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Interactive Strength Inc. (Nasdaq:TRNR) Secures Exclusive Distribution and Initial Order for CLMBR in United Kingdom

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Interactive Strength (TRNR) has secured exclusive distribution rights and an initial order for CLMBR in the United Kingdom, the world's third-largest fitness market. The company partnered with Cranlea Human Performance, a 50-year veteran in the fitness industry, who has already placed CLMBR products in prominent UK health clubs including David Lloyd Clubs.

The UK fitness market grew nearly 10% year-on-year in 2024, boasting over 10 million gym members. This expansion follows TRNR's exclusive German distribution deal announced in July, giving the company organic reach across the UK, Germany, and France.

The company also referenced its pending Sportstech acquisition and increased pro forma revenue guidance of $50M, highlighting how organic growth will complement their acquisition strategy.

Interactive Strength (TRNR) ha ottenuto i diritti di distribuzione esclusivi e un ordine iniziale per CLMBR nel Regno Unito, il terzo mercato fitness più grande al mondo. L'azienda ha collaborato con Cranlea Human Performance, un veterano di 50 anni nel settore del fitness, che ha già posizionato i prodotti CLMBR in importanti centri fitness del Regno Unito, tra cui i David Lloyd Clubs.

Il mercato fitness del Regno Unito è cresciuto di quasi 10% anno su anno nel 2024, vantando oltre 10 milioni di membri in palestra. Questa espansione segue l'accordo di distribuzione esclusivo di TRNR in Germania annunciato a luglio, conferendo all'azienda una portata organica nel Regno Unito, in Germania e in Francia.

L'azienda ha anche menzionato l'acquisizione di Sportstech in sospeso e un aumento della previsione di fatturato pro forma a $50M, evidenziando come la crescita organica completerà la loro strategia di acquisizione.

Interactive Strength (TRNR) ha obtenido derechos de distribución exclusivos y un pedido inicial para CLMBR en el Reino Unido, el tercer mercado de fitness más grande del mundo. La empresa se asoció con Cranlea Human Performance, un veterano de 50 años en la industria del fitness, que ya ha colocado productos CLMBR en importantes clubes de salud del Reino Unido, incluidos los David Lloyd Clubs.

El mercado de fitness del Reino Unido creció casi un 10% año tras año en 2024, con más de 10 millones de miembros de gimnasio. Esta expansión sigue al acuerdo de distribución exclusivo de TRNR en Alemania anunciado en julio, dando a la empresa un alcance orgánico en el Reino Unido, Alemania y Francia.

La empresa también mencionó su adquisición pendiente de Sportstech y una guía de ingresos pro forma incrementada a $50M, destacando cómo el crecimiento orgánico complementará su estrategia de adquisición.

Interactive Strength (TRNR)는 영국에서 CLMBR의 독점 유통권과 초기 주문을 확보했습니다. 영국은 세계에서 세 번째로 큰 피트니스 시장입니다. 이 회사는 피트니스 산업에서 50년의 경력을 가진 Cranlea Human Performance와 협력하여 이미 David Lloyd Clubs를 포함한 영국의 주요 헬스 클럽에 CLMBR 제품을 배치했습니다.

영국의 피트니스 시장은 2024년 대비 연간 10% 가까이 성장하여 1000만 명 이상의 체육관 회원을 보유하고 있습니다. 이 확장은 7월에 발표된 TRNR의 독점 독일 유통 계약에 이어 발생했으며, 이로 인해 회사는 영국, 독일, 프랑스 전역에서 유기적인 도달 범위를 확보하게 되었습니다.

회사는 또한 진행 중인 Sportstech 인수와 $50M로 증가된 프로 포르마 수익 가이드를 언급하며, 유기적 성장이 인수 전략을 어떻게 보완할 것인지를 강조했습니다.

Interactive Strength (TRNR) a obtenu des droits de distribution exclusifs et une commande initiale pour CLMBR au Royaume-Uni, le troisième plus grand marché du fitness au monde. L'entreprise s'est associée à Cranlea Human Performance, un vétéran de 50 ans dans l'industrie du fitness, qui a déjà placé des produits CLMBR dans des clubs de santé de renom au Royaume-Uni, y compris les David Lloyd Clubs.

Le marché du fitness au Royaume-Uni a connu une croissance de près de 10% d'une année sur l'autre en 2024, avec plus de 10 millions de membres de salle de sport. Cette expansion fait suite à l'accord de distribution exclusif de TRNR en Allemagne annoncé en juillet, offrant à l'entreprise une portée organique au Royaume-Uni, en Allemagne et en France.

L'entreprise a également fait référence à son acquisition en attente de Sportstech et à une prévision de revenus pro forma augmentée à $50M, soulignant comment la croissance organique complétera leur stratégie d'acquisition.

Interactive Strength (TRNR) hat die exklusiven Vertriebsrechte und eine Erstbestellung für CLMBR im Vereinigten Königreich gesichert, dem drittgrößten Fitnessmarkt der Welt. Das Unternehmen hat sich mit Cranlea Human Performance, einem 50-jährigen Veteranen der Fitnessbranche, zusammengetan, der bereits CLMBR-Produkte in prominente Fitnessstudios im Vereinigten Königreich, darunter die David Lloyd Clubs, platziert hat.

Der Fitnessmarkt im Vereinigten Königreich wuchs im Jahr 2024 um fast 10% im Vergleich zum Vorjahr und verzeichnete über 10 Millionen Fitnessstudiomitglieder. Diese Expansion folgt dem exklusiven Vertriebsvertrag von TRNR in Deutschland, der im Juli angekündigt wurde, und verschafft dem Unternehmen eine organische Reichweite in Großbritannien, Deutschland und Frankreich.

Das Unternehmen erwähnte auch die bevorstehende Übernahme von Sportstech und die erhöhte pro forma Umsatzprognose von $50M, wobei hervorgehoben wird, wie organisches Wachstum ihre Akquisitionsstrategie ergänzen wird.

Positive
  • Secured exclusive distribution rights in UK, world's 3rd largest fitness market
  • Partnership with established 50-year veteran distributor
  • Already placed in major UK health clubs
  • Expanded European presence across UK, Germany, and France
  • Increased revenue guidance to $50M
Negative
  • None.

Insights

Interactive Strength's exclusive UK distribution agreement for CLMBR represents strategic market expansion into Europe's second-largest fitness market, valued at approximately $6.9 billion. The partnership with Cranlea Human Performance leverages their 50-year industry presence and established relationships with premium fitness clubs like David Lloyd.

This move continues TRNR's European expansion strategy following their July exclusive German distribution deal. The company is simultaneously pursuing both organic growth through these distribution agreements and inorganic growth via acquisitions like the pending Sportstech deal.

While specific financial terms weren't disclosed, securing distribution in the UK's growing fitness market (10% YoY growth in 2024) provides TRNR access to over 10 million gym members. This complements their increased $50M pro forma revenue guidance tied to their acquisition strategy.

For a company with a $4.89M market cap, these European distribution deals could significantly impact revenue potential. The combined reach now includes the UK, Germany, and France, creating a substantial European footprint for the CLMBR product line.

The United Kingdom is the world's 3rd largest fitness market

New UK Partner, Cranlea Human Performance, has sold CLMBRs to leading UK health clubs, including David Lloyd Clubs

Cranlea's 50-Year History and Leading In-Market Relationships are expected to significantly strengthen CLMBR's position in the UK

AUSTIN, TX / ACCESS Newswire / March 4, 2025 / Interactive Strength Inc. (Nasdaq:TRNR) ("TRNR" or the "Company"), maker of innovative specialty fitness equipment under the CLMBR and FORME brands, today announced that it has secured exclusive distribution and an initial order for CLMBR in the United Kingdom, the 2nd largest international fitness market and 3rd largest globally including the United States.

Trent Ward, Co-Founder and CEO of TRNR, said: "After Germany, the UK is the most important fitness market in the European region, having grown nearly 10% year-on-year in 2024, with over 10 million gym members. So, we're extremely pleased to lock down an exclusive relationship with an established, leading purveyor of fitness products in that region. Cranlea's been pioneering equipment that improves fitness as well as sports and medical outcomes for decades. It's already familiar with our CLMBR product, having helped place us in top gyms like David Lloyd Clubs. Combined with the exclusive German distribution deal we announced in July, TRNR now has organic reach for CLMBR that includes the UK, Germany and France - a terrific platform for ongoing growth of that brand."

Mr. Ward continued: "We're also excited that going forward we'll have even deeper roots in the German and EU markets thanks to the pending Sportstech deal. It's easy to see how our organic growth will be complementary to the scale driven by our acquisition strategy."

For more commentary, information and details of TRNR's strategy and increased, $50M pro forma revenue guidance, including its Sportstech acquisition, see TRNR's investor deck on the Company's investor website as well as its required filings with the US Securities & Exchange Commission (SEC).

TRNR Investor Contact

ir@interactivestrength.com

TRNR Media Contact

forme@jacktaylorpr.com

About Cranlea Human Performance Limited:

Cranlea Human Performance are a family run business established in 1966.

For over 50 years, we have developed relationships with market leading suppliers of Physiological measurement instruments for use within; academia, clinical diagnostics, sports performance and rehabilitation. Alongside this, we represent market leading brands within the fitness industry and continue to grow in this arena.

Our goal is to provide the tools to measure, monitor and improve physiological performance.

About Interactive Strength Inc.:

Interactive Strength Inc. produces innovative specialty fitness equipment and digital fitness services under two main brands: 1) CLMBR and 2) FORME. Interactive Strength Inc. is listed on NASDAQ (symbol:TRNR).

CLMBR is a vertical climbing machine that offers an efficient and effective full-body strength and cardio workout. CLMBR's design is compact and easy to move - making it perfect for commercial or in-home use. With its low impact and ergonomic movement, CLMBR is safe for most ages and levels of ability and can be found at gyms and fitness studios, hotels, and physical therapy facilities, as well as available for consumers at home. www.clmbr.com.

FORME is a digital fitness platform that combines premium smart gyms with live virtual personal training and coaching to deliver an immersive experience and better outcomes for both consumers and trainers. FORME delivers an immersive and dynamic fitness experience through two connected hardware products: 1) The FORME Studio Lift (fitness mirror and cable-based digital resistance) and 2) The FORME Studio (fitness mirror). In addition to the company's connected fitness hardware products, FORME offers expert personal training and health coaching in different formats and price points through Video On-Demand, Custom Training, and Live 1:1 virtual personal training. www.formelife.com.

Forward Looking Statements:

This press release includes certain statements that are "forward-looking statements" for purposes of the safe harbor provisions under the United States Private Securities Litigation Reform Act of 1995. Forward-looking statements do not relate strictly to historical or current facts and reflect management's assumptions, views, plans, objectives and projections about the future. Forward-looking statements generally are accompanied by words such as "believe", "project", "expect", "anticipate", "estimate", "intend", "strategy", "future", "opportunity", "plan", "may", "should", "will", "would", "will be", "will continue", "will likely result" or similar expressions that predict or indicate future events or trends or that are not statements of historical matters. These forward-looking statements include, but are not limited to, statements regarding the possibility of future international orders or demand for CLMBRs or the Company generating revenue from sales of CLMBR to its United Kingdom distributor or the Company completing the acquisition of Sportstech or generating growth in Europe. The reader is cautioned not to rely on these forward-looking statements. These statements are based on current expectations of future events. If underlying assumptions prove inaccurate or known or unknown risks or uncertainties materialize, actual results could vary materially from the expectations and projections of the Company. Risks and uncertainties include but are not limited to: demand for our products; competition, including technological advances made by and new products released by our competitors; our ability to accurately forecast consumer demand for our products and adequately maintain our inventory; and our reliance on a limited number of suppliers and distributors for our products. A further list and descriptions of these risks, uncertainties and other factors can be found in filings with the Securities and Exchange Commission. To the extent permitted under applicable law, the Company assumes no obligation to update any forward-looking statements.

Contact Information

John McNamara
IR
john@tradigitalir.com
917-658-2602

SOURCE: Interactive Strength Inc.



View the original press release on ACCESS Newswire

FAQ

What is the size and growth rate of the UK fitness market where TRNR is expanding?

The UK is the 2nd largest international fitness market and 3rd largest globally, growing 10% in 2024 with over 10 million gym members.

Who is TRNR's exclusive distribution partner for CLMBR in the UK?

Cranlea Human Performance, a 50-year industry veteran, is TRNR's exclusive UK distribution partner.

Which major European markets does TRNR now have CLMBR distribution in?

TRNR has CLMBR distribution across the UK, Germany, and France.

What is TRNR's updated pro forma revenue guidance following recent developments?

TRNR has increased its pro forma revenue guidance to $50M.

Interactive Strength Inc.

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