Synchrony and Belle Tire Partner on New Credit Card Program to Help Make Car Care More Affordable
Synchrony (NYSE: SYF) and Belle Tire have announced a multi-year partnership to launch a new private label credit card program. The collaboration, facilitated through Belle Tire's integrated payment provider 1stMILE, will offer flexible financing options across Belle Tire's nearly 200 Midwest locations.
The new credit card, part of the Synchrony Car Care™ network, provides promotional financing including six months for purchases of $199+ and twelve months for purchases of $1,000+. Cardholders can use the card at Belle Tire locations and over one million gas stations, auto parts retailers, and service locations nationwide.
Customers can apply through multiple channels including in-store pin pads, QR codes, text-to-apply options, and BelleTire.com. The partnership aims to make automotive expenses more manageable while expanding payment accessibility for Belle Tire's automotive customers.
Synchrony (NYSE: SYF) e Belle Tire hanno annunciato una partnership pluriennale per il lancio di un nuovo programma di carte di credito a marchio privato. La collaborazione, resa possibile grazie al provider di pagamenti integrato di Belle Tire, 1stMILE, offrirà opzioni di finanziamento flessibili in quasi 200 punti vendita Belle Tire nel Midwest.
La nuova carta di credito, parte della rete Synchrony Car Care™, offre finanziamenti promozionali, inclusi sei mesi per acquisti superiori a 199$ e dodici mesi per acquisti superiori a 1.000$. I titolari possono utilizzare la carta nei punti vendita Belle Tire e in oltre un milione di stazioni di servizio, rivenditori di ricambi auto e centri assistenza in tutto il paese.
I clienti possono fare domanda attraverso diversi canali, tra cui terminali POS in negozio, codici QR, opzioni di richiesta via SMS e BelleTire.com. La partnership mira a rendere le spese automobilistiche più gestibili, ampliando al contempo l’accesso ai pagamenti per i clienti automobilistici di Belle Tire.
Synchrony (NYSE: SYF) y Belle Tire han anunciado una alianza a largo plazo para lanzar un nuevo programa de tarjeta de crédito de marca privada. La colaboración, facilitada a través del proveedor de pagos integrado de Belle Tire, 1stMILE, ofrecerá opciones de financiamiento flexibles en casi 200 ubicaciones de Belle Tire en el Medio Oeste.
La nueva tarjeta de crédito, parte de la red Synchrony Car Care™, proporciona financiamiento promocional que incluye seis meses para compras de $199 o más y doce meses para compras de $1,000 o más. Los titulares pueden usar la tarjeta en las ubicaciones de Belle Tire y en más de un millón de estaciones de servicio, tiendas de autopartes y centros de servicio en todo el país.
Los clientes pueden solicitarla a través de múltiples canales, incluidos terminales en tienda, códigos QR, opciones de solicitud por mensaje de texto y BelleTire.com. La asociación busca hacer que los gastos automotrices sean más manejables mientras amplía el acceso a pagos para los clientes automotrices de Belle Tire.
Synchrony (NYSE: SYF)와 Belle Tire이 다년간의 파트너십을 발표하고 새로운 자체 브랜드 신용카드 프로그램을 출시합니다. 이 협력은 Belle Tire의 통합 결제 제공업체인 1stMILE을 통해 이루어지며, 미드웨스트 지역의 약 200개 Belle Tire 매장에서 유연한 금융 옵션을 제공합니다.
새 신용카드는 Synchrony Car Care™ 네트워크의 일부로, $199 이상 구매 시 6개월, $1,000 이상 구매 시 12개월 프로모션 금융을 제공합니다. 카드 소지자는 Belle Tire 매장과 전국의 100만 개 이상의 주유소, 자동차 부품 소매점, 서비스 장소에서 카드를 사용할 수 있습니다.
고객은 매장 내 PIN 패드, QR 코드, 문자 신청 옵션 및 BelleTire.com 등 다양한 채널을 통해 신청할 수 있습니다. 이번 파트너십은 자동차 비용 부담을 줄이고 Belle Tire 자동차 고객의 결제 접근성을 확대하는 것을 목표로 합니다.
Synchrony (NYSE : SYF) et Belle Tire ont annoncé un partenariat pluriannuel pour lancer un nouveau programme de carte de crédit à marque privée. Cette collaboration, facilitée par le fournisseur de paiement intégré de Belle Tire, 1stMILE, offrira des options de financement flexibles dans près de 200 points de vente Belle Tire dans le Midwest.
La nouvelle carte de crédit, faisant partie du réseau Synchrony Car Care™, propose un financement promotionnel incluant six mois pour les achats de plus de 199 $ et douze mois pour les achats de plus de 1 000 $. Les titulaires peuvent utiliser la carte dans les magasins Belle Tire ainsi que dans plus d’un million de stations-service, de détaillants de pièces automobiles et de centres de service à travers le pays.
Les clients peuvent postuler via plusieurs canaux, notamment les terminaux en magasin, les codes QR, les options de candidature par SMS et BelleTire.com. Ce partenariat vise à rendre les dépenses automobiles plus abordables tout en élargissant l’accès aux paiements pour les clients automobiles de Belle Tire.
Synchrony (NYSE: SYF) und Belle Tire haben eine mehrjährige Partnerschaft angekündigt, um ein neues Kreditkartenprogramm mit Eigenmarke zu starten. Die Zusammenarbeit, ermöglicht durch Belle Tires integrierten Zahlungsanbieter 1stMILE, bietet flexible Finanzierungsmöglichkeiten an fast 200 Belle Tire Standorten im Mittleren Westen.
Die neue Kreditkarte, Teil des Synchrony Car Care™ Netzwerks, bietet Aktionsfinanzierungen, darunter sechs Monate für Einkäufe ab 199$ und zwölf Monate für Einkäufe ab 1.000$. Karteninhaber können die Karte bei Belle Tire Filialen sowie an über einer Million Tankstellen, Autoteilehändlern und Werkstätten landesweit einsetzen.
Kunden können sich über verschiedene Kanäle bewerben, darunter POS-Terminals im Geschäft, QR-Codes, Text-to-Apply-Optionen und BelleTire.com. Die Partnerschaft zielt darauf ab, Autokosten besser planbar zu machen und gleichzeitig die Zahlungszugänglichkeit für Belle Tires Autofahrer zu erweitern.
- Partnership expands Synchrony's presence in automotive financing sector
- Integration with 1stMILE enables rapid deployment across all Belle Tire locations
- Card acceptance at over 1 million locations nationwide increases utility for cardholders
- None.
Insights
Synchrony's new Belle Tire partnership expands its automotive financing footprint and recurring revenue opportunities through promotional financing options.
Synchrony's multi-year partnership with Belle Tire represents a strategic expansion of its private label credit card business into the automotive service sector. By integrating with Belle Tire's nearly 200 Midwest locations, Synchrony gains access to a substantial customer base seeking financing for both planned and unexpected automotive expenses.
The partnership's financing structure is particularly noteworthy: 6-month promotional financing on purchases over $199 and 12-month financing on purchases over $1,000. This tiered approach strategically encourages higher-ticket transactions while addressing consumer demand for payment flexibility on essential vehicle maintenance.
The integration with 1stMILE, Belle Tire's payment provider, demonstrates Synchrony's technical agility in deploying its financing solutions. The multi-channel application process (in-store pins, QR codes, text applications, and online prequalification) removes friction from the customer acquisition process, potentially driving higher application completion rates.
Most significantly, the card's utility extends beyond Belle Tire to over one million automotive-related locations nationwide. This broader functionality increases the value proposition to consumers, potentially driving higher activation rates and recurring usage—key metrics for credit portfolio performance.
For Synchrony, this represents continued execution of its core business strategy of building retail partnerships across diverse sectors. The automotive maintenance category offers relative stability due to the non-discretionary nature of vehicle repairs, providing a foundation for consistent credit utilization throughout economic cycles.
Belle Tire Taps Synchrony to Provide Flexible Payment Options for Customers Purchasing Tires and Auto Services
The Belle Tire private label credit card, part of the Synchrony Car Care™ network, will provide Belle Tire customers with access to flexible financing options for a wide range of automotive products and services. Cardholders can take advantage of six months of promotional financing on purchases of
Belle Tire customers can apply for Synchrony financing through multiple channels, including in-store pin pads, QR codes, text-to-apply options, and on BelleTire.com, using Synchrony's prequalification and digital application solutions.
"Our partnership with Belle Tire reflects Synchrony's commitment to providing seamless and accessible financing solutions for consumers managing essential automotive expenses," said Curtis Howse, Executive Vice President & CEO, Synchrony Home & Auto platform. "By integrating our financing tools with Belle Tire's trusted services, we're helping customers navigate both routine and unexpected vehicle costs with confidence and ease."
The Synchrony Car Care network offers a comprehensive solution for managing automotive expenses at more than a million locations nationwide. With the ability to pay for everything from routine maintenance to unexpected repairs, as well as for parking and car rentals, the Synchrony Car Care Network simplifies automotive financial management while providing flexibility and convenience for cardholders.
Founded in 1922, Belle Tire has grown to nearly 200 locations across the Midwest, offering tires, wheels, maintenance, and repair services. The Synchrony partnership aligns with Belle Tire's mission to provide customers with superior service and convenience while making essential automotive purchases more affordable.
"At Belle Tire, we're always looking for ways to provide our customers with the best possible experience, and this partnership with Synchrony allows us to offer even more financial flexibility," said Don Barnes III, President, Belle Tire. "With Synchrony's proven expertise in consumer financing, our automotive customers will have greater access to convenient payment options, making it easier to keep their vehicles safe and road ready."
About Synchrony
Synchrony (NYSE: SYF) is a premier consumer financial services company delivering one of the industry's most complete digitally enabled product suites. Our experience, expertise and scale encompass a broad spectrum of industries including digital, health and wellness, retail, telecommunications, home, auto, outdoor, pet and more. We have an established and diverse group of national and regional retailers, local merchants, manufacturers, buying groups, industry associations and healthcare service providers, which we refer to as our "partners." We connect our partners and consumers through our dynamic financial ecosystem and provide them with a diverse set of financing solutions and innovative digital capabilities to address their specific needs and deliver seamless, omnichannel experiences. We offer the right financing products to the right customers in their channel of choice. For more information, visit www.synchrony.com.
About Belle Tire
Founded over 100 years ago in
Media Contacts:
Lauren Devilbiss
Synchrony
lauren.devilbiss@syf.com
Meredith Fortescue
Belle Tire
mfortescue@belletire.com
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SOURCE Synchrony
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