Stagwell (STGW) Taps Helen Lafford to Expand International Presence as Chief Growth Officer for the United Kingdom and Europe

Rhea-AI Summary

Stagwell (NASDAQ: STGW) appointed Helen Lafford as Senior Vice President and Chief Growth Officer for the U.K. and Europe, effective February 7, 2023. Based in London, Lafford aims to drive international growth and cross-agency business development. With 25 years of experience, including previous roles at Initiative, Publicis Groupe's Blue 449, and Mindshare Worldwide, she has a proven track record of securing major clients like Nike and Amazon. This leadership addition comes as Stagwell seeks to enhance its presence in the global market, leveraging Lafford's expertise to achieve further growth in the marketing sector.

Positive

• Appointment of Helen Lafford as Chief Growth Officer expected to enhance international growth.
• Lafford has a strong track record in winning major accounts like Nike, Arla, and Amazon.

Negative

• None.

Industry Veteran Joins Growth Team Led by Global CMO Ryan Linder

NEW YORK and LONDON, Feb. 7, 2023 /PRNewswire/ -- Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, has appointed Helen Lafford as senior vice president, chief growth officer for the United Kingdom (U.K.) and Europe. Based in London, Helen will help shepherd international growth for the network, with the goal to spearhead cross-agency new business development in the region.

"I'm delighted to join the most transformational and forward-thinking team in marketing."

A 25-year industry veteran, Helen joins from global media agency Initiative, where she served as EMEA head of growth and led wins across major reviews including Nike EMEA, Arla, ING, Amazon, and AstraZeneca, spurring record-setting growth for the agency. Prior to that, Helen represented Publicis Groupe's Blue 449 advertising agency on the founding team of Project Everyone, a nonprofit creative communications agency, providing global media support for the announcement of the 2015 United Nations Global Development Goals. She went on to serve as Blue 449's global head of special projects prior to joining Initiative. And previously she was Business Director at Mindshare Worldwide, where she managed a wide portfolio of accounts from IBM, Nestlé, Mondelez, Kimberly Clark EMEA, Zegna and the global Rolex account.

"I love the diverse and exhilarating industry we work in and I'm delighted to join the most transformational and forward-thinking team in marketing as Stagwell's Chief Growth Officer for U.K./Europe," said Lafford. "As Stagwell continues to expand and evolve its global remit, placing a dedicated focus and emphasis on the markets and regions, I am excited to work with a proven Growth Team and an illustrious roster of successful brands to further bring Stagwell U.K./Europe to life."

"Beyond Helen's stellar track record of landing and scaling some of the world's most revered brands, she has the qualities that define the best leaders within our network: gracefully assertive, motivated by opportunity, supportive of our internal cultures, and a complementary partner," said Stagwell EVP, Chief Marketing Officer Ryan Linder. "We're excited for her leadership as we expand in Europe and the U.K."

There are more than 2,000 employees in the Stagwell network across the U.K. and Europe, at agencies including 72andSunny, Allison + Partners, Anomaly, Assembly, Brand New Galaxy, Code and Theory, CPB London, Concentric, Forsman & Bodenfors, GALE, Goodstuff, Hunter, Ink, KWT Global, Locaria, National Research Group, and Northstar.

About Stagwell
Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world's most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.

Media Contact
Sarah Arvizo
pr@stagwellglobal.com

 

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SOURCE Stagwell Inc.

FAQ

Who is the new Chief Growth Officer of Stagwell (STGW)?

Helen Lafford has been appointed as the new Chief Growth Officer for Stagwell (STGW) as of February 7, 2023.

What is the role of Helen Lafford at Stagwell (STGW)?

Helen Lafford's role is to lead international growth and cross-agency business development in the U.K. and Europe for Stagwell (STGW).

Which major clients has Helen Lafford worked with in the past?

Helen Lafford has worked with major clients including Nike, Amazon, and AstraZeneca during her tenure at various agencies.

When was Helen Lafford's appointment announced for Stagwell (STGW)?

Helen Lafford's appointment as Chief Growth Officer for Stagwell (STGW) was announced on February 7, 2023.