Taboola Teams with Gannett in Exclusive Five-Year Content Recommendation Partnership
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Newest Deal to Surpass 10-Year Milestone Together for Companies
NEW YORK, Sept. 19, 2023 (GLOBE NEWSWIRE) -- Taboola (Nasdaq: TBLA), a global leader in powering recommendations for the open web, today announced a renewed partnership with Gannett Co., Inc. (NYSE: GCI), which reaches 133 million monthly unique visitors across the USA TODAY Network and publishes USA TODAY along with over 200 local media outlets across 43 U.S. states.
Since 2013, Gannett has leveraged Taboola Feed, a seamlessly integrated feed that provides readers with personalized content, including video, for a more engaging experience. Additionally, Gannett has implemented Taboola Newsroom, an offering that provides unique insights, sourced from Taboola’s dataset of nearly 600 million daily active users, which inform how to create more engaging content and discover new coverage areas that drive loyal readership.
In this new deal, Gannett will test additional Taboola offerings including Homepage For You, its publisher platform offering that adds Artificial Intelligence (AI) to power editorial recommendations on publisher homepages. Homepage For You is part of Taboola Newsroom, a real-time analytics platform that provides unique insights, sourced from Taboola’s dataset of nearly 600 million daily active users, which inform how to create more engaging content and discover new coverage areas that drive loyal readership.
Gannett will also explore the option to adopt Taboola Turnkey to support its consumer product review site, Reviewed, part of the USA TODAY Network. Taboola Turnkey is a new offering that gives premium publishers the ability to create trustworthy content that attracts shoppers and helps them make great purchase decisions.
"Taboola has been a valued partner of Gannett and we’re delighted to expand our relationship,” said Kate Gutman, Senior Vice President, Content Ventures at Gannett. “Taboola continues to help us test different content for specific audience segments for improved engagement through services like Newsroom and drive more valuable user engagement across our network of digital properties. We’re looking forward to seeing how Taboola’s homepage-specific recommendations and e-commerce offerings can make us even more successful.”
“It’s been so great to have grown with Gannett for over 10 years now. They’ve shown a commitment to innovation and are being smarter about attracting readers and keeping them informed, but also coming back,” said Adam Singolda, CEO and Founder at Taboola. “Gannett is taking a holistic approach to growth — from insights, to creating content that resonates, to getting additional ways to monetize their large audience. I look forward to continuing to grow together with the team.”
About Taboola
Taboola powers recommendations for the open web, helping people discover things they may like. The company’s platform, powered by artificial intelligence, is used by digital properties, including websites, devices and mobile apps, to drive monetization and user engagement. Taboola has long-term partnerships with some of the top digital properties in the world, including CNBC, BBC, NBC News, Business Insider, The Independent and El Mundo. More than 14,000 advertisers use Taboola to reach nearly 600 million daily active users in a brand-safe environment. Following the acquisition of Connexity in 2021, Taboola is a leader in powering e-commerce recommendations, driving more than 1 million monthly transactions each month. Leading brands including Walmart, Macy’s, Skechers, and eBay are among key customers. Learn more at www.taboola.com and follow @taboola on Twitter.
About Gannett
Gannett Co., Inc. (NYSE: GCI) is a subscription-led and digitally-focused media and marketing solutions company committed to empowering communities to thrive. With an unmatched reach at the national and local level, Gannett touches the lives of millions with our Pulitzer Prize-winning content, consumer experiences and benefits, and advertiser products and services. Our current portfolio of media assets includes The USA TODAY NETWORK, which includes USA TODAY, and local media organizations in 43 states in the United States, and Newsquest, a wholly-owned subsidiary operating in the United Kingdom. We also own digital marketing services companies under the brand LocaliQ, which provide a cloud-based platform of products to enable small and medium-sized businesses to accomplish their marketing goals. In addition, our portfolio includes one of the largest media-owned events businesses in the U.S., USA TODAY NETWORK Ventures.
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