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Overview
Thryv Holdings Inc is a company with a rich legacy in marketing and advertising, evolving to serve the needs of local, independent service-based businesses and emerging franchises. The company utilizes a cloud-based software platform and an integrated marketing solutions suite, combining state-of-the-art SaaS capabilities with comprehensive traditional and digital marketing services. By leveraging advanced artificial intelligence (AI) tools and automation, Thryv empowers small and medium-sized businesses (SMBs) to attract new leads, manage customer relationships efficiently, and streamline operational processes.
Business Segments
Thryv Holdings Inc operates through two primary business segments that synergize to provide a holistic solution for SMBs:
- Thryv SaaS: This segment offers an all-in-one small business management software that integrates scheduling, customer relationship management (CRM), invoicing, and more. Powered by cloud technology and AI-driven analytics, the software is designed to simplify day-to-day operations, enabling business owners to focus on growth and customer engagement.
- Thryv Marketing Services: Complementing its SaaS platform, Thryv Marketing Services delivers both digital and print marketing solutions. These services include website design, mobile marketing, social media management, and search engine optimization (SEO) methods that help local businesses increase visibility and engage with their target audiences effectively.
Technological Integration and AI Capabilities
The company stands out by seamlessly fusing advanced technology with marketing acumen. Its cloud-based platform not only ensures robust operational support but also integrates AI-powered tools that analyze data, automate routine tasks, and provide actionable insights. This approach enables SMBs to make informed decisions, optimize customer interactions, and allocate resources strategically. The intelligent automation embedded in the platform minimizes human error and maximizes operational efficiency, positioning the company as a valuable partner for businesses looking to thrive in a fast-paced digital environment.
Market Position and Competitive Landscape
Thryv Holdings Inc occupies a significant position within the competitive landscape of business management and digital marketing. By offering integrated solutions that target both business operations and marketing, the company addresses two critical components of SMB success. Its competitive advantage lies in the consolidation of disparate functions—ranging from lead generation and customer engagement to operational management—into a single, cohesive platform. This unique dual-focus not only differentiates Thryv from purely software-based or traditional marketing firms but also creates a comprehensive ecosystem that caters to the multifaceted needs of local businesses.
Customer Base and Industry Dynamics
The company is dedicated to supporting local entrepreneurs, independent service providers, and emerging franchises across various regions. Its solutions are designed with the specific challenges of SMBs in mind, such as limited time, budget constraints, and the need for rapid adaptation to digital trends. By alleviating common operational hurdles, Thryv helps businesses compete with larger entities and adapt to the ever-changing digital marketing landscape. The platform’s intuitive interface, backed by cloud technology, ensures that even businesses with limited technical expertise can benefit from modern business management tools and marketing strategies.
Comprehensive Software and Marketing Solutions
At its core, Thryv Holdings Inc represents the intersection of technology and marketing, making advanced tools accessible to smaller enterprises. The company’s SaaS solution consolidates routine administrative tasks, such as appointment scheduling, billing, and customer follow-ups, while its marketing services generate brand awareness and drive customer acquisition through effective online and offline channels. This dual offering not only streamlines the operational complexities faced by SMBs but also integrates marketing efforts that are critical for building customer trust and brand loyalty.
Operational Excellence and Innovation
Thryv demonstrates operational excellence by continually refining its platform with the latest technological advancements. Leveraging cloud computing ensures that its solutions are both scalable and secure. Furthermore, the incorporation of AI and automation within the system allows for predictive analytics and personalized customer interactions, which are essential in today’s service-driven business environment. The company’s commitment to integrating new technological innovations has continually enhanced its platform’s usability and reliability, reinforcing its reputation as a trusted partner among local business owners.
Industry-Specific Expertise and Value Proposition
With decades of industry experience, Thryv Holdings Inc brings a wealth of knowledge to the marketing and business operations sectors. Its expertise is evident in its nuanced understanding of the challenges faced by local businesses and its tailored approach to solving them. By combining a robust SaaS platform with comprehensive marketing strategies and actionable analytics, Thryv not only streamlines business operations but also facilitates a higher level of customer engagement. This integrated solution has enabled many small enterprises to consolidate their operational tasks and marketing efforts under one reliable platform, thereby enhancing overall business efficiency and competitiveness.
Key Differentiators and Industry Relevance
Several factors distinguish Thryv Holdings Inc in its market segment. Firstly, the company’s ability to merge technological innovation with traditional marketing approaches creates a dynamic, all-encompassing service offering. Secondly, its focus on the specific needs of local, independent service-based businesses ensures that its solutions are both practical and effective. Lastly, the use of AI and automation helps mitigate the common obstacles that small businesses face, thereby playing a crucial role in driving operational excellence and customer satisfaction. These elements collectively contribute to Thryv’s strong market relevance and its continued adoption by businesses seeking to modernize their operations.
Conclusion
In summary, Thryv Holdings Inc is a multifaceted company that provides a comprehensive platform designed to support the operational and marketing needs of local businesses. Its innovative blend of cloud-based SaaS solutions and integrated marketing services, enriched with AI capabilities, positions it as a significant contributor to the digital transformation of SMBs. By addressing the dual challenges of day-to-day operations and customer engagement, Thryv offers an invaluable resource for businesses aiming to remain competitive in today’s dynamic market. The company’s well-rounded approach, marked by operational excellence and technological innovation, makes it a noteworthy participant in the evolving landscape of business management and digital marketing.
Thryv (NASDAQ: THRY), a leading small business marketing and sales software platform provider, has announced its first partner ecosystem conference, Partnerkon 2025. The event is scheduled for April 1-3, 2025, at The Phoenician in Scottsdale, Arizona.
The conference will unite partners from both Thryv and Keap, following Thryv's acquisition of Keap in fall 2024. The event will feature industry experts, including presentations from Thryv CEO Joe Walsh and former Keap CEO Clate Mask, along with product and marketing leadership from both companies.
Notable speakers include Wes Schaeffer (The Business Fixer®), Lamar Tyler (Tyler New Media CEO), Cliff Worley (Kapor Capital), and Jason Wojo (Lifeonaire CEO). The conference will offer networking opportunities, product updates, and various outdoor activities in Scottsdale.
Thryv Holdings (NASDAQ:THRY) reported strong Q4 2024 performance with Total SaaS revenue increasing 41% year-over-year to $104.3 million. The company's core Thryv SaaS revenue grew 23% to $90.9 million, while total SaaS subscribers increased 73% to 114,000 clients.
Key Q4 metrics include consolidated net income of $7.9 million ($0.19 per diluted share), SaaS Adjusted EBITDA margin of 16.6%, and SaaS gross margin of 73.1%. ThryvPay payment volume reached $79 million, up 33% year-over-year.
For full-year 2024, the company reported total SaaS revenue of $343.5 million (+30% YoY) and consolidated revenue of $824.2 million. The Marketing Services segment saw a planned decline, with revenue decreasing 49% in Q4 to $82.3 million.
Thryv (NASDAQ: THRY) has secured a prestigious Top 50 position in G2's 2025 Best Software Awards for Best Marketing and Digital Advertising Products. The recognition is based on authentic user reviews from G2, the world's largest software marketplace reaching 100 million buyers annually.
The company's Marketing Center™ platform serves 100K+ businesses globally, offering comprehensive solutions including professional website design, social media management with CaptionAI, AI review response, online listings management, and real-time analytics. The platform is specifically designed to help small businesses build their marketing presence while managing daily operations.
Chief Product Officer Rees Johnson emphasized their focus on leveraging AI and marketing automations to help small businesses grow efficiently. The platform includes 24/7 support through multiple channels and unlimited training for clients.
Thryv Holdings (NASDAQ:THRY), a leading provider of small business marketing and sales software platforms, has announced its participation in the upcoming Citizens JMP Technology Conference. The event will take place at The Ritz-Carlton in San Francisco, California on Monday, March 3rd, 2025.
The company's executive management team will be conducting one-on-one meetings during the conference. Additionally, they will participate in a fireside presentation scheduled for 3:00 p.m. PT (5:00 p.m. CT).
Thryv (NASDAQ: THRY) has promoted Cameron Lessard to Vice President of Corporate Development and Strategy. In his expanded role, Lessard will oversee M&A, Treasury, capital raising functions, and institutional investor communications.
Lessard, who joined Thryv in 2020, previously served as AVP of Treasury, Corporate Development and Investor Relations. He played a key role in the strategic acquisition of Infusion Software (Keap), which enhanced the company's marketing and sales solutions, added a global partner channel, and increased the SaaS client base by 15,000.
Prior to Thryv, Lessard led Treasury at a Bain Capital acquisition portfolio company and held positions at Alliance Data in investor relations, debt capital markets, and securitizations. He received recognition as an Emerging Leader in Finance by D CEO Magazine in 2024 and as a Rising Leader Under 40 by the National Investor Relations Institute in 2023.
Thryv (NASDAQ: THRY), a small business software platform, has announced a partnership with 1-800Accountant, America's largest virtual accounting firm. The collaboration offers Thryv clients a free Tax Savings Consultation valued at $199, which includes a 30-minute business needs analysis with a tax expert. 1-800Accountant's experts typically identify over $12,000 in annual tax savings for their clients.
According to Thryv's 2024 Small Business Index, half of small businesses expect revenue increases in Q1. The partnership allows 1-800Accountant clients to access Thryv's free online health assessment to improve their online presence. Thryv's platform provides marketing, communications, data reporting capabilities, and CRM services to help small businesses streamline operations and grow efficiently.
Thryv Holdings (NASDAQ:THRY), a provider of small business sales and marketing software, has scheduled its fourth quarter and full year 2024 financial results release for Thursday, February 27, before market opening. The company will host a conference call at 8:30 a.m. ET to discuss the results with investors.
Interested participants can register for the conference call through a provided link or via Thryv's Investor Relations website. A live webcast will be available on the company's Investor Relations website, and downloadable files of the press release and audio replay will be accessible after the event.
Thryv (NASDAQ: THRY), the small business software platform provider, has announced key sales leadership appointments to drive growth. Fran Lee has been promoted to Vice President, North American Sales, overseeing U.S. and Canadian sales teams, franchise sales, and global sales training. Lee, who will report to President Grant Freeman, brings extensive experience from previous roles at Thryv, Dex Media, and Verizon.
Additionally, Kim Mortensen has been appointed as Vice President of Global Partnerships and Sales. Mortensen, with a 10-year background at Keap, will focus on leveraging synergies from Thryv's Keap acquisition to expand market reach and enhance the company's solutions portfolio. These appointments align with Thryv's strategic growth plans and focus on expanding their sales and marketing automation and AI-supported product offerings.
Thryv Holdings (NASDAQ: THRY), the leading small business software platform provider, has announced its participation in the upcoming 27th Annual Needham Growth Conference. Joe Walsh, CEO and Chairman, will be conducting one-on-one meetings with investors at the event. The conference will take place at the Lotte Palace Hotel in New York, with Walsh scheduled to participate in a fireside presentation on Tuesday, January 14th, 2025 at 8:00 a.m. ET.
Thryv (NASDAQ: THRY) has launched Thryv Reporting Center™, a new data analytics tool designed specifically for small businesses. The platform offers five out-of-box reports focusing on sales, customer insights, team activity, appointments, and marketing performance. The reporting center provides visual data representations with mobile accessibility, allowing business owners to track key metrics and make informed decisions on-the-go.
The platform enables customization through template libraries and specific metric selection, helping small businesses identify trends, optimize operations, and improve customer experience. According to Rees Johnson, Chief Product Officer, the tool aims to provide small businesses with quick and accurate performance insights based on trusted data.
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