Small Business Owners are Bullish on Their Futures, Thryv Small Business Index Shows
- Strategic partnership with Company Y
- 10% increase in stock price
- Potential risks associated with the partnership
But many express concerns about being overworked and having continued difficulty in hiring qualified staff
- Nearly half of SMB owners expect overall revenue growth in 2024
-
Nearly
85% of Small Business Owners are at risk of burnout -
70% plan to operate their business until retirement -
81% say technology has improved customer experience
The index discovered that SMBs are generally optimistic and have a positive outlook on their industries and their ability to gain customers and make profits. SMBs are turning to technology to overcome challenges and become more competitive, and, in some cases, technology is enabling them to compete with larger firms.
But on the less positive side, many SMB owners reported they are at risk for burnout. Eighty-six percent work nearly 50 (48.5) hours per week, while
Key Takeaways:
-
Business optimism: More than half (
56% ) of SMBs believe their overall revenue will increase this year and, of those expecting an increase,42% believe revenue growth will exceed20% . -
Owners are in it for the long haul: Even though small businesses are over-extended, owners are in it for the long haul. A majority (
68% ) plan to continue operating their business until they retire. -
SMBs are using technology to improve customer experience: Even as owners work more hours, more than half of their time (
55% ) is spent on non-customer-related activities. To become more customer-first, they’re turning to technology, with81% noting that tech has resulted in improved customer experience.
“The past several years have seen tremendous growth for many small businesses while simultaneously creating moments of uncertainty due to the pandemic, increased workloads and hiring challenges. The data in our Small Business Index highlights the incredible drive of
To access the full Thryv Small Business Index, visit: https://info.thryv.com/2023-smb-index.
Study Methodology
Thryv engaged Savanta to conduct original research for the index from an online survey of 518 small business owners in various industries across
All respondents met the following criteria:
- Full-time employee and/or a business owner/self-employed over the age of 21.
- A decision maker in their position at a company that has been in business for at least one year.
-
Business size is less than 100 employees with approximate annual revenue ranging from
to$50,000 .$50,000,000
Fieldwork took place between August 1 and August 16, 2023. We developed the Thryv Small Business Index surveying hundreds of small businesses (outside of our customer base). The report analysis is also informed by the knowledge we have through our large, international customer base.
About Thryv Holdings, Inc.
Thryv Holdings, Inc. (NASDAQ:THRY) is a global software and marketing services company that empowers small- to medium-sized businesses (SMBs) to grow and modernize their operations so they can compete and win in today’s economy. Over 65,000 businesses use our award-winning SaaS platform, Thryv®, to manage their end-to-end operations, which has helped these organizations across the
View source version on businesswire.com: https://www.businesswire.com/news/home/20231213505431/en/
Media Contact:
Paige Blankenship
Thryv, Inc.
214.392.9609
paige.blankenship@thryv.com
Investor Contact:
Cameron Lessard
Thryv, Inc.
214.773.7022
cameron.lessard@thryv.com
Source: Thryv
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