TKO Announces ‘Takeover’ in Kansas City as UFC, WWE, and PBR Come to T-Mobile Center in April
TKO Group Holdings (NYSE: TKO) announced a groundbreaking 'TKO Takeover' event series at Kansas City's T-Mobile Center from April 24-28. This first-of-its-kind event, presented by VeChain, will feature three major sports entertainment properties over five days: Professional Bull Riders (April 24), UFC Fight Night (April 26), and WWE Raw (April 28).
The initiative, facilitated by the Kansas City Sports Commission, marks the first time a venue will host consecutive PBR, UFC, and WWE events in a single weekend. An exclusive all-in-one ticket bundle will be available from March 3, with VIP Experience packages through On Location offering premium seating and meet-and-greet opportunities.
Kansas City has historically hosted over 60 combined events from these organizations. VeChain, UFC's Official Blockchain Partner since 2022, has expanded its partnership to become the inaugural presenting partner of this TKO Takeover event.
TKO Group Holdings (NYSE: TKO) ha annunciato una serie di eventi innovativi chiamata 'TKO Takeover' presso il T-Mobile Center di Kansas City dal 24 al 28 aprile. Questo evento unico nel suo genere, presentato da VeChain, ospiterà tre importanti proprietà di intrattenimento sportivo in cinque giorni: Professional Bull Riders (24 aprile), UFC Fight Night (26 aprile) e WWE Raw (28 aprile).
L'iniziativa, facilitata dalla Kansas City Sports Commission, segna la prima volta che un luogo ospita eventi PBR, UFC e WWE consecutivamente in un solo weekend. Un esclusivo pacchetto di biglietti all-in-one sarà disponibile dal 3 marzo, con pacchetti VIP Experience tramite On Location che offrono posti a sedere premium e opportunità di incontro.
Kansas City ha storicamente ospitato oltre 60 eventi combinati di queste organizzazioni. VeChain, partner ufficiale di blockchain dell'UFC dal 2022, ha ampliato la sua partnership diventando il primo partner presentatore di questo evento TKO Takeover.
TKO Group Holdings (NYSE: TKO) anunció una serie de eventos innovadores llamada 'TKO Takeover' en el T-Mobile Center de Kansas City del 24 al 28 de abril. Este evento único en su tipo, presentado por VeChain, contará con tres importantes propiedades de entretenimiento deportivo en cinco días: Professional Bull Riders (24 de abril), UFC Fight Night (26 de abril) y WWE Raw (28 de abril).
La iniciativa, facilitada por la Kansas City Sports Commission, marca la primera vez que un lugar alberga eventos de PBR, UFC y WWE de manera consecutiva en un solo fin de semana. Un exclusivo paquete de boletos todo en uno estará disponible a partir del 3 de marzo, con paquetes de VIP Experience a través de On Location que ofrecen asientos premium y oportunidades de encuentro.
Kansas City ha acogido históricamente más de 60 eventos combinados de estas organizaciones. VeChain, socio oficial de blockchain de la UFC desde 2022, ha ampliado su asociación para convertirse en el primer socio presentador de este evento TKO Takeover.
TKO Group Holdings (NYSE: TKO)가 4월 24일부터 28일까지 캔자스시티의 T-Mobile Center에서 'TKO Takeover'라는 혁신적인 이벤트 시리즈를 발표했습니다. VeChain이 주최하는 이 독창적인 이벤트는 5일 동안 세 가지 주요 스포츠 엔터테인먼트 프로그램을 선보입니다: Professional Bull Riders (4월 24일), UFC Fight Night (4월 26일), WWE Raw (4월 28일).
캔자스시티 스포츠 위원회가 주관하는 이 이니셔티브는 한 장소에서 PBR, UFC 및 WWE 이벤트가 연속으로 열리는 첫 번째 사례입니다. 3월 3일부터 구입할 수 있는 독점적인 올인원 티켓 패키지가 제공되며, On Location을 통해 VIP 경험 패키지가 프리미엄 좌석과 만남의 기회를 제공합니다.
캔자스시티는 역사적으로 이들 조직의 60개 이상의 이벤트를 개최해왔습니다. VeChain은 2022년부터 UFC의 공식 블록체인 파트너로 활동하고 있으며, 이번 TKO Takeover 이벤트의 첫 번째 프레젠팅 파트너로 파트너십을 확대했습니다.
TKO Group Holdings (NYSE: TKO) a annoncé une série d'événements révolutionnaires appelée 'TKO Takeover' au T-Mobile Center de Kansas City du 24 au 28 avril. Cet événement unique en son genre, présenté par VeChain, mettra en vedette trois grandes propriétés de divertissement sportif sur cinq jours : Professional Bull Riders (24 avril), UFC Fight Night (26 avril) et WWE Raw (28 avril).
L'initiative, facilitée par la Kansas City Sports Commission, marque la première fois qu'un lieu accueille des événements PBR, UFC et WWE consécutivement en un seul week-end. Un forfait exclusif de billets tout-en-un sera disponible à partir du 3 mars, avec des forfaits VIP Experience via On Location offrant des places premium et des opportunités de rencontre.
Kansas City a historiquement accueilli plus de 60 événements combinés de ces organisations. VeChain, partenaire officiel de blockchain de l'UFC depuis 2022, a élargi son partenariat pour devenir le premier partenaire présentateur de cet événement TKO Takeover.
TKO Group Holdings (NYSE: TKO) hat eine bahnbrechende Eventreihe namens 'TKO Takeover' im T-Mobile Center in Kansas City vom 24. bis 28. April angekündigt. Diese erstmalige Veranstaltung, präsentiert von VeChain, wird über fünf Tage drei große Sportunterhaltungsformate bieten: Professional Bull Riders (24. April), UFC Fight Night (26. April) und WWE Raw (28. April).
Die Initiative, die von der Kansas City Sports Commission unterstützt wird, markiert das erste Mal, dass ein Veranstaltungsort aufeinanderfolgende PBR-, UFC- und WWE-Events an einem einzigen Wochenende ausrichtet. Ein exklusives All-in-One-Ticket-Paket wird ab dem 3. März erhältlich sein, mit VIP-Erlebnis-Paketen über On Location, die Premium-Sitzplätze und Meet-and-Greet-Möglichkeiten bieten.
Kansas City hat historisch über 60 kombinierte Veranstaltungen dieser Organisationen ausgerichtet. VeChain, seit 2022 offizieller Blockchain-Partner der UFC, hat seine Partnerschaft erweitert, um der erste präsentierende Partner dieser TKO Takeover-Veranstaltung zu werden.
- First-ever combined UFC, WWE, and PBR event series under TKO brand
- Strategic partnership expansion with VeChain as presenting sponsor
- Multiple revenue streams through ticket bundles and VIP packages
- Leveraging established market presence with 60+ previous events in Kansas City
- None.
Insights
TKO Group Holdings' announcement of its first-ever "TKO Takeover" event represents a significant strategic evolution in how the company leverages its portfolio of combat sports and entertainment properties. By bringing UFC, WWE, and soon-to-be-acquired PBR together for consecutive events at Kansas City's T-Mobile Center, TKO is executing on the cross-property synergies promised during the 2023 UFC-WWE merger.
The financial implications are substantial. This format creates multiple revenue optimization opportunities: bundled ticket packages driving higher per-fan revenue, operational efficiencies from shared venue costs, expanded sponsorship opportunities (evidenced by VeChain's increased commitment), and maximized venue utilization across five days. The Kansas City Sports Commission's involvement suggests potential municipal incentives that could further enhance margins.
This initiative addresses a key challenge for TKO: creating meaningful collaboration between its distinct properties while maintaining their individual brand identities. The "takeover" concept allows for shared marketing and operational resources without diluting the core product of each property. If successful, this template could be replicated across major markets, creating a scalable new revenue stream that competitors like AEW or Bellator cannot match.
The pending acquisitions of PBR and On Location add strategic depth. On Location's premium hospitality capabilities will enhance VIP package offerings, creating higher-margin products for affluent fans wanting multi-event experiences. Meanwhile, bringing PBR under the TKO umbrella expands the company's live event portfolio beyond traditional combat sports into Western lifestyle entertainment, diversifying both revenue streams and audience demographics.
For investors, this represents TKO's first concrete demonstration of the operational synergies promised in the merger prospectus, potentially validating the company's $13 billion market capitalization by showing how its entertainment assets can be leveraged collectively to drive growth beyond what each could achieve independently.
First ‘TKO Takeover Presented by VeChain’ to Feature Three Dynamic Live Sports and Entertainment Experiences Over Five Days
PROFESSIONAL BULL RIDERS on Thursday, April 24
UFC FIGHT NIGHT on Saturday, April 26
WWE Raw on Monday, April 28
Beginning with PBR on Thursday, April 24, continuing with UFC FIGHT NIGHT on Saturday, April 26, and culminating with WWE's flagship weekly program Raw on Monday, April 28, fans will have the opportunity to experience the non-stop action from each of these thrilling sports and entertainment properties.
Through an agreement facilitated by the Kansas City Sports Commission, T-Mobile Center in
VeChain, a global leader in blockchain solutions, has been UFC’s Official Blockchain Partner since 2022 and has now expanded its commitment to become the inaugural presenting partner of the first ‘TKO Takeover’ to feature UFC, WWE, and PBR.
“Kansas City has collectively hosted dozens of UFC, WWE, and PBR events over the years, and it has become a top destination for each of these respective promotions,” said Peter Dropick, Executive Vice President, Event Development and Operations for TKO. “This is a unique opportunity to showcase these three premier properties in one city at the same time for the benefit of fans and visitors to the area. We thank the Kansas City Sports Commission and the management at T-Mobile Center for making this possible.”
“Kansas City has a great history of hosting world-class events, and we are thrilled to continue that tradition by partnering with three of the biggest brands in the sports and entertainment world,” said Kathy Nelson, President and CEO of the Kansas City Sports Commission and Visit KC. “These events will generate significant economic impact for our hotels and local businesses, as well as shine a spotlight on
“Our longstanding relationship with UFC, WWE and PBR has resulted in some of T-Mobile Center’s most memorable events,” said Jay Cooper, General Manager, T-Mobile Center. “The three together in one action-packed week will be an exciting opportunity for our guests to experience the very best in sports. We are honored that TKO chose T-Mobile Center as the first location for this world-class event package.”
An exclusive all-in-one ticket bundle comprising all three of these thrilling events will go on sale starting Monday, March 3 at 10 a.m. CST on AXS.com
VIP Experience packages will also be available soon via On Location. These exclusive packages offer premium seating, VIP access to events, all-inclusive hospitality, meet-and-greets with athletes, and more. For additional information, please visit onlocationexp.com to view package details.
Additional details about UFC athletes, WWE Superstars, and PBR bull riders scheduled to participate in their respective events in
UFC and WWE are part of TKO, a premium sports and entertainment company. TKO is in the process of acquiring PBR and On Location. For more information about the first TKO Takeover Presented by VeChain, please visit pbr.com/tkotakeover.
Collectively, UFC, WWE, and PBR have brought more than 60 events to
For PBR, the Kansas City Outlaws, 2024 regular season champions in the PBR Teams league, which was formed in 2022, compete in an annual homestand at T-Mobile Center. In partnership with The Cordish Companies, PBR also operates the PBR Big Sky Bar in the Power & Light district.
Among the more notable UFC athletes who have competed in
WWE’s rich history of events in
About UFC®
UFC® is the world’s premier mixed martial arts organization (MMA), with more than 700 million fans and approximately 290 million social media followers. The organization produces more than 40 live events annually in some of the most prestigious arenas around the world while broadcasting to over 975 million households across more than 170 countries. UFC’s athlete roster features the world’s best MMA athletes representing more than 80 countries. The organization’s digital offerings include UFC FIGHT PASS®, one of the world’s leading streaming services for combat sports. UFC is part of TKO Group Holdings (NYSE: TKO) and is headquartered in
About WWE
WWE® is an integrated media organization and the recognized global leader in sports entertainment. The company consists of a portfolio of businesses that create and deliver original content 52 weeks a year to a global audience. WWE is committed to family-friendly entertainment on its television programming, premium live events, digital media, and publishing platforms. WWE’s TV-PG programming can be seen in more than 1 billion households worldwide in more than 20 languages through world-class distribution partners including NBCUniversal, The CW, Sony India and Netflix. In
About PBR (Professional Bull Riders)
PBR is the world’s premier bull riding organization. More than 800 bull riders compete in more than 200 events annually across the televised PBR Unleash The Beast tour (UTB), which features the top bull riders in the world; the PBR Pendleton Whisky Velocity Tour (PWVT); the PBR Touring Pro Division (TPD); and the PBR’s international circuits in
About TKO
TKO Group Holdings, Inc. (NYSE: TKO) is a premium sports and entertainment company that comprises UFC, the world’s premier mixed martial arts organization, and WWE, an integrated media organization and the global leader in sports entertainment. Together, our organizations reach more than 1 billion households in approximately 210 countries and territories, and we organize more than 300 live events year-round, attracting more than two million fans. TKO is majority owned by Endeavor Group Holdings, Inc. (NYSE: EDR), a global sports and entertainment company.
About VeChain
Founded in 2015, VeChain built a world-leading enterprise smart contract platform, VeChainThor, helping deliver blockchain adoption apps to hundreds of enterprise partners. Building on this expertise, VeChain, would go on to launch the VeBetter ecosystem — a sustainability app platform that uses tokenization and incentives to engage and reward users and businesses, driving a new frontier for mainstream adoption of blockchain technology. Visit vechain.org — or vebetter.com to explore.
View source version on businesswire.com: https://www.businesswire.com/news/home/20250226449381/en/
Media Contacts:
PBR: Andrew Giangola - andrew.giangola@img.com
UFC: Chris Costello - ccostello@ufc.com
WWE: Gregory Domino - Greg.Domino@wwe.com
Source: TKO Group Holdings, Inc.
FAQ
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