Breckenridge Distillery Announces Second Series of ‘Super’ Sexy Motor Oil Launching in Limited Edition for Valentine’s Day
Breckenridge Distillery, owned by Tilray Brands (NASDAQ: TLRY), announced the Valentine's Day release of its limited-edition beer-barrel whiskey, 'Super' Sexy Motor Oil. This series two release combines bourbon whiskey aged in beer barrels with coffee and coconut flavors. Following the success of the first series, which sold out quickly, this limited variant will be available exclusively at their locations on February 14 at 11 a.m. The production highlights a unique aging process that enhances its flavor profile, emphasizing Breckenridge's expertise in crafting award-winning spirits.
- Successful launch of limited-edition whiskey expected to drive consumer interest.
- Collaboration with Breckenridge Brewery enhances brand visibility and product uniqueness.
- Previous series sold out rapidly, indicating strong demand and market potential.
- None.
BRECKENRIDGE, Colo., Feb. 10, 2022 (GLOBE NEWSWIRE) -- Breckenridge Distillery, a business wholly-owned by a subsidiary of Tilray Brands, Inc. (NASDAQ: TLRY and TSX: TLRY), today announced the second release of their highly anticipated and limited-edition beer-barrel whiskey, 'Super' Sexy Motor Oil, for this Valentine's Day. Produced in collaboration with Breckenridge Brewery, series two of ‘Super’ Sexy Motor Oil brings the unique flavors of coffee and coconut.
As the story goes, Breckenridge Brewery took Breckenridge Distillery’s freshly dumped Bourbon Whiskey barrels and aged their Imperial Oatmeal Stout in them. This time, adding coffee and coconut. After they were done, Breckenridge Distillery took those barrels back and filled them with their award-winning Bourbon Whiskey and aged it for over a year to create ‘Super’ Sexy Motor Oil.
Bryan Nolt, Breckenridge Distillery's Founder and Chief Executive Officer, said, "We're launching 'Super' Sexy Motor Oil to kick off the new year in a flavorful way. We are excited for consumers to discover the intense caramel notes of our whiskey pairing with the coconut and coffee notes of the ‘Super’ Sexy Motor Oil." Mr. Nolt went on to say, "Last year, series one sold out within hours of release. We are thrilled for consumers to try series two of our well-loved collaboration with Breckenridge Brewery and couldn't be happier to share our latest blend."
The ‘Super’ Sexy Motor Oil is a highly limited release due to its special curing process. For 10-13 months, the Breckenridge Distillery whiskey sits in the beer barrels mingling with the stout flavors left in the barrel allowing both products to create rare and legendary tasting notes. Once it reaches the perfect flavor profile, the barrels are emptied and Breckenridge decides on the ideal proof; in this case, they went straight barrel proof (around 107pf) where it gets bottled and hits the shelves.
Breckenridge Distillery's 'Super' Sexy Motor Oil will be exclusively sold at their two locations only on Valentine's Day this year, releasing at 11 a.m.
For more on Breckenridge's story and the production behind the ‘Sexy’ Motor Oil, visit Breckenridge's website.
About Breckenridge Distillery
The Breckenridge Distillery is the “World’s Highest Distillery” and is based in Breckenridge, Colorado. In 2021, Breckenridge was acquired by Tilray Brands, Inc. (Nasdaq: TLRY and TSX: TLRY) (“Tilray”) a leading global cannabis-lifestyle and consumer packaged goods company inspiring and empowering the worldwide community to live their very best life. Founded in 2008, the Breckenridge Distillery is most widely known for its blended bourbon whiskey, a high-rye mash American-style whiskey. Breckenridge Bourbon is one of the most highly awarded crafted bourbons; 3x Icons of Whisky and 5x winner of Best American Blended winner at the World Whiskies Awards by Whisky Magazine and a 4x winner of Colorado Distillery of the Year by the New York International Spirits Competition. Most recently, their Breckenridge Gin was named 2021 World’s Best Compound Gin at the World Gin Awards by Gin Magazine.
Since coming online in 2008 and releasing its first vodka and bourbon three years later, Breckenridge Distillery has quickly become an award-winning producer of fine spirits, being designated one of the top three bourbons in the U.S. How it all came to be, however, stems from a mix of just the right ingredients, a hint of luck and a deep love for quality whiskey.
For more information about Breckenridge Distiller, please visit https://breckenridgedistillery.com, follow Breckenridge on Instagram @breckdistillery and become a fan at facebook.com/BreckDistillery.
Forward-Looking Statements
Certain statements in this communication that are not historical facts constitute forward-looking information or forward-looking statements (together, “forward-looking statements”) under Canadian securities laws and within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, that are intended to be subject to the “safe harbor” created by those sections and other applicable laws. Forward-looking statements can be identified by words such as “forecast,” “future,” “should,” “could,” “enable,” “potential,” “contemplate,” “believe,” “anticipate,” “estimate,” “plan,” “expect,” “intend,” “may,” “project,” “will,” “would” and the negative of these terms or similar expressions, although not all forward-looking statements contain these identifying words. Certain material factors, estimates, goals, projections or assumptions were used in drawing the conclusions contained in the forward-looking statements throughout this communication. Forward-looking statements include statements regarding our intentions, beliefs, projections, outlook, analyses or current expectations concerning, among other things, the Company’s ability to commercialize new and innovative products, including Breckenridge Distillery products. Many factors could cause actual results, performance or achievement to be materially different from any forward-looking statements, and other risks and uncertainties not presently known to the Company or that the Company deems immaterial could also cause actual results or events to differ materially from those expressed in the forward-looking statements contained herein. For a more detailed discussion of these risks and other factors, see the most recently filed annual information form of Tilray and the Annual Report on Form 10-K (and other periodic reports filed with the SEC) of Tilray made with the SEC and available on EDGAR. The forward-looking statements included in this communication are made as of the date of this communication and the Company does not undertake any obligation to publicly update such forward-looking statements to reflect new information, subsequent events or otherwise unless required by applicable securities laws.
Contacts:
Media contact:
Breckenridge Public Relations
Jessie Unruh
junruh@breckenridgedistillery.com
A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/5b2a4f0a-dc52-4319-9be7-278aa2d17915
FAQ
What is 'Super' Sexy Motor Oil by Tilray's Breckenridge Distillery?
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