Stagwell (STGW) Marketing Cloud Releases '2023 State of Comms Tech' Report: Comms Pros Need to Become 'Communications Engineers'

Rhea-AI Summary

Stagwell Marketing Cloud (NASDAQ: STGW) has released its "State of Comms Tech" report at SXSW 2023, outlining crucial trends affecting the communications sector. Highlighting the emergence of generative AI, the report predicts that communications professionals must evolve into "communications engineers" to leverage technology effectively. Key predictions include a focus on brand safety, predictive pitching, and greater transparency in creator compensation. The report emphasizes the importance of understanding over 700 available communication tools to improve performance amidst evolving challenges in data ethics and tech integration. For more details, visit Stagwell Marketing Cloud's website.

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• Launch of the 'State of Comms Tech' report providing insights and predictions for the communications industry.
• Emphasis on generative AI poised to enhance communications effectiveness.
• Predictions could facilitate better strategic decision-making for communications professionals.

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Report Outlines Trends, Issues and Predictions Shaping the Communications Landscape in 2023, Launches Ahead of Axios' AI & Communication Event Today at SXSW 2023

NEW YORK and AUSTIN, Texas, March 13, 2023 /PRNewswire/ -- Today, Stagwell (NASDAQ: STGW) Marketing Cloud (SMC) released "State of Comms Tech," a new report detailing the trends shaping the evolving technology landscape in the communications field. The launch comes ahead of Axios' AI & Communication: A New Frontier event this evening at SXSW 2023, featuring SMC Comms Tech CEO Aaron Kwittken in discussion with Axios' editorial team on how AI can revolutionize the way communicators work, create content and exchange ideas. Kwittken will also give a live demonstration of PRophet, SMC's generative and predictive AI platform for PR and communications professionals, and its newly launched AI writing tool, "Taylor."

To survive as professionals in the communications industry, comms pros will need to become "communications engineers."

The 2023 State of Comms Tech Report outlines the Comms Tech landscape as it stands today, introducing the idea that to survive as professionals in the communications industry, comms pros will need to become "communications engineers." And while this might sound intimidating, this is an exciting thing. Burgeoning technology fueled in large part by AI will help comms pros become more performative and exceed their goals. With new challenges on the horizon around brand safety, data security, and more, technology is the best partner comms pros could wield.

"You don't need to be a technologist to be a communications engineer," says Kwittken. "You just need to be willing to let comms tech tools act alongside of you on the stage, albeit in supporting roles. You will always be in front of the curtain while technology helps the magic happen behind the scenes."

With over 700 tools on the market in the PR, social media, and communications categories, it's more important than ever that comms pros are educated about the tools they are using and the potential that lies in their tech stack. Along with an analysis of the current tech landscape, the report proposes six predictions for the comms tech industry in 2023.

Six Predictions for the Comms Tech Industry in 2023

1. Generative AI will drive next-generation communications
2. Brand safety will be a top-line priority for comms pros
3. Predictive pitching and personified media targets will help PR pros land their message
4. Comms pros will have more optionality when it comes to building their tech stack
5. Data ethics and privacy will take center stage
6. Pay for creators and influencers will become more transparent

To view the full report, visit www.stagwellmarketingcloud.com. Journalists interested in attending the Axios event should contact pr@stagwellglobal.com.

About Stagwell Marketing Cloud
Stagwell Marketing Cloud (SMC) is a suite of data-driven SaaS solutions built for the modern in-house marketer. Born out of Stagwell's network of award-winning marketing agencies, SMC's technology empowers marketers to drive business impact by giving them intuitive tools equipped with proprietary, actionable data. SMC's portfolio of solutions powers strategic customer research, communications, and media activation for brands worldwide by leveraging technology such as generative artificial intelligence, shared augmented reality, and more. Get your head in the cloud at www.stagwellmarketingcloud.com.

Media Contact
Sarah Arvizo
pr@stagwellglobal.com 

 

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SOURCE Stagwell Inc.

FAQ

What insights does the 'State of Comms Tech' report provide for Stagwell (STGW)?

The report outlines trends in communications technology, emphasizing the evolution of professionals into 'communications engineers' and the importance of generative AI.

What are the predictions made in Stagwell's 'State of Comms Tech' report?

Predictions include a focus on brand safety, the rise of predictive pitching, and the need for greater transparency in payments to creators.

How does the 'State of Comms Tech' report impact investors in Stagwell (STGW)?

The report highlights the company's commitment to innovation and adapting to industry changes, which could positively influence investor confidence.

Is there a live demonstration related to Stagwell's new report at SXSW 2023?

Yes, Aaron Kwittken will demonstrate the PRophet AI platform and the newly launched AI writing tool 'Taylor'.