Jeep® Brand Reveals Big Game Two-minute Film Starring Harrison Ford

Rhea-AI Summary

Stellantis has unveiled a two-minute Big Game commercial for the Jeep® brand featuring Harrison Ford, directed by Academy Award-nominated James Mangold. The film, titled 'Owner's Manual,' showcases Ford delivering an intimate message about choosing happiness, despite his surname being Ford. Stellantis is the only automaker airing commercials during this year's Big Game.

The commercial highlights Jeep's expanding vehicle portfolio, including its first global battery-electric vehicle (BEV), the Jeep Wagoneer S, now available at U.S. dealers starting at $66,995. The 2025 Wagoneer S qualifies for Inflation Reduction Act retail and lease EV credits. Additionally, Jeep announced the 2025 Wrangler 4xe Willys '41 Special Edition and the return of the TorqueFlite eight-speed automatic transmission for the 2025 Wrangler four-door model.

Positive

• Launch of first global BEV Jeep Wagoneer S in US market
• Wagoneer S qualifies for IRA EV tax credits
• Wrangler 4xe maintains position as America's best-selling plug-in hybrid

Negative

• None.

AUBURN HILLS, Mich., Feb. 9, 2025 /PRNewswire/ --

• Harrison Ford makes surprise appearance for the iconic Jeep® brand
• Closely guarded "Owner's Manual" starring Harrison Ford revealed during tonight's Big Game
• Two-minute "Owner's Manual" film directed by Academy Award-nominated James Mangold ("A Complete Unknown," "Ford v Ferrari," "Indiana Jones and the Dial of Destiny," "The Wolverine") and produced by Minted Content in collaboration with Stellantis
• Stellantis is the only automaker airing commercials during this year's Big Game, with appearances from both the Jeep and Ram brands
• Two-minute Jeep film takes page from Stellantis' own legendary playbook, having created the first two-minute Big Game commercial with Chrysler' brand's iconic Emmy award-winning "Born of Fire"
• "Owner's Manual," a Jeep brand owner manifesto, tells drivers that with the freedom of possibilities choose what makes them happy
• The film also includes an original score, "Go Anywhere," written and performed by Sony Music Publishing artist Nathaniel Murphy, specifically for the Jeep brand film
• Jeep brand's U.S. brand portfolio now offers its first full BEV, the Grand Wagoneer S, available now, in addition to PHEV (plug-in hybrid) and gasoline-powered options for consumers

Actor Harrison Ford headlined the Jeep^® brand's epic Big Game commercial tonight, Sun., Feb. 9. The spot, which was kept top secret until its reveal during the telecast on Sunday night, features Ford in the two two-minute film "Owner's Manual."
 
Stellantis is the only automaker airing commercials during this year's Big Game, with appearances from both the Jeep and Ram brands.

The two-minute "Owner's Manual" film was directed by Academy Award-nominated director James Mangold ("A Complete Unknown," "Ford v Ferrari," "Indiana Jones and the Dial of Destiny," "The Wolverine").

"Owner's Manual" was produced by Minted Content in collaboration with Stellantis, bringing together Harrison Ford, James Mangold and Advertising Hall of Fame member and Emmy Award-winning Stellantis Global Chief Marketing Officer Olivier Francois, to craft a film that stands out with its intimate and reflective storytelling.
 
The Jeep brand's film stars legendary film actor Harrison Ford speaking to the fact that with all the infinite possibilities that life offers, people, unlike cars, don't have the advantage of an owner's manual that can help guide their decisions, so ultimately choose what makes them happy.
 
Says Ford in the film, "Choose what makes you happy. My friends, my family, my work make me happy. This Jeep (Wrangler 4xe) makes me happy … even though my name is Ford. That's my owner's manual. Get out there. Write your own."

"Together with Harrison Ford and Oscar-nominated director James Mangold, we worked very closely with each other to create an intimate film that would stand out through its quiet nature, very much opposite of what viewers have come to expect from Big Game commercials, but very consistent with many of our past films for the event over the years," said Olivier Francois, global chief marketing officer, Stellantis. "The Jeep brand ethos is one steeped in freedom, adventure and passion, born in America, but recognized and lived around the world. And as our 84-year history continues to unfold, we also want to remind our Jeep 4x4 vehicle owners that when they set out for the types of adventures for which our brand is singularly known to inspire, there will be a Jeep for everyone. 

"I'm very proud about this in-house creation, a first at Stellantis for a Big Game commercial. It sets a new standard and creates a more meaningful and authentic way to collaborate with the industry's most respected artists."
 
Said Harrison Ford about working with the Jeep brand on the commercial, "I said 'yes' to doing this commercial because of the script. It's a very straightforward communication about life and ends with getting in a Jeep vehicle, that's the hook. It didn't require me to reintroduce myself, point to the fact that in my life I've been many things and known for specific projects or roles. It's just a quiet talk from somebody sharing an idea. I love the way it developed."
 
"Battle-born and forged in steel in 1941, the Jeep brand has represented freedom and adventure, pushing the limits, taking on the competition and overpowering every obstacle for over 80 years," said Bob Broderdorf, Jeep brand CEO. "In this year's Big Game commercial, the Jeep brand has THE guy who epitomizes adventure both on screen and off. In film, Harrison Ford has overcome the odds and flown from one side of the galaxy to the other all in the name of it, and in real life, he's known to blaze his own trail. So, yes, Ford knows a thing or two about what the Jeep brand is all about.
 
"As America's most patriotic brand for the last 23 years running, it only makes sense for the Jeep brand to continue to be one of the industry's greatest creative supporters of the Big Game. And there was no greater stage to have Ford admit to America just how happy Jeep makes him."
 
"Owner's Manual" also includes an original score, "Go Anywhere," written and performed by Sony Music Publishing artist Nathaniel Murphy, specifically for the Jeep brand film.

Also reflected in the two-minute film is the Jeep brand's long-standing relationship with the USO (United Service Organizations).

As the Jeep brand continues to expand its portfolio offering multi-energy platforms across its iconic 4x4 vehicles, the brand's first global battery-electric vehicle (BEV), the Jeep Wagoneer S, is launching first in U.S. and Canada and arriving now to Jeep EV-certified U.S. dealers. The 2025 Jeep Wagoneer S Limited has a starting U.S. MSRP of $66,995 (including $1,795 destination) and qualifies for the Inflation Reduction Act retail and lease EV credits. 
 
The brand also recently announced its 2025 Wrangler 4xe Willys '41 Special Edition, honoring its heritage and celebrating the original, combat-born-and-bred Jeep vehicle – the legendary 1941 Willys MB. The Jeep Wrangler 4xe reigns as America's No. 1 best-selling plug-in hybrid. 
 
Back by popular demand, fueled by the enthusiasm of the Jeep community, the brand also recently announced the return of the optional TorqueFlite eight-speed automatic transmission for the 2025 Jeep Wrangler four-door model equipped with the 3.6-liter V-6 engine.
 
Jeep Brand
For more than 80 years, Jeep has been the global leader in SUVs, delivering legendary off-road capability, advanced technology and exceptional versatility for those who seek adventure. With a commitment to innovation, the Jeep brand offers a diverse lineup of vehicles powered by internal combustion engines, hybrid technology and all-electric drivetrains. The brand's dedication to customer satisfaction is reflected in Jeep Wave, a premium owner loyalty and customer care program that provides exclusive benefits and 24/7 support. Built on a heritage of freedom, adventure, authenticity and passion, Jeep continues to set the standard for rugged yet refined vehicles designed to conquer it all.

Follow Jeep and company news and video on:
Company blog: http://blog.stellantisnorthamerica.com
Media website: http://media.stellantisnorthamerica.com
Jeep brand: www.jeep.com
Facebook: www.facebook.com/jeep 
Instagram: www.instagram.com/jeep 
Twitter: www.twitter.com/jeep
LinkedIn: www.linkedin.com/company/jeep
YouTube: www.youtube.com/thejeepchannel or https://www.youtube.com/StellantisNA

For more information, please visit the Stellantis media site for North America at https://media.stellantisnorthamerica.com. 

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SOURCE Stellantis

FAQ

What is the starting price of the 2025 Jeep Wagoneer S (STLA)?

The 2025 Jeep Wagoneer S has a starting U.S. MSRP of $66,995, which includes $1,795 destination charge.

What tax incentives are available for the new Jeep Wagoneer S (STLA)?

The 2025 Jeep Wagoneer S qualifies for both retail and lease EV credits under the Inflation Reduction Act.

What new electric vehicles is Stellantis (STLA) introducing in 2025?

Stellantis is introducing the Jeep Wagoneer S, its first global battery-electric vehicle (BEV), launching first in the U.S. and Canada.

What transmission options are available for the 2025 Jeep Wrangler (STLA)?

Stellantis has reintroduced the TorqueFlite eight-speed automatic transmission option for the 2025 Jeep Wrangler four-door model with the 3.6-liter V-6 engine.