New Survey from Value Village® Shows Thrifting is Gaining Momentum in Canada
Value Village®, Canada's largest for-profit thrift operator, has released its 2024 Thrift Report, revealing a significant shift in consumer behavior towards secondhand shopping. The survey shows that 90% of Canadian consumers have engaged with thrift stores, up from 83% in 2022. Notably, more than 40% of Gen Z are thrifters, indicating a growing trend among younger generations.
Key findings include:
- In-person thrift experiences dominate, with shoppers spending 6.8 times more at brick-and-mortar stores than online.
- Over 30% of consumers say secondhand clothing comprises more than a quarter of their wardrobe.
- Thrifting extends beyond apparel, with 80% of consumers buying non-apparel items secondhand.
Drivers behind thrifting's popularity include the desire for unique style, treasure hunting, and social experiences. Value Village® has found reuse for over 3.2 billion pounds of items in the last five years, generating $580 million for non-profit partners.
Value Village®, il più grande operatore di articoli di seconda mano a scopo di lucro in Canada, ha pubblicato il suo Rapporto sul Thrift 2024, rivelando un significativo cambiamento nel comportamento dei consumatori verso gli acquisti di seconda mano. Il sondaggio mostra che il 90% dei consumatori canadesi ha interagito con i negozi di seconda mano, in aumento rispetto all'83% del 2022. È degno di nota che oltre il 40% della Gen Z fa acquisti di seconda mano, indicando una crescente tendenza tra le generazioni più giovani.
I risultati chiave includono:
- Le esperienze di thrift di persona dominano, con i clienti che spendono 6,8 volte di più nei negozi fisici rispetto agli acquisti online.
- Oltre il 30% dei consumatori afferma che l'abbigliamento di seconda mano costituisce più di un quarto del proprio guardaroba.
- Il thrift va oltre l'abbigliamento, con l'80% dei consumatori che acquista articoli non di abbigliamento di seconda mano.
I fattori che guidano la popolarità del thrift includono il desiderio di uno stile unico, la ricerca di tesori e le esperienze sociali. Value Village® ha trovato un riutilizzo per oltre 3,2 miliardi di libbre di articoli negli ultimi cinque anni, generando 580 milioni di dollari per i partner non profit.
Value Village®, el mayor operador de artículos de segunda mano con fines de lucro en Canadá, ha publicado su Informe de Thrift 2024, revelando un cambio significativo en el comportamiento del consumidor hacia las compras de segunda mano. La encuesta muestra que el 90% de los consumidores canadienses ha interactuado con tiendas de segunda mano, un aumento del 83% en 2022. Es notable que más del 40% de la generación Z compra en tiendas de segunda mano, lo que indica una tendencia creciente entre las generaciones más jóvenes.
Los hallazgos clave incluyen:
- Las experiencias de compra en persona son dominantes, con los compradores gastando 6.8 veces más en tiendas físicas que en línea.
- Más del 30% de los consumidores dice que la ropa de segunda mano representa más de una cuarta parte de su guardarropa.
- La compra de segunda mano se extiende más allá de la ropa, ya que el 80% de los consumidores compra artículos no relacionados con la vestimenta.
Los factores que impulsan la popularidad del thrift incluyen el deseo de un estilo único, la búsqueda de tesoros y las experiencias sociales. Value Village® ha encontrado reutilización para más de 3.2 mil millones de libras de artículos en los últimos cinco años, generando 580 millones de dólares para socios sin fines de lucro.
캐나다 최대의 영리 중고품 운영체인 Value Village®가 2024년 중고품 보고서를 발표하며 소비자 행동의 중대한 변화를 보여주었습니다. 조사에 따르면 캐나다 소비자의 90%가 중고 상점과 연관되어 있으며, 이는 2022년의 83%에서 증가한 수치입니다. 특히 Z세대의 40% 이상이 중고 쇼핑을 한다고 하여 젊은 세대 사이에서 증가하는 트렌드를 나타냅니다.
주요 발견은 다음과 같습니다:
- 대면 중고 쇼핑 경험이 지배적이며, 쇼핑객은 오프라인 매장에서 온라인보다 6.8배 더 소비하고 있습니다.
- 소비자의 30% 이상이 중고 의류가 옷장에 4분의 1 이상을 차지한다고 말하고 있습니다.
- 중고 쇼핑은 의류를 넘어, 소비자의 80%가 비의류 품목을 중고로 구입하고 있습니다.
중고 쇼핑의 인기를 끌고 있는 요소로는 독특한 스타일에 대한 욕구, 보물 찾기 및 사회적 경험이 있습니다. Value Village®는 지난 5년 동안 32억 파운드 이상의 물품을 재사용하여 비영리 파트너에게 5억 8천만 달러를 창출했습니다.
Value Village®, le plus grand opérateur de friperies à but lucratif au Canada, a publié son Rapport sur le Thrift 2024, révélant un changement significatif dans le comportement des consommateurs envers les achats de seconde main. L'enquête montre que 90 % des consommateurs canadiens ont interagi avec des friperies, en hausse par rapport à 83 % en 2022. Notamment, plus de 40 % de la génération Z fait du thrift, indiquant une tendance croissante parmi les jeunes générations.
Les résultats clés incluent :
- Les expériences d'achat en personne dominent, les acheteurs dépensant 6,8 fois plus dans les magasins physiques que sur Internet.
- Plus de 30 % des consommateurs déclarent que les vêtements de seconde main représentent plus d'un quart de leur garde-robe.
- Le thrift s'étend au-delà de l'habillement, avec 80 % des consommateurs achetant des articles non vestimentaires de seconde main.
Les moteurs de la popularité du thrift incluent le désir d'un style unique, la chasse au trésor et les expériences sociales. Value Village® a trouvé des possibilités de réutilisation pour plus de 3,2 milliards de livres d'articles au cours des cinq dernières années, générant 580 millions de dollars pour des partenaires à but non lucratif.
Value Village®, Kanadas größter gemeinnütziger Secondhand-Betreiber, hat seinen Thrift Report 2024 veröffentlicht, der einen signifikanten Wandel im Konsumverhalten hin zu Secondhand-Einkäufen zeigt. Die Umfrage zeigt, dass 90% der kanadischen Verbraucher mit Secondhand-Läden in Kontakt gekommen sind, ein Anstieg von 83% im Jahr 2022. Besonders bemerkenswert ist, dass mehr als 40% der Generation Z Secondhand-Shopping betreiben, was einen wachsenden Trend unter jüngeren Generationen anzeigt.
Wesentliche Erkenntnisse umfassen:
- Persönliche Thrift-Erlebnisse dominieren, da Käufer 6,8-mal mehr in stationären Geschäften ausgeben als online.
- Über 30% der Verbraucher geben an, dass Secondhand-Kleidung mehr als ein Viertel ihres Kleiderschrankes ausmacht.
- Thrifting geht über Bekleidung hinaus, wobei 80% der Verbraucher auch Non-Apparel-Artikel secondhand kaufen.
Faktoren, die die Beliebtheit von Thrifting antreiben, sind der Wunsch nach einzigartigem Stil, Schatzsuche und soziale Erfahrungen. Value Village® hat in den letzten fünf Jahren die Wiederverwendung von über 3,2 Milliarden Pfund von Artikeln gefunden und damit 580 Millionen Dollar für gemeinnützige Partner generiert.
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From environmental considerations to the thrill of the hunt, shopping secondhand is increasingly a preferred choice for Canadian consumers
“Our data clearly shows that Canadians’ attitudes and interests towards thrifting is changing how people shop,” shares Nicole McPherson, Vice President of Canada Field Operations, Value Village. “With more than 40 per cent of Gen Z thrifting, we expect momentum and trends in the industry to continue. The change is driven by a number of factors including economic, environmental and social benefits.”
The survey confirms that secondhand shopping is growing in popularity across all age groups and demographics, making it clear that thrift is reshaping the retail landscape.
- 90 per cent of Canadian consumers have engaged with a thrift store through shopping, donating, or both (up from 83 per cent in 2022); nearly one in three have thrifted in the past year alone, and more than 40 per cent of Gen Z are thrifters.
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In-person thrift store experiences continue to dominate. Secondhand shoppers report spending 6.8 times more at brick-and-mortar thrift stores compared to online resale.
Eighty-three cents of every dollar they spend on pre-owned apparel is spent in-store. - More than 3 in 10 consumers say that secondhand clothing makes up more than a quarter of their wardrobe, and nearly 40 per cent of thrifters purchase secondhand clothing at least once per month. Gen Z consumers rely on secondhand clothing even more – six in 10 say more than a quarter of their wardrobe is secondhand.
- Thrifting extends beyond apparel. Canadian consumers say they shop many secondhand categories beyond apparel, with more than eight in 10 having bought at least one non-apparel category. Leading categories include books (46 per cent of Canadian consumers), furniture (38 per cent of Canadian consumers), home décor (34 per cent of Canadian consumers), and housewares/kitchenware (32 per cent of Canadian consumers).
“Thrift, a once-niche retail segment, is having a major cultural moment,” said Value Village® Chief Executive Officer Mark Walsh. “It is incredibly encouraging to see shoppers of all ages, and particularly younger generations, embrace the secondhand economy. This is the kind of mentality that is going to start to truly make a difference in embedding a reuse mindset in our global culture.”
Drivers behind the popularity of thrift go beyond the historic draws of thrifting; while wallet-friendly prices and eco-friendly satisfaction continue to factor into shoppers’ decisions, there are several broader cultural trends contributing to the gain in momentum around thrifting:
- There is an emphasis being placed on unique style. Six in 10 respondents like owning unique, one-of-a-kind items. More than one in three thrift shoppers say that secondhand is more stylish than new clothing.
- Treasure hunting is a consistent draw. Half of thrift shoppers say they started thrifting because of the potential treasure hunt, and more than seven in 10 thrifters say they enjoy the treasure hunt of searching for items; a large majority of thrifters (two in three) say they have found a treasure while thrifting.
- Thrifting is becoming a social pastime. Citing the enjoyment of shared experiences with friends and family, more than 40 per cent of thrifters say they consider thrift shopping a social activity that they like to do with others. Nearly eight in 10 thrifters say they spend more than 30 minutes in a store when thrifting.
The mission of Value Village® is to champion reuse and inspire a future where secondhand is second nature. The company has found a reuse for over 3.2 billion pounds of reusable clothing and housewares over the last five years, while also generating
About the Savers ® Value Village ® family of thrift stores
As the largest for-profit thrift operator in
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Source: Savers Value Village, Inc.
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