SPRIBE Inks Multiyear Partnership Deals with UFC and WWE to Amplify Global Reach of Aviator
SPRIBE has announced multiyear sponsorship deals with UFC and WWE to expand the global reach of its online game Aviator. The partnerships will feature prominent Aviator logo placement in UFC's Octagon canvas at all events and at select WWE marquee events, along with integrated social media campaigns and hospitality experiences.
In December, Aviator players wagered more than $14 billion worldwide. The game has achieved success in over 60 countries, including Brazil, India, and several regions in Europe and Africa. Founded in 2018, SPRIBE has grown to over 42 million unique monthly active users globally.
The strategic partnerships aim to leverage UFC and WWE's combined reach across 170 countries to drive global brand visibility, expand into key markets (particularly the U.S.), and accelerate customer acquisition through cross-promotions, content integrations, and co-branded campaigns.
SPRIBE ha annunciato accordi di sponsorizzazione pluriennali con UFC e WWE per ampliare la portata globale del suo gioco online Aviator. Le partnership prevedono posizionamenti prominenti del logo Aviator sulla tela dell'ottagono dell'UFC in tutti gli eventi e in alcuni eventi principali della WWE, insieme a campagne integrate sui social media e esperienze di ospitalità.
A dicembre, i giocatori di Aviator hanno scommesso più di 14 miliardi di dollari in tutto il mondo. Il gioco ha ottenuto successo in oltre 60 paesi, tra cui Brasile, India e diverse regioni in Europa e Africa. Fondata nel 2018, SPRIBE è cresciuta fino a oltre 42 milioni di utenti unici attivi mensilmente a livello globale.
Le partnership strategiche mirano ad approfittare della portata combinata di UFC e WWE in oltre 170 paesi per aumentare la visibilità globale del marchio, espandersi in mercati chiave (particolarmente negli Stati Uniti) e accelerare l'acquisizione dei clienti attraverso promozioni incrociate, integrazioni di contenuti e campagne co-branded.
SPRIBE ha anunciado acuerdos de patrocinio a largo plazo con UFC y WWE para ampliar el alcance global de su juego en línea Aviator. Las asociaciones incluirán la colocación destacada del logo Aviator en la lona del octágono de UFC en todos los eventos y en selectos eventos principales de WWE, junto con campañas integradas en redes sociales y experiencias de hospitalidad.
En diciembre, los jugadores de Aviator apostaron más de $14 mil millones a nivel mundial. El juego ha logrado éxito en más de 60 países, incluidos Brasil, India y varias regiones en Europa y África. Fundada en 2018, SPRIBE ha crecido a más de 42 millones de usuarios activos únicos mensuales a nivel global.
Las asociaciones estratégicas tienen como objetivo aprovechar el alcance combinado de UFC y WWE en más de 170 países para impulsar la visibilidad de la marca a nivel global, expandirse en mercados clave (particularmente en EE. UU.) y acelerar la adquisición de clientes a través de promociones cruzadas, integraciones de contenido y campañas co-branded.
SPRIBE는 전 세계 온라인 게임 Aviator의 범위를 확대하기 위해 UFC 및 WWE와 다년간의 후원 계약을 발표했습니다. 이 파트너십에는 모든 UFC 이벤트의 옥타곤 캔버스와 특정 WWE 주요 이벤트에서 Aviator 로고가 눈에 띄게 배치되며, 통합 소셜 미디어 캠페인과 환대 경험이 포함됩니다.
12월에 Aviator 플레이어는 전 세계적으로 140억 달러 이상를 베팅했습니다. 이 게임은 브라질, 인도, 유럽 및 아프리카의 여러 지역을 포함한 60개국 이상에서 성공을 거두었습니다. 2018년에 설립된 SPRIBE는 현재 전 세계적으로 4200만 명 이상의 고유 월간 활성 사용자를 보유하게 되었습니다.
이 전략적 파트너십은 UFC와 WWE의 결합된 범위를 활용하여 170개국 이상에서 글로벌 브랜드 가시성을 높이고, 주요 시장(특히 미국)에 진출하며, 교차 프로모션, 콘텐츠 통합 및 공동 브랜드 캠페인을 통해 고객 확보를 가속화하는 것을 목표로 합니다.
SPRIBE a annoncé des accords de sponsoring pluriannuels avec UFC et WWE afin d'élargir la portée mondiale de son jeu en ligne Aviator. Ces partenariats comprendront un placement prominent du logo Aviator sur la toile de l'octogone de l'UFC lors de tous les événements et lors de certains événements phares de la WWE, ainsi que des campagnes intégrées sur les réseaux sociaux et des expériences d'hospitalité.
En décembre, les joueurs d'Aviator ont parié plus de 14 milliards de dollars dans le monde entier. Le jeu a connu du succès dans plus de 60 pays, notamment au Brésil, en Inde et dans plusieurs régions d'Europe et d'Afrique. Fondée en 2018, SPRIBE a atteint plus de 42 millions d'utilisateurs actifs uniques par mois à l'échelle mondiale.
Ces partenariats stratégiques visent à tirer parti de la portée combinée de l'UFC et de la WWE dans plus de 170 pays afin de renforcer la visibilité mondiale de la marque, de s'étendre sur des marchés clés (notamment aux États-Unis) et d'accélérer l'acquisition de clients grâce à des promotions croisées, des intégrations de contenu et des campagnes co-brandées.
SPRIBE hat mehrjährige Sponsoring-Deals mit UFC und WWE angekündigt, um die globale Reichweite seines Online-Spiels Aviator zu erweitern. Die Partnerschaften beinhalten eine prominente Platzierung des Aviator-Logos auf der Octagon-Leinwand der UFC bei allen Veranstaltungen und bei ausgewählten WWE-Events, sowie integrierte Social-Media-Kampagnen und Hospitality-Erfahrungen.
Im Dezember haben die Spieler von Aviator weltweit über 14 Milliarden Dollar gesetzt. Das Spiel hat in über 60 Ländern Erfolge erzielt, darunter Brasilien, Indien und mehrere Regionen in Europa und Afrika. SPRIBE wurde 2018 gegründet und hat weltweit über 42 Millionen unique monatliche aktive Nutzer erreicht.
Die strategischen Partnerschaften zielen darauf ab, die kombinierte Reichweite von UFC und WWE in über 170 Ländern zu nutzen, um die globale Markenpräsenz zu steigern, in wichtige Märkte (insbesondere in den USA) zu expandieren und die Kundengewinnung durch Cross-Promotion, Content-Integration und co-gebrandete Kampagnen zu beschleunigen.
- Aviator generated $14 billion in wagers in December alone
- Company has 42 million unique monthly active users
- Game presence in over 60 countries
- Strategic partnerships provide access to audience across 170 countries
- None.
Insights
The strategic partnership between SPRIBE and TKO's entertainment properties reveals a sophisticated play in the intersection of sports entertainment and iGaming. The deal's magnitude becomes apparent when considering SPRIBE's Aviator platform processed an impressive
The partnership's value proposition is multifaceted: For TKO (UFC and WWE), it represents a new revenue stream from the rapidly growing iGaming sector, while potentially diversifying their sponsorship portfolio beyond traditional categories. The deal's structure, featuring premium placement on the UFC Octagon and WWE marquee events, typically commands top-tier sponsorship rates, suggesting this could be a meaningful contributor to TKO's advertising revenue.
For SPRIBE, the partnership addresses several critical business objectives: 1) Accelerated market penetration in the U.S., where sports betting regulations are evolving state by state, 2) Enhanced brand legitimacy through association with established sports entertainment brands and 3) Access to a highly engaged audience across 170 countries, particularly valuable in key growth markets like Brazil and India where both UFC and WWE have strong followings.
Looking at market implications, this partnership could signal a broader trend of convergence between sports entertainment and iGaming. The timing is particularly strategic as more jurisdictions open up to regulated online gaming. However, investors should note potential regulatory risks, especially in markets where online gaming faces scrutiny or restrictions.
The deal's emphasis on multiple touchpoints - from canvas placement to social media integration and hospitality experiences - suggests a comprehensive marketing strategy that could significantly impact user acquisition costs and brand awareness for SPRIBE, while providing TKO with a tech-forward partner in the gaming space.
Founded in 2018, SPRIBE is a leading iGaming software development startup with over 42 million unique monthly active users worldwide and operating licenses across most major markets, including the Gaming Commission in the
Under the agreement with UFC, the Aviator logo will appear prominently on the Octagon canvas at every UFC event worldwide, accompanied by integrated social media campaigns and premium hospitality experiences. In parallel, WWE will showcase Aviator branding at select marquee events, further amplifying the game's visibility among global audiences.
Aviator has achieved significant success in over 60 countries, including key growth markets like
For WWE, the alignment with Aviator represents an opportunity to engage with a rapidly growing audience in the gaming sector.
"We're thrilled to expand our partnership with SPRIBE across both UFC and WWE," said Nicholas Smith, Vice President of Global Partnerships for TKO. "Much like UFC and WWE, Aviator is a pioneer in its own industry, reshaping the iGaming landscape with innovative, immersive, and engaging consumer experiences. Together, UFC and WWE provide brands with access to one of the most formidable marketing portfolios in sports, and we're looking forward to working with SPRIBE to design custom integrations within our content that will help them reach millions more consumers around the world."
The sponsorship deals include logo placements, exclusive social media activations, and premium hospitality access, with opportunities for future activations, including cross-promotions, content integrations, and co-branded campaigns.
SPRIBE strategic brand partnerships aim to build long-term brand equity to support key growth business drivers, including:
- Global Brand Visibility: UFC and WWE collectively command a massive international audience, with millions tuning in for events and engaging with social content.
- Key Markets Expansion: While Aviator has seen success in markets like
Brazil andIndia , theU.S. remains a key target for growth. - Customer Acquisition: The partnerships serve as a launchpad to introduce Aviator to millions of potential new users worldwide.
ABOUT SPRIBE
SPRIBE is a leading software development company specializing in next-generation gaming products for online casinos. Known for their flagship game Aviator, SPRIBE focuses on delivering innovative, engaging, and user-friendly gaming experiences to players worldwide. SPRIBE's Aviator is the No. 1 crash game in the world by market share, with over 42 million unique players per month, 350,000 bets per minute, and 4,500 active clients worldwide. With a presence across major regulated markets, SPRIBE remains at the forefront of the iGaming industry. To learn more about SPRIBE, visit our website at SPRIBE.co.
ABOUT UFC®
UFC® is the world's premier mixed martial arts organization (MMA), with more than 700 million fans and approximately 290 million social media followers. The organization produces more than 40 live events annually in some of the most prestigious arenas around the world while broadcasting to over 975 million households across more than 170 countries. UFC's athlete roster features the world's best MMA athletes representing more than 80 countries. The organization's digital offerings include UFC FIGHT PASS®, one of the world's leading streaming services for combat sports. UFC is part of TKO Group Holdings (NYSE: TKO) and is headquartered in
MEDIA CONTACT:
Kristina Saskevich, SPRIBE
ksaskevich@SPRIBE.co
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SOURCE SPRIBE
FAQ
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