TELUS Digital Earns Leader Ranking from NelsonHall in CX Services for High Tech and Automotive Sectors
TELUS Digital (NYSE and TSX: TIXT) has been named a 'Leader' in NelsonHall's NEAT Vendor Evaluation for CX Services in High Tech & Automotive sectors. The company earned this top ranking for its ability to combine advanced AI solutions, including its GenAI platform Fuel iX, with human expertise in delivering customer experience services. NelsonHall highlighted TELUS Digital's use of GenAI and automation, expertise in data training and annotation, and global delivery capabilities. The company provides important services for the automotive sector, including data annotation for Advanced Driver Assistance Systems (ADAS), Field Operational Testing, and Driver Monitoring Systems, delivering over two billion data annotations annually.
TELUS Digital (NYSE e TSX: TIXT) è stata designata 'Leader' nella valutazione dei fornitori NEAT di NelsonHall per i servizi di CX nei settori High Tech e Automotive. L'azienda ha ottenuto questo punteggio di vertice per la sua capacità di combinare soluzioni AI avanzate, tra cui la sua piattaforma GenAI Fuel iX, con l'expertise umana nella fornitura di servizi di esperienza cliente. NelsonHall ha evidenziato l'uso da parte di TELUS Digital di GenAI e automazione, l'esperienza nella formazione e annotazione dei dati, e le capacità di consegna globale. L'azienda fornisce servizi importanti per il settore automotive, inclusa l'annotazione dei dati per i Sistemi Avanzati di Assistenza alla Guida (ADAS), il test operativo sul campo, e i Sistemi di Monitoraggio del Guidatore, producendo oltre due miliardi di annotazioni dati annualmente.
TELUS Digital (NYSE y TSX: TIXT) ha sido nombrada 'Líder' en la evaluación de proveedores NEAT de NelsonHall para servicios de CX en los sectores de alta tecnología y automotriz. La empresa obtuvo este máximo reconocimiento por su capacidad de combinar soluciones avanzadas de IA, incluida su plataforma GenAI Fuel iX, con experiencia humana en la entrega de servicios de experiencia al cliente. NelsonHall destacó el uso de GenAI y automatización por parte de TELUS Digital, así como su experiencia en el entrenamiento y la anotación de datos, y sus capacidades de entrega global. La empresa proporciona servicios importantes para el sector automotriz, incluida la anotación de datos para Sistemas Avanzados de Asistencia al Conductor (ADAS), pruebas operacionales de campo y Sistemas de Monitoreo de Conductores, entregando más de dos mil millones de anotaciones de datos anualmente.
TELUS Digital (NYSE 및 TSX: TIXT)는 고급 기술 및 자동차 분야의 CX 서비스에 대한 NelsonHall의 NEAT 공급업체 평가에서 '리더'로 선정되었습니다. 이 회사는 고급 AI 솔루션과 사람의 전문성을 결합하여 고객 경험 서비스를 제공하는 능력으로 최고 순위를 차지했습니다. NelsonHall은 TELUS Digital의 GenAI 및 자동화 사용, 데이터 교육 및 주석 작성 전문성, 글로벌 제공 능력을 강조했습니다. 이 회사는 자동차 분야에 중요한 서비스를 제공하며, 여기에는 고급 운전 보조 시스템(ADAS)을 위한 데이터 주석 작성, 현장 운영 테스트 및 운전자의 모니터링 시스템이 포함되며, 매년 20억 건 이상의 데이터 주석을 제공하고 있습니다.
TELUS Digital (NYSE et TSX : TIXT) a été désignée 'Leader' dans l'évaluation des fournisseurs NEAT de NelsonHall pour les services CX dans les secteurs de la haute technologie et de l'automobile. L'entreprise a obtenu ce classement en raison de sa capacité à combiner des solutions IA avancées, y compris sa plateforme GenAI Fuel iX, avec une expertise humaine dans la fourniture de services d'expérience client. NelsonHall a souligné l'utilisation de GenAI et de l'automatisation par TELUS Digital, son expertise en formation et annotation de données, ainsi que ses capacités de livraison mondiale. L'entreprise fournit des services importants pour le secteur automobile, y compris l'annotation de données pour les systèmes avancés d'assistance à la conduite (ADAS), les tests opérationnels sur le terrain et les systèmes de surveillance des conducteurs, livrant plus de deux milliards d'annotations de données chaque année.
TELUS Digital (NYSE und TSX: TIXT) wurde in der NEAT-Anbieterbewertung von NelsonHall für CX-Dienstleistungen in den Bereichen High Tech und Automobil als 'Leader' ausgezeichnet. Das Unternehmen erhielt diese höchste Auszeichnung für seine Fähigkeit, fortschrittliche KI-Lösungen, einschließlich seiner GenAI-Plattform Fuel iX, mit menschlicher Expertise in der Bereitstellung von Kundenserviceleistungen zu kombinieren. NelsonHall hob die Nutzung von GenAI und Automatisierung durch TELUS Digital, die Expertise in der Datenanpassung und -annotation sowie die globalen Bereitstellungskapazitäten hervor. Das Unternehmen bietet wichtige Dienstleistungen für den Automobilsektor an, einschließlich Datenannotation für fortschrittliche Fahrerassistenzsysteme (ADAS), Feldbetriebsprüfungen und Fahrerüberwachungssysteme und liefert jährlich über zwei Milliarden Datenannotations.
- Recognition as 'Leader' in NelsonHall's NEAT Vendor Evaluation strengthens market position
- Operating in a growing CX services market projected to reach ~$23 billion by 2028
- Established track record with 19 years of experience and over two billion annual data annotations
- Strong presence in automotive sector with 100+ complex industry use cases for top-tier brands
- None.
Insights
This recognition by NelsonHall, while prestigious, has minimal direct financial impact on TELUS Digital's business performance. The CX services market in high tech, manufacturing and automotive is projected to grow from
The company's dual focus on CX and data annotation services, particularly in the growing automotive AI sector, presents a strategic advantage. However, without specific revenue figures or growth metrics, the actual market share and financial benefits remain unclear. The Leader ranking may help in winning future contracts but doesn't constitute material news for investors.
TELUS Digital has been named a 'Leader' in the NelsonHall NEAT Vendor Evaluation for CX Services in High Tech & Automotive. (Graphic: Business Wire)
“TELUS Digital’s comprehensive approach to customer experience in the high tech and automotive sectors is a strong market differentiator,” said Ivan Kotzev, Customer Experience (CX) Services Lead Analyst at NelsonHall. “By combining advanced AI solutions, including its flagship generative AI platform, Fuel iX, with their ‘Humanity-in-the-loop’ principles, TELUS Digital ensures that both technology and human expertise are seamlessly integrated to deliver advanced CX. This balance between cutting-edge technology and human interaction helps TELUS Digital meet the complex needs of brands while fostering trust and reliability.”
The NelsonHall NEAT Assessment highlighted TELUS Digital’s:
- Use of advanced GenAI and automation at all points of the customer journey to create digital-first customer experiences and drive operational efficiencies.
- Expertise in data training and annotation powered by a proprietary data labeling platform for various data types, including images, video, and 3D sensor fusion, and a global, scalable community of data annotators.
- Ability to tailor digital CX transformation strategies and solutions to clients’ specific industry, size, and geographic needs.
- Global delivery model and strong partner ecosystem that enable rapid scaling, support multilingual tasks, and provide end-to-end data management.
Driving Quality and Innovation in the Automotive Sector
Automotive companies continue to evolve from solely selling vehicles to offering add-on features, including subscriptions for advanced driver assistance systems and connected apps. This generates the need for CX support to address the associated customer inquiries. According to NelsonHall, the CX services market in high tech, manufacturing, and automotive is worth
In addition to its CX leadership in the automotive sector, TELUS Digital also provides end-to-end data collection and annotation services for AI applications that improve vehicle safety. With 19 years’ experience delivering more than two billion data annotations annually, and expertise solving more than 100 complex industry use cases for the world’s top-tier automotive brands, the company provides high quality datasets for:
- Advanced Driver Assistance Systems (ADAS) to help drivers park, maintain safe distances and avoid collisions through the use of sensors, cameras, lidars and radar to monitor surroundings.
- Field Operational Testing (FOT) to evaluate AI and ADAS by assessing their effectiveness, safety, and user experience in real-world conditions, ensuring that these technologies perform well in everyday environments.
- Driver and Occupant Monitoring Systems (DMS/OMS) to monitor and collect data from a vehicle’s interior, and its driver and passengers, as well as collect in-cabin audio data from car assistant interactions.
“The differentiated range of services and solutions we provide, spanning both customer experience and data collection and annotation, uniquely position us to meet the ever-evolving and growing needs of the AI-fueled automotive industry,” said Siddharth Mall, Vice President, Product, TELUS Digital. “Our focus is on delivering digital-first, human-centered CX and AI-driven, human-powered data annotation services. This approach upholds the highest quality, safety and security standards at all data touchpoints while ensuring regulatory compliance. This in turn enables automobile manufacturers to focus on building smarter and safer driving systems that foster customer loyalty and accelerate their time-to-market in a cost-effective manner.”
A Strong Foundation Powering Excellence
TELUS Digital’s capabilities are supported by Ground Truth Studio, its proprietary AI data platform and global AI Community of more than one million contributors to create diverse, high-quality datasets at scale, across all data types; and Fuel iX, the company’s proprietary GenAI engine. The company also prioritizes data privacy and security with full compliance to global standards, including GenAI Privacy by Design, ISO 31700-1, SOC 2 and TISAX certifications.
Discover how TELUS Digital’s end-to-end data solutions and industry experts are driving the next generation of vehicles and customer experiences at telusdigital.com/contact
About TELUS Digital
TELUS Digital (formerly TELUS International) (NYSE & TSX: TIXT) crafts unique and enduring experiences for customers and employees, and creates future-focused digital transformations that stand the test of time. We are the brand behind the brands. Our global team members are both passionate ambassadors of our clients’ products and services, and visionary technology experts resolute in our pursuit to elevate their end customer journeys, solve business challenges, mitigate risks, and drive continuous innovation. Our portfolio of capabilities spans digital customer experience and digital solutions, including digital IT services, such as cloud solutions and AI-fueled automation, trust and safety services, AI data solutions, including expertise in computer vision, and front-end digital design and consulting services. Fuel iX is TELUS Digital’s proprietary GenAI engine at the heart of our innovation, helping enterprises advance their GenAI pilots to working prototypes and production at scale, quickly, securely and responsibly across multiple environments, applications and clouds.
Powered by purpose, TELUS Digital leverages technology, human ingenuity and compassion to fuel remarkable outcomes and create inclusive, thriving communities in the regions where we operate around the world. Guided by our Humanity-in-the-loop principles, we take a responsible approach to the transformational technologies we develop and deploy by proactively considering and addressing the broader impacts of our work. Learn more at: telusdigital.com
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