AI Is Redefining Tech Infrastructure Priorities: Seagate Report Calls for Balance Between Cost and Carbon
Seagate Technology (NASDAQ: STX) has released its 'Decarbonizing Data' report, highlighting sustainability challenges in data centers amid growing AI demands. The report reveals that 53.5% of business leaders cite energy usage as a top concern, with Goldman Sachs forecasting data center power demand to surge 165% by 2030 compared to 2023.
Key findings show that 94.5% of respondents report increasing storage needs, with 97% expecting AI growth to further impact demand. While 95% express environmental concerns, only 3.3% prioritize it in purchasing decisions. Major barriers include high energy consumption (53.5%), raw material requirements (49.5%), and space constraints (45.5%).
Seagate's HAMR-based Mozaic 3+ platform offers solutions by enabling 3x more capacity in the same footprint, reducing embodied carbon by 70% per terabyte, and lowering cost per terabyte by 25%.
Seagate Technology (NASDAQ: STX) ha pubblicato il suo rapporto 'Decarbonizing Data', evidenziando le sfide di sostenibilità nei data center in un contesto di crescente domanda di AI. Il rapporto mostra che il 53,5% dei dirigenti aziendali indica il consumo energetico come una delle principali preoccupazioni, con Goldman Sachs che prevede un aumento della domanda energetica dei data center del 165% entro il 2030 rispetto al 2023.
I dati chiave rivelano che il 94,5% degli intervistati segnala un aumento delle esigenze di storage, con il 97% che si aspetta che la crescita dell'AI influenzi ulteriormente la domanda. Sebbene il 95% esprima preoccupazioni ambientali, solo il 3,3% le considera prioritarie nelle decisioni di acquisto. Le principali barriere sono il consumo energetico elevato (53,5%), la necessità di materie prime (49,5%) e i vincoli di spazio (45,5%).
La piattaforma Mozaic 3+ di Seagate basata su HAMR offre soluzioni consentendo una capacità 3 volte superiore nello stesso ingombro, riducendo il carbonio incorporato del 70% per terabyte e abbassando il costo per terabyte del 25%.
Seagate Technology (NASDAQ: STX) ha publicado su informe 'Decarbonizing Data', destacando los desafíos de sostenibilidad en los centros de datos ante la creciente demanda de IA. El informe revela que el 53,5% de los líderes empresariales señala el consumo energético como una preocupación principal, con Goldman Sachs pronosticando que la demanda energética de los centros de datos aumentará un 165% para 2030 en comparación con 2023.
Los hallazgos clave muestran que el 94,5% de los encuestados reporta un aumento en las necesidades de almacenamiento, y el 97% espera que el crecimiento de la IA impacte aún más la demanda. Aunque el 95% expresa preocupaciones ambientales, solo el 3,3% las prioriza en las decisiones de compra. Las principales barreras incluyen el alto consumo energético (53,5%), la necesidad de materias primas (49,5%) y limitaciones de espacio (45,5%).
La plataforma Mozaic 3+ de Seagate, basada en HAMR, ofrece soluciones permitiendo 3 veces más capacidad en la misma área, reduciendo el carbono incorporado en un 70% por terabyte y disminuyendo el costo por terabyte en un 25%.
Seagate Technology (NASDAQ: STX)는 'Decarbonizing Data' 보고서를 발표하며, 증가하는 AI 수요 속 데이터 센터의 지속 가능성 문제를 강조했습니다. 보고서에 따르면 53.5%의 비즈니스 리더가 에너지 사용을 주요 우려 사항으로 꼽았으며, 골드만 삭스는 2023년 대비 2030년까지 데이터 센터 전력 수요가 165% 증가할 것으로 전망했습니다.
주요 결과는 응답자의 94.5%가 저장 용량 증가를 보고했으며, 97%는 AI 성장으로 인해 수요가 더욱 증가할 것으로 예상했습니다. 95%가 환경 문제에 대해 우려를 표했지만, 구매 결정 시 이를 우선순위로 생각하는 비율은 3.3%에 불과했습니다. 주요 장애물로는 높은 에너지 소비(53.5%), 원자재 요구(49.5%), 공간 제약(45.5%)이 꼽혔습니다.
Seagate의 HAMR 기반 Mozaic 3+ 플랫폼은 동일 공간에서 3배 더 많은 용량을 제공하며, 테라바이트당 내재 탄소를 70% 줄이고, 테라바이트당 비용을 25% 절감하는 솔루션을 제공합니다.
Seagate Technology (NASDAQ : STX) a publié son rapport 'Decarbonizing Data', soulignant les défis de durabilité dans les centres de données face à la demande croissante en IA. Le rapport révèle que 53,5 % des dirigeants d'entreprise considèrent la consommation d'énergie comme une préoccupation majeure, Goldman Sachs prévoyant une augmentation de la demande énergétique des centres de données de 165 % d'ici 2030 par rapport à 2023.
Les principales conclusions montrent que 94,5 % des répondants signalent une augmentation des besoins de stockage, avec 97 % s'attendant à ce que la croissance de l'IA impacte davantage la demande. Bien que 95 % expriment des préoccupations environnementales, seuls 3,3 % les placent en priorité dans leurs décisions d'achat. Les principaux obstacles incluent une consommation énergétique élevée (53,5 %), les besoins en matières premières (49,5 %) et les contraintes d'espace (45,5 %).
La plateforme Mozaic 3+ de Seagate, basée sur HAMR, propose des solutions en offrant une capacité 3 fois supérieure dans le même espace, réduisant le carbone incorporé de 70 % par téraoctet et diminuant le coût par téraoctet de 25 %.
Seagate Technology (NASDAQ: STX) hat seinen Bericht 'Decarbonizing Data' veröffentlicht, der die Nachhaltigkeitsherausforderungen in Rechenzentren angesichts wachsender KI-Anforderungen hervorhebt. Der Bericht zeigt, dass 53,5 % der Geschäftsleiter den Energieverbrauch als wichtigste Sorge nennen, wobei Goldman Sachs prognostiziert, dass die Stromnachfrage von Rechenzentren bis 2030 im Vergleich zu 2023 um 165 % steigen wird.
Wesentliche Erkenntnisse zeigen, dass 94,5 % der Befragten einen steigenden Speicherbedarf melden, und 97 % erwarten, dass das Wachstum der KI die Nachfrage weiter erhöhen wird. Obwohl 95 % Umweltbedenken äußern, priorisieren nur 3,3 % diese bei Kaufentscheidungen. Hauptbarrieren sind hoher Energieverbrauch (53,5 %), Rohstoffbedarf (49,5 %) und Platzmangel (45,5 %).
Die HAMR-basierte Mozaic 3+ Plattform von Seagate bietet Lösungen, indem sie dreimal mehr Kapazität auf derselben Fläche ermöglicht, den eingebetteten Kohlenstoff pro Terabyte um 70 % reduziert und die Kosten pro Terabyte um 25 % senkt.
- New Mozaic 3+ platform enables 3x storage capacity while reducing costs by 25% per terabyte
- 70% reduction in embodied carbon per terabyte with new technology
- Strong market demand with 94.5% of respondents reporting increasing storage needs
- Only 3.3% of customers prioritize environmental impact in purchasing decisions
- High energy consumption remains a major challenge (53.5% of respondents)
- Significant infrastructure and acquisition costs pose barriers to sustainability initiatives
Insights
Seagate's Decarbonizing Data report offers important insights into the evolving data center landscape amid AI proliferation. The research confirms what many industry observers have anticipated - 94.5% of organizations report increasing storage needs, with 97% expecting AI to further drive demand. This aligns with Goldman Sachs' projection of a
What's particularly noteworthy is Seagate's confirmation that its HAMR-based Mozaic 3+ platform is now in volume production. This technology enables 3x greater storage capacity in the same physical footprint while reducing embodied carbon by
The report reveals a critical disconnect in purchasing behavior: while
This gap represents both a challenge and opportunity for Seagate. As data centers face intensifying pressure to balance capacity expansion with sustainability goals, Seagate's technological advantages in density, efficiency, and carbon reduction position the company to capitalize on this transition - provided they can effectively communicate the total cost of ownership benefits of their more sustainable solutions.
Seagate's report highlights a critical inflection point where AI infrastructure demands and sustainability concerns are colliding. The data indicates that energy consumption has become the top concern for
The Mozaic 3+ platform represents a notable advancement in addressing the sustainability trilemma facing data centers: capacity, carbon, and cost. By achieving 3x capacity density while reducing embodied carbon by
What's most revealing is the persistent gap between stated environmental concerns (
The report's emphasis on three strategic pillars - technological innovation, lifecycle extension, and shared accountability - aligns with emerging best practices in sustainable IT. Particularly important is the focus on extending equipment lifecycles, as this addresses both financial efficiency and environmental impact through reduced manufacturing emissions and waste.
As data centers become increasingly scrutinized for their environmental impact, Seagate's approach of framing efficiency and sustainability as complementary rather than competing priorities represents a timely market positioning. The challenge will be translating these technological advantages into measurable market differentiation as AI workloads continue to drive unprecedented data growth.
New Seagate Report urges data center ecosystem to shift from fragmented efforts to a unified sustainability approach
Goldman Sachs Research forecasts global power demand from data centers will increase by as much as
Key Findings:
-
AI to spur a wave of demand for data storage:
94.5% of respondents reported increasing data storage needs, with97% anticipating AI’s growth to further impact storage demand. -
Environmental impact vs. total cost of ownership: Nearly
95% of respondents are concerned about environmental impact, but only3.3% prioritize it in purchasing decisions. -
Top barriers in driving sustainability at data centers: High energy consumption (
53.5% ), raw material requirements (49.5% ), physical space constraints (45.5% ), infrastructure costs (28.5% ), and acquisition costs (27% ) -
Disconnect in life cycle management:
92.2% acknowledge the importance of extending the life cycle of storage equipment, but only15.5% consider it a top purchasing factor.
“Data centers are under intense scrutiny – not only because they support modern AI workloads, but because they are becoming one of the most energy-intensive sectors of the digital economy,” said Jason Feist, senior vice president of cloud marketing, Seagate. “This calls for a fundamental shift in how we think about data infrastructure – not as a trade-off between cost and sustainability, but as an opportunity to optimize for both.”
As organizations expand their data capabilities, they face three options: improve efficiency within existing infrastructure, expand data center footprint, or migrate workloads to the cloud. Each option involves trade-offs between cost, carbon, and control, indicating that total cost of ownership and sustainability can be compatible goals. Decisions on energy consumption, space utilization, raw material use, and infrastructure investment now impact both business performance and environmental outcomes.
To support the industry in navigating this shift, the Decarbonizing Data report outlines three strategic pillars for building a more sustainable data future:
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Technological Innovation: Technological innovation remains a key driver of sustainable transformation. Advances in computational power, storage areal density, and energy-efficient technologies like liquid/immersion cooling and HVAC systems can significantly lower energy consumption and carbon emissions, effectively managing the growing demand profile. Seagate’s HAMR-based Mozaic 3+ platform, now in volume production, enables up to 3 times more capacity in the same footprint, reduces embodied carbon by over
70% per terabyte2, and lowers cost per terabyte by25% 3. - Commitment to life cycle extension and circularity: Refurbishing, reusing, and maintaining storage equipment extends lifespan and reduces waste. Real-time environmental monitoring and transparent reporting can foster accountability across the data center environment.
- Share accountability across the ecosystem: Achieving meaningful emissions reduction – across Scopes 1, 2, and 3 as outlined in the report– requires collaboration across the entire value chain, including vendors, suppliers, and cloud service providers.
"Sustainability cannot be solved in isolation. A holistic approach spanning infrastructure, life cycle management, and industry-wide accountability could ensure that the growth of AI and data center operations does not come at the expense of the environment," said Jason Feist.
To view the comprehensive survey results and analysis, download the full Decarbonizing Data report: https://www.seagate.com/resources/decarbonizing-data-report/.
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Seagate Technology's Decarbonizing Data report is based on a commissioned global study conducted by independent research firm Dynata, with fieldwork by global communications consultancy Current Global. Interviews were conducted with experts in the field of data storage and infrastructure, and a multi-market online survey was conducted with 330 data center professionals responding across 11 markets, including
Australia ,China ,France ,Germany ,India ,Japan ,North America ,Singapore ,South Korea ,Taiwan , and theUnited Kingdom . - Method: 10TB to 30TB capacity upgrade comparing Exos X10 to Exos X 30TB Mozaic drive, a common drive capacity needing upgrade at data centers today.
- Source: IDC Worldwide 1Q24 HDD Shipments and 4-Quarter Outlook by HDD Segment. May 2024. IDC #US52080224
About Seagate Technology
Seagate is a leader in mass-capacity data storage. We have delivered more than four and a half billion terabytes of capacity over the past four decades. We make storage that scales, bringing trust and integrity to innovations that depend on data. In an era of unprecedented creation, Seagate stores infinite potential. To learn more about how Seagate leads storage innovation, visit www.seagate.com and our blog, or follow us on X, Facebook, LinkedIn, and YouTube.
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