Stagwell (STGW) Technologies Taps Jason Brandt as Managing Partner to Drive Expanded Client Focus

Rhea-AI Summary

On January 24, 2023, Stagwell Technologies announced the appointment of Jason Brandt as Managing Partner, Commercial. Brandt brings over 30 years of digital experience, having previously led digital efforts for Procter & Gamble at Grey Group. His focus will be on enhancing enterprise growth through technology, aiming to transform static digital roadmaps into engaging consumer experiences. Stagwell Tech, under this new leadership, expands its mission to directly support brands in their digital transformation initiatives, leveraging its capabilities within the Stagwell Marketing Cloud.

Positive

• Appointment of Jason Brandt as Managing Partner may enhance leadership and strategic focus.
• Brandt's extensive experience in digital marketing could strengthen Stagwell's service offerings.
• Expansion of Stagwell Tech's role may lead to increased client engagement and growth.

Negative

• None.

NEW YORK, Jan. 24, 2023 /PRNewswire/ -- Stagwell Technologies today announced the appointment of Jason Brandt as Managing Partner, Commercial.  Brandt – a global leader in innovating digital experiences through bridging creative technology and business requirements – will join the leadership team alongside Peter Corsell to drive a renewed focus on scaling Stagwell Tech's vision for enabling enterprise growth through technology.

Stagwell Tech has historically supported tech development across sister Stagwell (NASDAQ: STGW) agencies and products within the Stagwell Marketing Cloud, and now has broadened that remit to engineering digital experiences directly to brands. 

"Everywhere you look, the impact of digital transformation is being felt and enterprise investments in creating unique consumer experiences are not stopping anytime soon. Our goal is simple – to help brands get closer to their customers by transforming static digital roadmaps into tangible consumer experiences. We are uniquely positioned to not only design those solutions but engineer the end-to-end creation," says Brandt. "It's an honor to be part of the Stagwell Tech story as we further scale our team to directly work with brands' as their digital transformation partner.".

Jason Brandt is a seasoned digital executive with over 30 years of experience in the industry. Before Stagwell, he served as the Global Executive Director of Digital at Grey Group, where he spent 8 years leading the digital efforts for Grey's Procter & Gamble brands and other Grey global clients. In this role, he focused on delivering the highest quality digital output, training and maintaining a digital culture focused on agile delivery, evaluating and negotiating partnerships, managing acquisition integrations, and  working with platforms to develop effective ideas and optimal omnichannel paths.

Jason has also served as the WPP Team P&G Chief Innovation Officer. In this role, he was responsible for bringing the best imaginable digital solutions to P&G offered across WPP. Prior to his time at Grey Group, he held various leadership positions at companies such as Zemoga, Y&R Enfatico , Gartner, Havas, and Chiat/Day. He is skilled in information technology, product marketing, and digital media and is an active judge for The Webby Awards among additional industry-related activities.

About Stagwell

Stagwell is the challenger holding company built to transform marketing. We deliver scaled creative performance for the world's most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.

Press contact:

Sarah Arvizo
pr@stagwellglobal.com 

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SOURCE Stagwell Inc.

FAQ

Who is Jason Brandt in relation to Stagwell Technologies?

Jason Brandt has been appointed as Managing Partner, Commercial at Stagwell Technologies.

What is the significance of Jason Brandt's appointment for STGW?

His appointment is expected to drive a renewed focus on scaling technology solutions for enterprise growth.

When was the announcement about Jason Brandt made?

The announcement was made on January 24, 2023.

How does Stagwell Tech plan to improve client focus?

Stagwell Tech aims to engineer digital experiences directly for brands, transforming static roadmaps into consumer-focused engagements.

What is the role of Stagwell Marketing Cloud in this expansion?

The Stagwell Marketing Cloud supports the tech development initiatives that Stagwell Tech is broadening to enhance digital experiences.