The Container Store Announces New Partnership with Cassandra Aarssen Founder of ClutterBug™

Rhea-AI Summary

The Container Store (NYSE:TCS) has announced a strategic collaboration with HGTV host Cassandra Aarssen, founder of the ClutterBug method. This partnership aims to provide compelling content that introduces Aarssen's organizing techniques to The Container Store's customers while also reaching her audience. The collaboration includes a dedicated section on the retailer's website, allowing customers to identify their organizing styles and shop personalized solutions. Early indicators suggest new customer acquisition as a positive outcome of this partnership.

Positive

• Strategic collaboration with HGTV host Cassandra Aarssen to enhance brand visibility.
• Creation of a dedicated section on the website for personalized organizing solutions.
• Early signs of new customer acquisition resulting from the partnership.

Negative

• None.

The company’s newest strategic collaboration expands its network of influential organizing experts

COPPELL, Texas--(BUSINESS WIRE)-- The Container Store, leading specialty retailer of storage and organization solutions and custom closets, today announced its exclusive marketing partnership with HGTV host, author and founder of the ClutterBug method, Cassandra Aarssen. Through compelling content, the multi-year ambassadorship introduces an approachable organizing method to existing customers of The Container Store and brings the company’s specialized product assortment to Aarssen’s audience.

Cassandra Aarssen, HGTV host, author and founder of the ClutterBug method. (Photo: Business Wire)

Cassandra Aarssen’s ClutterBug Method makes it easy for people to understand how they should organize their spaces based on their unique organizing style. Her television show, and highly engaged fans across YouTube and other social channels are a testament that her approach to organizing works.

“I’m on a mission to help people and families who struggle with disorganization and clutter discover their unique organizing style,” said Aarssen. “The Container Store is a one-stop-shop for organizational products no matter what your organizing style is, so I’m thrilled to be partnering with them to offer my clients, fans and their customers the tools they need to stay organized for good.”

The partnership comes to life across channels of both brands with a focus on sharing easy transformations and tips through both photo and video content. A dedicated section on The Container Store’s website helps customers identify their organizing style and shop personalized solutions curated by Aarssen.

“While we are just beginning our journey with Cassandra, we are already seeing new customer acquisition as a result of our partnership,” said Chief Marketing Officer of The Container Store, Melissa Collins. “Her way of making organizing simple is a fresh approach to the solutions we offer, and we see tremendous opportunity to build on this partnership.”

Follow Cassandra on YouTube and Instagram.

About The Container Store

The Container Store Group, Inc. (NYSE:TCS) is the nation’s leading specialty retailer of storage and organization products and solutions, and custom closets – a concept they originated in 1978. Today, with locations nationwide, the retailer offers more than 11,000 products designed to transform lives through the power of organization.

Visit www.containerstore.com for more information about products, store locations services offered and real-life inspiration.

Follow The Container Store on Facebook, Twitter, Instagram, TikTok, YouTube, Pinterest and LinkedIn.

View source version on businesswire.com: https://www.businesswire.com/news/home/20211104005982/en/

Katelyn Clinton

publicrelations@containerstore.com

972-538-6000

Source: The Container Store

FAQ

What is the partnership between The Container Store and Cassandra Aarssen about?

The Container Store has partnered with HGTV host Cassandra Aarssen to provide innovative organizing solutions and content that appeals to both their audiences.

How will the collaboration with Cassandra Aarssen impact The Container Store's customer acquisition?

The collaboration is already showing early signs of new customer acquisition due to the unique organizing methods introduced by Aarssen.

What is the significance of the dedicated section on The Container Store’s website?

The dedicated section helps customers identify their organizing styles and shop for solutions tailored to their needs.

When was the announcement of The Container Store's partnership with Cassandra Aarssen made?

The partnership announcement was made recently, though the exact date is not specified.