Craft Cannabis Brand, Broken Coast, Launches Latest Artisanal Strain, ‘Milk & Cookies’ for Avid Indica Enthusiasts
Tilray Brands (Nasdaq: TLRY; TSX: TLRY) has announced the launch of 'Milk & Cookies', a new premium indica strain from its Broken Coast brand. This small-batch flower joins Broken Coast's craft cannabis portfolio, featuring sweet vanilla and nutty earthy flavors. Kevin Anderson, Master Grower at Broken Coast, emphasized the strain's potency and comforting experience.
Milk & Cookies is a Cookies & Cream x Triple OG cross, cultivated with meticulous care and processed through a rigorous quality control process. The strain is currently available in British Columbia and Alberta, with plans to expand to Ontario, Manitoba, and Saskatchewan this Fall, followed by a nationwide rollout. It's offered as flower and in pre-roll formats in select regions.
Tilray Brands (Nasdaq: TLRY; TSX: TLRY) ha annunciato il lancio di 'Milk & Cookies', una nuova varietà indica premium del suo marchio Broken Coast. Questo fiore in piccole quantità si unisce al portafoglio di cannabis artigianale di Broken Coast, caratterizzato da sapori dolci di vaniglia e note terrose e nocciolate. Kevin Anderson, Master Grower di Broken Coast, ha sottolineato la potenza e l'esperienza confortante di questa varietà.
Milk & Cookies è un incrocio di Cookies & Cream x Triple OG, coltivato con cura meticolosa e sottoposto a un rigoroso processo di controllo qualità. Attualmente, la varietà è disponibile in Columbia Britannica e Alberta, con piani di espansione in Ontario, Manitoba e Saskatchewan questo autunno, seguito da un lancio a livello nazionale. È offerta sia come fiore che in formati pre-roll in regioni selezionate.
Tilray Brands (Nasdaq: TLRY; TSX: TLRY) ha anunciado el lanzamiento de 'Milk & Cookies', una nueva cepa indica premium de su marca Broken Coast. Esta flor de lote pequeño se une al portafolio de cannabis artesanal de Broken Coast, que presenta sabores dulces de vainilla y notas terrosas y nuez. Kevin Anderson, maestro cultivador de Broken Coast, enfatizó la potencia y la experiencia reconfortante de esta cepa.
Milk & Cookies es un cruce de Cookies & Cream x Triple OG, cultivada con meticuloso cuidado y procesada a través de un riguroso control de calidad. Actualmente, la cepa está disponible en Columbia Británica y Alberta, con planes de expansión a Ontario, Manitoba y Saskatchewan este otoño, seguido de un lanzamiento a nivel nacional. Se ofrece como flor y en formatos pre-roll en regiones seleccionadas.
틸레이 브랜드 (Nasdaq: TLRY; TSX: TLRY)가 '밀크 앤 쿠키스'라는 새로운 프리미엄 인디카 품종을 브로큰 코스트 브랜드에서 출시한다고 발표했습니다. 이 소량 생산된 꽃은 브로큰 코스트의 수공예 대마초 포트폴리오에 추가되며, 달콤한 바닐라와 고소한 흙 맛을 특징으로 합니다. 케빈 앤더슨 브로큰 코스트의 마스터 재배자는 이 품종의 효능과 편안한 경험을 강조했습니다.
밀크 앤 쿠키스는 쿠키스 앤 크림 x 트리플 OG의 교배종으로, 세심하게 재배되고 엄격한 품질 관리 과정을 거쳐 처리됩니다. 현재 이 품종은 브리티시컬럼비아와 앨버타에서 제공되며, 이 가을에는 온타리오, 매너토바, 사스카추완으로 확장할 계획이며, 이후에는 전국적으로 출시될 예정입니다. 선택된 지역에서 꽃과 프리롤 형식으로 제공됩니다.
Tilray Brands (Nasdaq: TLRY; TSX: TLRY) a annoncé le lancement de 'Milk & Cookies', une nouvelle variété indica premium de sa marque Broken Coast. Cette fleur en petite quantité rejoint le portefeuille de cannabis artisanal de Broken Coast, offrant des saveurs douces de vanille et des notes terreuses et noisette. Kevin Anderson, maître cultivateur chez Broken Coast, a souligné la puissance et l'expérience réconfortante de cette variété.
Milk & Cookies est un mélange de Cookies & Cream x Triple OG, cultivé avec un soin méticuleux et soumis à un processus de contrôle qualité rigoureux. La variété est actuellement disponible en Colombie-Britannique et en Alberta, avec des plans d'expansion en Ontario, Manitoba et Saskatchewan cet automne, suivi d'un déploiement national. Elle est proposée sous forme de fleur et de pré-roulés dans certaines régions sélectionnées.
Tilray Brands (Nasdaq: TLRY; TSX: TLRY) hat die Einführung von 'Milk & Cookies' bekanntgegeben, einer neuen Premium-Indica-Sorte aus der Marke Broken Coast. Diese Kleinmengenblume erweitert das Craft-Cannabis-Portfolio von Broken Coast und bietet süße Vanille- und nussige Erdenaromen. Kevin Anderson, Master Grower bei Broken Coast, betonte die Potenz und das beruhigende Erlebnis der Sorte.
Milk & Cookies ist eine Cookies & Cream x Triple OG Kreuzung, die mit höchster Sorgfalt angebaut und einem strengen Qualitätskontrollprozess unterzogen wird. Die Sorte ist derzeit in British Columbia und Alberta erhältlich, mit Plänen zur Expansion nach Ontario, Manitoba und Saskatchewan in diesem Herbst, gefolgt von einem landesweiten Rollout. Sie wird als Blüte und in Pre-Roll-Formaten in ausgewählten Regionen angeboten.
- Launch of a new premium cannabis strain, potentially increasing product diversity and market share
- Expansion of availability to multiple Canadian provinces, indicating market growth
- Meticulous cultivation process, suggesting high-quality product
- initial availability, potentially restricting immediate revenue impact
- Dependence on consumer acceptance of the new strain for success
Insights
Broken Coast's launch of 'Milk & Cookies' is a strategic move in the competitive cannabis market. While new product releases are common, this artisanal strain targets a specific niche: avid indica enthusiasts. The focus on small-batch, premium quality aligns with growing consumer demand for craft cannabis products. However, the initial availability in select regions may constrain immediate market impact. The expansion plan to other provinces signals potential for broader market penetration. From an investor's perspective, this launch demonstrates Tilray's commitment to product diversification and market segmentation, which could contribute to revenue growth. Yet, the real test will be in consumer reception and sales performance in the coming quarters.
The introduction of 'Milk & Cookies' showcases Broken Coast's cultivation expertise and attention to detail. The strain-specific growing conditions and meticulous post-harvest processes like hang-drying and cold curing are hallmarks of premium cannabis production. These practices typically result in higher-quality products that command premium prices, potentially boosting profit margins. The Cookies & Cream x Triple OG cross is an interesting genetic combination that could appeal to cannabis connoisseurs. However, in the saturated Canadian market, the success of this strain will depend on its THC content, terpene profile and overall effects, which aren't detailed in the release. The gradual rollout strategy across provinces allows for supply chain adjustment and demand assessment, which is prudent in the volatile cannabis market.
TORONTO, Aug. 22, 2024 (GLOBE NEWSWIRE) -- Tilray Brands, Inc. (“Tilray”) (Nasdaq: TLRY; TSX: TLRY), a leading lifestyle and consumer packaged goods company, announced the release of premium cannabis brand, BROKEN COAST’s latest small batch flower strain, 'Milk & Cookies', joining the brand's renowned craft cannabis portfolio of Cherry Cheesecake, EmergenZ, Sour OG, Holy Grail Kush, and Amnesia Haze. This potent indica strain features sweet vanilla and nutty earthy flavors, making it the perfect choice for unwinding after a long day or sharing with friends.
"We are excited to add Milk & Cookies to our premium cannabis strains lineup," said Kevin Anderson, Master Grower at Broken Coast. "Crafted with care, this small batch strain offers a warm and comforting experience with a potent punch, making it a perfect choice for passionate indica lovers. We're proud to share this latest addition with our community and can't wait to see how they enjoy it."
Classic and comforting, Broken Coast’s ‘Milk & Cookies’ is a Cookies & Cream x Triple OG cross, thickly blanketed in milky trichomes and cultivated with meticulous care, ensuring each small batch meets the highest standards. The cannabis plants are nurtured in strain-specific conditions to optimize their potential, inspected for optimal purity, hang-dried, carefully hand-trimmed, cold cured, and hand-packaged.
Broken Coast’s Milk & Cookies flower is available in Canada across select regions and licensed retailers, including British Columbia and Alberta, and soon to be available in Ontario, Manitoba and Saskatchewan this Fall with further expansion nationwide. In pre-rolls, Milk & Cookies can be found in Ontario in 5x0.5g and 3x0.5g in Alberta. Find what Broken Coast flower speaks to you by following us at @brokencoast.ca and visit www.brokencoast.ca for more.
About Broken Coast
Broken Coast is raising the standard for craft cannabis through the relentless pursuit of purity. It’s late nights. It’s long days. It’s an incurable obsession with pursuing the purest, most quintessential expression of the plant that began in 2013 on the pristine coast of Vancouver Island and continues to inspire us every single day. Milk & Cookies is the latest addition to our stellar craft flower line-up including Cherry Cheesecake, EmergenZ, Sour OG, Holy Grail Kush, and Amnesia Haze.
For us, striving for purity isn’t a sprint – it’s an infinite marathon. We believe patience is a virtue and we know real quality can’t be rushed. That’s why we take our time phenohunting through thousands of plants, unsatisfied until we discover the most exceptional expressions of genetics. It’s why we monitor our grow rooms for temperature, airflow, nutrition, and humidity. And why we adhere to strict procedural and environmental protocols to maximize purity, quality, and customer satisfaction.
This uncompromising, unrelenting pursuit ensures we grow big, beautiful buds that deliver quality you can see, smell and taste. Creating pristine, high-quality cannabis takes care and time, which is why we take ours in the pursuit of purity.
For more about Broken Coast, visit brokencoast.com and follow @brokencoast.ca on Instagram.
About Tilray Brands
Tilray Brands, Inc. (“Tilray”) (Nasdaq: TLRY; TSX: TLRY), is a leading global lifestyle and consumer packaged goods company with operations in Canada, the United States, Europe, Australia, and Latin America that is leading as a transformative force at the nexus of cannabis, beverage, wellness, and entertainment, elevating lives through moments of connection. Tilray’s mission is to be a leading premium lifestyle company with a house of brands and innovative products that inspire joy and create memorable experiences. Tilray’s unprecedented platform supports over 40 brands in over 20 countries, including comprehensive cannabis offerings, hemp-based foods, and craft beverages.
For more information on how we are elevating lives through moments of connection, visit Tilray.com and follow @Tilray on all social platforms.
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Forward-Looking Statements
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FAQ
What is the new cannabis strain launched by Tilray's Broken Coast brand?
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