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Breckenridge Brewery Launches New Seasonal Brew: Spring Forward Grapefruit IPA

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Breckenridge Brewery, a Tilray Brands (NASDAQ: TLRY) subsidiary, has launched Spring Forward Grapefruit IPA, a new seasonal beer release. The -edition brew combines grapefruit and citrus flavors with hop-driven bitterness, featuring Amarillo, Cascade, and Citra hops.

The beer will be available from January through April 2025 in 6-pack bottles and on draft at select regional retailers. The packaging design showcases vibrant pinks, purples, and greens to reflect blooming seasons. Brewmaster Carl Heinz emphasizes the beer's refreshing character and year-round appeal.

Breckenridge Brewery, una filiale di Tilray Brands (NASDAQ: TLRY), ha lanciato Spring Forward Grapefruit IPA, una nuova birra stagionale. Questa birra edizione limitata combina sapori di pompelmo e agrumi con un'amarezza accentuata dal luppolo, utilizzando luppoli Amarillo, Cascade e Citra.

La birra sarà disponibile da gennaio ad aprile 2025 in bottiglie da sei e alla spina presso rivenditori selezionati. Il design della confezione presenta colori vivaci come il rosa, il viola e il verde per riflettere i periodi di fioritura. Il mastro birraio Carl Heinz sottolinea il carattere rinfrescante della birra e il suo fascino tutto l'anno.

Breckenridge Brewery, una subsidiaria de Tilray Brands (NASDAQ: TLRY), ha lanzado Spring Forward Grapefruit IPA, una nueva cerveza de temporada. Esta cerveza de edición limitada combina sabores de pomelo y cítricos con una amargura impulsada por lúpulo, utilizando lúpulos Amarillo, Cascade y Citra.

La cerveza estará disponible desde enero hasta abril de 2025 en botellas de 6 y en barril en minoristas regionales seleccionados. El diseño del paquete muestra colores vibrantes como el rosa, el púrpura y el verde para reflejar las temporadas de floración. El maestro cervecero Carl Heinz enfatiza el carácter refrescante de la cerveza y su atractivo durante todo el año.

브레켄리지 브루어리(Breckenridge Brewery)는 틸레이 브랜드(Tilray Brands) (NASDAQ: TLRY)의 자회사로서 스프링 포워드 자몽 IPA(Spring Forward Grapefruit IPA)를 출시했습니다. 이 새로운 계절 한정 맥주는 자몽과 감귤 풍미를 결합하여 홉에서 오는 쓴맛을 강조하며, 아마릴로, 캐스케이드, 시트라 홉을 특징으로 합니다.

이 맥주는 2025년 1월부터 4월까지 6개들이 병과 특정 지역 소매점에서 드래프트 형태로 판매될 예정입니다. 패키지 디자인은 핑크색, 보라색, 녹색의 생동감 있는 색상으로 봄철을 반영합니다. 양조장장 칼 하인즈는 이 맥주의 상쾌한 특성과 연중 내내 매력을 강조합니다.

Breckenridge Brewery, une filiale de Tilray Brands (NASDAQ: TLRY), a lancé Spring Forward Grapefruit IPA, une nouvelle bière saisonnière. Cette bière en édition limitée combine des saveurs de pamplemousse et d'agrumes avec une amertume portée par le houblon, mettant en vedette des houblons Amarillo, Cascade et Citra.

La bière sera disponible de janvier à avril 2025 en bouteilles de six et à la pression chez certains détaillants régionaux. Le design de l’emballage présente des couleurs vives de rose, violet et vert pour refléter les saisons de floraison. Le maître brasseur Carl Heinz souligne le caractère rafraîchissant de la bière et son attrait tout au long de l'année.

Breckenridge Brewery, eine Tochtergesellschaft von Tilray Brands (NASDAQ: TLRY), hat Spring Forward Grapefruit IPA auf den Markt gebracht, ein neues saisonales Bier. Dieses limitierte Editionsbier kombiniert Grapefruit- und Zitrusgeschmack mit hopfenbetonter Bitterkeit und verwendet die Hopfensorten Amarillo, Cascade und Citra.

Das Bier wird von Januar bis April 2025 in Sechserpackungen und vom Fass in ausgewählten regionalen Einzelhändlern erhältlich sein. Das Verpackungsdesign zeigt lebendige Pink-, Lila- und Grüntöne, um blühende Jahreszeiten zu reflektieren. Braumeister Carl Heinz betont den erfrischenden Charakter des Bieres und dessen ganzjährige Anziehungskraft.

Positive
  • Product line expansion with new seasonal beer offering
  • Strategic timing of release to capture winter-spring transition market
Negative
  • None.

Bursting with Bright Citrus Flavor, the Limited-Release IPA Hits Shelves This Month

BRECKENRIDGE, Colo., Jan. 14, 2025 (GLOBE NEWSWIRE) -- Breckenridge Brewery, a subsidiary of Tilray Brands, Inc. (NASDAQ: TLRY and TSX: TLRY), is thrilled to introduce its new seasonal beer release, Spring Forward Grapefruit IPA. This vibrant brew masterfully balances bold grapefruit and refreshing zesty citrus flavors with just the right level of hop-driven bitterness.

Breckenridge Brewery Spring Forward IPA

Spring Forward Grapefruit IPA bursts with a crisp, clean finish that shines in the popular IPA category. While the beer’s flavor profile hints at spring’s early promise, it is designed to be enjoyed throughout winter’s chill and into the season of renewal.

Carl Heinz, Brewmaster at Breckenridge Brewery, says, “We aimed to craft a beer that feels like a breath of fresh air. With its bold, juicy character and the dry hopping of Amarillo, Cascade, and Citra hops, this IPA offers a refreshing taste that enthusiasts can savor all year long.”

The beer’s packaging features a striking palette of pinks, purples, and greens, capturing the vibrant energy of blooming seasons, naturally standing out on shelves. Spring Forward Grapefruit IPA will be available in 6-pack bottles and on draft in certain regional retailers. Consumers can find it in the market from January through April 2025.

About Breckenridge Brewery
Since 1990, Breckenridge Brewery has been a trailblazer in Colorado's craft beer scene, with a mission to create balanced, approachable, and interesting hand-crafted beers. The brewery's portfolio is a mix of unique seasonals, barrel-aged specialties, and classic go-to beers. Breckenridge Brewery prides itself on its connection to the community and its role in fostering a culture of beer appreciation. For further information about Breckenridge Brewery, visit www.breckbrew.com and follow @BreckBrew on social platforms.

About Tilray Brands
Tilray Brands, Inc. (“Tilray”) (Nasdaq: TLRY; TSX: TLRY), is a leading global lifestyle and consumer packaged goods company with operations in Canada, the United States, Europe, Australia, and Latin America that is leading as a transformative force at the nexus of cannabis, beverage, wellness, and entertainment, elevating lives through moments of connection. Tilray’s mission is to be a leading premium lifestyle company with a house of brands and innovative products that inspire joy and create memorable experiences. Tilray’s unprecedented platform supports over 40 brands in over 20 countries, including comprehensive cannabis offerings, hemp-based foods, and craft beverages. For more information on how we are elevating lives through moments of connection, visit Tilray.com and follow @Tilray on all social platforms.

Forward-Looking Statements
Certain statements in this communication that are not historical facts constitute forward-looking information or forward-looking statements (together, “forward-looking statements”) under Canadian and U.S. securities laws and within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, that are intended to be subject to the “safe harbor” created by those sections and other applicable laws. Forward-looking statements can be identified by words such as “forecast,” “future,” “should,” “could,” “enable,” “potential,” “contemplate,” “believe,” “anticipate,” “estimate,” “plan,” “expect,” “intend,” “may,” “project,” “will,” “would” and the negative of these terms or similar expressions, although not all forward-looking statements contain these identifying words. Certain material factors, estimates, goals, projections, or assumptions were used in drawing the conclusions contained in the forward-looking statements throughout this communication. Forward-looking statements include statements regarding our intentions, beliefs, projections, outlook, analyses, or current expectations. Many factors could cause actual results, performance, or achievement to be materially different from any forward-looking statements, and other risks and uncertainties not presently known to the Company or that the Company deems immaterial could also cause actual results or events to differ materially from those expressed in the forward-looking statements contained herein. For a more detailed discussion of these risks and other factors, see the most recently filed annual information form of Tilray and the Annual Report on Form 10-K (and other periodic reports filed with the SEC) of Tilray made with the SEC and available on EDGAR. The forward-looking statements included in this communication are made as of the date of this communication and the Company does not undertake any obligation to publicly update such forward-looking statements to reflect new information, subsequent events, or otherwise unless required by applicable securities laws.

For further information, please contact

Media: news@tilray.com
Investors: investors@tilray.com

A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/9acc4db8-9517-497f-b4c1-00c8a2e8f6c5


FAQ

When will Tilray's (TLRY) Breckenridge Brewery Spring Forward Grapefruit IPA be available?

The Spring Forward Grapefruit IPA will be available from January through April 2025.

What are the distribution formats for TLRY's new Breckenridge seasonal beer?

The beer will be available in 6-pack bottles and on draft at select regional retailers.

Which hop varieties are used in TLRY's new Breckenridge Grapefruit IPA?

The beer features Amarillo, Cascade, and Citra hops through dry hopping.

How long will TLRY's new Breckenridge Spring Forward Grapefruit IPA be available?

The seasonal beer will be available for a four-month period, from January through April 2025.

Tilray Brands, Inc.

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