The American Red Cross Collaborates with Legendary Streetwear Designers to Launch Drop For Drop™, a Program Designed to Make Donating Blood Fashionable for a New Generation of Donors

Rhea-AI Summary

The American Red Cross, in collaboration with MONO, has launched the Drop For Drop campaign to address a blood donation shortage. Scheduled for August 4 and 11 in New York City and Los Angeles, the initiative features limited edition merchandise by designers Eric Emanuel, New York Sunshine, and Warren Lotas for donors. The campaign aims to attract younger donors, reflecting a nearly 20% drop in blood supplies recently, particularly among those aged 18-24.

Positive

• Collaboration with renowned streetwear designers to boost engagement.
• Targeting younger demographics to increase blood donations.
• Addressing a crucial blood supply shortage effectively.

Negative

• Significant drop of nearly 20% in blood supply in recent weeks.
• Historical challenges in engaging younger donors during summer.

Limited edition merchandise from Eric Emanuel, New York Sunshine and Warren Lotas will drop in August.

– New York City: Aug 4, 5; and Los Angeles: Aug 11, 2022 –

NEW YORK and LOS ANGELES, Aug. 3, 2022 /PRNewswire/ -- To help prevent a blood shortage this summer, The American Red Cross, in partnership with creative agency MONO, part of Stagwell, announced the launch of Drop For Drop^TM, an innovative pro-bono campaign designed to invite a new, younger generation of blood donors.

Joining forces with three legendary streetwear designers: Eric Emanuel, New York Sunshine and Warren Lotas, the Red Cross are offering exclusive access to custom, limited edition designs to those who come out to give blood at select blood drives in NYC and LA.

"We're seeing a concerning decrease in blood donations causing the blood supply to drop nearly 20% in recent weeks. While the summer months are historically a challenging time to engage donors – especially younger donors – the pandemic has caused a steep decline in donors between the ages of 18 and 24," said Selma Bouhl, VP, Marketing Strategy & Creative Services, American Red Cross. "MONO approached us with a creative idea that will resonate and motivate an entirely new generation of blood donors by tapping into streetwear culture in an authentic and engaging way."

"In our business, we don't often get the opportunity to use our creativity and desire to bring unexpected ideas to our clients, while saving lives," said Jim Scott, Founder and Managing Partner at MONO. "With the way that Drop For Drop™ appeals to young people, via iconic designers in culture to reframe awareness around a vital social and health cause, we can literally do both."

Blood donation appointments are available starting today and are expected to fill up fast with drop-in slots available for fans who were unable to make appointments online. Anyone interested in getting in on the drop can visit redcross.org/drop to find details about the blood drives.

About the American Red Cross
The American Red Cross shelters, feeds and provides comfort to victims of disasters; supplies about 40% of the nation's blood; teaches skills to save lives; distributes international humanitarian aid; and supports veterans, military members and their families. The Red Cross is a nonprofit organization that depends on volunteers and the generosity of the American public to deliver its mission. For more information, please visit redcross.org or cruzrojaamericana.org, or visit us on Twitter at @RedCross.

About MONO
MONO is a creatively driven brand agency that believes powerful, simple ideas win. Working across media and platforms, MONO has done award winning work for Apple, Google, MolsonCoors, Sherwin Williams, Herman Miller, BluDot Furniture, AlfaRomeo as well as brand creation, including Boomchickapop. MONO has offices in Minneapolis and New York City. For more information, visit mono-1.com.

Contact:

American Red Cross
Emily Osmet
media@redcross.org 

Jessica Merrill
jessica.merrill@redcross.org 

MONO
Jim Scott
Founder, Managing Partner
jim.scott@mono-1.com 

PR Contact:
Sarah Arvizo
sarah.arvizo@stagwellglobal.com 

 

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SOURCE Stagwell Inc.

FAQ

What is the Drop For Drop campaign by the American Red Cross?

The Drop For Drop campaign is an initiative by the American Red Cross and MONO to encourage blood donations, offering limited edition merchandise from popular streetwear designers.

When does the Drop For Drop campaign take place?

The campaign events are set for August 4 in New York City and August 11 in Los Angeles.

Why is the American Red Cross launching the Drop For Drop campaign?

The Red Cross is launching this campaign to combat a nearly 20% decrease in blood supply and to attract younger donors.

Who are the designers involved in the Drop For Drop campaign?

The campaign features limited edition designs from Eric Emanuel, New York Sunshine, and Warren Lotas.