Bombas Teams with Taboola to Drive 300% Return on Ad Spend Using Taboola's Performance Advertising-Focused Bidding Technology Called Maximize Conversions

Rhea-AI Summary

Taboola and Bombas collaborated on a successful holiday advertising campaign in November 2023, achieving a 300% Return On Ad Spend (ROAS) using Taboola's Maximize Conversions technology. Bombas, a comfort-focused apparel brand, aimed to drive conversions while keeping costs low, resulting in a 224% total ROAS and a $36 CPA, surpassing their goals. The partnership highlighted Taboola's effectiveness in new customer acquisition and optimizing campaign spending.

Positive

• Taboola and Bombas achieved a 300% Return On Ad Spend (ROAS) in a successful holiday advertising campaign in November 2023.
• Bombas utilized Taboola's Maximize Conversions technology to drive conversions while maintaining low costs.
• The campaign resulted in a 224% total ROAS, exceeding the initial goal, and a $36 CPA, 49% lower than the target.
• Taboola's collaboration with Bombas showcased their ability to assist in new customer acquisition and optimize campaign spending effectively.

Negative

• None.

NEW YORK, April 17, 2024 (GLOBE NEWSWIRE) -- Taboola (Nasdaq: TBLA), a global leader in powering recommendations for the open web, today announced the results of a successful holiday advertising campaign with comfort-focused apparel brand Bombas, driving 300% Return On Ad Spend (ROAS) in November 2023.

Bombas, a trusted Taboola partner since 2016, is a comfort-focused apparel brand that donates a specially-designed item to those facing housing insecurity for every item sold. Ahead of the 2023 holiday season, Bombas set a goal to drive as many conversions as possible, keeping costs at a minimum.

To drive success, Bombas used Taboola’s Maximize Conversions, an automated bidding solution that enables advertisers to evolve beyond manual and time-consuming cost per click (CPC) bidding optimizations, in favor of simply specifying a budget and having Taboola’s algorithm automate the CPC bid to drive as many conversions as possible, while staying within budget. Through this, in Q4, Taboola was able to drive 224% total ROAS, 50% higher ROAS than the goal, and a $36 CPA, 49% lower than the goal.

The strong collaboration comes on the heels of successful holiday slippers campaigns between Taboola and Bombas in 2022, which drove over 50% ROAS.

“This standout holiday campaign showcased Taboola as a reliable partner for Bombas during pivotal periods, driving new customer acquisition effectively,” said Carolyn Dixon at Bombas. “It showcased Maximize Conversions as a valuable offering and Taboola's capability to assist Bombas in achieving conversions within budget constraints, optimizing campaign spending, and delivering strong performance on a significant scale.”

"Maximize Conversions continues to be used by top brands because it drives real advertiser success, and it’s great to see more of our longtime partners, like Bombas, adopting it,” said Adam Singolda, Founder and CEO of Taboola. “I’m excited about these results and Maximize Conversions being one of our most rapidly adopted offerings ever.”

About Taboola

Taboola powers recommendations for the open web, helping people discover things they may like.

The company’s platform, powered by artificial intelligence, is used by digital properties, including websites, devices and mobile apps, to drive monetization and user engagement. Taboola has long-term partnerships with some of the top digital properties in the world, including Yahoo, CNBC, BBC, NBC News, Business Insider, The Independent and El Mundo. 

Around 18,000 advertisers use Taboola to reach nearly 600 million daily active users in a brand-safe environment. Taboola is a leader in powering e-commerce recommendations, driving more than 1 million monthly transactions, with leading brands including Walmart, Macy’s, Skechers and eBay among key customers.

Learn more at www.taboola.com and follow @taboola on Twitter.

Disclaimer - Forward-Looking Statements

Taboola (the “Company”) may, in this communication, make certain statements that are not historical facts and relate to analysis or other information which are based on forecasts or future or results. Examples of such forward-looking statements include, but are not limited to, statements regarding future prospects, product development and business strategies. Words such as “expect,” “estimate,” “project,” “budget,” “forecast,” “anticipate,” “intend,” “plan,” “may,” “will,” “could,” “should,” “believes,” “predicts,” “potential,” “continue,” and similar expressions are intended to identify such forward-looking statements but are not the exclusive means for identifying such statements. By their very nature, forward-looking statements involve inherent risks and uncertainties, both general and specific, and there are risks that the predictions, forecasts, projections and other forward-looking statements will not be achieved. You should understand that a number of factors could cause actual results to differ materially from the plans, objectives, expectations, estimates and intentions expressed in such forward-looking statements, including the risks set forth in the Company’s Annual Report on Form 10-K for the year ended December 31, 2023 under Part 1, Item 1A “Risk Factors” and our subsequent filings with the Securities and Exchange Commission. The Company cautions readers not to place undue reliance upon any forward-looking statements, which speak only as of the date made. The Company does not undertake or accept any obligation or undertaking to release publicly any updates or revisions to any forward-looking statements to reflect any change in its expectations or any change in events, conditions or circumstances on which any such statement is based.

About Bombas

Bombas is a comfort focused apparel brand with a mission to help those facing housing insecurity. The company launched in 2013, after the founders learned that socks are the #1 most requested clothing item at homeless shelters. From there, they set out to help solve that problem, donating a pair of socks for every pair they sell. How do you donate a lot of socks? You sell a lot. And how do you sell a lot? You make the most comfortable socks in the history of feet. Bombas continued to innovate and used its expertise in comfort to launch into apparel with underwear and t-shirts and now donates specially designed versions of the top 3 (#1 socks, #2 underwear, #3 t-shirts) most requested clothing items in homeless shelters. To date, Bombas has donated more than 100 million items to those facing housing insecurity. You can learn more at beebetter.bombas.com.

 

FAQ

How much Return On Ad Spend (ROAS) did Taboola and Bombas achieve in the holiday advertising campaign?

Taboola and Bombas achieved a 300% Return On Ad Spend (ROAS) in the holiday advertising campaign.

What technology did Bombas use to drive conversions in the campaign?

Bombas utilized Taboola's Maximize Conversions technology to drive conversions in the campaign.

What was the total ROAS percentage achieved in the campaign?

The campaign resulted in a 224% total ROAS, surpassing the initial goal.

How did the Cost Per Acquisition (CPA) compare to the target in the campaign?

The $36 CPA achieved was 49% lower than the target.

What did the partnership between Taboola and Bombas highlight?

The partnership highlighted Taboola's effectiveness in new customer acquisition and optimizing campaign spending.