TELUS Digital Research Hub Launches in Partnership With the University of São Paulo, Bringing Together Global AI Scholars and CX Industry Experts

Rhea-AI Summary

TELUS Digital (NYSE and TSX: TIXT) announces the launch of the TELUS Digital Research Hub at the University of São Paulo (USP) in Brazil, investing $1 million over three years to advance AI-fueled customer experience (CX) applications. The hub, located within the Center for Artificial Intelligence and Machine Learning (CIAAM), joins other global tech companies like Motorola, IBM, and Itaú.

The investment will fund various initiatives including undergraduate research grants for eight students annually, postdoctoral fellowships, and a visiting scholar fund. The hub will focus on advancing Fuel iX™, TELUS Digital's proprietary generative AI platform, while ensuring human-centered, ethical AI development.

A Steering Committee has been established to guide the research agenda, comprising industry and academic leaders. The hub complements TELUS Digital's existing digitization campuses in India (2024) and Guatemala (2022), furthering the company's presence in Brazil following its 2021 WillowTree acquisition.

Positive

• $1M investment over 3 years in AI research and development
• Strategic expansion of global AI research footprint
• Partnership with prestigious University of São Paulo
• Enhancement of proprietary Fuel iX™ platform capabilities

Negative

• None.

Insights

Financial & Technology Investment Analyst

The $1 million investment in the USP AI Research Hub represents a strategic yet measured approach to R&D expansion. While the monetary commitment appears modest relative to industry standards, the partnership's structure maximizes potential returns through several key mechanisms:

Strategic Value Multipliers:

• Integration with CIAAM alongside tech giants like IBM and Motorola creates valuable knowledge-sharing opportunities and potential collaboration channels
• Access to Brazil's top AI talent pool at significantly lower costs compared to North American markets
• Leveraging existing infrastructure through the 2021 Poatek acquisition, optimizing operational efficiency
• Enhancement of the proprietary Fuel iX™ platform without substantial direct development costs

Market Positioning Benefits:

• Strengthens TELUS Digital's competitive position in Latin America's growing CX market
• Creates a talent pipeline through undergraduate grants and postdoctoral fellowships
• Demonstrates commitment to ethical AI development, potentially attracting ESG-focused clients
• Establishes academic credibility for their AI solutions, differentiating from competitors

While the investment's immediate financial impact is minimal, the long-term strategic benefits could significantly enhance TELUS Digital's market position and technological capabilities. The research hub complements their global expansion strategy, creating a network effect with their India and Guatemala campuses for 24/7 innovation capability.

TELUS Digital to invest $1M over three years to drive frontier research in AI-fueled customer experience (CX) applications, software, and solutions

VANCOUVER, British Columbia--(BUSINESS WIRE)-- TELUS Digital Experience (TELUS Digital) (NYSE and TSX: TIXT), a leading global technology company deploying exceptional customer experiences, will expand its global AI research footprint with the launch of the TELUS Digital Research Hub at the University of São Paulo (USP) in Brazil on March 18. Through a $1 million investment over three years, the state-of-the-art facility will serve as a collaborative research space, attracting leading global AI research talent to drive advancements in artificial intelligence (AI)-fueled CX. The TELUS Digital Research Hub will be located within the Center for Artificial Intelligence and Machine Learning (CIAAM) located at USP, an integrative center established in November 2023 to catalyze innovation and foster discussions on technological, economic, and social impact. TELUS Digital is joining a notable group of global companies, including Motorola, IBM, and Itaú, already established at the Center that are contributing to CIAAM’s AI research ecosystem.

“The launch of TELUS Digital’s partnership with USP and our new TELUS Digital Research Hub on campus marks an exciting milestone in our company’s sustained commitment to advancing AI research and development, incorporating diverse perspectives to mitigate bias and promote responsible AI, and contributing to the global dialogue on AI’s potential,” said Renato Vicente, Director, TELUS Digital Research Hub. “Our company’s dedication to providing exceptional, AI-fueled customer experiences and outcomes for the brands we serve globally will help direct our research agenda over the next three years. This will include advancing the capabilities of Fuel iX™, our proprietary, generative AI platform and suite of solutions that personalize, secure and scale digital interactions. By uniting academia and leading CX industry experts, our goal is to leverage the strengths of both groups to create innovative and transformative real-world applications with measurable impacts.”

“USP is a leading force in artificial intelligence research, contributing a significant share of Brazil’s scientific advancements in the field,” said Fabio Cozman, Director of the Center for Artificial Intelligence and Machine Learning at USP. “The presence of TELUS Digital will both enhance research initiatives and provide an atmosphere of innovation to students.”

To define the TELUS Digital Research Hub’s research focus and agenda, a Steering Committee composed of industry and academic leaders has been established. Its inaugural members include:

• Professor Renato Vicente, Director, TELUS Digital Research Hub
• Gagan Tandon (GT), Managing Director, AI & Data, TELUS Digital Solutions
• Bret Kinsella, General Manager, Fuel iX™, TELUS Digital Solutions
• Professor Sergio Oliva, Director, Institute of Mathematics, Statistics and Computer Science, USP
• Alexandre Guilbault, Director of AI, TELUS and Founder and Head of TELUS AI Accelerator
• Sami Bin, Director, LATAM Operations, TELUS Digital Solutions

A Scientific Committee and an International Scientific Advisory Council will also be formed in the coming months to provide technical expertise and ensure alignment with global research standards.

The launch of the TELUS Digital Research Hub will be celebrated during an event at the new facility at USP on March 18, 2025.

Investing in Research Talent and AI Innovation

At the core of the TELUS Digital Research Hub is a commitment to foster the next generation of AI researchers and develop advancements in AI-fueled CX innovation, while ensuring that AI advancements remain human-centered, ethically designed and purpose-driven. Aligned with TELUS Digital’s Humanity-in-the-Loop principles, the Research Hub will focus on advancing AI that is not only innovative but also grounded in human insight and ethical governance. By fostering collaboration between academia and industry, it will create an environment where diverse perspectives drive responsible AI development that may contribute to broader societal benefits.

TELUS Digital’s $1 million investment will fund various grants, fellowships, and collaborative research and teaching initiatives, providing opportunities for students, postdoctoral researchers and visiting scholars from around the world to contribute to pioneering AI research.

Undergraduate Research Grants: Each year, eight undergraduate students will be selected to participate in AI-focused research projects under the guidance of both faculty and industry experts. These students will receive a monthly stipend for their work as they deepen their knowledge in areas such as advanced AI systems, AI security and machine learning.

Postdoctoral Fellowships: The Research Hub will provide funding to early-career researchers pursuing advanced studies in AI technologies. Postdoctoral fellows will have the opportunity to conduct independent research projects that are aligned with the Research Hub’s core focus areas, collaborating with experts from TELUS Digital and academic faculty members.

Visiting Scholar Fund: To foster international collaboration, the Research Hub will provide funding for renowned AI scientists and researchers to visit USP and engage with the research community. These individuals will mentor undergraduate students and share their global perspectives on AI model development, security and governance.

The TELUS Digital Research Hub in São Paulo will complement TELUS Digital’s digitization campuses already established in India (2024) and Guatemala (2022), which drive digital enablement and technology-driven CX solutions for enterprises. The investment in Brazil also deepens the company’s commitment to the country’s thriving AI ecosystem and builds on its existing strong presence in São Paulo and Porto Alegre, following its 2021 acquisition of WillowTree, which included Poatek, a software engineering and data science firm.

For more information on the TELUS Digital Research Hub at USP, visit: telusdigital.com/research-hub

About TELUS Digital
TELUS Digital (NYSE & TSX: TIXT) crafts unique and enduring experiences for customers and employees, and creates future-focused digital transformations that can withstand disruption and deliver value for our clients. We are the brand behind the brands. Our global team members are both passionate ambassadors of our clients’ products and services, and visionary technology experts resolute in our pursuit to elevate their end customer journeys, solve business challenges, mitigate risks, and drive continuous innovation. Our portfolio of end-to-end, integrated capabilities include digital IT services, such as cloud solutions and AI-fueled automation, trust and safety services, AI data solutions, including expertise in computer vision, and front-end digital design and consulting services. Fuel iX™ is TELUS Digital’s proprietary generative AI platform and suite of products at the heart of our innovation, helping enterprises advance their GenAI pilots to working prototypes and production at scale, quickly, securely and responsibly across multiple environments, applications and clouds.

Powered by purpose, TELUS Digital leverages technology, human ingenuity and compassion to fuel remarkable outcomes and create inclusive, thriving communities in the regions where we operate around the world. Guided by our Humanity-in-the-loop principles, we take a responsible approach to the transformational technologies we develop and deploy by proactively considering and addressing the broader impacts of our work. Learn more at: telusdigital.com

About USP
Founded in 1934, the USP (USP) is a nationally and internationally recognized institution, thanks to the talent and dedication of its more than 5,500 professors, nearly eighty thousand students, and over 12,000 technical and administrative staff members. Since 2003, USP has been ranked among the top 200 universities in the world in major global rankings that assess the quality of higher education institutions. USP's status as a world-class university reflects the ongoing efforts of its community, which has always pursued excellence in its core activities, combined with academic, financial, and administrative autonomy—an element that has driven the institution’s advancements since 1989. In undergraduate education, USP offers 332 programs across all fields of knowledge to nearly 60,000 students in its 43 academic units, spread across eight campuses located in Bauru, Lorena, Piracicaba, Pirassununga, Ribeirão Preto, São Carlos, Santos, and São Paulo. The university's robust graduate system is a key driver of its scientific development. Its 264 graduate programs, covering all areas of knowledge, involve more than 30,000 graduate students. As a result of this strong graduate program, USP accounts for over 20% of Brazil’s scientific output. The quality of research conducted at USP is demonstrated by its highly relevant contributions across all fields of knowledge and the increasing interest in partnerships from prestigious institutions on five continents. It is also important to highlight USP's significant role in cultural dissemination and university extension.

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TELUS Digital Investor Relations

Olena Lobach

ir@telusdigital.com

TELUS Digital Media Relations

Ali Wilson

media.relations@telusdigital.com

USP Media Relations

Adriana Cruz

acruz@usp.br

Source: TELUS Digital

FAQ

How much is TELUS Digital (TIXT) investing in the new USP Research Hub?

TELUS Digital is investing $1 million over three years in the Research Hub at the University of São Paulo.

What are the main research initiatives funded by TIXT at the USP Research Hub?

The investment funds undergraduate research grants for eight students annually, postdoctoral fellowships, and a visiting scholar fund for AI research and development.

When will the TELUS Digital Research Hub (TIXT) launch at USP?

The TELUS Digital Research Hub will launch on March 18, 2025, at the University of São Paulo.

How does the USP Research Hub fit into TIXT's global expansion strategy?

The hub complements TELUS Digital's existing digitization campuses in India (2024) and Guatemala (2022), expanding its global AI research footprint and strengthening its presence in Brazil.

What is the main focus of TIXT's Research Hub at USP?

The hub focuses on advancing AI-fueled customer experience applications and enhancing Fuel iX™, TELUS Digital's proprietary generative AI platform, while ensuring ethical AI development.