Breckenridge Brewery Announces Special Denver Nuggets Championship Edition Mile High City Golden Ale
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A Special Brew Celebrating Denver's Champions with Nostalgic Packaging
BRECKENRIDGE, Colo., March 28, 2024 (GLOBE NEWSWIRE) -- Breckenridge Brewery ("Breckenridge" or the "Brewery"), a pioneer in Colorado's craft beer scene, and a subsidiary of Tilray Brands, Inc. (NASDAQ: TLRY and TSX: TLRY), announced today an exciting partnership with the Denver Nuggets to launch a celebratory beer the ‘Championship Edition Mile High City Golden Ale’. This launch not only marks a unique collaboration celebrating the Nuggets' recent NBA championship triumph but also continues a tradition of beer releases celebrating everything great about the Mile High City.
"Breckenridge Brewery is thrilled to deepen our partnership with the Denver Nuggets through this special edition ale. This beer is more than a drink; it's a celebration of our shared victories and a tribute to our fans. The distinctive packaging, adorned with the Nuggets' classic rainbow logo, reflects the vibrant spirit and history of the team," said Ryan Workman, Director of Marketing at Breckenridge Brewery. "We're proud to bring a piece of the Nuggets' legacy into the hands of fans, enhancing their game day experience with a taste of victory."
Championship Edition Mile High City Golden Ale is perfect not just for game days, but any time fans are looking for an easy drinking light ale. The can, which features the iconic Nuggets' rainbow, evoking memories of the team's storied past from 1981 to 1993 as well as Denver's beautiful skyline, will resonate deeply with fans and citizens alike, bringing forth a wave of nostalgia and city pride.
Denver Nuggets representative, Michael Ceilley, SVP Partnership Marketing and Media Sales commented, "This partnership with Breckenridge Brewery is a toast to our team's success and our incredible fans. The Mile High City Golden Ale not only captures the essence of our team's spirit but also enhances the fan experience, making every sip a celebration of our championship."
The Mile High City Golden Ale reflects Breckenridge Brewery's commitment to quality, community, and celebration. Available throughout Colorado in 15-pack cases of 12 FL oz. and 19.2 FL oz. cans, the limited-edition offering should be a fan favorite on and off the court, fostering a spirit of camaraderie and good cheer throughout the season.
About Breckenridge Brewery
Breckenridge Brewery has been an innovator in Colorado's craft beer scene since 1990, with a mission to create balanced, approachable, and interesting hand-crafted beers. The brewery's portfolio is a mix of unique seasonals, barrel-aged specialties, and classic go-to beers. Breckenridge Brewery prides itself on its connection to the community and its role in fostering a culture of beer appreciation. For further information about Breckenridge Brewery, visit www.breckbrew.com and follow @BreckBrew on social platforms.
About Tilray Brands
Tilray Brands, Inc. (Nasdaq: TLRY; TSX: TLRY), is a leading global cannabis lifestyle and consumer packaged goods company with operations in Canada, the United States, Europe, Australia, and Latin America that is changing people's lives for the better – one person at a time – by inspiring and empowering a worldwide community to live their very best life, enhanced by moments of connection and wellbeing. Tilray’s mission is to be the most responsible, trusted, and market-leading cannabis and consumer products company in the world with a portfolio of innovative, high-quality, and beloved brands that address the needs of the consumers, customers, and patients we serve. A pioneer in cannabis research, cultivation, and distribution, Tilray’s unprecedented production platform supports over 20 brands in over 20 countries, including comprehensive cannabis offerings, hemp-based foods, and craft beverages.
For more information on how we open a world of well-being, visit www.Tilray.com and follow @tilray on all social platforms.
Forward-Looking Statements
Certain statements in this communication that are not historical facts constitute forward-looking information or forward-looking statements (together, “forward-looking statements”) under Canadian and U.S. securities laws and within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, that are intended to be subject to the “safe harbor” created by those sections and other applicable laws. Forward-looking statements can be identified by words such as “forecast,” “future,” “should,” “could,” “enable,” “potential,” “contemplate,” “believe,” “anticipate,” “estimate,” “plan,” “expect,” “intend,” “may,” “project,” “will,” “would” and the negative of these terms or similar expressions, although not all forward-looking statements contain these identifying words. Certain material factors, estimates, goals, projections, or assumptions were used in drawing the conclusions contained in the forward-looking statements throughout this communication. Forward-looking statements include statements regarding our intentions, beliefs, projections, outlook, analyses, or current expectations. Many factors could cause actual results, performance, or achievement to be materially different from any forward-looking statements, and other risks and uncertainties not presently known to the Company or that the Company deems immaterial could also cause actual results or events to differ materially from those expressed in the forward-looking statements contained herein. For a more detailed discussion of these risks and other factors, see the most recently filed annual information form of Tilray and the Annual Report on Form 10-K (and other periodic reports filed with the SEC) of Tilray made with the SEC and available on EDGAR. The forward-looking statements included in this communication are made as of the date of this communication and the Company does not undertake any obligation to publicly update such forward-looking statements to reflect new information, subsequent events, or otherwise unless required by applicable securities laws.
For further information:
Tilray Brands Media:
Tilray Brands Media: Berrin Noorata, news@tilray.com
Tilray Brands Investors: Raphael Gross, (203) 682-8253, Raphael.Gross@icrinc.com
Photos accompanying this announcement are available at
https://www.globenewswire.com/NewsRoom/AttachmentNg/66d8316d-7190-4824-99ea-85736a155f1f
https://www.globenewswire.com/NewsRoom/AttachmentNg/13785ae1-be28-43e6-b1cc-cb43bcc9c666
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