Del Taco Launches “Guac-Thrus” for National Drive-Thru Day With Free Fresh Guacamole for Everyone & on Almost Anything

Rhea-AI Summary

Del Taco (NASDAQ: TACO) is launching 'Guac-Thrus' on July 24 to celebrate National Drive-Thru Day and promote its new Fresh Guacamole. Customers can receive a free serving of Fresh Guac with any purchase at their local Del Taco. This initiative encourages patrons to bring items from other fast-food chains and enhance them with the guacamole. The brand collaborates with food influencers to share menu mashups featuring the Fresh Guac made from Hass avocados, pico de gallo, lime juice, and seasoning. Del Taco aims to underline its commitment to fresh, quality ingredients.

Positive

• Launch of 'Guac-Thrus' initiative to drive customer engagement.
• Promotion of Fresh Guacamole aligns with Del Taco's emphasis on fresh, quality ingredients.
• Collaboration with influencers enhances brand visibility and consumer interest.

Negative

• None.

LAKE FOREST, Calif., July 22, 2020 (GLOBE NEWSWIRE) -- Del Taco Restaurants, Inc. (NASDAQ: TACO), the nation’s second largest Mexican quick service restaurant* (MQSR), today announced it is turning its drive-thrus across the country into “Guac-Thrus.” Del Taco’s Guac-Thrus will be open for one-day only on Friday, July 24^th, to celebrate National Drive-Thru Day and the company’s newly-introduced Fresh Guacamole. From 10am until 10pm, guests can head to their local Del Taco restaurant and get a free serving of Fresh Guac with any purchase.**

In fact, guests are encouraged to bring ANY fast food menu item to their closest Del Taco Guac-Thru, including Chicken Sandwiches, Fries, or Burgers, and top them with Del Taco’s Fresh Guac. The brand will surprise and delight fans who share their menu mashups on social media, tagging @DelTaco and #GuacThru throughout National Drive-Thru Day.

The brand has also partnered with leading foodie content creators on the following National Drive-Thru Day mashups, featuring Del Taco’s Fresh Guac:

• @LoveTram - Popeye’s Chicken Sandwich
• @nonstopeats - McDonald’s Filet-o-Fish
• @hangryblogger – In-N-Out Burger’s Double Double & Animal Style Fries
• @Paulsfoodhaul - Burger King’s Whopper
• @sorrynosalad - Chick-fil-A’s Spicy Chicken Sandwich

“Our Fresh Guac is so good, it even elevates the competition when added to their items,” said Tim Hackbardt, Del Taco’s Chief Marketing Officer. “Try it on or in one of our freshly prepared Tacos or Burritos, or add it to your favorite drive-thru item from the competition. Either way, we hope everyone celebrates National Drive-Thru Day with some free Fresh Guac from Del Taco.”

Del Taco’s newest premium ingredient, Fresh Guacamole, is crafted in each restaurant daily with just four simple ingredients:

• Hass avocados
• Handmade pico de gallo
• Fresh-squeezed lime juice
• Special seasoning blend

The recent launch of Fresh Guacamole builds on Del Taco’s unique value oriented QSR+ position and expands on the foundation of fresh-grilled chicken, carne asada steak, freshly grated cheddar cheese, and its signature slow-cooked beans made from scratch. It is the brand’s next step in freshness that naturally follows the introduction of fresh avocado slices a few years ago and its more recent move to dump its Nacho Cheese pump and elevate guests to creamy Queso Blanco, crafted with real cheese, real milk, jalapeños and heavy cream.

*By number of units

**One Free Snack-Sized Fresh Guacamole per Order. Valid for drive thru only. While supplies last. Participation may vary.

About Del Taco Restaurants, Inc.

Del Taco (NASDAQ: TACO) offers a unique variety of both Mexican and American favorites such as burritos and fries, prepared fresh in every restaurant's working kitchen with the value and convenience of a drive-thru. Del Taco's menu items taste better because they are made with quality ingredients like fresh grilled chicken and carne asada steak, sliced avocado, freshly grated cheddar cheese, slow-cooked beans made from scratch, and creamy Queso Blanco.

The brand's campaign further communicates Del Taco's commitment to providing guests with the best quality and value for their money through cooking, chopping, shredding and grilling menu items from scratch. Founded in 1964, today Del Taco serves more than three million guests each week at its approximately 600 restaurants across 15 states. For more information, visit www.deltaco.com.

Media Contact
Joshua Levitt
DeVries Global
949-981-0757
jlevitt@devriesglobal.com

Photos accompanying this announcement are available at:

https://www.globenewswire.com/NewsRoom/AttachmentNg/2e858b17-66b0-48c2-94ae-d6a60d8392cf

https://www.globenewswire.com/NewsRoom/AttachmentNg/82af446d-3eb7-43e9-bdd4-164357fdae86

https://www.globenewswire.com/NewsRoom/AttachmentNg/8b47cea8-ed8a-457e-96fa-082d4879e09a

FAQ

What is Del Taco's new initiative for National Drive-Thru Day?

Del Taco is launching 'Guac-Thrus' on July 24, offering customers free Fresh Guacamole with any purchase.

When is National Drive-Thru Day celebrated?

National Drive-Thru Day is celebrated on July 24.

What can customers bring to the Guac-Thrus event?

Customers can bring any fast food item to top with Del Taco's Fresh Guacamole.

What ingredients are in Del Taco's Fresh Guacamole?

Fresh Guacamole is made from Hass avocados, pico de gallo, lime juice, and a special seasoning blend.

How does the Guac-Thrus initiative benefit Del Taco?

The initiative is designed to increase customer engagement and promote the brand's new Fresh Guacamole.