Thryv Promotes Cameron Lessard to Vice President of Corporate Development and Strategy
Thryv (NASDAQ: THRY) has promoted Cameron Lessard to Vice President of Corporate Development and Strategy. In his expanded role, Lessard will oversee M&A, Treasury, capital raising functions, and institutional investor communications.
Lessard, who joined Thryv in 2020, previously served as AVP of Treasury, Corporate Development and Investor Relations. He played a key role in the strategic acquisition of Infusion Software (Keap), which enhanced the company's marketing and sales solutions, added a global partner channel, and increased the SaaS client base by 15,000.
Prior to Thryv, Lessard led Treasury at a Bain Capital acquisition portfolio company and held positions at Alliance Data in investor relations, debt capital markets, and securitizations. He received recognition as an Emerging Leader in Finance by D CEO Magazine in 2024 and as a Rising Leader Under 40 by the National Investor Relations Institute in 2023.
Thryv (NASDAQ: THRY) ha promosso Cameron Lessard a Vice Presidente dello Sviluppo Aziendale e della Strategia. Nel suo ruolo ampliato, Lessard supervisionerà le operazioni di M&A, Tesoreria, raccolta di capitali e comunicazioni con gli investitori istituzionali.
Lessard, che è entrato in Thryv nel 2020, ha precedentemente ricoperto il ruolo di AVP della Tesoreria, Sviluppo Aziendale e Relazioni con gli Investitori. Ha svolto un ruolo chiave nell'acquisizione strategica di Infusion Software (Keap), che ha migliorato le soluzioni di marketing e vendita dell'azienda, ha aggiunto un canale di partner globale e ha aumentato la base clienti SaaS di 15.000 unità.
Prima di Thryv, Lessard ha guidato la Tesoreria in una società del portafoglio di Bain Capital e ha ricoperto posizioni presso Alliance Data nelle relazioni con gli investitori, mercati del capitale di debito e cartolarizzazioni. È stato riconosciuto come Emerging Leader in Finance dalla D CEO Magazine nel 2024 e come Rising Leader Under 40 dall'Istituto Nazionale delle Relazioni con gli Investitori nel 2023.
Thryv (NASDAQ: THRY) ha promovido a Cameron Lessard como Vicepresidente de Desarrollo Corporativo y Estrategia. En su nuevo papel ampliado, Lessard supervisará las funciones de M&A, Tesorería, recaudación de capital y comunicaciones con inversores institucionales.
Lessard, quien se unió a Thryv en 2020, anteriormente se desempeñó como AVP de Tesorería, Desarrollo Corporativo y Relaciones con Inversores. Desempeñó un papel clave en la adquisición estratégica de Infusion Software (Keap), que mejoró las soluciones de marketing y ventas de la empresa, agregó un canal de socios global y aumentó la base de clientes de SaaS en 15,000.
Antes de Thryv, Lessard lideró la Tesorería en una empresa del portafolio de Bain Capital y ocupó puestos en Alliance Data en relaciones con inversores, mercados de capital de deuda y titulizaciones. Fue reconocido como Emerging Leader in Finance por D CEO Magazine en 2024 y como Rising Leader Under 40 por el Instituto Nacional de Relaciones con Inversores en 2023.
Thryv (NASDAQ: THRY)는 Cameron Lessard를 기업 개발 및 전략 부사장으로 승진시켰습니다. 확장된 역할에서 Lessard는 M&A, 재무, 자본 조달 기능 및 기관 투자자 커뮤니케이션을 감독하게 됩니다.
2020년에 Thryv에 합류한 Lessard는 이전에 재무, 기업 개발 및 투자자 관계의 AVP로 근무했습니다. 그는 Infusion Software(Keap)의 전략적 인수에서 중요한 역할을 했으며, 이는 회사의 마케팅 및 판매 솔루션을 향상시키고, 글로벌 파트너 채널을 추가하며, SaaS 고객 기반을 15,000명 증가시켰습니다.
Thryv에 입사하기 전, Lessard는 Bain Capital 인수 포트폴리오 회사의 재무를 이끌었으며 Alliance Data에서 투자자 관계, 부채 자본 시장 및 증권화 관련 직책을 맡았습니다. 그는 2024년 D CEO 매거진에서 금융 분야의 신흥 리더로 인정받았고, 2023년에는 국가 투자자 관계 연구소에서 40세 이하의 신흥 리더로 선정되었습니다.
Thryv (NASDAQ: THRY) a promu Cameron Lessard au poste de Vice-Président du Développement et de la Stratégie d'Entreprise. Dans son rôle élargi, Lessard supervisera les opérations de fusions et acquisitions, de trésorerie, de levée de fonds et de communication avec les investisseurs institutionnels.
Lessard, qui a rejoint Thryv en 2020, a précédemment occupé le poste d'AVP de la Trésorerie, du Développement d'Entreprise et des Relations avec les Investisseurs. Il a joué un rôle clé dans l'acquisition stratégique d'Infusion Software (Keap), qui a amélioré les solutions de marketing et de vente de l'entreprise, ajouté un canal de partenaires mondial et augmenté la base de clients SaaS de 15 000.
Avant de rejoindre Thryv, Lessard a dirigé la Trésorerie dans une entreprise du portefeuille de Bain Capital et a occupé des postes chez Alliance Data dans les relations avec les investisseurs, les marchés des capitaux d'emprunt et les titrisations. Il a été reconnu comme Emerging Leader in Finance par D CEO Magazine en 2024 et comme Rising Leader Under 40 par l'Institut National des Relations avec les Investisseurs en 2023.
Thryv (NASDAQ: THRY) hat Cameron Lessard zum Vizepräsidenten für Unternehmensentwicklung und Strategie befördert. In seiner erweiterten Rolle wird Lessard die Bereiche M&A, Treasury, Kapitalbeschaffung und die Kommunikation mit institutionellen Investoren überwachen.
Lessard, der 2020 zu Thryv kam, war zuvor als AVP für Treasury, Unternehmensentwicklung und Investor Relations tätig. Er spielte eine Schlüsselrolle bei der strategischen Akquisition von Infusion Software (Keap), die die Marketing- und Vertriebslösungen des Unternehmens verbesserte, einen globalen Partnerkanal hinzufügte und die SaaS-Kundenbasis um 15.000 erhöhte.
Vor Thryv leitete Lessard die Treasury in einem Unternehmen des Bain Capital-Portfolios und hatte Positionen bei Alliance Data in den Bereichen Investor Relations, Schuldenkapitalmärkte und Verbriefungen inne. Er wurde 2024 von D CEO Magazine als Emerging Leader in Finance ausgezeichnet und 2023 vom National Investor Relations Institute als Rising Leader Under 40 anerkannt.
- Strategic acquisition of Keap added 15,000 SaaS clients
- Expanded global partner channel through Keap acquisition
- Enhanced marketing and sales solutions portfolio
- None.

Thryv's Cameron Lessard promoted to Vice President, Corporate Development and Strategy. (Photo: Business Wire)
Lessard joined Thryv in 2020 and most recently served as AVP of Treasury, Corporate Development and Investor Relations. He played a pivotal role in Thryv’s strategic acquisition of Infusion Software, Inc. (“Keap”), which expanded the company’s marketing and sales solutions, added a strong global partner channel, and increased the SaaS client base by 15,000.
“Cameron is a valued resource to our investor community and a talented business strategist who has been instrumental in helping Thryv execute our SaaS transformation strategy,” said Paul Rouse, Chief Financial Officer and Treasurer.
Before joining Thryv, Lessard led Treasury at a Bain Capital acquisition portfolio company. Prior to that, he held roles in investor relations, debt capital markets, and securitizations at Alliance Data (now Bread Financial). He began his career at KPMG LLP. In 2024, Lessard was named Emerging Leader in Finance by D CEO Magazine and recognized as a Rising Leader Under 40 by the National Investor Relations Institute in 2023.
ABOUT THRYV
Thryv Holdings, Inc. (NASDAQ:THRY) is the provider of the leading sales and marketing platform designed to help small businesses attract new and repeat customers. Thryv software offers SMBs everything they need to manage day-to-day operations and grow efficiently. The platform’s AI-supported marketing and business automations help business owners save time, compete, and win. More than 100K businesses globally use Thryv software to connect with customers and run and grow their business. For more information, visit www.thryv.com.
View source version on businesswire.com: https://www.businesswire.com/news/home/20250213654780/en/
Media Contact:
Julie Murphy
Thryv, Inc.
617.967.5426
julie.murphy@thryv.com
Investor Contact:
Cameron Lessard
Thryv, Inc.
cameron.lessard@thryv.com
Source: Thryv
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