Taboola.com Ltd. Ordinary Shares - TBLA STOCK NEWS

Taboola (TBLA) has announced a new three-year partnership renewal with WeatherBug, extending their collaboration that began in 2019. WeatherBug, a leading weather platform with over 20 million users, will continue to utilize Taboola's recommendation products across its iOS and Android apps and web properties. The partnership includes the implementation of Taboola Feed for personalized content recommendations and plans to incorporate video reel placements to enhance user engagement and create new premium demand channels.

Taboola (Nasdaq: TBLA), a global leader in open web recommendations, has announced its management team's participation in three upcoming investor conferences. The schedule includes the Seaport Digital Media & Advertising Conference on November 18, 2024, at 1:45 p.m. ET, the UBS Global Technology & AI Conference on December 2-3, 2024, at 6:15 p.m. ET, and the UBS Global Media & Communications Conference on December 9, 2024, at 3:00 p.m. ET. Live webcasts and replays of the fireside chats will be accessible through Taboola's investor relations website.

Taboola (TBLA) has announced a new three-year partnership extension with The Weather Company. Under the agreement, Taboola will continue providing recommendation solutions across The Weather Company's digital properties, including weather.com and wunderground.com. The Weather Company will become the exclusive weather provider for Taboola News lockscreen experience, offering hourly and 10-day forecasts to device holders through global OEM partnerships. The Weather Company reaches 360 million people monthly and will leverage Taboola's products to grow audience, optimize engagement, and drive revenue across its platforms.

Taboola (TBLA) reported strong Q3 2024 results, beating guidance with revenues of $433M (+20% YoY), ex-TAC gross profit of $166M (+30% YoY), and Adjusted EBITDA of $48M (+110% YoY). Free Cash Flow reached $43M (+88% YoY) with 89% conversion from Adj. EBITDA. The company reiterated its 2024 guidance for revenues of $1,750M (+22% YoY) and ex-TAC gross profit of $667M (+25% YoY), while raising its FCF target to $105M+. Q4 guidance projects revenues of $475M (+13% YoY) and Adj. EBITDA of $91M (+82% YoY).

Taboola (Nasdaq: TBLA) announced significant growth for its Creative Shop program, which has supported over 800 global advertisers. The program, designed to optimize advertising campaigns on Taboola's network, has achieved remarkable results in 2024, with advertisers seeing 88% increases in conversion rates. The service experienced a 43% quarter-over-quarter increase in advertiser campaigns from Q1 to Q2. The Creative Shop combines data from thousands of successful advertising campaigns and A/B tests with expert teams to enhance brand and performance advertising goals. Notable clients including Bombas, eToro, and NerdWallet have reported significant improvements, with EarPros achieving a 59% decrease in cost per lead in the U.S.

Taboola (Nasdaq: TBLA) has signed an exclusive multi-year partnership with National World, a major UK regional publisher. National World will implement Taboola's suite of products across its network of over 60 regional and national titles, including Yorkshire Evening Post and The Scotsman. The partnership aims to grow audience, optimize engagement, and drive revenue.

Key implementations include:

• Taboola Feed: Providing personalized multi-format content recommendations
• Explore More: Designed to increase session depth and engage users from social media

Sales will be managed by Axiom Media Alliance, a joint venture between National World and Axiom Media Holdings. The partnership is expected to increase National World's appeal to advertisers by demonstrating increased audience engagement.

Taboola (Nasdaq: TBLA), a global leader in powering recommendations for the open web, has announced the release of its third quarter 2024 financial results on Thursday, November 7, 2024, before market open. This will be followed by a conference call and webcast at 8:30 a.m. ET on the same day.

The company's senior management team will discuss the earnings on a call accessible via webcast at https://investors.taboola.com. To join the call by phone, participants need to register at a provided link. The webcast will be available for replay for one year, until November 7, 2025.

Taboola has introduced Abby, an industry-first Generative AI assistant for advertisers to start and manage campaigns efficiently. Abby offers a conversational approach to building and launching every aspect of campaigns, including budgeting, targeting, creative, and optimization. Built on over a decade of learnings from successful advertiser campaigns, Abby allows advertisers to launch effective campaigns in minutes across Taboola's network of premium publisher websites reaching 600 million daily active users.

In testing, campaigns launched with Abby were estimated to go live 75% faster than manually set up campaigns. Abby also features advanced Generative AI creative capabilities, enabling advertisers to create and modify images without specialized software or expertise. This innovation aims to democratize access to advertising and improve efficiency, aligning with industry trends showing 91% of advertisers are using or considering Generative AI technology.

Taboola (Nasdaq: TBLA), a global leader in web recommendations, has partnered with Jounce Media to verify that the Taboola Select publisher network is free from Made for Advertising (MFA) properties. This move addresses the industry issue where 15% of ad spend goes to MFA sites. Taboola Select offers advertisers access to highly visible placements on 15% of Taboola's most premium publishers.

The partnership utilizes Jounce's MFA-detection technology and data, along with Taboola's proprietary machine learning models, to ensure the exclusion of MFA publishers from Taboola Select. This collaboration aims to enhance advertiser trust in the open internet and direct ad spend towards reputable publishers. Taboola's CEO, Adam Singolda, emphasized the company's commitment to providing advertisers with access to premium, brand-safe, and effective publishers for their campaigns.