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Taboola.com Ltd. (NASDAQ: TBLA) is a trailblazing technology company renowned for its advanced recommendation platform, which serves over 300 billion recommendations to more than 750 million unique visitors each month. The company’s artificial intelligence-based engine powers content and advertisement recommendations across the Open Web, partnering with influential digital properties such as websites, devices, and mobile apps to enhance user engagement and monetization. Taboola's partnerships include prominent publishers like USA Today, Business Insider, Chicago Tribune, and The Weather Channel.
Headquartered in New York City with R&D operations in Israel, Taboola has additional offices in Pasadena, London, and Bangkok, reflecting its global presence and influence. The company's diverse client base spans across the United States, Israel, the United Kingdom, Germany, France, and beyond, generating a significant portion of its revenue from the U.S.
Taboola's innovative AI technology has led to remarkable advancements, such as the Maximize Conversions feature, which has seen rapid adoption by major brands like Hyundai, ERGO, Leica Camera, Sonova, Peugeot Turkey, and Opel Turkey. This tool automates cost per click bidding to maximize conversions within a specified budget, significantly enhancing advertising efficiency and effectiveness.
With a robust network of over 18,000 advertisers reaching nearly 600 million daily active users in a secure environment, Taboola has cemented its position as a leader in e-commerce recommendations. The company drives over 1 million monthly transactions for top-tier brands including Walmart, Macy’s, Skechers, and eBay, further bolstering its reputation.
Taboola continues to expand its offerings and partnerships, exemplified by its collaboration with the Associated Press to launch AP Buyline, providing consumers with factual product reviews. This initiative leverages Taboola's editorial expertise to offer independent product recommendations, enhancing the consumer experience and diversifying revenue streams for publishers.
As a forward-looking company, Taboola maintains a strong focus on innovation and growth. The company’s recent financial performance underscores its momentum, with Q1 2024 results surpassing expectations and projecting continued double-digit growth. CEO Adam Singolda emphasizes the company's commitment to advertiser success and the strategic ramp-up of key projects such as the Yahoo migration, positioning Taboola for a record year.
For more information, visit www.taboola.com and follow @taboola on Twitter and Instagram.
Taboola (TBLA) has announced a significant expansion of its share repurchase program, with its Board of Directors approving an additional $200 million authorization for buying back outstanding shares. This expansion brings the total current authorization to approximately $240 million.
The company's CFO, Steve Walker, expressed confidence in the business and its ability to generate strong free cash flow, while indicating plans to build upon their 2024 performance and strategically invest in future growth. The share buybacks will be conducted through various means, including open market purchases and trading plans under Rule 10b5-1, with timing and amount subject to market conditions.
Additionally, Taboola will host an Investor Day on March 26, 2025, in New York City, where management will present the company's strategy, market opportunity, and financial outlook.
Taboola has unveiled Realize, a groundbreaking technology platform expanding beyond native advertising to serve the entire performance advertising market. The platform aims to address an estimated $55B market opportunity, targeting $25B currently spent on DSPs and niche AdTech solutions, plus nearly $30B suffering from diminishing returns on social media.
Realize offers three key components:
- New Supply: Extends beyond 'bottom of article' native ads to display advertising across publisher networks including NBC News, Yahoo, Xiaomi and Samsung
- AI and Data Advantage: Leverages unique code-on-page integrations with publishers for optimized ad placement
- Creative Freedom: Enables advertisers to use existing social media and display assets across premium placements
Major clients already utilizing the platform include Babbel and eToro, with the solution specifically targeting advertisers facing challenges with performance outcomes on traditional channels.
Taboola (TBLA) has announced strong financial results for Q4 and full year 2024, marking a transformative year for the company. The company revealed two major initiatives: the launch of Realize, a new independent performance platform expanding beyond search and social advertising, and a $200 million expansion of its share repurchase authorization.
CEO Adam Singolda emphasized the company's achievement of targets set two years ago and highlighted their strategic expansion into performance advertising. The company plans significant investments in 2025 to enhance Realize's capabilities, leveraging their unique supply, data, and AI technology to help advertisers achieve desired outcomes at scale.
Taboola will host an Investor Day on March 26, 2025 in New York City, where management will present detailed insights on company strategy, market opportunities, and financial outlook.
Taboola (TBLA) has announced an exclusive three-year partnership with LINE, a global ecosystem with nearly 200 million monthly active users. LINE Plus, the company's global business arm, will integrate Taboola News to power recommendations and ads worldwide, marking Taboola as LINE's first third-party news service partner in markets where such services aren't yet available.
The partnership extends the existing relationship between the companies that began in 2021. Taboola News will bring recommendations from Taboola's publisher network directly into mobile carriers and device manufacturers' offerings, including smartphone screens. LINE's ecosystem encompasses messaging, lifestyle, fintech, Web3, e-commerce, gaming, entertainment, and AI services.
Taboola (Nasdaq: TBLA), a global leader in powering recommendations for the open web, has announced its participation in upcoming investor conferences and events. The company will attend the JMP Securities Technology Conference on March 3-4, 2025, featuring a fireside chat at 11:00 a.m. PT on March 4, and the Morgan Stanley Technology, Media & Telecom Conference on March 6, 2026, with a fireside chat scheduled for 10:45 a.m. PT.
Additionally, Taboola will host an Investor Day on March 26, 2025, in New York City. Live webcasts and replays of all fireside chats will be available on Taboola's investor relations website at investors.taboola.com. Interested parties can RSVP for the Investor Day by contacting investors@taboola.com.
Taboola (Nasdaq: TBLA), a global leader in powering recommendations for the open web, has announced its upcoming Investor Day scheduled for March 26, 2025 in New York City. The event will run from 10:00 a.m. ET to 1:00 p.m. ET.
During this event, Taboola's management team and special guests will present detailed information about the company's strategy, market opportunity, and financial outlook. Interested parties can RSVP by contacting investors@taboola.com. The event will be accessible via live webcast, with an archived replay available on Taboola's investor relations website at investors.taboola.com.
Taboola (TBLA), a global leader in open web recommendations, has announced it will release its fourth quarter and full year 2024 financial results on Wednesday, February 26, 2025. The company's senior management will host a conference call and webcast at 8:30 a.m. ET to discuss the financial results.
The earnings discussion will be accessible via webcast through the company's investor relations website, and a phone dial-in option will be available through registration. The webcast recording will remain available for replay until February 26, 2026.
Taboola (Nasdaq: TBLA) has renewed its exclusive partnership with Reach PLC, the largest commercial news publisher in the UK and Ireland, extending their relationship into its thirteenth year. The multi-year agreement includes Reach's continued implementation of Taboola's product suite across its portfolio of publications, including the Mirror, Express, and OK! magazines.
The partnership encompasses several key Taboola products: Taboola Feed for personalized content recommendations, Explore More for increasing session depth, exclusive in-article Ad units, and newly added Header Bidding capabilities to enhance monetization. This comprehensive solution aims to grow audience engagement and drive revenue across Reach's digital properties in the UK, Ireland, and the US.
Taboola (Nasdaq: TBLA), a global leader in powering recommendations for the open web, has announced its participation in the 27th Annual Needham Growth Conference. The company's management team will engage in one-on-one meetings and participate in a fireside chat scheduled for Wednesday, January 15, 2025, at 1:30 p.m. ET.
Investors and interested parties can access both the live webcast and replay of the fireside chat through Taboola's investor relations website at www.taboola.com/about/investors.
Taboola (TBLA) has renewed its partnership with Future, a global multi-platform media company, extending their collaboration into its 12th year. The agreement involves Future continuing to implement Taboola's recommendation products across its portfolio of specialist media publications, including TechRadar, Marie Claire, Tom's Guide, and PC Gamer.
Future will continue utilizing Taboola Feed for personalized content recommendations and Explore More to increase session depth and user engagement, particularly for visitors from social media and apps. The partnership aims to help Future grow its audience, optimize engagement, and drive revenue across its technology, entertainment, and lifestyle sectors.