Taboola News Powers Personalized News Feeds in Over 80 Countries; Now Driving an Average of 220 Million Engagements Each Month on Editorial Content from Premium Publishers Around the World, Representing Growth of 270% Year-Over-Year
Taboola (Nasdaq: TBLA) announced significant growth and adoption of its Taboola News product, which has expanded into over 80 countries, including partnerships with major mobile carriers and device manufacturers like Samsung Brazil and América Móvil. The service now drives over 220 million monthly engagements on editorial content, reflecting a 270% year-over-year increase. This initiative creates new revenue opportunities for mobile carriers while helping publishers boost user traffic without added costs. Taboola's recommendation platform serves more than 500 million daily users.
- Taboola News reported over 220 million monthly engagements, a year-over-year increase of 270%.
- The product is live in over 80 countries, expanding its reach significantly.
- Partnerships with major mobile carriers and device manufacturers enhance market presence.
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NEW YORK, July 19, 2021 (GLOBE NEWSWIRE) -- Taboola, (Nasdaq: TBLA) a global leader in powering recommendations for the open web, helping people discover things they may like, today announced significant adoption and achievements for its Taboola News product offering.
Taboola News brings recommendations from Taboola’s large publisher network, which reaches over 500 million daily active users, directly into offerings from mobile carriers and device manufacturers, including smartphone screens and web browsers. The product is now live in over 80 countries around the world including those from Samsung Brazil, América Móvil, and many of the world’s largest mobile device manufacturers and carriers.
Furthering its commitment to helping publishers and the open web thrive, Taboola News drives an average of more than 220 million monthly engagements on editorial content through these mobile device and OEM partnerships, which has seen an increase of more than 270 percent year-over-year. (Q2 2020 vs Q2 2021).
Taboola News creates new opportunities for engagement and revenue for mobile carriers, device manufacturers, publishers, and brands. Carriers and manufacturers use Taboola News to deliver personalized, relevant content to their users from Taboola’s global network of publishers, while tapping into new revenue streams. Publishers receive increased user traffic at no additional cost and advertisers have more opportunities to tap into Taboola’s massive reader scale to reach the right audiences.
“More than 86 percent of U.S. adults get news from a smartphone, according to Pew Research Center, which makes it clear that consumers have an appetite for quality journalism wherever they go,” said Adam Singolda, CEO and founder, Taboola. “This type of demand is one of the reasons why Taboola News has been so successful in partnering with many of the world’s premier carriers and OEMs. This is part of our growth engine and speaks to our “Recommending Anywhere” philosophy, where we bring the open seb, and our publishers into anywhere people spend their time.”
About Taboola
Taboola powers recommendations for the open web, helping people discover things they may like. The company’s platform, powered by artificial intelligence, is used by digital properties, including websites, devices and mobile apps, to drive monetization and user engagement. Taboola has long-term partnerships with some of the top digital properties in the world, including CNBC, NBC News, Business Insider, The Independent and El Mundo. More than 13,000 advertisers use Taboola to reach over 500 million daily active users in a brand-safe environment. The company has offices in 18 cities worldwide, including New York and Tel Aviv.
Learn more at www.taboola.com and follow @taboola on Twitter.
Disclaimer - Forward-Looking Statements
Taboola (the “Company”) may, in this communication, make certain statements that are not historical facts and relate to analysis or other information which are based on forecasts or future or results. Examples of such forward-looking statements include, but are not limited to, statements regarding future prospects, product development and business strategies. Words such as “expect,” “estimate,” “project,” “budget,” “forecast,” “anticipate,” “intend,” “plan,” “may,” “will,” “could,” “should,” “believes,” “predicts,” “potential,” “continue,” and similar expressions are intended to identify such forward-looking statements but are not the exclusive means for identifying such statements. By their very nature, forward-looking statements involve inherent risks and uncertainties, both general and specific, and there are risks that the predictions, forecasts, projections and other forward-looking statements will not be achieved. You should understand that a number of factors could cause actual results to differ materially from the plans, objectives, expectations, estimates and intentions expressed in such forward-looking statements, including the risks set forth under “Risk Factors” in our Registration Statement on Form F-4 and our other SEC filings. The Company cautions readers not to place undue reliance upon any forward-looking statements, which speak only as of the date made. The Company does not undertake or accept any obligation or undertaking to release publicly any updates or revisions to any forward-looking statements to reflect any change in its expectations or any change in events, conditions or circumstances on which any such statement is based.
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