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Overview of Treasure Global Inc
Treasure Global Inc operates at the intersection of digital payments and e-commerce innovation. As a solutions provider with an online-to-offline business model, the company is dedicated to creating a seamless digital ecosystem that empowers both consumers and merchants. Its primary offerings, the ZCITY App and TAZTE platform, are intelligently designed to provide personalized deals, instant rebates, and effective merchant management solutions. With integrated data analytics and CRM capabilities, Treasure Global Inc supports a dynamic market where digital payments and cashback rewards converge.
Core Business Areas
The company’s operations focus on two complementary segments:
- ZCITY App: A consumer-centric application that transforms the e-payment experience by offering personalized deals based on individual purchase histories, location data, and preferences. By fostering brand loyalty through instant cashback and rebate programs, the app bridges the gap between online and physical retail environments.
- TAZTE Platform: A comprehensive digital management system tailored for the food and beverage sector. TAZTE automates order processing, promotions, and refund management, enabling merchants to optimize operations and improve customer service. This solution not only streamlines digital transitions for offline businesses but also leverages automated tools that reduce operational bottlenecks.
Technology and Innovations
Treasure Global Inc is deeply invested in integrating cutting-edge technology into its platforms. The company utilizes advanced machine learning algorithms, AI-driven data insights, and secure digital payment gateways to ensure transactions are efficient, secure, and user-friendly. By incorporating features such as automated order acceptance, remote supervisory approvals, and dynamic troubleshooting, its solutions are engineered for scalability and reliability in an evolving digital marketplace.
Market Position and Business Model
The company positions itself as a pivotal enabler of digital transformation in the e-commerce and F&B sectors. Its business model is built on partnering with merchants to offer an all-in-one solution that drives operational efficiency and enhances consumer engagement. Treasure Global Inc employs a transactional framework complemented by affiliate cashback programs and franchising operations, showcasing a diversified approach to revenue generation and market penetration. The integrated environment provided by the ZCITY App and TAZTE platform offers merchants valuable customer insights and operational data, fostering data-driven decision making.
Competitive Landscape
Within its competitive scope, Treasure Global Inc differentiates itself through its dual-pronged focus on both consumer rewards and merchant support. This strategic bifurcation creates a robust ecosystem where customer data informs personalized marketing efforts and operational efficiencies are realized through automated processes. Its technological innovations, such as secure messaging integrations and AI-powered functionalities, further reinforce its position within the digital payments and e-commerce sectors.
Significance in the Industry
Treasure Global Inc plays a critical role in the evolution of digital commerce by providing solutions that simplify and secure the payment process while offering practical benefits to both consumers and merchants. Its contribution to streamlining backend operations in the F&B industry and delivering tangible consumer benefits in the form of rebates and personalized promotions underscores its strategic importance. With its commitment to leveraging emerging tech solutions, the company illustrates robust expertise and a deep understanding of modern market dynamics.
Conclusion
In summary, Treasure Global Inc offers a comprehensive digital ecosystem that efficiently merges e-commerce, digital payments, and automated merchant solutions. The company’s dual focus on enhancing the consumer experience through personalized cashback rewards and improving merchant operations through automated digital tools positions it as a multifaceted player in the digital transformation landscape. With a detailed understanding of data-driven processes and a strategic approach to technology integration, Treasure Global Inc continues to provide an informative case study into the future of digital transactions and operational excellence.
Treasure Global (NASDAQ: TGL) has secured exclusive distribution rights for Mezzofy's digital coupon platform in Malaysia. The partnership targets USD2-4 million in recurring annual revenue within the first year of rollout.
Mezzofy's cloud-based 'Coupon-as-a-Service' (CaaS) platform has processed over USD40 billion in digital coupon transactions across 15 markets as of 2024, serving major merchants including Starbucks Hong Kong and Sa Sa International. The platform enables instant digital coupon creation and management without infrastructure investment.
The global digital coupon market is projected to reach USD41 billion by 2033, with a CAGR of 18.33% from 2025 to 2033, driven by smartphone adoption and e-commerce growth.
Treasure Global Inc. (NASDAQ: TGL) has announced plans to develop and deploy an advanced AI cloud infrastructure in Malaysia capable of supporting trillion-parameter models. The initiative, leveraging DeepSeek's technology and GPU clusters, positions TGL among Southeast Asia's most powerful AI computing environments.
The development has commenced with phased deployment throughout 2025, supported by a USD16 million service agreement with V Gallant Sdn Bhd signed in 2024. The platform will serve multiple sectors including financial services, healthcare, retail, logistics, and education.
This strategic expansion aligns with the growing AI infrastructure market, projected to reach USD60.23 billion in 2025 with a CAGR of 26.60% through 2034. The platform will enable various applications including risk analytics, diagnostic imaging, demand forecasting, and generative AI tools.
Treasure Global Inc. (NASDAQ: TGL) reported Q2 2025 financial results showing mixed performance. Revenue reached $0.30 million, up 46% quarter-over-quarter but down 96% year-over-year. Gross profit increased to $0.22 million, with margin expanding to 74.0% from 5.0% last year.
The company significantly reduced its losses, with operational loss improving to $0.69 million (36% reduction) and net loss narrowing to $0.23 million (81% improvement year-over-year). Loss per share decreased to $0.01 from $2.22 in Q2 2024.
TGL is advancing its digital commerce initiative and expanding its e-commerce marketplace while leveraging its recent 51% acquisition of Tien Ming Distribution to enhance fulfillment capabilities. The company's strategy focuses on high-margin operations and cost optimization.
Treasure Global Inc (NASDAQ: TGL) has acquired a 51% controlling stake in Tien Ming Distribution through its subsidiary VWXYZ Venture, marking a strategic expansion into Malaysia's FMCG and e-commerce markets. The acquisition leverages Tien Ming's exclusive fulfillment partnership with F&N, targeting 10% of F&N's USD1.16 billion annual sales.
The company projects USD116 million in revenue over the next three years through the distribution of leading household brands including 100PLUS, F&N SEASONS, and Magnolia. The expansion taps into Malaysia's FMCG market, which is expected to reach USD159 billion by 2033 with a CAGR of 3.66% from 2025 to 2033.
The initial investment is RM500,000 (USD110,000), with plans for additional investments up to RM3,000,000 (USD660,000) based on performance. Treasure Global has secured majority board control to ensure strategic alignment and growth execution.
Treasure Global reported Q1 FY2025 financial results showing revenue of $207,371, down from $13.46 million in the prior year's quarter, reflecting a strategic pivot toward high-margin operations. Gross profit improved 6% to $172,172, with margin increasing to 83.0% from 1.2%. Operating loss reduced 58% to $811,677, while net loss narrowed 55% to $950,707. Loss per share improved from $(7.83) to $(0.35). The company, with 2.9 million registered users, continues its transformation focusing on enhancing profitability and streamlining operations through its ZCITY App platform.
Treasure Global Inc (NASDAQ: TGL) has announced a strategic partnership with Octagram Investment (OCTA) to enhance its ZCity e-commerce platform. The collaboration, valued at $2.8 million payable in TGL shares, focuses on integrating innovative mini-game modules to drive user engagement and growth.
OCTA will design and develop tailored modules for ZCity's user base, aligning with the platform's strategy to evolve its digital ecosystem. The partnership aims to provide seamless interaction between users and merchants across multiple services, including activities, travel, goods, and rewards.
OCTA's role extends beyond development to ongoing technical support, ensuring the modules remain fully integrated and functional. The games will comply with data security and privacy regulations, offering a seamless experience across web and mobile platforms.
Treasure Global Inc (NASDAQ: TGL) has announced the completion and termination of its at-the-market (ATM) equity offering program. The program, launched on March 22, 2024, with H.C. Wainwright & Co., as the sales agent, concluded on September 25, 2024. TGL successfully raised the maximum total gross proceeds of US$2,990,162.32 by selling 1,678,307 common shares.
The ATM Offering was initially set up to offer common shares totaling US$2,990,900. The net proceeds from this offering will be utilized to support Treasure Global's continued growth and corporate initiatives, including new business ventures and investments. The company emphasizes that this announcement does not constitute an offer to sell or solicit offers to buy securities.
Treasure Global Inc (NASDAQ: TGL) has appointed two new independent directors to strengthen its leadership team and enhance corporate governance. Mr. Leong Wei Ping, an Executive Director at Asia Television Holdings , brings expertise in international business operations, strategic planning, and corporate governance. Mr. Anand Ramakrishnan, Group Managing Director and CEO of Invest Energy Group, offers experience in deal origination, execution, and managing complex energy projects.
CEO Carlson Thow expressed confidence that these appointments will drive shareholder value and reinforce the company's commitment to excellence and innovation. The move aims to enhance Treasure Global's ability to navigate the evolving technological landscape and seize emerging opportunities as it continues to scale operations and expand globally.
Treasure Global Inc (NASDAQ: TGL) has announced the withdrawal of its S-1 Registration Statement filed on July 26, 2024, with the SEC. The decision comes in response to current market conditions, including recent declines in the company's share prices. The Registration Statement was not declared effective, and no securities were sold in connection with the offering.
CEO Carlson Thow stated that this move is part of a broader effort to protect shareholder value and pursue initiatives supporting long-term growth. The company is now evaluating alternative funding and strategic options, focusing on refining its business strategy to position itself for accelerated growth.
Treasure Global Inc (NASDAQ: TGL) announces plans to integrate TikTok Shop with ZSTORE, an online grocery store within the ZCITY Super APP. This strategic move aims to enhance TGL's global reach and provide a seamless shopping experience. Key points include:
1. Access to TikTok's 150 million viewers and 55 million US shoppers
2. Benefiting ZSTORE's 2,061 merchants with increased visibility
3. Seamless shopping for ZCITY's 2.7 million users
4. Tapping into the projected $913 billion social commerce market in 2023
5. Potential to scale sales through social media's expansive reach
CEO Carlson Thow emphasizes the strategic importance of this integration for the company's growth and user experience enhancement.