Target Debuts Apple Shopping Destination With Expanded Footprint, Extended Assortment and Enhanced Services

Rhea-AI Summary

Target Corporation (NYSE: TGT) announced an enhanced shopping experience for Apple products that will be available online and in select stores starting February 2021. This initiative builds on a 15-year partnership with Apple and aims to create a dedicated space for customers to explore Apple’s latest products, supported by specially trained Target Tech Consultants. The new shopping destinations will roll out in 17 stores initially, with more locations expected later this year. Customers can also enjoy benefits like 5% off purchases using the Target RedCard.

Positive

• Collaboration with Apple enhances product offerings and customer experience.
• Dedicated Apple shopping destinations roll out in 17 locations, increasing brand visibility.
• Specially trained Target Tech Consultants to improve customer service.
• 5% discount available for RedCard users on Apple purchases.

Negative

• None.

MINNEAPOLIS, Feb. 25, 2021 /PRNewswire/ -- Target Corporation (NYSE: TGT) today announced an enhanced Apple shopping experience for its guests. The new shopping experience debuts online and will begin rolling out in select locations this month, with additional locations scheduled to roll out by the end of this fall.

The retail collaboration builds on Target and Apple's more than 15-year relationship by combining Apple's latest products with the convenient shopping experience and fulfillment services Target's guests love. The new shopping destination offers an even easier way to shop for Apple products at Target by bringing these products and accessories together in one space that has been designed for guests to experience new products through demonstrations and knowledgeable Target Tech Consultants, who will receive specialized training from Apple.

"Apple products are popular with Target's guests, and this new, dedicated shopping experience offers enhanced service and expanded offerings, building on our strength as a go-to destination for electronics," said Christina Hennington, executive vice president and chief growth officer at Target. "This new model was created with Target's guests in mind, and we'll continue to learn and enhance the experience through future rollouts later this year."

This new initiative with Apple builds on Target's success with other strategic partners, including Disney, Ulta Beauty and most recently, Levi Strauss & Co., making Target the ultimate destination for the most sought-after national brands, alongside its stable of coveted owned brands. Target and Apple collaborated on the enhanced experience, which extends the assortment of Apple products at Target. The dedicated space features new lighting fixtures and displays for iPhone, iPad, Apple Watch, AirPods, HomePod, Apple TV and other Apple accessories. On Target.com or via the Target app, guests will now find a dedicated Apple experience that features an extended assortment of Apple accessories.

In addition to this new buying experience, guests can take advantage of all the benefits of shopping at Target when they visit the dedicated in-store and online Apple shopping destination. This includes enjoying 5% off their Apple purchases when using their Target RedCard, as well as Target's convenient pickup and delivery options, including Drive Up, Order Pickup and same-day delivery with Shipt.

Store List
The dedicated Apple shopping destinations will begin setting at the following 17 Target stores, with additional locations rolling out in 2021 and beyond:

T2180  (Monticello, MN)
T0324  (San Jose, CA)
T1397  (Oklahoma City, OK)
T2516  (Allen, TX)
T1766  (Hurst, TX)
T1797  (Austin, TX)
T1032  (Irving, TX)
T1354  (San Antonio, TX)
T0687  (Gainesville, FL)
T1790  (Orlando, FL)
T1820  (Clearwater, FL)
T2848  (Miami, FL)
T1159  (North Wales, PA)
T2764  (Newark, DE)
T1266  (Woburn, MA)
T1532  (Nashua, NH)
T1915  (Latham, NY)

For visual assets, visit Target's Press Room.

About Target
Minneapolis-based Target Corporation (NYSE: TGT) serves guests at nearly 1,900 stores and at Target.com. Since 1946, Target has given 5 percent of its profit to communities, which today equals millions of dollars a week. For the latest store count or for more information, visit Target.com/Pressroom. For a behind-the-scenes look at Target, visit Target.com/abullseyeview or follow @TargetNews on Twitter.

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SOURCE Target Corporation

FAQ

What new shopping experience is Target launching for Apple products?

Target is launching an enhanced shopping experience for Apple products, featuring dedicated spaces in select stores and online options.

When will the new Apple shopping experience be available at Target?

The new Apple shopping experience will begin rolling out in February 2021.

How many Target stores will feature the dedicated Apple shopping destination?

The dedicated Apple shopping destination will initially be available in 17 Target stores.

What benefits do Target RedCard users receive when purchasing Apple products?

Target RedCard users can receive a 5% discount on their Apple purchases.

Who will assist customers in the new Apple shopping destinations at Target?

Specially trained Target Tech Consultants will assist customers in the new Apple shopping destinations.