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Nearly Half of Young Tradespeople Say Social Media Inspired Them to Choose a Career in the Trades According to Survey from DEWALT and WorldSkills International

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DEWALT and WorldSkills International conducted a global survey of young trade professionals competing at WorldSkills Competition 2024. Key findings include:

- 44% say social media inspired their career choice
- 75% plan to use social media to promote skilled careers
- 42% cite social stigma as a barrier to entering trades
- 35% mention lack of parental support as an obstacle

To inspire the next generation, DEWALT encourages tradespeople to promote their trade on social media using #TradeProud. The survey highlights the need for innovative approaches to present skilled career options and challenge outdated perceptions. DEWALT's Grow the Trades program commits $30 million over five years to address the skilled trades gap in the US, Mexico, and Europe.

DEWALT e WorldSkills International hanno condotto un sondaggio globale tra giovani professionisti del settore che partecipano alla WorldSkills Competition 2024. I risultati principali includono:

- il 44% afferma che i social media hanno ispirato la loro scelta professionale
- il 75% intende utilizzare i social media per promuovere le carriere nei mestieri
- il 42% cita lo stigma sociale come barriera all'ingresso nei mestieri
- il 35% menziona la mancanza di supporto da parte dei genitori come ostacolo

Per ispirare la prossima generazione, DEWALT incoraggia i professionisti del settore a promuovere il proprio mestiere sui social media utilizzando #TradeProud. Il sondaggio evidenzia la necessità di approcci innovativi per presentare le opzioni professionali e sfidare le percezioni obsolete. Il programma Grow the Trades di DEWALT impegna 30 milioni di dollari in cinque anni per affrontare il divario delle professioni qualificate negli Stati Uniti, in Messico e in Europa.

DEWALT y WorldSkills International realizaron una encuesta global con jóvenes profesionales del oficio que compiten en la WorldSkills Competition 2024. Los hallazgos clave incluyen:

- el 44% dice que las redes sociales inspiraron su elección de carrera
- el 75% planea utilizar las redes sociales para promover carreras en oficios
- el 42% cita el estigma social como una barrera para ingresar a los oficios
- el 35% menciona la falta de apoyo parental como un obstáculo

Para inspirar a la próxima generación, DEWALT anima a los trabajadores del oficio a promover su profesión en las redes sociales usando #TradeProud. La encuesta resalta la necesidad de enfoques innovadores para presentar opciones de carrera calificadas y desafiar percepciones anticuadas. El programa Grow the Trades de DEWALT compromete 30 millones de dólares durante cinco años para abordar la brecha de oficios calificados en EE. UU., México y Europa.

DEWALT와 WorldSkills International은 WorldSkills Competition 2024에 참가하는 젊은 기술 전문가들을 대상으로 전 세계 조사를 실시했습니다. 주요 결과는 다음과 같습니다:

- 44%가 소셜 미디어가 직업 선택에 영감을 주었다고 응답
- 75%가 숙련된 직업을 홍보하기 위해 소셜 미디어를 사용할 계획이라고 함
- 42%가 사회적 낙인이 직업에 진입하는 데 장애물이라고 언급
- 35%가 부모의 지원 부족을 장애물로 언급

다음 세대에 영감을 주기 위해 DEWALT는 기술자들이 #TradeProud를 사용하여 소셜 미디어에서 자신의 직업을 홍보할 것을 권장합니다. 이 조사는 숙련된 직업 옵션을 제시하고 구 시대의 인식을 도전하기 위한 혁신적인 접근 방식의 필요성을 강조합니다. DEWALT의 Grow the Trades 프로그램은 미국, 멕시코 및 유럽의 숙련된 직업 격차 문제를 해결하기 위해 5년 동안 3천만 달러를 지원합니다.

DEWALT et WorldSkills International ont réalisé une enquête mondiale auprès de jeunes professionnels du métier participant à la WorldSkills Competition 2024. Les résultats clés incluent :

- 44% affirment que les réseaux sociaux ont inspiré leur choix de carrière
- 75% prévoient d'utiliser les réseaux sociaux pour promouvoir les métiers qualifiés
- 42% citent la stigmatisation sociale comme un obstacle à l'entrée dans les métiers
- 35% mentionnent le manque de soutien parental comme un frein

Pour inspirer la prochaine génération, DEWALT encourage les artisans à promouvoir leur métier sur les réseaux sociaux en utilisant #TradeProud. L'enquête souligne la nécessité d'approches innovantes pour présenter les options de carrière qualifiées et remettre en question des perceptions désuètes. Le programme Grow the Trades de DEWALT s'engage à investir 30 millions de dollars sur cinq ans pour combler le fossé des métiers qualifiés aux États-Unis, au Mexique et en Europe.

DEWALT und WorldSkills International haben eine globale Umfrage unter jungen Fachleuten durchgeführt, die an den WorldSkills Competition 2024 teilnehmen. Wichtige Ergebnisse sind:

- 44% geben an, dass soziale Medien ihre Berufsentscheidung inspiriert haben
- 75% planen, soziale Medien zur Förderung von Fachberufen zu nutzen
- 42% nennen das soziale Stigma als Hindernis für den Eintritt in Handwerksberufe
- 35% erwähnen fehlende Unterstützung durch die Eltern als Hürde

Um die nächste Generation zu inspirieren, ermutigt DEWALT Handwerker, ihren Beruf in sozialen Medien mit #TradeProud zu bewerben. Die Umfrage hebt die Notwendigkeit innovativer Ansätze hervor, um qualifizierte Karrieremöglichkeiten zu präsentieren und veraltete Wahrnehmungen in Frage zu stellen. Das Programm Grow the Trades von DEWALT verpflichtet sich, über fünf Jahre 30 Millionen Dollar zu investieren, um die Lücke in den Fachberufen in den USA, Mexiko und Europa zu schließen.

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  • Nearly 75% intend to use social media to raise visibility for skilled careers
  • More than 50% are interested in creating social content showcasing themselves at work to encourage others to join their trade
  • Social stigma and lack of parental support cited as barriers to entering careers in skilled labor
  • To help inspire the next generation of tradespeople to enter the trades, DEWALT is encouraging current and future tradespeople to promote their trade on social media utilizing a variety of free downloadable digital banners provided by the Company, using the hashtag #TradeProud on their posts and tag DEWALT.

LYON, France, Sept. 9, 2024 /PRNewswire/ -- A recent global survey of young trade professionals found that their strong passion for their trade was significantly influenced by social media despite encountering social stigmas surrounding their career choices. The survey, conducted by DEWALT and WorldSkills International, polled young professionals across 69 countries and regions who are competing at WorldSkills Competition 2024 about their motivations, inspirations, and passions to better understand the new generation entering the skilled trades.

Experience the full interactive Multichannel News Release here: https://www2.multivu.com/stanley-black-and-decker/9238154-dewalt-worldskills-international-global-survey-of-young-trade-professionals

Difference Makers

"At DEWALT, we recognize that the trades are critical contributors to the economy," said Chris Nelson, Chief Operating Officer at Stanley Black & Decker. "We know that if we want to continue to advocate for these essential career paths, we must understand the next generation's aspirations, motivations, and challenges. This data will be vital to those efforts, particularly our Grow the Trades program, which funds vocational training and reskilling programs in construction and manufacturing to support the tradespeople of the future."

According to the survey, young trades professionals still face significant barriers despite their enthusiasm for skilled trades.

  • Almost half (42%) identified the persistent social stigma surrounding these professions as a major obstacle, while more than a third (35%) pointed to a lack of parental support.

However, social media is emerging as a powerful tool for changing these perceptions.

  • Three-quarters (75%) expressed a desire to use online platforms to raise awareness and visibility for skilled careers, indicating a growing recognition of its potential to inspire others to view skilled trades as a fulfilling and rewarding career path.

The survey results also underscore the deep passion young professionals have for their trades and their eagerness to share this enthusiasm. This drive is further complemented by a strong sense of independence and altruism among younger generations. These findings reveal that the younger generation's passion for skilled trades is rooted not only in personal fulfillment but also in a broader ambition to contribute meaningfully and drive positive change.

  • Almost half (44%) acknowledged social media played a role in inspiring their career choices and more than half of that cohort were inspired by a specific influencer or brand.
  • Nearly 70% reported their primary motivation for choosing a specific skill was the desire to work with their hands. Forty-four percent cited the desire to make a positive impact on the global community, while 42% noted a willingness to start their own business.
  • Forty-five percent cited the cost-effectiveness of vocational education and training as a top factor in choosing it over college, while 53% cited the earning potential of a skill-based career.

"The findings from our survey highlight that to connect with young people, we need to be innovative and creative on how we present skilled career options," said David Hoey, CEO, WorldSkills International. "It is essential to create diverse role models young people can relate to, use the power of social media to challenge outdated perceptions, and at every turn demonstrate that skilled careers are exciting, viable, and rewarding."

Convening Tradespeople at the World's Largest International Skills Competition
WorldSkills International and DEWALT engaged with 820 Competitors from the 2024 WorldSkills Competition to gain insights into their views on skilled careers.

The 2024 WorldSkills Competition, the world's biggest international skills competition, unites more than 1,400 competitors representing 69 countries and regions to showcase and exchange vocational expertise. Held biennially by WorldSkills International, this event is the pinnacle of vocational skill competitions.

The 47th edition, which will take place in Lyon, France, 10 to 15 September 2024, aims to inspire and support young people in their pursuit of careers in the trades, through skill development and by transforming views on vocational education and training.

DEWALT, which has supported WorldSkills International for ten years, is the Platinum Partner of WorldSkills Lyon 2024.

Trade Proud
To help inspire the next generation of tradespeople, DEWALT is encouraging current and future tradespeople to promote their trade on social media utilizing a variety of free downloadable digital banners provided by the Company, using the hashtag #TradeProud and tagging DEWALT.

Methodology
WorldSkills International and DEWALT engaged with 830 Competitors from the WorldSkills Competition 2024 to gain insights into their views on skilled careers. These young professionals, representing 69 countries and regions, are showcasing their talents across 59 diverse trade professions. Survey participants, aged 16 to 25 from every continent, reflect a global passion and dedication, sharing their thoughts on industry support, barriers, promotional ideas, and their personal inspirations.

About DEWALT's Grow the Trades Program
DEWALT's Grow the Trades initiative is a $30 million commitment over five years to close the skilled trades gap in the United States, Mexico and Europe. To date, DEWALT has awarded more than $850,000 in scholarships. To learn more visit: https://www.dewalt.com/growthetrades.

About DEWALT
DEWALT, a Stanley Black & Decker brand, celebrates 100 years in business by continuing to provide our customers with total jobsite and landscaping solutions. By applying its latest technology to the challenges of today's skilled trades, DEWALT is leading the charge for the jobsite of the future and pioneering the next generation of tools, outdoor equipment and forward-looking technologies. DEWALT products. GUARANTEED TOUGH®. For more information, visit www.dewalt.com or follow DEWALT on Facebook, Instagram, and LinkedIn

About Stanley Black & Decker
Founded in 1843 and headquartered in the USA, Stanley Black & Decker (NYSE: SWK) is a worldwide leader in Tools and Outdoor, operating manufacturing facilities globally. The Company's approximately 50,000 diverse and high-performing employees produce innovative end-user inspired power tools, hand tools, storage, digital jobsite solutions, outdoor and lifestyle products, and engineered fasteners to support the world's builders, tradespeople and DIYers. The Company's world class portfolio of trusted brands includes DEWALT®, CRAFTSMAN®, STANLEY®, BLACK+DECKER®, and Cub Cadet®. To learn more visit: www.stanleyblackanddecker.com or follow Stanley Black & Decker on FacebookInstagramLinkedIn and X.

WorldSkills International
WorldSkills is highlighting the critical role skills play in addressing global challenges, boosting economies and industries, and shaping the future of work. WorldSkills Lyon 2024, 10 to 15 September, in Lyon, France, is the world's biggest international skills competition, featuring 1,400 Competitors from 69 countries and regions. The 47th WorldSkills Competition highlights excellence in young skilled talent, while also bringing industry, education, and government leaders together to move skills to the top of the global agenda.  https://worldskills.org

 

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Cision View original content:https://www.prnewswire.com/news-releases/nearly-half-of-young-tradespeople-say-social-media-inspired-them-to-choose-a-career-in-the-trades-according-to-survey-from-dewalt-and-worldskills-international-302241091.html

SOURCE DEWALT

FAQ

What percentage of young tradespeople say social media inspired their career choice according to the DEWALT survey?

According to the survey conducted by DEWALT and WorldSkills International, 44% of young trade professionals acknowledged that social media played a role in inspiring their career choices.

How many young tradespeople plan to use social media to promote skilled careers?

The survey found that 75% of young trade professionals expressed a desire to use online platforms to raise awareness and visibility for skilled careers.

What are the main barriers to entering trades according to the DEWALT survey?

The survey identified two main barriers: 42% cited persistent social stigma surrounding these professions, and 35% pointed to a lack of parental support as obstacles to entering careers in skilled labor.

How is DEWALT encouraging tradespeople to promote their trade on social media?

DEWALT is encouraging current and future tradespeople to promote their trade on social media by providing free downloadable digital banners and asking them to use the hashtag #TradeProud and tag DEWALT in their posts.

What is DEWALT's Grow the Trades program?

DEWALT's Grow the Trades program is a $30 million commitment over five years to close the skilled trades gap in the United States, Mexico, and Europe. It includes funding for vocational training and reskilling programs in construction and manufacturing.

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