STAGWELL (STGW) GLOBAL OMNICHANNEL MEDIA AGENCY ASSEMBLY IS NAMED U.S. MEDIA AGENCY OF RECORD FOR T. ROWE PRICE

Rhea-AI Summary

Assembly has been appointed as the Media Agency of Record for T. Rowe Price, effective January 2023. The global media agency will oversee T. Rowe Price’s omnichannel media program in the U.S., enhancing customer engagement across its product offerings. This partnership aligns with T. Rowe Price's commitment to a client-first strategy, previously acknowledged with the 2020 Morningstar Exemplary Stewardship award. The collaboration aims to create a tailored media roadmap to navigate the complexities of modern media landscapes, leveraging Assembly’s innovative technology and strategic planning.

Positive

• Assembly appointed as Media Agency of Record for T. Rowe Price.
• Focus on omnichannel media program in the U.S. to enhance customer engagement.
• Partnership supports T. Rowe Price's client-first strategy.
• Collaboration aims to create a tailored media roadmap.

Negative

• None.

Assembly will partner with T. Rowe Price to deliver a refreshed brand and an enhanced connected customer experience.

NEW YORK, Feb. 9, 2023 /PRNewswire/ -- Global omnichannel media agency Assembly has been named the Media Agency of Record for leading global investment management firm, T. Rowe Price. Assembly will lead T. Rowe Price's omnichannel media program across the U.S., with a focus on driving value across their full product set to both new and existing customers and delivering an overall more integrated customer experience.

T. Rowe Price has long prided itself on thinking and being client-first in all of its activities.  As a reflection of its longstanding fiduciary culture, T. Rowe Price was honored with the 2020 U.S. Morningstar Exemplary Stewardship award, given by the investment research firm Morningstar.  In its agency search, T. Rowe Price sought an agency partner that could deliver a full-service solution, powered by innovative strategic media planning and market-leading data and technology capabilities.

"As the media landscape has evolved, our own media programs have become far more complex, driving the need to develop a more tailored roadmap to ensure we're being thoughtful, impactful, and future-ready," said Theresa McLaughlin, T. Rowe Price Head of Global Marketing. "Through their detailed and integrated approach, Assembly has shown it can help us effectively navigate this complexity and elevate our brand engage with our customers across in new and creative ways."

Assembly North America President, Valerie Davis, added, "We're extremely proud to partner with T. Rowe Price to help them better connect with consumers through a methodology that balances brand building and media performance – both aimed to help their business grow. We're excited to work together on a more nuanced audience approach, as well bring some of our best-in-class technology to strengthen T. Rowe Price's media program and help them to be more future-proofed."

Assembly's appointment is effective January 2023. The terms of the deal were not disclosed.

ABOUT ASSEMBLY
Assembly is the modern global omnichannel media agency, bringing data, talent, and technology together to find the change that fuels growth for the best brands on the planet. Our approach connects big, bold brand stories with integrated, global media capabilities that deliver performance and drive large-scale business growth. Our work is powered by our proprietary, in-house technology solution, STAGE, and led by our global talent base of over 1,600 people around the world. We're purpose-driven at our core and pioneers in social and environmental impact in the agency world. Assembly is a proud member of Stagwell, the challenger network built to transform marketing. Visit www.assemblyglobal.com for more information.

Media Relations Contact:
Logan Bucks
Logan.Bucks@assemblyglobal.com   

Additional Disclosure
©2023 Morningstar, Inc. All rights reserved. The information contained herein: (1) is proprietary to Morningstar and/or its content providers; (2) may not be copied or distributed; and (3) is not warranted to be accurate, complete, or timely. Neither Morningstar nor its content providers are responsible for any damages or loses arising from any use of this information. Past performance is no guarantee of future results.

View original content to download multimedia:https://www.prnewswire.com/news-releases/stagwell-stgw-global-omnichannel-media-agency-assembly-is-named-us-media-agency-of-record-for-t-rowe-price-301743079.html

SOURCE Stagwell Inc.

FAQ

What is the significance of Assembly being named the Media Agency of Record for T. Rowe Price?

The appointment signifies a strategic collaboration aimed at enhancing customer engagement and streamlining T. Rowe Price's omnichannel media efforts.

When did Assembly start working with T. Rowe Price?

Assembly's partnership with T. Rowe Price became effective in January 2023.

What does T. Rowe Price aim to achieve with Assembly's media services?

T. Rowe Price aims to develop a tailored media roadmap that enhances customer experiences and optimizes media performance.

How does T. Rowe Price's partnership with Assembly align with its business strategy?

The partnership aligns with T. Rowe Price’s commitment to a client-first approach, enhancing its brand presence and media strategy.

What award did T. Rowe Price receive that reflects its fiduciary culture?

T. Rowe Price was honored with the 2020 U.S. Morningstar Exemplary Stewardship award for its client-first activities.