Target Debuts Collection of New and Exclusive Products for Universal Pictures' 'Wicked: For Good'
Target (NYSE:TGT) has unveiled an extensive collection of products inspired by Universal Pictures' upcoming film "Wicked: For Good." The assortment features nearly 200 new items, with approximately half being Target-exclusive and priced under $20.
Key highlights include the exclusive Katie Kime collection featuring home décor (launching October 12) and apparel (launching November 2), an exclusive collector's book, and a Target-exclusive LP vinyl soundtrack. The collection also includes exclusive LEGO sets, Little People figures, Mattel Singing Dolls, and Stanley tumblers.
Products will begin rolling out in Target stores and online starting October 5, 2025, with additional releases leading up to the film's theatrical premiere on November 21. Customers can utilize Target's various fulfillment services, including Same Day Delivery and Drive Up options.
Target (NYSE:TGT) ha presentato una vasta collezione di prodotti ispirati al prossimo film di Universal Pictures, "Wicked: For Good". L'assortimento comprende quasi 200 nuovi articoli, con circa la metà esclusivi di Target e a prezzi inferiori a 20 dollari.
I punti salienti includono la collezione esclusiva Katie Kime con decorazioni per la casa (in arrivo il 12 ottobre) e abbigliamento (in arrivo il 2 novembre), un libro da collezione esclusivo e una colonna sonora LP in esclusiva per Target. La collezione comprende anche set LEGO esclusivi, figure Little People, bambole cantanti Mattel e tumbler Stanley in esclusiva.
I prodotti inizieranno a essere disponibili nei negozi Target e online a partire dal 5 ottobre 2025, con ulteriori uscite fino alla premiere del film il 21 novembre. I clienti potranno utilizzare i vari servizi di fulfillment di Target, tra cui Consegna nello stesso giorno e Drive Up.
Target (NYSE:TGT) ha presentado una extensa colección de productos inspirados en la próxima película de Universal Pictures, "Wicked: For Good". La oferta incluye casi 200 artículos nuevos, con aproximadamente la mitad exclusivos de Target y a menos de 20 dólares.
Entre los aspectos destacados se encuentran la colección exclusiva Katie Kime con decoración para el hogar (lanzamiento el 12 de octubre) y ropa (lanzamiento el 2 de noviembre), un libro de colección exclusivo y una banda sonora en LP en exclusiva para Target. La colección también incluye sets exclusivos de LEGO, figuras Little People, muñecas cantantes Mattel y vasos Stanley en exclusiva.
Los productos empezarán a llegar a tiendas Target y a la venta online a partir del 5 de octubre de 2025, con lanzamientos adicionales hasta el estreno en cines del film el 21 de noviembre. Los clientes podrán usar los distintos servicios de cumplimiento de Target, como Entrega en el Mismo Día y Drive Up.
Target(NYSE:TGT)가 Universal Pictures의 다가오는 영화 Wicked: For Good에서 영감을 얻은 광범위한 상품 컬렉션을 공개했습니다. 이 구성품은 약 200개의 새로운 품목으로, 그 절반 가까이가 Target 독점이며 가격은 20달러 미만입니다.
주요 하이라이트로는 가정용 장식(10월 12일 출시) 및 의류(11월 2일 출시)를 포함하는 독점 Katie Kime 컬렉션, 독점 수집가용 도서, Target 한정 LP 바이닐 사운드트랙이 있습니다. 또한 독점 LEGO 세트, Little People 피규어, Mattel의 노래하는 인형, Stanley 텀블러도 포함됩니다.
제품은 2025년 10월 5일부터 Target 매장과 온라인에서 출시를 시작하며, 영화의 극장 개봉일인 11월 21일 전까지 추가 출시가 이어집니다. 고객은 Target의 Same Day Delivery와 Drive Up을 포함한 다양한 주문 이행 서비스를 이용할 수 있습니다.
Target (NYSE:TGT) a dévoilé une vaste collection de produits inspirés du prochain film Universal Pictures, Wicked: For Good. La gamme comprend près de 200 nouveaux articles, dont environ la moitié est exclusive à Target et à moins de 20 dollars.
Parmi les points forts figurent la collection exclusive Katie Kime avec des articles de décoration intérieure (lancement le 12 octobre) et des vêtements (lancement le 2 novembre), un livre de collection exclusif et une piste sonore LP en exclusivité Target. La collection comprend également des ensembles LEGO exclusifs, des figurines Little People, des poupées chantantes Mattel et des gourdes Stanley en exclusivité.
Les produits commenceront à être disponibles dans les magasins Target et en ligne à partir du 5 octobre 2025, avec d’autres sorties jusqu’à la première du film le 21 novembre. Les clients pourront utiliser les divers services de fulfilment de Target, notamment la livraison le jour même et Drive Up.
Target (NYSE:TGT) hat eine umfangreiche Produktkollektion vorgestellt, die von Universal Pictures' kommendem Film „Wicked: For Good“ inspiriert ist. Das Sortiment umfasst fast 200 neue Artikel, von denen etwa die Hälfte Target-exklusiv ist und unter 20 US-Dollar kostet.
Zu den Highlights gehören die exklusive Katie Kime-Kollektion mit Wohnaccessoires (Veröffentlichung am 12. Oktober) und Kleidung (Veröffentlichung am 2. November), ein exclusives Sammlerbuch und ein Target-exklusives LP-Vinyl-Soundtrack-Album. Außerdem enthalten sind exklusive LEGO-Sets, Little People-Figuren, Mattel-Sing-Dolls und Stanley-Tumblers.
Die Produkte werden ab dem 5. Oktober 2025 in Target-Filialen und online erhältlich sein, mit weiteren Veröffentlichungen bis zur Filmpremiere am 21. November. Kunden können Target-Fulfillment-Dienste nutzen, darunter Same Day Delivery und Drive Up.
Target (NYSE:TGT) قد كشفت عن مجموعة واسعة من المنتجات المستوحاة من فيلم Universal Pictures القادم "Wicked: For Good". تتضمن التشكيلة قرابة 200 منتج جديد، مع نحو نصفها حصري لـ Target وبسعر أقل من 20 دولارًا.
تشمل أبرز النقاط مجموعة Katie Kime الحصرية التي تتضمن ديكور منزلي (إطلاق في 12 أكتوبر) وملابس (إطلاق في 2 نوفمبر)، وكتاب جامع حصري، وأقراص LP صوتية حصرية لـ Target. كما تتضمن المجموعة مجموعات LEGO حصرية، شخصيات Little People، دُمى Mattel الغنائية، وStanley tumbler حصرية.
سيبدأ طرح المنتجات في متاجر Target وعبر الإنترنت اعتبارًا من 5 أكتوبر 2025، مع مزيد من الإصدارات حتى عرض الفيلم في المسرح في 21 نوفمبر. يمكن للعملاء استخدام خدمات التنفيذ المتعددة لدى Target، بما في ذلك التوصيل في نفس اليوم وخدمة Drive Up.
Target (NYSE:TGT) 公开了一系列受到环球影业即将上映的电影《Wicked: For Good》启发的产品。该系列包含大约200件新商品，其中约一半为 Target 独家，价格低于20美元。
亮点包括独家 Katie Kime 系列，家居装饰（将于10月12日上市）和服装（将于11月2日上市），以及独家收藏书和 Target 独家 LP 黑胶原声带。系列还包括独家乐高套装、Little People 人偶、Mattel 歌唱娃娃以及 Stanley 隔热杯。
产品将于 2025年10月5日 起在 Target 商店与线上陆续上市，直至电影在11月21日全球上映前还有更多发布。顾客可以使用 Target 的多种履约服务，包括当日送达和 Drive Up（自提）等选项。
- Nearly half of the 200-item collection is exclusive to Target
- Strategic pricing with many items under $20 to drive mass-market appeal
- Multiple revenue streams through diverse product categories (apparel, home decor, toys, books, vinyl)
- Leveraging flexible fulfillment services to enhance customer convenience
- None.
Insights
Target's 'Wicked: For Good' collection strategically capitalizes on a major cultural event with 200 products, nearly half exclusive and under $20.
Target is leveraging the anticipated Universal Pictures' "Wicked: For Good" release with a comprehensive merchandise strategy spanning multiple product categories. The collection features nearly 200 new products, with almost 50% being Target exclusives priced under $20 - a deliberate pricing approach to maximize accessibility while maintaining margin potential.
The phased rollout beginning October 5th with additional drops leading to the November 21st film release demonstrates sophisticated inventory management and sustained engagement tactics. Target has created a multi-category approach spanning apparel, books, home decor, and toys - maximizing cross-department shopping opportunities.
The exclusive designer collaboration with Katie Kime represents Target's continued application of their proven limited-edition designer partnership model that drives foot traffic. The exclusive collector's book and Target-exclusive LP vinyl soundtrack with specialty features (lenticular cover, colored vinyl) are high-margin collectibles that appeal to dedicated fans willing to pay premium prices.
Target's omnichannel strategy featuring a dedicated online destination plus integration with their Same Day Delivery, Drive Up and Order Pickup services demonstrates how they're connecting merchandise programs with their logistics capabilities - essential for competing against Amazon's delivery speed while offering in-store experiences Amazon cannot.
The strategic timing ahead of the holiday shopping season positions these exclusives as potential gift items, potentially boosting Q4 performance during the critical retail period when Target generates a significant portion of annual profits.
Fans can celebrate one of 2025's biggest cultural moments with 200 new 'Wicked' and 'Wicked: For Good' products, with nearly half of the assortment exclusive and priced under
Including a collection featuring exclusive apparel and home decor by designer Katie Kime
Pre-orders available today for an exclusive 'Wicked' collector's book featuring a sneak peek at the upcoming film, letters from the leading ladies and images from the film
"Last year, Target was the go-to for all things 'Wicked' and we can't wait to help Glinda and Elphaba fans everywhere celebrate the epic conclusion of this incredible story," said Jill Sando, executive vice president and chief merchandising officer of apparel & accessories, home and hardlines, Target. "We're bringing the magic of a cultural phenomenon to life with an assortment of products featuring great design, beloved brands and incredible value to help everyone embrace the magic of the Land of Oz in a uniquely Target way."
Be changed for good with a spellbinding collection
In the lead-up to the beloved film's sequel premiere, Target will be the go-to destination for products spanning apparel, books, home decor, toys and more that can't be found anywhere else, including:
- "Wicked: For Good" x Katie Kime Collection – A line blending bold design and whimsical storytelling to reimagine the "Wicked" universe for wardrobes and homes. Known for her vibrant prints and lifestyle goods, Katie Kime brings the visual magic of "Wicked" into everyday life with two Target exclusives: a home décor collection launching Oct. 12, followed by an apparel and accessories collection on Nov. 2.
- "Wicked": The Official Visual Companion – An exclusive collector's book featuring personal letters from cast members, a limited-edition reversible poster and more than 300 full-color images. The book is available for preorder on Target.com now, and in stores and online beginning Nov. 21.
- "Wicked: For Good" – The Soundtrack – A Target exclusive LP vinyl featuring a lenticular cover and pink and green shimmer vinyl. With fan-favorite music and lyrics by legendary Grammy and Oscar winning composer and lyricist Stephen Schwartz, the soundtrack includes two new original songs featured in the film: "No Place Like Home" performed by Academy Award nominee Cynthia Erivo as Elphaba, and "The Girl In The Bubble" performed by Academy Award nominee Ariana Grande as Glinda.
- Fan-favorite toys and collectibles – Must-have finds including an exclusive LEGO set, Little People figures, Mattel Singing Dolls and Stanley 1913 tumblers round out the assortment, offering fans fun and collectible ways to celebrate the world of "Wicked: For Good."
"Translating the fantastical world of 'Wicked' into Katie Kime prints and products for Target has been an extraordinary honor," states Katie Kime, founder, CEO & designer. "Through vibrant color, imaginative creatures, and beloved characters, this 'Wicked: For Good' x Katie Kime for Target collection captures the spirit of the iconic story I hope fans will love and give a meaningful way to bring the magic of the wonderful world of Elphaba, Glinda and all of Oz into their everyday lives through sleepwear, apparel, and pieces for the home."
A 'Wicked: For Good' experience in stores and online
Fans can gear up and shop "Wicked: For Good" products throughout Target stores and a dedicated "Wicked" destination on Target.com, making it simple to shop, browse and preorder exclusives. Guests can also take advantage of Target's flexible fulfillment services for quicker options, including Same Day Delivery, Drive Up and Order Pickup available within hours, plus Next-Day Delivery or 2-Day Shipping for free with orders above
Additional information about the partnership, along with multimedia downloads of the products, is available on Target's corporate website. Visit the retailer's holiday press hub for more on all the ways Target is delivering savings, ease and holiday magic this season.
About Target
About 'Wicked: For Good'
Last year's global cinematic cultural sensation, which became the most successful Broadway film adaptation of all time, now reaches its epic, electrifying, emotional conclusion. The final chapter of the untold story of the witches of Oz begins with Elphaba (Oscar® nominee Cynthia Erivo) and Glinda (Oscar® nominee Ariana Grande) estranged and living with the consequences of their choices. When a girl from
About Universal Products & Experiences
Universal Products & Experiences (UP&E) globally drives the expansion and elevation of NBCUniversal's iconic collection of brands, intellectual properties, characters, and stories based on the company's extensive portfolio of properties created by Universal Pictures, Illumination, DreamWorks Animation and NBCUniversal Television and Streaming. The division executes this through innovative physical and digital products, as well as engaging retail and product experiences across our expansive global theme park destinations (for both owned and third-party IP), location-based venues, e-commerce product platforms, and retailers around the world. Along with global brand strategy and creative, UP&E's lines of business include Consumer Products and Games, along with Theme Parks Products & Retail. UP&E is a division of Universal Destinations & Experiences, part of NBCUniversal, a subsidiary of Comcast Corporation. More information is available at universalproductsexperiences.com.
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SOURCE Target Corporation
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