EverPass Media Acquires UPshow, Allowing NFL Sunday Ticket to be Streamed at Commercial Businesses for the First Time Ever
EverPass Media has announced the acquisition of UPshow, enhancing its commercial media platform with streaming and performance marketing solutions. This move accelerates EverPass' business model, incorporating interactive and data analytics features. TKO Group Holdings has made a strategic investment, with President Mark Shapiro joining the EverPass Board. The acquisition allows commercial businesses to stream NFL Sunday Ticket starting in the 2024 NFL season. The combined platform will offer flexible and customized content management, real-time engagement, and new ad revenue opportunities, positioning EverPass to lead in commercial entertainment and marketing.
- Acquisition of UPshow enhances EverPass with streaming and performance marketing capabilities.
- Strategic investment from TKO Group Holdings.
- Mark Shapiro from TKO joins EverPass Board.
- Commercial businesses can stream NFL Sunday Ticket starting in 2024.
- Enhanced content management and customer engagement features.
- New revenue streams through innovative ad products.
- None.
Insights
The acquisition of UPshow by EverPass Media represents a significant enhancement to EverPass's business model. This move will likely expand EverPass's revenue streams by integrating UPshow's robust performance marketing and streaming capabilities with its content library. For investors, the integration of NFL Sunday Ticket into EverPass’s platform is a noteworthy development, potentially driving a significant increase in commercial subscriptions. This could translate into higher revenues, particularly because sports content, especially NFL games, is a major draw for sports fans and businesses alike.
One notable aspect is the involvement of TKO Group Holdings, with Mark Shapiro joining the EverPass board. This strategic investment reflects a confidence in EverPass's growth prospects and lends both strategic and financial support. The collaboration with TKO and presence of RedBird Capital and 32 Equity on the board are strong indicators of the financial viability and industry support that EverPass commands.
From a financial perspective, although specific details of the acquisition were not disclosed, the strategic value added by UPshow’s technology stack is clear. Investors should monitor how efficiently EverPass can monetize this integration in the upcoming NFL season and beyond. The move could set a precedent for future strategic partnerships and acquisitions aimed at enriching EverPass’s content and technological offerings.
From a market perspective, the acquisition of UPshow by EverPass Media could redefine the landscape for commercial entertainment and sports streaming. The ability to stream NFL Sunday Ticket is a game-changer for many commercial businesses, likely to drive substantial customer footfall and increased dwell time. This positions EverPass as a prominent player in the commercial entertainment space, offering a unique value proposition that combines premium sports content with interactive marketing tools.
For stakeholders, the integration will allow business owners to engage customers more effectively through features like real-time betting odds, interactive stats and performance marketing tools. These elements not only enhance the viewing experience but also offer businesses new avenues for customer engagement and revenue generation. The flexibility and ease of management provided by UPshow’s platform are likely to be highly appealing to business operators, potentially boosting EverPass’s market share.
Furthermore, the strategic alignment with TKO Group Holdings, RedBird Capital and 32 Equity provides EverPass with robust backing and industry influence. This strong network can open doors to additional content partnerships and technological innovations, strengthening EverPass's competitive edge in the market.
The technical integration of UPshow into EverPass Media is particularly compelling. UPshow’s technology offers a comprehensive suite of tools designed to enhance customer engagement and streamline management for business operators. The platform’s ability to provide interactive customer experiences, such as real-time betting odds and QR code activations, aligns well with EverPass's goal of creating a dynamic, customizable viewing experience.
The centralized content hub facilitated by UPshow eliminates capacity constraints and enhances operational flexibility, giving business owners control over their entertainment offerings. This is a significant technical benefit that can drive higher user satisfaction and operational efficiency. Additionally, the data analytics capabilities introduced through this acquisition allow businesses to gain valuable insights into audience viewing patterns, which can be leveraged to refine content selection and marketing strategies.
In the context of innovation, the integration of advanced ad opportunities and performance marketing tools into EverPass’s platform is likely to create new revenue streams. By turning screens into interactive and engaging touchpoints, EverPass is not just offering content but also transforming the way commercial businesses interact with their patrons.
UPshow brings immediate streaming solution to EverPass’ commercial-focused media platform
TKO Group Holdings invests in EverPass; Mark Shapiro, President and Chief Operating Officer of TKO, joins EverPass Board alongside representatives from 32 Equity and RedBird Capital
In addition to today’s acquisition, TKO Group Holdings, parent company of UFC and WWE, has made a strategic investment in EverPass. Mark Shapiro, President and Chief Operating Officer of TKO, has joined the Board of EverPass, joining representatives from RedBird Capital and 32 Equity.
As part of the integration of UPshow into EverPass, businesses will now have the option to stream NFL Sunday Ticket for the first time ever starting with the upcoming 2024 NFL season. EverPass and UPshow are currently partners for Peacock Sports Pass, a sports package offering commercial businesses access to select events from Peacock’s live sports content library, including Big Ten football and basketball, Premier League and the NFL’s first-ever regular-season game in
The addition of UPshow provides vital technology infrastructure and streaming solutions to EverPass. Together, the combined company will unlock unparalleled flexibility, customization and engagement for commercial businesses, turning each screen into a dynamic, viewing experience and revenue generator. Key functional highlights include:
- Centralized, Premium Content Hub – Allows for unparalleled flexibility with no capacity constraints, putting the power back in the operator’s hands.
- Interactive Customer Experience – Engage with trivia, real-time betting odds, interactive stats, QR code activations and hundreds of short-form entertainment channels, all designed to deepen guest engagement.
- Easier Management – Designed to simplify content management for venue staff with easy navigation, advance scheduling features, remote management and notification options around major events and games.
- Data Analytics – Unlocks immediate insights into audience viewing patterns and preferences, equipping owners with actionable intelligence for content selection and allowing for sharper marketing tactics and promotions.
- Innovative Ad Opportunities – Ability to create new revenue streams through ad products that engage and entertain via our expanded digital display network.
- Performance Marketing – Seamless integration for key offers, loyalty programs and promotional campaigns, enabling targeted promotions to achieve greater measurable business results.
Derek Chang, EverPass Executive Chairman, said, “Just over a year ago we launched EverPass with a mission of creating the preeminent live sports and entertainment media platform built specifically for commercial establishments. Today’s announcements mark two important steps towards that goal. Adding UPshow’s impressive technology stack to our existing and growing content library gives us the infrastructure to continue to scale our business model and innovate around the out-of-home viewing experience while also giving business owners complete control of their entertainment content. We’re also glad to welcome Mark Shapiro and TKO to EverPass, whose leadership and expertise will support our continued growth as we look to be at the forefront of the shifting sports, media and entertainment ecosystem.”
Alex Kaplan, EverPass Chief Executive Officer, added, “As the media landscape continues to evolve, we’re seeing the true value of premium content. Having access to this content – and knowing how to monetize it with creative and engaging experiences – is essential to growing businesses as well as fanbases, which is what makes EverPass a vital partner for operators and rightsholders. We’re excited that through this acquisition, commercial businesses will now be able to stream NFL Sunday Ticket for the first time ever.”
Founded in 2015 by Adam Hirsen and Matt Gibbs, UPshow is the leading on-premise entertainment and performance marketing platform for screens, powering over 30,000 screens at hospitality, healthcare, automotive services and fitness locations across the country. The platform features robust marketing tools and an entertainment library of over 500 ad-free channels – ranging from live event streaming and hyper-local sports to breaking news and viral videos as well as cutting-edge second screen engagement features.
Adam Hirsen, Chief Executive Officer at UPshow, said, "We’re excited to start this next chapter of growth, now as a part of EverPass. Our ability to provide premium, in-demand content, like NFL Sunday Ticket, coupled with next-generation, live-engagement tools that bring operators a streamlined user experience and the opportunity to engage with clientele is unmatched and creates a must-have product and media platform for businesses. With our shared vision and complementary strengths, we are well-positioned to lead the evolution of on-premise entertainment and marketing."
“Live sports content is at its zenith, and the EverPass team is creating a remarkable platform purpose-built for the shared experiences both die-hard and casual sports fans crave,” said Mark Shapiro, President and COO of TKO Group Holdings, Inc. “TKO is proud to join 32 Equity and RedBird in backing EverPass at this pivotal moment in its growth. From our position at the epicenter of sports and entertainment, we look forward to helping EverPass capitalize on all the opportunities ahead.”
To learn more about bringing EverPass to your business, visit https://www.everpass.com/
About EverPass Media
EverPass Media, backed by RedBird Capital Partners and 32 Equity, the strategic investment arm of the National Football League, is a media platform that distributes live sports and entertainment content to bars, restaurants, hotels and other commercial venues. Founded in 2023, EverPass launched initially as the exclusive distributor of NFL Sunday Ticket to commercial establishments in
About RedBird Capital Partners
RedBird Capital Partners is a private investment firm that builds high-growth companies with strategic capital solutions to founders and entrepreneurs. The firm currently manages
About UPshow
UPshow is the leading on-premise entertainment and performance marketing platform that develops branded digital networks for brick and mortar businesses. Its front-of-house solutions provide interactive digital marketing, entertainment and communications to drive measurable outcomes. Founded in 2015, UPshow reaches audiences through more than 30,000 screens in businesses worldwide. Learn more at upshow.tv.
About TKO
TKO Group Holdings, Inc. (NYSE: TKO) is a premium sports and entertainment company. TKO includes UFC, the world’s premier mixed martial arts organization, and WWE, the recognized global leader in sports entertainment. Together, our organizations reach more than 1 billion households in approximately 210 countries and territories, and we organize more than 300 live events year-round, attracting more than two million fans. TKO is majority owned by Endeavor Group Holdings, Inc. (NYSE: EDR), a global sports and entertainment company.
View source version on businesswire.com: https://www.businesswire.com/news/home/20240702186797/en/
EverPass Media:
Dan Gagnier / Lindsay Barber
Gagnier Communications
Email: EverPass@gagnierfc.com
TKO Group Holdings:
press@tkogrp.com
Source: EverPass Media
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