffects of traditional beers.

Montauk N.A. Now Available

  • Montauk N.A. IPA: Meticulously brewed to the same high standards as its alcoholic counterparts, this well-balanced brew blends the clean bitterness of hops with a subtle sweetness. Crafted with Citra, Mosaic, and a blend of Cryo hops, it offers a fresh aroma of orange and pink grapefruit with less than 0.5% ABV.

Products mentioned are produced for and marketed, respectively, by American Beverage Crafts, Tilray Alternative Beverages, Tilray Wellness, and Montauk Brewing Company. For more information, check out each brand’s website and dive deeper into a world of flavors in the New Year.

About Tilray Brands

Tilray Brands, Inc. (“Tilray”) (Nasdaq: TLRY; TSX: TLRY), is a leading global lifestyle and consumer packaged goods company with operations in Canada, the United States, Europe, Australia, and Latin America that is leading as a transformative force at the nexus of cannabis, beverage, wellness, and entertainment, elevating lives through moments of connection. Tilray’s mission is to be a leading premium lifestyle company with a house of brands and innovative products that inspire joy and create memorable experiences. Tilray’s unprecedented platform supports over 40 brands in over 20 countries, including comprehensive cannabis offerings, hemp-based foods, and craft beverages.

For more information on how we are elevating lives through moments of connection, visit Tilray.com and follow @Tilray on all social platforms.

Forward-Looking Statements

Certain statements in this communication that are not historical facts constitute forward-looking information or forward-looking statements (together, “forward-looking statements”) under Canadian and U.S. securities laws and within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, that are intended to be subject to the “safe harbor” created by those sections and other applicable laws. Forward-looking statements can be identified by words such as “forecast,” “future,” “should,” “could,” “enable,” “potential,” “contemplate,” “believe,” “anticipate,” “estimate,” “plan,” “expect,” “intend,” “may,” “project,” “will,” “would,” “ahead,” and the negative of these terms or similar expressions, although not all forward-looking statements contain these identifying words. Certain material factors, estimates, goals, projections, or assumptions were used in drawing the conclusions contained in the forward-looking statements throughout this communication. Forward-looking statements include statements regarding our intentions, beliefs, projections, outlook, analyses, or current expectations. Many factors could cause actual results, performance, or achievement to be materially different from any forward-looking statements, and other risks and uncertainties not presently known to the Company or that the Company deems immaterial could also cause actual results or events to differ materially from those expressed in the forward-looking statements contained herein. For a more detailed discussion of these risks and other factors, see the most recently filed annual information form of Tilray and the Annual Report on Form 10-K (and other periodic reports filed with the SEC) of Tilray made with the SEC and available on EDGAR. The forward-looking statements included in this communication are made as of the date of this communication and the Company does not undertake any obligation to publicly update such forward-looking statements to reflect new information, subsequent events or otherwise unless required by applicable securities laws.

For more information, please contact:

Media: news@tilray.com
Investors: investors@tilray.com

Photos accompanying this announcement are available at: 
https://www.globenewswire.com/NewsRoom/AttachmentNg/d026e078-1d2e-4a8f-b82b-0aa7973eee78
https://www.globenewswire.com/NewsRoom/AttachmentNg/9b98ca30-0804-45a8-8663-d8401898a5da
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FAQ

What new non-alcoholic beverages has TLRY launched for 2024?

TLRY has launched several non-alcoholic beverages including Liquid Love sparkling waters, Herb & Bloom and Happy Flower THC-infused mocktails, Runner's High craft non-alcoholic beers, and Montauk N.A. IPA.

How much THC is in Tilray's Herb & Bloom and Happy Flower beverages?

Both Herb & Bloom and Happy Flower beverages contain 5mg of hemp-derived Delta-9 THC per can.

What is the alcohol content of Montauk's new N.A. IPA from TLRY?

Montauk's N.A. IPA contains less than 0.5% ABV (Alcohol By Volume).

What flavors are available in TLRY's Liquid Love sparkling water line?

Liquid Love comes in four flavors: Sparkling Grapefruit, Sparkling Lemon + Lime, Sparkling Ginger and Prickly-Pear, and Sparkling Wildberry.

Tilray Brands, Inc.

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