NISSIN FOODS® NAMED OFFICIAL PARTNER OF WWE®

Rhea-AI Summary

WWE (NYSE: TKO) and Nissin Foods have announced a new partnership making Hot & Spicy FIRE WOK the official presenter of Elimination Chamber on March 1, 2024, in Toronto. The partnership includes prominent brand exposure through WWE assets, featuring a match sponsorship at WrestleMania 41 in Las Vegas, integrations in Raw and SmackDown programming, and presence on WWE's e-gaming YouTube channel.

Hot & Spicy FIRE WOK will sponsor the Men's Elimination Chamber match, featuring WWE Superstars Logan Paul, Seth Rollins, Drew McIntyre, CM Punk, Damian Priest, and John Cena in his final Chamber appearance. The brand has launched edition packaging featuring WWE Superstars Seth Rollins and Liv Morgan, and is offering fans a chance to win an all-expense paid trip to WrestleMania 41 through the 'Can You Handle The Heat Sweepstakes.'

Positive

• New strategic partnership expands WWE's brand sponsorship portfolio
• Additional revenue stream through multi-platform brand integration
• Cross-promotional opportunities through retail presence and sweepstakes

Negative

• None.

Nissin Foods' Hot & Spicy FIRE WOK to Serve as an Official Presenter of Elimination Chamber^® Taking Place Saturday, March 1 in Toronto

GARDENA, Calif., Feb. 25, 2025 /PRNewswire/ -- WWE, part of TKO Group Holdings (NYSE: TKO), and Nissin Foods today announced a new partnership that will see Hot & Spicy FIRE WOK, the company's hottest ramen brand, serve as a presenting partner of Elimination Chamber, which takes place Saturday, March 1 at Rogers Centre in Toronto.

As an Official Partner of WWE, Hot & Spicy FIRE WOK will receive prominent exposure within key WWE assets, including a match sponsorship at WrestleMania^® 41 in Las Vegas, integrations within WWE's flagship programming, Raw and SmackDown, and WWE's popular e-gaming YouTube channel, UpUpDownDown, as well as sponsored episodes of WWE Playback, social integrations and more.

Additionally, Hot & Spicy FIRE WOK will sponsor the iconic Men's Elimination Chamber match, which will feature WWE Superstars Logan Paul, Seth "Freakin" Rollins, Drew McIntyre, CM Punk, Damian Priest and John Cena, who is appearing in the final Elimination Chamber match of his career.

"Nissin Foods is home to a variety of classic brands, and we are excited for Hot & Spicy FIRE WOK to present Elimination Chamber to a worldwide audience," said Grant Norris-Jones, Executive Vice President & Head of Global Partnerships for TKO.

"WWE fans crave intensity and excitement, and we're bringing that same fiery thrill to their taste buds with Hot & Spicy FIRE WOK," said Priscila Stanton, Senior Vice President of Marketing, Nissin Foods USA. "Whether you're a fan of WWE or someone who craves bold flavors, our Hot & Spicy FIRE WOK line delivers an unmatched spice experience that will pair perfectly with Elimination Chamber and WrestleMania 41."

Hot & Spicy FIRE WOK recently launched limited edition packaging featuring WWE Superstars Seth Rollins and Liv Morgan. Hot & Spicy FIRE WOK bowls and packets are available online and in-store at retailers nationwide. WWE and Nissin Foods are partnering to give fans a chance to witness the grandeur of WrestleMania 41, live and in-person, with an all-expense paid trip through the "Can You Handle The Heat Sweepstakes."

About Nissin Foods
Nissin Foods was established in 1958 by Momofuku Ando, who invented the world's first instant ramen noodle in Japan inspired by his belief that "peace will come to the world when there is enough food." In 1972, Nissin Foods USA opened its first plant in Gardena, California, introducing ramen noodles to American consumers. In 1971, CUP NOODLE was launched in Japan, and debuted as Cup O' Noodles in the U.S. in 1973, revolutionizing the industry by creating a product that could package, prepare, and serve noodles all in one. For 65 years, Nissin Foods has created delicious and convenient Asian-inspired meals at an affordable value. Nissin Foods USA develops and markets a variety of products including Cup Noodles®, Top Ramen®, Top Ramen® Bowl, Cup Noodles® Stir Fry®, Cup Noodles® Stir Fry® Rice with Noodles, Chow Mein, Hot & Spicy bowl, Hot & Spicy FIRE WOK and GEKI™. The company corporate philosophy inspires commitment to taste, convenience, and quality. Visit NissinFoods.com for more information.

About WWE
WWE^® is an integrated media organization and the recognized global leader in sports entertainment. The company consists of a portfolio of businesses that create and deliver original content 52 weeks a year to a global audience. WWE is committed to family-friendly entertainment on its television programming, premium live events, digital media, and publishing platforms. WWE's TV-PG programming can be seen in more than 1 billion households worldwide in more than 20 languages through world-class distribution partners including NBCUniversal, The CW, Sony India and Netflix. In the United States, NBCUniversal's streaming service, Peacock, is the exclusive home to all premium live events, a variety of original programming and a massive video-on-demand library. Netflix is the exclusive home for WWE programming around the world, other than select international markets. WWE is part of TKO Group Holdings (NYSE: TKO). Additional information on WWE can be found at wwe.com and corporate.wwe.com.

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SOURCE Nissin Foods

FAQ

What are the key elements of WWE (TKO) and Nissin Foods' new partnership agreement?

The partnership makes Hot & Spicy FIRE WOK the presenter of Elimination Chamber, includes WrestleMania 41 match sponsorship, WWE programming integrations, and social media presence.

Which WWE superstars are featured in the Elimination Chamber match sponsored by Hot & Spicy FIRE WOK?

Logan Paul, Seth Rollins, Drew McIntyre, CM Punk, Damian Priest, and John Cena (in his final Chamber match) will compete.

What promotional activities are included in the TKO-Nissin Foods partnership?

edition packaging featuring Seth Rollins and Liv Morgan, plus a sweepstakes offering an all-expense paid trip to WrestleMania 41.

When and where will the WWE Elimination Chamber sponsored by Hot & Spicy FIRE WOK take place?

The event will take place on Saturday, March 1, at Rogers Centre in Toronto.